Wednesday, September 10, 2014

September 11th, 2001 – Thirteen Years Later ▓▌▄▒║ ▓║ ║▌

Thirteen years ago today our country was attacked, crumbling NYC's World Trade Center.
I turned this controversial photo upside-down 3 years ago to celebrate the 10th year and today marks 13 years of resilience; Also a symbol of rising peace. Flagship 1 WTC stands at the symbolic height of 1776, when we Americans declared our independence and "all men created equal," now once again, 1776 beautifying NYC's skyline. This photo is truly symbolic for our rising towers, faith and independence.
Photo below, "The Falling Man," by Richard Drew; which I call
"Flipped Falling Man."


two haikus

▐║ 911 ten
▐║ years later falling man is
▐║ still provocative

▓▌▄▒║ ▓║ ║▌

▐║ pin-straight
Falling Man

▐║ endless time still shows
the world

▐║ our
land, brave and free


by
Gloria
Buono-Daly       (c) 2011



Emotionally charged, mixed feelings - 2001 to 2013. From Poet Laureate, Billy Collins' prose commemorating all of the 9/11 victims, "The Names," posted below, to one of the most provocative, unforgettable images by Associated Press photographer Richard Drew, of a man falling from the twin towers, positioned perfectly in the middle. The photo was taken at about 9:41 am on 9/11/01 -- 15 minutes before the 1st building, the South tower, collapsed. Videos would show that the falling man was actually a tumbling man in the air and this is one moment in his time that was captured.

Note how perfectly straight, positioned in the middle and parallel to the burning towers the falling man is. The above photo was branded distasteful and voyeuristic -- never to be shown again, yet the incredible "falling man" is still around.


There is much up side and only 13 years later. By the 11th anniversary (2012) the new multibillion-dollar World Trade Center, was back up in lower Manhattan's skyline.

One World Trade Center (formerly known as the Freedom Tower) which was completed on August 30, 2012 with the final component of its spire installed on May 10, 2013.

Additional complexes include 7 World Trade Center, three other high-rise office buildings, a museum and memorial, and a transportation hub similar in size to Grand Central Terminal. The Four World Trade Center is on track for completion and occupancy by 2014. The 9/11 memorial is complete, and the museum opened May 21, 2014. Three World Trade Center and the Transportation Hub are set to be finished by 2015. Two World Trade Center's full construction has been placed on hold until tenants are found, but it is still expected to be completed before 2020. WTC overview photo above by Joe Woolhead, Silverstein Properties

Budgeted at 3.9 billion upon completion, flagship, One World Trade Center, formerly known as the Freedom Tower, is expected to open sometime in 2014. At 104 stories (1368 feet high), the decorative architectural spire atop makes the building stand at the symbolic height of 1,776 feet. Observation decks will adorn the 100th, 101st and 102nd floors. Tenants so far include magazine publisher Conde Nast and the federal government's General Services Administration. Visit time lapse of 1 WTC video animation of rebuilding 1 WTC.

Rendering of 1 WTC photo left courtesy of Wikimedia.

At 72 stories (977ft high) Four World Trade Center, will be the first office building to open, scheduled next month (October 2013). First tenants will be Port Authority, the bistate agency that owns the trade center site and lost its headquarters when the twin towers were attacked. According to many articles and documentaries, there were about 200 people who jumped to their deaths, some were able to be identified only for the victim’s families and to provide closure for them. But there was no time to recover or identify those who were forced to jump prior to the collapse of the towers. We lost almost 3,000 lives that day.

Where were you on 9/11/2001?
I was working on Wall Street( on the corner of Wall and Water Streets). It was a beautiful, clear skied morning. I arrived early as I usually do and was at my desk on the computer when I heard a loud bang and felt rumbling underneath my desk at 8:46 a.m. I shouted "What was that?" Then 15 minutes later another bang, as some fellow employees arrived - initially we thought it was from a missile. Hard to imagine it would be the biggest single attack on American lives. I still keep asking myself "how could this be?" I was curious and ran outside to see what was happening.

As I was walking on Water St. and reached Liberty St., it was at about 10:00 am, I saw large billows of gray smoke, appearing to turn day to night, enveloping hundreds if not thousands of people running for their lives – apparently heading towards the river. I asked some folks what is happening and all were in shock. With all the commotion, all they could say while they were running was “it’s down, it’s down.” At that moment, I thought another plane came down. I ran back to the office and learned from colleagues that the South tower collapsed (incidentally, this was the 2nd building hit). The North tower (1st building hit) collapsed at about 30 minutes later. And the world would never be the same.


"The Names" poem by Billy Collins posted below:
Yesterday, I lay awake in the palm of the night.
A soft rain stole in, unhelped by any breeze,
And when I saw the silver glaze on the windows,
I started with A, with Ackerman, as it happened,
Then Baxter and Calabro,
Davis and Eberling, names falling into place
As droplets fell through the dark.
Names printed on the ceiling of the night.
Names slipping around a watery bend.
Twenty-six willows on the banks of a stream.
In the morning, I walked out barefoot
Among thousands of flowers
Heavy with dew like the eyes of tears,
And each had a name --
Fiori inscribed on a yellow petal
Then Gonzalez and Han, Ishikawa and Jenkins.
Names written in the air
And stitched into the cloth of the day.
A name under a photograph taped to a mailbox.
Monogram on a torn shirt,
I see you spelled out on storefront windows
And on the bright unfurled awnings of this city.
I say the syllables as I turn a corner --
Kelly and Lee,
Medina, Nardella, and O'Connor.
When I peer into the woods,
I see a thick tangle where letters are hidden
As in a puzzle concocted for children.
Parker and Quigley in the twigs of an ash,
Rizzo, Schubert, Torres, and Upton,
Secrets in the boughs of an ancient maple.
Names written in the pale sky.
Names rising in the updraft amid buildings.
Names silent in stone
Or cried out behind a door.
Names blown over the earth and out to sea.
In the evening -- weakening light, the last swallows.
A boy on a lake lifts his oars.
A woman by a window puts a match to a candle,
And the names are outlined on the rose clouds --
Vanacore and Wallace,
(let X stand, if it can, for the ones unfound)
Then Young and Ziminsky, the final jolt of Z.
Names etched on the head of a pin.
One name spanning a bridge, another undergoing a tunnel.
A blue name needled into the skin.
Names of citizens, workers, mothers and fathers,
The bright-eyed daughter, the quick son.
Alphabet of names in a green field.
Names in the small tracks of birds.
Names lifted from a hat
Or balanced on the tip of the tongue.
Names wheeled into the dim warehouse of memory.
So many names, there is barely room on the walls of the heart


Additional information at the following links:

║See CBS video, “The Passionate Eye,” http://www.cbc.ca/passionateeyemonday/video_player.html?fallingman&playerType=wmp

║Video “911 The Falling Man”
http://www.youtube.com/watch?v=8EFvGuIXIJc&feature=related Images of bodies hanging out of windows, holding on across the steel across windows, leaning out for air.

║Google Blog: http://googleblog.blogspot.com/2011/09/ten-years-later.html


My two 911 haikus:
║ 911 ten ═ years later falling man is ═ still provocative

║ pin-straight Falling Man ═ endless time still shows the world ═ our land, brave and free

Search engine stats for the term 911 on Sept. 11, 2014
Match type    Broad         Exact
Google   44,900,000     44,400,000
Yahoo     54,200,000     54,100,000
Bing       54,200,000     54,200,000

Search engine stats for the term 911 on Sept. 11, 2011
Match type    Broad         Exact
Google   981,000,000     431,000,000
Yahoo     246,000,000     240,000,000
Bing       245,000,000     242,000,000

RESOURCES & THINGS TO DO IN MEMORY OF 911 IN ADDITION TO VISITING THE 911 MEMORIAL
▓▌▄▒║ ▓║ ║▌ Soothe your soul by listening to music in memory of 911 like Unhappy Birthday, by The Bacon Brothers, Originally from the album "White Knuckles" reworked for the 10 year anniversary of 9/11 with updated lyrics, written by Michael and Kevin Bacon, Directed by Bill Keller
▓▌▄▒║ ▓║ ║▌ visit the NYC FireStore on Greenwich Street, NYC
▓▌▄▒║ ▓║ ║▌ World Trade Center Status Detailed By Developers 11 Years After September 11th Attacks , by the Associated Press, September 10, 2012
▓▌▄▒║ ▓║ ║▌ World Trade Center Timeline, by WTC organization

▓▌▄▒║ ▓║ ║▌ Downtown Manhattan Future Skyline animation, by Silverstein Properties


Please check out all the links in the resource section above and share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!


Visiting this blog frequently and sharing this with your social media and professional network is much appreciated. Thanks.

Tuesday, September 2, 2014

BRAND FAMOUS HOW TO GET EVERYONE TALKING ABOUT YOUR BUSINESS
book review by Gloria Buono-Daly
GBDaly Smile Rating - 5 of 5 smiles Up )))))


“ . . . If you've got a big mouth and you're controversial, you're going to get attention . . . ~~ Simon Cowell , English reality television judge, A&R executive, entrepreneur, philanthropist, record and television producer on PR and getting attention   @SimonCowell (Photo above left, Simon Cowell courtesy Wikimedia.org

From 2nd century B.C. watermarks on hemp paper (origin China, later spreading to Middle East and Europe by A.D. 13th century) and centuries-old carvings on bricks, soaps, etc., to the latest mobile-multi-screen optimization and image-sharing viral marketing campaigns, the world of branding has been revolutionizing the way brands receive exposure and create that much-needed "bada-bada bing-bing-buzz."

With the increase in small-to-medium-sized brands continuing to gain leverage among the existing over-saturated big brands, now more than ever, the importance to stand out has become a necessity. "Brand Famous: How To Get Everyone Talking About Your Business" by entrepreneurial brand guru, Linzi Boyd, is an excellent resource for all brand strategists, particularly those small to medium sized business owners and marketers. From front to back covers and in-between pages, Boyd makes it loud and clear that standing out in the crowd involves a big, beautiful mouth and much, much, more.

In the ever-changing digital ecosystem, "Brand Famous" is a surprise eye-opener that compellingly conveys why “putting your brand where your mouth is” is integral for not only making your brand stand out above the competitive crowd but also for understanding the importance of transforming your business particularly in the revolving, multi-faceted world of digital and blogosphere.


If you are passionate about driving exposure and fame for your brand, and taking your brand to the most optimal level “Brand Famous: How To Get Everyone Talking About Your Business " by Linzi Boyd is what you will need to make your brand idea into a reality.

Intelligently crafted and written, “Brand Famous: How To Get Everyone Talking About Your Business " is organized into 8 sections:

        THE BAROMETER OF A FAMOUS BRAND
        THE BIRTH OF A FAMOUS BRAND
        PART ONE – Standing Out From The Crowd
        PART TWO – The Five Steps To Stand-Out Brand Success
        WELCOME TO THE WORLD OF STAND-OUT
        ACKNOWLEDGEMENTS
        THE SCHOOL OF BRAND FAME
        ABOUT THE AUTHOR

Boyd shares her deep thought processes and illustrates how passion, excitement and commitment are integral for brand fame and exposure. The book design sizzles with neon-orange markings throughout which compliment her deep insights and creativity.

“Brand Famous: How To Get Everyone Talking About Your Business " is highly recommended and comes with a GBDaly Smile Rating - 5 of 5 smiles Up ))))).
(Photo above left, Rogue Wave, courtesy FreeDigitalPhotos)

Boyd explains why and how the importance of getting your brand's momentum going is by creating energy, buzz and using all platforms -- traditional print, evolving digital, mobile and ever-changing social media.

Besides wonderful helpful tips and examples throughout the book, Boyd shows you how anyone can make a business a household name. (Photo right, courtesy FreeDigitalPhotos)



Boyd stresses the importance of knowing where your brand is at from the getgo, why you must become famous to achieve "brand fame" and how to "stand out from the crowd."


She does this by sharing her personal and professional experiences as well as helpful tips including her two diagnostics -- "BAROMETER OF FAME and "STAND-OUT SURVEY.

Before you begin to PART ONE, you need to know how to apply these steps by knowing the level/mode your brand is in (e.g., 01. BUILD, 02. RENOVATE or 03. REFRESH). Boyd also provides an excellent how-to with more helpful questions which help you achieve your starting point. (Photo above left of BRAND image and below right of FORTUNE/FAME image courtesy FreeDigitalPhotos.)

BAROMETER OF BRAND FAME

Based on her 20 years experience in making brands famous, her 8-point barometer scale helps you understand where your brand is now and what you need to do to make your brand famous.

Boyd shares the many questions about your brand or business you need to answer in order for you to have clear grasp of what your brand currently is and how famous your brand is or is not.

PART ONE: STAND OUT FROM THE CROWD

According to Boyd, "STAND-OUT" success involves many forms of engagement in order to be successful, and there must be a solid strategic plan with well-thought out objectives and specific quantified results so as to obtain desired ROI.
"When you are a stand-out brand you will no longer have to fight for a place in the market, you will simply take ownership of the marketplace." ~~~ Linzi Boyd, (pg 34)
"Brand Famous: How To Get Everyone Talking About Your Business" also includes her step-by-step method for building, renovating and refreshing your brand. Boyd helps you dig deep every step of the way including dealing with any obstacles or setbacks you may have.

PART TWO: THE METHOD - BOYD'S "SURGICAL OPERATION"

Boyd's "surgical operation" (aka THE METHOD) includes a 5-step sequence which is needed in order for your brand to "stand-out" from the crowd. Each of these steps can be used as a standalone.
        STEP 01 #DISCOVER (going beneath the passion)
        STEP 02 #CREATE (fit the brand use the right tools)
        STEP 03 #CONNECT (reach your target audience/s)
        STEP 04 #COMMUNICATE (360-degree PR strategy)
        STEP 02 #EVALUATE (track KPI and ROI)

"Brand Famous" helps readers understand why some brands are successful while others are lost in the over-saturated crowd. Largely due to not knowing what their brand stands for. (Photo left of success schematic and below right of brand strategy diagram courtesy FreeDigitalPhotos.)

“Brand Famous - How To Get Everyone Talking About Your Business," by Linzi Boyd is a must-have for all those marketers who need a solid brand strategy and want to know the best way to bring exposure and awareness to their brand all while simplifying the complex aspects. Gloria Buono-Daly smile rating, 5 smiles up ))))).
GBDaly Smile Rating -
5 Smiles Up ))))) (c) 2014
“Brand Famous: How To Get Everyone Talking About Your Business," by Linzi Boyd is on sale at bookstores everywhere.
(photo left snapshot of @Linzi_Boyd Twitter account)


RESOURCES:
    ▓ █
    ♦  Wiley Press Release ,Wiley.com
    ▓ █
    ♦  Brand Famous , Linzi Boyd web site
    ▓ █
    ♦  SurgeryPR , web site
    ▓ █
    ♦  Brand famous book review from Behind The Spin
    ▓ █
    ♦ Linzi Boyd on Wikipedia
    ▓ █
    ♦ Linzi Boyd's 'BRAND FAMOUS' Cover Shoot @ RANKIN STUDIOS video on Vimeo shot and edited by Helena Charlton-Jones
    ▓ █
    ♦  The Most Famous Brand From Every State, Jason English MentalFloss.com
    ▓ █
    ♦  Linzi Boyd on HuffingtonPost.com
    ▓ █
    ♦  Linzi Boyd on Twitter @Linzi_Boyd, @SurgeryPR, @Brand_Famous
    ▓ █
    ♦  See this article on Examiner.com

Brand Famous - How To Get Everyone Talking About Your Business
book review by Gloria Buono-Daly
GBDaly Smile Rating - 5 of 5 smiles Up )))))

Please check out all the links in the resource section above and share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!

Photos courtesy of "Brand Famous – How To Get Everyone Talking About Your Business," author Linzi Boyd and Wiley & Sons, Inc. unless otherwise mentioned.


Visiting this blog frequently and sharing this with your social media and professional network is much appreciated. Thanks.

GBDaly exclusive "Smile Rating" (c) 2013 created and conceptualized by Gloria Buono-Daly.
.

AUTHOR INFORMATION:

LINZI BOYD
is CEO of Surgery Group, Board Member for Shirlaws Coaching, The School of Brand Fame and author Number One Brand Best-Seller ‘Brand Famous.’

Boyd has launched, developed and sold is a successful business woman and business management speaker who has successfully launched, developed and sold many businesses.

@Linzi_Boyd, @SurgeryPR, @Brand_Famous
Photo above left, snapshot of LinziBoyd Twitter account @Linzi_Boyd ;

Friday, August 29, 2014

Happy 132nd Labor Day America (or 120th when became an official holiday)


“Labor day is a great American holiday that people celebrate by going out & buying products made in China.” ~~ David Letterman,
American television host and comedian; Host of CBS Late Show with David Letterman, recently surpassing Johnny Carson for having the longest late-night hosting career in the USA, on the irony of Labor Day

Letterman photo above courtesy of Wikimedia.org


Today is Labor Day. Happy 132nd Labor Day America. Let’s admit it, this holiday has been amazingly ironic over the past several years:

Imagine American’s celebrating workers, particularly in light of our country’s high unemployment rates which are a lot higher than our government reports.

Stats and economy aside, all across America, this holiday which was once symbolic for back to school, the end of the summer and the archaic fashion trend Рwhere wearing white after Labor Day is a fashion faux pas Рhave all been pass̩ for years. Fashion trends rarely pay attention to this rule; Also back to school shopping is now done during the end of July and month of August.

Labor Day photo left courtesy of FreeDigitalPhotos

According to StyleChicago blog, Fashion & Style section, Fall 2014 colors will be unusual and reflect individuality inspired by the "increasing need for women everywhere" to be unique. Sangria and Aurora Reds, Mauve Mists and Raiant Orchids as well as Cypress Greens, Cobalts and Misted Yellows are all colors of the year that will "transcend time and place." And of course, there's always that controversial "after Labor Day white."

According to Leatrice Eiseman, executive director of the Pantone Color Institute® "Fall 2014 is a season of untypical colors, one more reflective of the imagination and ingenuity, and on that which inspired by the increasing need for women everywhere to create an individual imprint." Fashion Trends & Tips - Fall 2014 Color Trends



Labor Day also marks the beginning of bargain shopping and also when sports excitement begins as the NFL and college football seasons begin.

NFL photo left courtesy of Wikimedia.org


For the many attentive parents and their children, it's the end of summer reading programs and making sure all of their children's book reports and other assignments are in order.


In a world of digital, it is also a great idea to use the internet for exciting news and interesting ideas. SchoolsNYC.org, SummerReading.org, and Scholastic.com are very helpful sites.

So much happens over the summer and discussing a few books (or just 1)that your child has read, (a simple question will do) is a great refresher and memory exercise. This also best prepares your child for the first day of school.

What about vacation? Talk about a great memory or event during summer family visits and travels.

Back to School photo above courtesy of FreeDigitalPhotos.


HISTORY (sources: Wikipedia.org and HISTORY Channel)

One hundred and thirty two years ago (1882), Matthew Maguire, a machinist, first proposed the holiday while serving as secretary of the CLU (Central Labor Union) of New York. Others argue that it was first proposed by Peter J. McGuire of the American Federation of Labor in May 1882, after witnessing the annual labour festival held in Toronto, Canada. Oregon was the first state to make it a holiday on February 21, 1887. By the time it became a federal holiday in 1894, thirty states officially celebrated Labor Day.

In the United States, Labor Day, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of their country.

In many countries, the working classes sought to make May Day an official holiday, and their efforts largely succeeded. In the United States and Canada, however, the official holiday for workers is Labor Day in September. This day was promoted by the Central Labor Union and the Knights of Labor, who organized the first parade in New York City.

After the Haymarket Massacre, US President Grover Cleveland feared that commemorating Labor Day on May 1 could become an opportunity to commemorate the affair. Thus, in 1887, it was established as an official holiday in September to support the Labor Day that the Knights favored.

Labor Day weekend: what to do.

Please share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!

Did you celebrate Labor Day? What did you do?

RESOURCES
▐■  Labor Day weekend: what to do, myfoxny.com http://www.myfoxny.com/story/23305422/labor-day-weekend-what-to-do
▐■  In Praise of the American Worker, Life Magazine http://www.life.com/image/first/in-gallery/48141/in-praise-of-the-american-worker
▐■  The History of Labor Day, United States Department of Labor http://www.dol.gov/laborday/history.htm
▐■  History of Labor Day, Knights of Labor, http://web.archive.org/web/20070930082656/http://progressivehistorians.com/showDiary.do?diaryId=2041
▐■  Labor Day, Wikimedia http://en.wikipedia.org/wiki/Labor_Day
▐■  Wear White Immediately -- We'll Show You How (PHOTOS), Huffington Post http://www.huffingtonpost.com/2013/03/04/wear-winter-white-photos_n_2789912.html
▐■  You Can’t Wear White After Labor Day? These 7 Fashion-Tech Founders Say Otherwise, Fueled.com http://fueled.com/blog/you-cant-wear-white-after-labor-day-these-7-fashion-tech-founders-say-otherwise/



Please visit this blog frequently and share this with your social media and professional network. Thanks.

Friday, August 22, 2014

Happy 15th B-Day to Blogger
August 23
#BlogYourBrainsOut ▲ ▲ ▲

'evergreen marketing insighter' by Gloria Buono-Daly


"The bottom line is that blogging is like sex. You can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both blogger and their readers." ~Kevin Anderson, Journalist, Editor for the Guardian, multi-blogger and online expert.

Happy Birthday Blogger!

This year  Blogger  is celebrating it's 3rd year as a teen? Happy 15th to Blogger. Google doodle? Not this year.

Do you think that blogging is like sex? If so why?

Many who write blogs, do it for the love and the passion they have. Be it for sharing experiences, ideas, etc. True blogging (like true love) is something you simply cannot fake.

Another aspect that comes to mind is gender bias. Do men have different perspectives about blogging than women? Are men more likely to equate blogging to having sex? Are women more likely to equate it to passion or love?

Would you write a blog that would deceive your readers? Would you have sex and deceive your partner or fake an orgasm?

Obviously, it's better to refrain from writing blogs (having sex) if doing so out of desperation, which ultimately leads to shallow blogs (cheap, superficial, unfulfilled relationships).

On the positive note, the more one blogs the more one improves just as the more one loves the more meaningful relationships. So the next time you begin writing your blog post, think of all the love and passion you bring.

You might come up with quite a few surprises for yourself and your readers. Go ahead "blog your brains out." #BlogYourBrainsOut




Below is a listing of some interesting postings I've found so far on this topic (note practically all are written by men):

- Why blogging is like sex, Ted Vieira, http://imageperceptions.com/why-is-blogging-like-sex/
- Is blogging like sex, Spiralbount http://spiralbound.net/blog/2007/06/15/is-blogging-like-sex/
- Why blogging is like sex, The Web Citizen http://www.thewebcitizen.com/2012/04/16/2-reasons-why-blogging-is-like-sex/
- Is blogging like sex, Ouriel Ohayon http://ouriel.typepad.com/myblog/2007/01/is_blogging_lik.html
- Blogging is like sex INFOGRAPHIC (see photo above right) by by GenY Medium on Pinterest http://www.pinterest.com/pin/93801604709047523/
- Why Do 95% of Bloggers Give Up, by Mike A Chim, http://feveredmutterings.com/95-percent-bloggers-give-up


Bloggers main objectives are to write blogs that engage readers. This is the most difficult as it takes creativity, passion, and uniqueness. Unfortunately, writing to become popular or rich and famous compromises a writer's potential. The best blogers are those who write and post to share stories, thoughts, opinions, passions, expertise and perspectives.

The number of bloggers in the U.S. has increased over the past 7 years (2007 to 2014), yet writers who have primary sources of income from blogs are still relatively few in relation to the overall U.S. blogging population. Wolfgangjaegel.com reported an increase of 31% more bloggers in the past three years.

According to "Rise of Blogger" http://wolfgangjaegel.com/rise-of-the-bloggers-blogging-statistics-2014/ "In the past 5 years, blogging has SKYROCKETED and created a living for millions and is an integral part of businesses today."

However, although bloggers with primary source of incomes from blogging increased nearly 450% in the past 5 years -- to 8% (2.48 million) from less than a quarter of 1% (.02% or 452,000 bloggers) in 2007 -- the representation is very insignificant compared to the remaining 28,520,000 bloggers who are unable to earn a minimal income from blogging.

International Telecommunications UnionTotal worldwide reports that global internet users have increased nearly 3% over the past 3 years -- from 6.9 billion in 2010 to 7.1 billion in 2013 with the largest worldwide subscriptions from Mobile broadband representing a 161% 3 year increase -- from 11.3% in 2010 to 29.5% in 2013. Not surprising, mobile is here to stay.

China still ranks 1st at 42.3% penetration (568,192,066 users vs 538 million users the prior year) of the 7.1 billion world internet users and India the same rank of 3rd at 12.6% penetration (151,598,994 vs 137 million users the prior year). USA has also remained 2nd with 254,295,536 users and 81% penetration.

Below please find a brief Web to Web 2.0 timeline of newsworthy milestones which purport to provide a basic historical and informational chronology from a marketing perspective:


• 1994 – In January, Jerry Yang and David Filo create "Jerry's Guide to the WWW" while studying at Stanford University and rename it Yahoo in April

• 1995 – Yahoo is incorporated in March

• 1995 – Amazon is launched

• 1995 – Search engines are launched

• 1999 – Although bookmarking was around earlier, bookmarking became popular in businesses and mainstream during this period

• 2000 – Sites are optimized for search engines that were being catalogued on the Web

• 1996 to 1999 – Search engines are launched with pay per click programs, Open Text in 1996 and GoTo.com in 1998

• 1997 – The first blog goes online, known as “weblog” originally used as a niche for geeks; Weblog was coined in December 1997 by Jorn Barger 

• 1997 – The phrase “search engine optimization” is mostly likely coined during this period, according to Danny Sullivan of  The New York Times

• 1998 – Google  is founded by Stanford University graduate students Larry Page and Sergey Brin and files for incorporation in California on September 7th

• 1999 – The first version of RSS feed is created in March by Romanathan V. Guha for use on the My.Netscape.com portal (RSS 0.9)

• 1999 – Blogger  is launched on August 23rd by Pyra Labs. Evan Williams and Megan Hourihan of Pyra Labs, originally created this software with the intention of being an in-house application to integrate project management, contact management and task lists. Blogger becomes available to the public in August but does not become mainstream until later on.

• 2000 – Google reaches the first billion-URL index and earns the reputation of being the largest search engine in the world; Adwords program is launched offering internet pay per click programs; Yahoo selects Google as it's default search results provider

• 2001 – GoTo.com changes their name to Overture (purchased by Yahoo later)

• 2001 – According to MediaPost on August 9, 2001, Jupiter research predicted spending on digital marketing US ad spending would reach $19 billion by 2006

• 2001 – Wikipedia is available but is not yet mainstream
• 2001 – Danny Sullivan of The New York Times coins the term “Search Engine Marketing”

• 2002 – Search Engine Marketing US advertising spending reaches approximately $1.3 billion

• 2002 – Blogger  is completely rewritten at Prya Labs for licensure for other countries, with Globo company of Brazil becoming the first licensee recipient

• 2002 – Blogs gain momentum

• 2002 – Consumer Reports WebWatch files a report about the controversy and issues on search engine paid advertising

• 2002 - Federal Trade Commission (FTC) issues communications about the importance of paid advertising on search engines in response to a complaint from Consumer Advocacy Group, affiliated with Ralph Nader

• 2003 – Google purchases Blogger from Pyra Labs in February, the terms were undisclosed.

• 2003 – Yahoo purchases the Overture pay per click (PPC) program and offers paid online advertising

• 2003 – Del.icio.us,  initially known as a passive bookmark function launches; Later on del.icio.us becomes very popular with the launch of Friendster (2007); Users are able to let other users see what they are bookmarking; Social bookmarking gained popularity with the launch of del.icio.us.

• 2003 – The second US 3G (3rd generation cellular wireless) Verizon Wireless network operation launches; The first US Monet Mobile Wireless launched and shut down shortly afterwards; Japan, May 2001 and Korea, May 2002, were the first 2 countries to launch 3G operation networks

• 2003 - The Can Spam Act is signed into law on December 16th by President George W. Bush to regulate commercial email and is enforced by the FTC

• 2004 - Yahoo launches its own web-crawling algorithm in February, using its own site index phasing out Google's search results system it has used since May 2000
• 2004 -Google launches Gmail; In April Amazon partnered with Google using it' search results system

• 2004 - The first Annual Advertising Week Conference begins in September in New York City

• 2004 -  Web 2.0 O’Reilly Conference is held on October 5 – 7, 2004 at the Hotel Nikko in San Francisco, CA. Although about16 years into Web 0.0 and 5 years into Web 2.0, we still do not know where it is going; Transformational elements are unknown as Web-Web2.0 are still new and the industry has no idea of what infrastructures will go away. Many innovations with no ads, no subscription feeds, free to the end user, are floating on venture capital. Big issue is these innovations lack business models and it is predicted that many of these web innovations probably will not survive unless purchased, merged, with a larger company, etc.
  • Wikipedia and Blogs become mainstream; Momentum is largely attributable to the announcement of Web 2.0
  • February 2004 Flickr (image tag base navigation becomes available)
  • February 2004 - it is estimated that Facebook has over 10 billion photos from over 125 million users by the end of 2004 (Facebook & Flickr become the biggest privacy disasters)

• 2005 – National Governments all over the world embrace Web 2.0 and create official blogs; Israel is the first country to have a government blog, IsraelPolitik


• 2005 - February 2005 – YouTube


• 2005 – August 2005 - Library Thing


• 2005 – Wordpress.com opens to beta testers on August 8, 2005 and to the public on November 21, 2005.

• 2005 – Search Engine Marketing advertising spending is at approximately $5.8 billion (a 363% increase from 2002)


• 2005 – Google begins personalizing search results by users dependent upon user’s previous search history

• 2005 – In December, Microsoft and the Outlook team announce they are using the RSS feed icon which was first used in the Mozilla Firefox Browser 


• 2006 - $18.7 billion on internet ads was invested worldwide in 2006


• 2006 – Twitter is launched in October and evolves into a virtual water cooler experience having the power to hold social groups; Users can chat away about what they're doing and if anyone is interested in knowing, they can read, or watch what you’re doing and reply, follow, etc.; E.g., discuss iPhone feature,  communicate with people in different parts of the world separated in space and time; Although it is not the same as face to face it is similar enough to feel some kind of connection to people using twitter, Facebook or Youtube


• 2006 – Search Engine Marketing takes the lead in advertising and grows much faster than traditional advertising and other online marketing channels; US SEM advertising spending reaches approximately $9.4 billion, (a 62% increase over 2005 US spending); Worldwide, US 2006 ad spending had a 38% marketshare of total global internet ad spending calculated at $24.9 billion internet ads invested worldwide in 2006 (an increase of 33% from the previous year’s worldwide ad spending); Interesting to note that Jupiter’s estimate back in August 2001 was off by almost $10.0 billion less than actual of $9.4 billion

• 2006 – Google acquires YouTube, an internet video sharing service. Check out Gloria's latest YouTube videos here and subscribe as many more will follow.


• 2007 – October 2007 FriendFeed is created by former Google employees (known as the first lifestreaming service integrating all of your internet activity in your friendfeed nework, can have messages from twitter pulled into friendfeed which generates a lot of discussion in friendfeed and social networking feedback which can lead you to discover other sources of friends with similar interests; If you are traveling and you are in the same location as someone else in your friendfeed network, this can be a useful tool in knowing who in your network is nearby; all different internet activities are funneled into a single place and has a personal view; has the highest level of discussion, can get a huge amount of interaction in friendfeed more than from blogs; can create a room and pull entries from different sources that can create an RSS feed, audio podcasts, etc. used by science publishers, libarians, etc. create customized feeds that can come to you, the individual, on what type of information you want to have delivered to you)


• 2007 – pay-per-click programs become primary money-makers for search engines


• 2007 – Google announces a campaign against “paid links” that transfer page rank and many urls are suspended and banned from the Web


• 2007 – China's launch of 3G network is delayed in September 2007; A total of 190 3G networks are operating in 40 countries by December 2007


• 2008 – Google Chrome is released on September 4th and celebrates it's 10th year on September 7th


• 2008 – Sprint NOW 3G Network (3rd generation of cellular wireless) is launched in December


• 2008 – Web 2008 World of Social Networking:  private information becomes public

  • Blogs, wikis, RSS, bookmarking, image tagging, multimedia, search, etc. 

• 2008 – US internet ad spending reaches $27.5 billion

• 2008 – The Dow's biggest one-day drop on September 29, 2008 of 778 points (surpassing the first trading day loss after 9/11), after the rejection of the House bailout plan; According to CNN Money, this drop represents an approximate value loss of $1.2 trillion


• 2009 – Google takes measures to mitigate the effects of PageRank sculpting by use of nofollow attribute on links


• 2009 – The future of blogging is customization and life relevancy; After 16 years after inception, LifeStream  is all the buzz as the next generation of social media. Back in the mid 1990’s, the term LifeStream was originally coined by Eric Freeman and David Gelertner at Yale University to describe a cyber diary of one’s life, streaming all of internet activities in one cohesive lifestream. Now about 15 years later, LifeStreaming, an innovative cyber platform combines all of a individual’s internet activities and information onto a unified platform known as a stream. Addins and plugins are created to help the user to “stream his/her life” and are listed as follows:

• 2009 - Advertising Week celebrates it's fifth annual event September 21st - 25th at the Nokia Theatre in New York City

• 2009 - Blogger announced the celebration of its 10th anniversary will include the addition of new features that were requested by its users


October 2009 - Web 2.0 Summit, Co-produced by TechWeb and O’Reilly Media Inc. is being held on October 20 - 22, 2009 in San Francisco, CA at the Westin San Francisco Market Street

• 2010 - Blogger introduced their new templates and redesigned its website. According to the Experiment Garden blog "Critique and Criticism of the New Blogger Post Editor," the new post editor was criticized for being less reliable than its original version created in June 2008

• 2012 - Blogger updates signup process ensuring new users are immediately equipped with a Gmail and Google+ account as soon as their Google account has been registered in addition to all of Google activity streamlined -- Blogger now joins YouTube, Docs, Search, Gmail, and Google+ in getting the updated signup flow.

• 2014 - Latest google analytics blog posts http://analytics.blogspot.com/

• 2014 - Other interesting resources
          --- ShoutingBlogger.com "What Is Google Blogger (Blogspot) and "What Are Its Pros and Cons"
          --- Wolfgangjaegel, "Rise of the Bloggers - Blogging Statistics 2014"

• If you are interested in following please feel free to follow me on Twitter @gbdaly or www.twitter.com/gbdaly  

If you have any comments about Blogger's Big 015, don't hesitate to post your comments. Thanks for visiting and again, "Happy Blog Day to you Blogger!" Note, this article is an update from previous annual posts.

Please share this blog with your social media and other professional networks. Thanks.


Web to Web 2.0 Timeline: Just in Time for Blogger's big 015 birthday is part of the "evergreen marketing insighter" series by Gloria Buono-Daly. This post has been updated from the original post published in August 2009. Copyright (C) 2009.

Monday, August 11, 2014

BELATED BDAY -The Wizard of Oz turns 75, August 12


“Toto, I've a feeling we're not in Kansas anymore. We must be over the rainbow!”
~~ Judy Garland, playing Dorothy Gale in The Wizard of Oz film, 1939, American actress, singer and vaudevillian (June 10, 1922 – June 22, 1969).

The Wizard of Oz turned 75 years old August 12th. Happy BELATED B-day to you. This 1939 American fantasy adventure film produced by Metro-Goldwyn-Mayer was first released on August 12, 1939.

To honor the 75th anniversary, a special 3D version was released Nationwide on September 20, 2013 for 1 week only to celebrate this milestone. (See The Wizard of Oz 3D Youtube Trailer.)


Based on the 1900 novel The Wonderful Wizard of Oz by L. Frank Baum the film starred Judy Garland, Ray Bolger, Jack Haley, Bert Lahr, and Frank Morgan, with Billie Burke, Margaret Hamilton, Charley Grapewin, Clara Blandick and the Singer Midgets as the Munchkins.

Surprisingly, the initial release of The Wizard of Oz was not a box office hit and barely broke even. According to IMDb.com, the film earned roughly 3,000,000 and had a huge budget for that time, estimated at $2,777,000.


What appeared to save this film was, of course, what else – technology – particularly with the use of Technicolor, along with the fantasy storytelling, musical score, and unusual characters. Gradually The Wizard of Oz has become one of the most well known films and part of American popular culture.

It also featured what may be the most elaborate use of character make ups and special effects in a film up to that time. With this gradual popularly, came huge earnings, adjusted in 2012 to $239,190, 498 (source: IMDb.com).




THE ICONIC RUBY SLIPPERS

According to a Forbes article in 2008, Inside the Search for Dorothy’s Slippers, the ruby slippers worn by Dorothy during The Wizard of OZ are now among the most treasured and valuable of film memorabilia.

Multiple pairs were made for the film, and of them five pairs are known to have survived; one pair was stolen in 2005 and has never been recovered. Interesting to note that in L. Frank Baum's original novel, The Wonderful Wizard of Oz, Dorothy actually wore Silver Shoes however it was changed for the film to ruby to take advantage of the new Technicolor film process.


MUSICAL SELECTIONS AND SOUNDTRACK

Music in The Wizard of Oz was highly acclaimed for musical selections and soundtrack. Music & lyrics were by Harold Arlen and E.Y. "Yip" Harburg, who won the Academy Awards for Best Music Song for "Over the Rainbow."

Also, Herbert Stothart, who composed the instrumental underscore, won the Academy Award for Best Original Score.


Please share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!

Do you plan on seeing the 3-D version to be released on the 75th anniversary of The Wizard of Oz? What was your favorite part of the original film?

RESOURCES:
▲   The Wizard of Oz, Warner Brothers http://www.thewizardofoz.warnerbros.com
▲   The Wizard of Oz on Wikimedia en.wikipedia.org/wiki/The_Wizard_of_Oz_(1939_film)
▲   The Wizard of Oz on Facebook, https://www.facebook.com/TheWizardOfOzMovie
▲   The Wizard of Oz on YouTube http://www.youtube.com/channel/HC62C4ngurVs4
▲   The Wizard of Oz photo stream on Facebook, https://www.facebook.com/TheWizardOfOzMovie/photos_stream Warner Bros. studio screening of The Wizard of Oz 75th anniversary in 3-D!
▲   The Ruby Slippers: Inventing an American Icon, The Lemelson Center, http://invention.smithsonian.org/resources/online_articles_detail.aspx?id=593


All photos courtesy of Wikimedia.org unless otherwise indicated.

Please visit this blog frequently and share this with your social media and professional network. Thanks.

Thursday, July 31, 2014

GAO report finds Obama administration to blame for millions of errors on HealthCare.gov


" Yesterday we learned that the price tag for HealthCare.gov is approaching $1 billion. We also learned that the administration’s poor management led to significant cost increases and an exchange that - now ten months after launch - is still not complete. We have held many hearings at this subcommittee and were told on numerous occasions by administration officials that implementation was on track, Americans could keep their health plans, premiums would not skyrocket, access to doctors would be secured, and employees would not suffer. These promises have fallen woefully short…" ~~ Frederick Stephen "Fred" Upton Chairman of the Committee on Energy and Commerce, U.S. Representative for Michigan's 6th congressional district , quote taken from the 1st paragraph from his opening statement Subcommittee on Oversight and Investigations Hearing on “PPACA Implementation: Updates from CMS and GAO” July 31, 2014. For Upton’s complete opening statement in pdf click here Energy and Commerce Committee web site post (photo above right screen capture of Energy & Commerce Committee web site http://energycommerce.house.gov/)

The Associated Press (AP) reported (July 30) that the official investigation into HealthCare.gov, the portal for millions of uninsured Americans, has determined the Obama administration's mis-management and inadequate planning were the main reasons for millions of errors, including major computer technology glitches and bad data for HealthCare.gov web site which was designed for Obama's health care law.

The non-partisan investigative agency of Congress, GAO (Government Accountability Office) began investigating this past fall and found that inordinate amounts of mis-communication and incessant changing of contractors' orders for the HealthCare.gov web site resulted in tens to hundreds of millions of dollars in added costs. Accordingly, a report is scheduled to release the details of the findings today (July 31) during congressional testimony. The Government Accountability Office has spent months investigating the rollout. GAO is the nonpartisan investigative agency of Congress.

According to an American Thinker blog posted July 31, GAO contracting expert, William Woods, testimony prepared for a hearing today by the House Energy and Commerce Committee stated that the government incurred "significant cost increases, schedule slips and delayed system functionality."

Consequently, Democratic and Republican Congressional aides informed the AP that the Centers for Medicare and Medicaid Services (CMS), part of the Department of Health and Human Services, were to blame for the ineffective oversight which included ineffective planning and overall mismanagement.


For instance, IT contractors were not provided with adequate logistics. Instead contractors were confronted by counter-productive requests from government administrators, which ultimately contributed to existing infrastructural issues and resulted in hundreds of millions of additional dollars in contract costs. (photo above left courtesy of freedigitalphotos.com)

Although President Obama had regular meetings with HHS Secretary Katherine Sebelius and CMS officials, the administration claims the president was mis-informed. Apparently, there were major issues and inconsistencies prior to the HealthCare.gov launch, and the stall was most likely due to things of political nature. Unfortunately, spending for HealthCare.gov has reached $840 million as of March 2014 (source: Radnofsky, Wall Street Journal, 7/30, post Poorly Managed HealthCare.gov Construction Cost $840 Million, Watchdog Finds ).


Additionally, the computerized sign-up system for consumers, which launched October 1, 2013, was riddled with glitches on day 1 and dysfunctional through the end of November. As a result, costs skyrocketed a massive 273% (from $56 million to more than $209 million, Sept. 2011 to Feb. 2014) and electronic back-office for verifying applicants' information jumped 183% (from $30 million to nearly $85 million). On top of all this, there was a tertiary contract for website fixes with Accenture, which nearly doubled originally budgeted costs (from $91 million in January to $175 million) as of June 2014 with costs still climbing. (photo above right courtesy of freedigitalphotos.com)

The House Energy and Commerce Committee is holding a hearing today (Thursday, July 31st) on GAO's investigation. This article will be updated with meeting results. UPDATE, JUST IN: The Subcommittee on Oversight and Investigations Hearing on “PPACA Implementation: Updates from CMS and GAO” began today (July 31) at 9:15am. Honorable Fred Upton’s opening statement mentions the cost for HealthCare.gov is near $1 billion.


Do you agree with the GAO Report that the HealthCare.org site is dysfunctional and beyond repair?

Additional resources:
♦ Summary list of some of GAO conclusions visit -American Thinker blog , GAO report: Massive waste and incompetence in Obamacare rollout (July 31, 2014) http://www.americanthinker.com/blog/2014/07/gao_report_massive_waste_and_incompetence_in_obamacare_rollout.html
♦ GAO report http://www.gao.gov/products/GAO-14-694
♦ Fox Business, Investigation faults Obama administration’s oversight of healthcare http://www.foxbusiness.com/technology/2014/07/31/investigation-faults-obama-administration-oversight-healthcaregov/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+foxbusiness%2Ftechnology+(Internal+-+Technology+-+Mixed)
♦ American Thinker blog, GAO report: Massive waste and incompetence in Obamacare rollout http://www.americanthinker.com/blog/2014/07/gao_report_massive_waste_and_incompetence_in_obamacare_rollout.html
www.momanddadday.com
♦ Wall Street Journal, 7/30, post Poorly Managed HealthCare.gov Construction Cost $840 Million, Watchdog Finds )