Wednesday, January 21, 2015

2015 Super Bowl XLIX NBC TV ADs still selling and teaser ads already on YouTube ♦ ♦ ♦ 'Super Bowl advertising insights' by Gloria Buono-Daly


“I want to know what it's like to play in a Super Bowl and win one. My career will be great without it. But, personally, selfishly, I want to know what it feels like.
~~ Dan Marino, CBS Sports, Analyst THE NFL TODAY; Pro-Football Hall of Fame (2005) and former American football quarterback, played for Miami Dolphins (NFL). Despite never being on a Super Bowl-winning team, he is recognized as one of the greatest quarterbacks in American football history.


With the latest deflated "balls" controversy do you believe this will hype more to watch the game or hinder it?
This year, the Super Bowl XLIX will be held at the University of Phoenix Stadium in Phoenix, Arizona on Sunday, February 1st between the Seattle Seahawks, National Football Conference champion and American Football Conference (AFC) champion New England Patriots to decide the National Football League (NFL) champion for the 2015 season. (Photo of University of Phoenix Stadium roof, above right, courtesy of photographer Fuzzy510 on Wikimedia.org)

The New England Patriots have won 3 Super Bowls, 2001 (XXXVI), 2003 (XXXVIII), 2004 (XXXIX), and the Seattle Seahawks have won 1, 2013 (XLVIII).
Below is the 2015 Ad Spend grid with links to previous Super Bowls 2014 and 2013. For best user experience viewing the grids below, zoom to 125% or 150%.

* Super Bowl XLIX Advertising Grid as of January 27 update
* Super Bowl XLVIII 2014 Advertising Grid
* Super Bowl XLVII 2013 Advertising Grid


Hard to believe that 2015 marks the largest all time new Super Bowl advertisers, 15 new advertisers, since the last record back in 2000 during the dot com boom which had 19 new Super Bowl advertisers.

For all you social media evangelists out there, for your convenience is a listing of advertisers incorporating #hashtags into their USER PARTICIPATION ADS. Enjoy and tweet away:
<> Anheuser Busch: #UpForWhatever #BestBuds
<>BMW: #HelloFuture
<>Carls Jr.: #EatLikeYouMeanIt
<>Coca Cola: #MakeItHappy
<>Doritos: #CrashtheSuperBowl
<>Dove Men + Care: #realStrength
<>GoDaddy: #GoDaddyPuppy
<>Heinz: #ifyourehappy
<>Jurassic World: #JURASSICWORLD
<>Lexus (Toyota): #LexusNX
<>LocTite: #WinAtGlue
<>Mercedes Benz: #TheBigRace #TeamHare #TeamTortoise
<>Nationwide: #InvisibleMindy
<>Nissan: #WithDad
<>Skittles: #SettleIt
<>Snickers (Mars Inc): #EatASnickers
<>T-Mobile: #KimsDataStash
<>Wix.com: #ItsThatEasy


According to a recent National Retail Federation survey, 184 million Americans will be watching Super Bowl XLIX with average viewer spending of $77.88, up 14% from last year's $68.27 average viewer spend. The NRF survey also indicated that fans plan on splurging on various items from game day food and new televisions to athletic wear and decorations. Total spending according to the survey is expected to reach $14.3 billion.* (*Total spending is an extrapolation of U.S. population ages 18 and above.)

Super Bowl XLIX marks the second Super Bowl contested at University of Phoenix Stadium, which hosted Super Bowl XLII in February 2008, and the third Super Bowl contested in the Phoenix area, as Super Bowl XXX was held at Sun Devil Stadium in nearby Tempe on January 28, 1996.

NFL owners initially voted in November 2005 to award a Super Bowl to Kansas City, Missouri, in honor of Chiefs owner Lamar Hunt, the founder of the American Football League (AFL) in the 1960s who helped engineer the annual game. Then-NFL Commissioner Paul Tagliabue further announced on March 5, 2006, that Kansas City would host Super Bowl XLIX.

However, the game was contingent on the successful passage of two sales taxes in Jackson County, Missouri, on April 4, 2006. The league then announced on October 11, 2011, that University of Phoenix Stadium will host Super Bowl XLIX.

The National Football Conference (NFC) leads the league with 26 wins to 22 wins for the American Football Conference (AFC) as of Super Bowl 2014.

According to AdAge, exec VP-sales and sales marketing, NBC Sports Group and NBC Universal News Group, Seth Winter, said that about a dozen new advertisers will be in digital commerce and technology.

Coca-Cola and GoDaddy are returning but running one commercial instead of the two from 2014.

As of January 21, only two full Super Bowl 2015 ads are on YouTube so far: Dove and two Victorias Secret ("Victorial Secret I'm in the Mood for Love" by Wall Street Journal and "Angels Play Football" both on YouTube), GoDaddy on WSJ.com and many others. See below:



PSA/CAUSE NFL - Domestic Violence ad



There are quite a few teaser ads and here's the link to the popular Doritos ("Crash The Super Bowl Contest). By the way, there are other YouTube ads (e.g., Olympic ads, Rocky Broadway Show ad, etc.) in-between but you can click on the "skip ad" located in the lower left corner to view the next Super Bowl teaser. Here are a few more Super Bowl 2015 teaser ads:





To view all of the latest Super Bowl XLIX 2015 teaser ads and full ads on YouTube click this link.

Super Bowl Sunday, known as the biggest day of the year for TV ads, is an American cultural phenomenon. This year it airs on NBC. According to a Variety article this past Sepember, NBC had sold roughly 75% (45 of 60 ads) and as of November 2014 at 90% (only about 8 30-second spot ads left to sell. Below is the 2015 Ad Spend grid with links to previous Super Bowls 2014 and 2013. For best user and viewing experience, zoom to 125% or 150%.

* Super Bowl XLIX 2015 Advertising Grid

* Super Bowl XLVIII 2014 Advertising Grid
* Super Bowl XLVII 2013 Advertising Grid

Since then, NBC has been focusing on selling ads in its digital stream of the game, commercials in pre-and post-game programming and content on NBC SUNDAY NIGHT FOOTBALL in the week leading up to the Feb 1st event (beginning Sunday, January 25th).

Besides the excitement of the football game and the commercial TV ad spots, NBC 2015 Super Bowl halftime show, as in prior Super Bowl years, will be the most watched musical event of the year.

This year features 29-year-old singer, songwriter, Katy Perry, will perform during Pepsi Super Bowl XLVIII halftime show. Perry has won two American Music Awards, five MTV Video Music Awards, fourteen People's Choice Awards, and three Guinness World Records. In September 2012, Billboard dubbed her the "Woman of the Year".

According to a recent Bleacher.com article, Perry will be joined by Lenny Kravitz.
Perry was declared the Top Global Female Recording Artist of 2013 by the International Federation of the Phonographic Industry (IFPI).[150] She has accumulated a total of nine number-one singles on the Hot 100, her most recent being "Dark Horse".

According to Recording Industry Association of America (RIAA), Perry is the best-selling digital singles artist in the United States, with certified sales of 72 million digital singles including on-demand streaming. Her songs "Firework", "E.T.", "California Gurls", "Hot n Cold", "Roar", and "Dark Horse" have each sold over 5 million digital copies.

As of November 2013, Perry has sold 11 million albums and 81 million singles worldwide.

Past performers for the halftime show have included Bruno Mars, Beyonce and Destiny's Child (the electrical system iblack out for several minutes), Michael Jackson, U2, Bruce Springsteen & The E Street Band, The Who, Prince, The Rolling Stones, and Janet Jackson featuring Justin Timberlake (with a special appearance of Janet Jackson's bare breast).
How much do these ads really cost?

According to the Los Angeles Times, NBC has sold all of its commercial inventory for February's big game for an average of $4.5 million per 30-second spot with a little discount for advertisers purchasing multiple ads. This price represents a 12.5% increase from FOX 2014 Super Bowl price ($4.0 million). However, last year, Fox reported one 30 second spot selling at $4.5 million.

Super Bowl 2015 calculates to an average rate of $150,000 per second for NBC using the $4.5 million per 30-second NBC TV ad spot rate.


For an updated pdf of the Super Bowl 2015 advertiser $ ad spend grid(sample screen-shot above left from 2013), visit Super Bowl XLIX Advertising Grid or email gmbdaly [at] gmail[dot]com with "NFL Super Bowl 2015 GRID request" in subject line (not all ads may be included in the grid but most will).

If you would like to have the grid from last year Super Bowl XLVIII (2014) visit Super Bowl 2014 Ad Spend Grid updated Jan 26, 2014 (may not include all of the spots,).




The usual including big players, Pepsi and Budweiser (Anheuser Bush) as well as other popular brands Toyota, are returning to the game this year while many are stepping out this year.

Automakers continue to back out of the Super Bowl (a whopping 62.5% drop from last year and a whopping 66% drop from Super Bowl 2013). Five automakers have backed out this year -- GM, Acura, VW, Acura, and Lincoln. There is estimated to be 15 new advertisers this year (versus 7 debut advertisers from 2014 and 8 from 2013).

The few new advertisers from 2014 have also backed out this year including Greek yogurt manufacturers Chobani and Oikos by Dannon, Cheerios (General Mills) and Wonderful Pistachios which featured Gangnam Style artist Psy in their ad.

A marketing trend gaining momentum at Super Bowls are the pre-game teaser ad campaigns. Pre-game teaser ad leaders include Pepsi, SquareSpace, Doritos, GoDaddy, and Intuit TurboTax . In 2014 Verge article as a result of all the pre-game hype, YouTube launched its first pre-game gallery (January 17th) that included 7 teasers of ads that broadcasted during Super Bowl 2014.

Although some advertisers are still not finalized, the latest advertising recap estimate by category is as follows:
7 automakers (counting Toyota twice Brand and Lexus) /1 automotive, possibly more (significant drop from 8 automakers in 2014)
9 food/beverage (drop from 12 in 2014)
6 Tech, Tele + Online (3 online versus 2 online companies in 2014)
3 finance/insurance (1+ inrease from 2014)
2 packaged goods (new from 2014)
1 Fashion/apparel (no change from 2014)
1 movie entertainment (no change from last year)
1 travel (none from 2014)
1 PSA/CAUSE NFL ad - "Nomore.org" (1st time domestic violence ad during Super Bowl)

New categories this year include:
packaged goods (2 ads)
tech & telecom (1 ad)
Travel (1 ad)

Super Bowl 2015 also marks the 18th NBC broadcast (with future scheduled to broadcast on NBC in 2018 and 2021). CBS holds the record with a total of 18 Super Bowl games (future games scheduled to air on CBS are 2016, 2019 and 2022)and FOX at 7 games(future games on Fox to air 2017, 2020, 2023). ABC has aired 7 Super Bowl games with no future dates planned.

The New England Patriots have won 3 Super Bowls and the Seattle Seahawks have won 1.


To request a pdf of the Super Bowl 2014 advertiser $ ad spend grid(see snapshot above from 2013), simply email gmbdaly [at] gmail[dot]com with "FOX Super Bowl 2014 GRID" in subject line or come back later for the direct link for you to download the pdf(link will be posted here soon).

Since 1989, the USA Today Super Bowl Ad Meter has been bringing viewers together to rate the commercials on hand-held meters. There’s still time for those interested in participating go to the USA TODAY ADMETER PAGE AT http://www.admeter.usatoday.com.


AUDIENCE INFORMATION: The Super Bowl 2014 telecast of the Seattle Seahawks' victory over the Denver Broncos became the most-watched television event in U.S. history, drawing 111.5 million viewers. Superbowl 2013 was anticipated to outpull 2012 however according to Nielsen ratings, an audience of 108.4 million watched Super Bowl 2013, (more watched halftime, 110.5 million) short 3 million viewers versus 2012 – Superbowl 2012 game which brought in 111 million viewers and over 111 million people tuned in to watch the Giants prevail with a 21-17 victory. It will be interesting to see how NBC SPORTS fares for Super Bowl 2015.

Last year CBS reached a record $235.6 million in total Super Bowl 2013 advertising versus $250 million in 2012 as reported by The Fiscal Times. According to FOX 2014 Super Bowl ads have been sold out for months. Do you think FOX will outperform previous Super Bowl ads revenue?

Spectacular, Super Bowl 2014 Doritos ads

Here's the iconic, E*Trade Baby ad for Super Bowl 2013, sad they won’t be here for 2014:( Surely the E*Trade Baby will be missed by many.

There is also a January 2012 release on YouTube of "The 25 Best Super Bowl Commercials of All Time,” in descending order (25 down to 1 last). Most on the list are repeat advertisers including PepsiCo, Etrade “Babies”, Doritos, FedEx “Caveman," Bud Light, Toyota, etc.

In economic times, regardless of consumers pocket sizes, do you think famous celebrity, entertaining, etc., will be enough to get consumers to embrace the brand?


RESOURCES - this will be updated regularly up to Super Bowl XLIX 2015 so bookmark this page:
CBS 15th Annual Super Bowl Commercial Showcase
NBC Releases a Super Bowl Commercial, December 2, 2014
2015 Super Bowl Ad Cost – NBC Ups the Ante, November 17, 2014


Additional resources from 2014 Super Bowl XLVIII:
AllThingsDigitalMarketing blog for Super Bowl 2014 Ad Spend Info
Best Super Bowl 2014 Commercials, SuperBowlCommercials.org
Updated Super Bowl Odds for Every NFL Team Heading into Week 16, Bleacher report
20 Most Effective Super Bowl Ads
Super Bowl Ads: NBC Has Sold 70% To 80% Of Inventory In Big Game, Variety, September 2014
The 6 Car Companies Spending Millions on Super Bowl Ads in 2014, The Motley Fool
5 Biggest Super Bowl Commercial Spenders, The Street
Fox Says Super Bowl TV Ad Inventory Is Sold Out, Variety (2014 Super Bowl)
OUTUBE SUPERBOWL 2014 ADS LIVE ALREADY, 2014 superbowl-commercials.org
♦ SuperBowlcommercials.org,http://www.superbowl-commercials.org/tag/ford
♦ Major Beer Innovation Promised by Anheuser-Busch InBev NV (ABI), From Super Bowl 2014 Onwards, http://www.ibtimes.com/major-beer-innovation-promised-anheuser-busch-inbev-nv-abi-super-bowl-2014-onwards-1452172
♦ Bud Light Hotel To Float Into NY Aboard Norwegian Cruise Line For Super Bowl 2014, International Business Times, http://www.ibtimes.com/bud-light-hotel-float-ny-aboard-norwegian-cruise-line-super-bowl-2014-1457138
♦ Pepsi Get Hyped at Halftime page, http://www.pepsi.com/en-us/d/content/943/Pepsi---There-Since-the-First-#Halftime
↕Bruno Mars to perform at the Pepsi Super Bowl Halftime show, http://www.pepsi.com/en-us/d/content/15534270/Bruno-Mars-to-Perform-at-the-Pepsi-Super-Bowl-Halftime-Show


Additional resources from 2013 Super Bowl XLVII
AllThingsDigitalMarketing 2013 blog, http://myblog.allthingsdigitalmarketing.com/2013/01/super-bowl-xlvii-commercial-tv-ads-sold.html
Super Bowl 2013 TV ads
Super Bowl 2013 Ads on Facebook
Super Bowl Commercial Time Is a Sellout, The New York Times
AdAge Advertisers in Super Bowl 2013, AdAge
UPDATED: Everything We Know About The Super Bowl ad Lineup So Far, Business Insider
GM to Forgo Pricey Super Bowl Ads, Wall Street Journal
Be a part of the USA TODAY Ad Meter panel!, USA TODAY
Advertisers Give Sneak Peek of Super Bowl Commercials Online, CBS San Francisco
Should Super Bowl Ads Be Released Early?, Sports Business Daily
Some SUPERBOWL Ad Resources 2012, AllThingsDigitalMarketing Blog
Kate Upton Mercedes Benz Super Bowl 2013 ad video, ABC
Best Buy Banking on Amy Poehler To Break Its Super Bowl Ad Losing Streak, The Consumerist
The Big, Big Business of Super Bowl XLVI, The Fiscal Times
Super Bowl ads: Coca-Cola says goodbye to bears, hello to 'Mirage', Newsday
Coca Chase 2013 Ad, Youtube; Vote on who you want to win at cokechase.com
Doritos® Teddybear Prison themed ad “Crash The Super Bowl,” YouTube; This year a public vote will choose one Doritos ad to air during the Super Bowl
How much did the 2013 finalists spend on their Crash the Super Bowl entries?, Video Contest News
Super Bowl’s Greatest Commercials 2013, CBS Press Express
Kate Upton stuns in a 'leaked' Super Bowl commercial, WTSP.com
The Best Super Bowl AdMeters Ever, USA Today Ad Meter
Super Bowl XLVII New Orleans Host Committee
Super Bowl Ad Tracker: What to expect


Please share this with your social media and professional network. Thanks.

To request a pdf of the Super Bowl 2015 advertiser $ ad spend grid(photo left is a snapshot from 2013), simply email gmbdaly [at] gmail[dot]com with "NBC Super Bowl 2015 GRID" in subject line or visit Super Bowl XLIX 2015 Ad Grid.

All photos are courtesy of Wikimedia unless otherwise indicated.

This blog will be updated regularly -- please bookmark and visit frequently.


If you are interested in following I’m on Twitter @gbdaly or http://www.twitter.com/gbdaly

Do feel free to share your digital insights and thanks for visiting.

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“2015 Super Bowl XLIX NBC TV ADs still selling and teaser ads already on YouTube ” is part of the annual Super Bowl advertising insights ▲▲▲ series by Gloria Buono-Daly

Thursday, January 15, 2015

2015 Oscar nominations announced ♦ ♦ ♦ 'The Grand Budapest Hotel' and 'Birdman' lead with 9 noms each. Who do you think will win? Here are my picks so far.


“It is truly an honor and a thrill to be asked to host this year's Academy Awards. I grew up watching the Oscars and was always in such awe of some of the greats who hosted the show, ... To be asked to follow in the footsteps of Johnny Carson, Billy Crystal, Ellen DeGeneres and everyone else who had the great fortune of hosting is a bucket list dream come true.” ~~ Neil Patrick Harris American actor, writer, producer, director, magician, comedian, and singer, on doing Oscar 2015 announcements (Image above left is screen capture of Oscar.com web site home page)

The 87th Academy Award (Oscar) nominations are here! All of awards season has led up to this: The Academy Award nominations were announced this morning (at approximately 05:31 am GCT) live from the Samuel Goldwyn Theater in Beverly Hills, Calif, by Star Wars: The Force Awakens director J.J. Abrams, Gravity director Alfonso Cuarón and Into the Woods actor Chris Pine. Cheryl Boone Isaacs, President of Academy of Motion Picture Arts and Sciences, was also present.

Two films tied as the most nominated films with 9 nominations each -- “The Grand Budapest Hotel” and “Birdman.”

Amazing that Meryl Streep received her 19th Oscar nomination -- she already holds the record as the actor with the most Oscar nominations ever. The second highest nomination number lags behind her score by 36% less with 12 nominations each -- Katharine Hepburn and Jack Nicholson.

“Selma,” Ava DuVernay’s biopic about Martin Luther King Jr. received two nominations for best picture and best original song (for Common and John Legend’s recent Golden Globe-winning “Glory”).

Below is a quick summary of films with multi-nominations (by movie):
“Birdman” – 9
“The Grand Budapest Hotel” – 9
“The Imitation Game” – 8
“Boyhood” – 6
“American Sniper” – 6
“Whiplash” – 5
“Interstellar” – 5
“Foxcatcher” – 5
"The Theory of Everything" - 4

The Oscars will be broadcast live from Hollywood's Dolby Theatre on Feb. 22 at 7 p.m. ET. Neil Patrick Harris will host the ceremony, which will be televised in more than 225 countries.


This year there are 8 nominees for best picture (2014 and 2013 had 9 nominees for best picture) with quite a few disappointments according to many critics including snubbing "Selma" for acting categories and also director Ava DuVernay, ” The Lego Movie, not nominating Timothy Spall for Best Actor for “Mr. Turner," etc.

The Oscars are voted on by members of the Academy of Motion Picture Arts and Sciences. More information on the voting process is available at the Academy's website.

More Oscar nomination coverage is at the Official 87th Annual Academy Awards -- Oscar.com and visit the “Oscar Nominee” section of the Website. I'll be including my picks in the category headers below but also on Oscar.com within the next few weeks (I'll probably make a few changes along the way.) Oscar.com is also interactive and has a "My Picks" section at http://oscar.go.com/mypicks. I've also included links to more information about the film and noted if any nominees have had previous Oscar nominations/wins:


Best Picture: (My pick either "Boyhood" or "The Grand Budapest Hotel")
♦ “American Sniper” Clint Eastwood, Robert Lorenz, Andrew Lazar, Bradley Cooper and Peter Morgan, Producers
♦ “Birdman or (The Unexpected Virtue of Ignorance)” Alejandro G. Iñárritu, John Lesher and James W. Skotchdopole, Producers
♦ “Boyhood” Richard Linklater and Cathleen Sutherland, Producers
♦“ The Grand Budapest Hotel” Wes Anderson, Scott Rudin, Steven Rales and Jeremy Dawson, Producers
♦ “The Imitation Game” Nora Grossman, Ido Ostrowsky and Teddy Schwarzman, Producers
♦ “Selma” Christian Colson, Oprah Winfrey, Dede Gardner and Jeremy Kleiner, Producers
♦ “The Theory of Everything ” Tim Bevan, Eric Fellner, Lisa Bruce and Anthony McCarten, Producers
♦“Whiplash” Jason Blum, Helen Estabrook and David Lancaster, Producers


Best Actor in a Leading Role: (My pick difficult one, I've narrowed it down to 3 Bradley Cooper, Michael Keaton or Eddie Redmayne)
♦ Steve Carell, "Foxcatcher"
♦ Bradley Cooper, "American Sniper" Fourth Academy Award nomination for Bradley Cooper including this one; Previous nominations AMERICAN HUSTLE (2013)Nominee, Actor in a Supporting Role SILVER LININGS PLAYBOOK (2012) Nominee, Actor in a Leading Role
♦ Benedict Cumberbatch, "The Imitation Game"
♦ Michael Keaton, "Birdman or (The Unexpected Virtue of Ignorance)"
♦ Eddie Redmayne, "The Theory of Everything"


Best Actor in a Supporting Role: (My Pick: toss up between Mark Ruffalo, Ethan Hawke and T.K. Simmons)
♦ Robert Duvall, "The Judge" Seventh Academy Award nomination; Previously nominated for: A CIVIL ACTION (1998) Nominee, Actor in a Supporting Role; THE APOSTLE (1997)Nominee, Actor in a Leading Role; TENDER MERCIES (1983) Winner, Actor in a Leading Role; THE GREAT SANTINI (1980) Nominee, Actor in a Leading Role; APOCALYPSE NOW (1979)Nominee, Actor in a Supporting Role; THE GODFATHER (1972)Nominee, Actor in a Supporting Role;
♦ Ethan Hawke, "Boyhood" Fourth Academy Award nomination; Previously nominated for: BEFORE MIDNIGHT (2013) Nominee, Writing (Adapted); BEFORE SUNSET (2004) Nominee, Writing (Adapted); TRAINING DAY (2001)Nominee, Actor in a Supporting Role;
♦ Ed Norton, "Birdman "
♦ Mark Ruffalo, "Foxcatcher" Second Academy Award nomination; Previously nominated for:THE KIDS ARE ALL RIGHT (2010) Nominee, Actor in a Supporting Role
♦ T.K. Simmons, "Whiplash"


Best Actress in a Leading Role: (My pick toss up Julianne Moore, Marion Cotillard and Rosamund Pike)
♦ Marion Cotillard, "Two Days, One Night" Second Academy Award nomination; Previously nominated and winner, Actress in a Leading Role: LA VIE EN ROSE (2007)
♦ Felicy Jones, "The Theory of Everything"
♦ Juilianne Moore, "Still Alice" Fifth Academy Award nomination; Previously nominated for: FAR FROM HEAVEN (2002) Nominee, Actress in a Leading Role; THE HOURS (2002) Nominee, Actress in a Supporting Role; THE END OF THE AFFAIR (1999) Nominee, Actress in a Leading Role; BOOGIE NIGHTS (1997); Nominee, Actress in a Supporting Role
♦ Rosamund Pike, "Gone Girl"
♦ Reese Witherspoon, "Wild" Second Academy Award nomination for Reese Witherspoon; Previously nominated and winner Actress in a leading Role for WALK THE LINE (2005)


Best Actress in a Supporting Role: (My pick: Patricia Arquette, "Blue Jasmine")
♦ Patricia Arquette, "Blue Jasmine"
♦ Laura Dern, "Wild" Second Academy Award nomination; Previously nominated for: RAMBLING ROSE (1991)Nominee, Actress in a Leading Role
♦ Keira Knightley, "The Imitation Game" Second Academy Award nomination; Previously nominated for: PRIDE & PREJUDICE (2005) Nominee, Actress in a Leading Role
♦ Emma Stone, "Birdman or (The Unexpected Virtue of Ignorance)"
♦ Meryl Streep, "Into The Woods" Nineteenth Academy Award nomination; Previously nominated for:AUGUST: OSAGE COUNTY (2013) Nominee, Actress in a Leading Role; THE IRON LADY (2011)Winner, Actress in a Leading Role; JULIE & JULIA (2009) Nominee, Actress in a Leading Role; DOUBT (2008)Nominee, Actress in a Leading Role; THE DEVIL WEARS PRADA (2006)Nominee, Actress in a Leading Role; ADAPTATION (2002)Nominee, Actress in a Supporting Role; MUSIC OF THE HEART (1999)Nominee, Actress in a Leading Role; ONE TRUE THING (1998)Nominee, Actress in a Leading Role; THE BRIDGES OF MADISON COUNTY (1995)Nominee, Actress in a Leading Role; POSTCARDS FROM THE EDGE (1990)Nominee, Actress in a Leading Role; A CRY IN THE DARK (1988)Nominee, Actress in a Leading Role; IRONWEED (1987)Nominee, Actress in a Leading Role; OUT OF AFRICA (1985)Nominee, Actress in a Leading Role; SILKWOOD (1983) Nominee, Actress in a Leading Role; SOPHIE'S CHOICE (1982) Winner, Actress in a Leading Role; THE FRENCH LIEUTENANT'S WOMAN (1981)Nominee, Actress in a Leading Role; KRAMER VS. KRAMER (1979)Winner, Actress in a Supporting Role; THE DEER HUNTER (1978) Nominee, Actress in a Supporting Role


Best Animated Feature Film: (My pick between "How to Train Your Dragon 2" and "Song of the Sea")
♦ "Big Hero 6" - Don Hall, Chris Williams and Roy Conli Second Academy Award nomination for Chris Williams; Previously nominated for: BOLT (2008) Nominee, Animated Feature Film
♦ "The Boxtrolls" - Anthony Stacchi, Graham Annable and Travis Knight
♦ "How to Train Your Dragon 2" – Dean DeBlois and Bonnie Arnold Second Academy Award nomination for Dean DeBlois. Previously nominated for: HOW TO TRAIN YOUR DRAGON (2010) Nominee, Animated Feature Film
♦ "Song of the Sea" – Tomm Moore and Paul Young Second Academy Award nomination for Tomm Moore; Previously nominated for: THE SECRET OF KELLS (2009)Nominee, Animated Feature Film
♦ "The Tale of the Princess Kaguya" – Isao Takahata and Yoshiaki Nishimura


Best Cinematography: (My pick: toss up between Birdman and The Grand Budapest Hotel)
♦ "Birdman or (The Unexpected Virtue of Ignorance)" – Emmanuel Lubezki Seventh Academy Award nomination; Previously nominated for: GRAVITY (2013) Winner, Cinematography; THE TREE OF LIFE (2011) Nominee, Cinematography; CHILDREN OF MEN (2006) Nominee, Cinematography; THE NEW WORLD (2005) Nominee, Cinematography; SLEEPY HOLLOW (1999) Nominee, Cinematography; A LITTLE PRINCESS (1995)Nominee, Cinematography
♦ "The Grand Budapest Hotel" - Robert Yeoman
♦ "Ida" – Lukasz Zal and Ryszard Lenczewski
♦ "Mr. Turner" – Dick Pope Second Academy Award nomination; Previously nominated for: THE ILLUSIONIST (2006) Nominee, Cinematography
♦ "Unbroken" – Roger A. Deakins Twelfth Academy Award nomination; Previously nominated for: PRISONERS (2013) Nominee, Cinematography; SKYFALL (2012) Nominee, Cinematography; TRUE GRIT (2010) Nominee, Cinematography; THE READER (2008) Nominee, Cinematography; THE ASSASSINATION OF JESSE JAMES BY THE COWARD ROBERT FORD (2007) Nominee, Cinematography; NO COUNTRY FOR OLD MEN (2007) Nominee, Cinematography; THE MAN WHO WASN'T THERE (2001) Nominee, Cinematography; O BROTHER, WHERE ART THOU? (2000) Nominee, Cinematography; KUNDUN (1997) Nominee, Cinematography; FARGO (1996) Nominee, Cinematography; THE SHAWSHANK REDEMPTION (1994) Nominee, Cinematography


Best Costume Design: (My pick: "The Grand Budapest" Hotel or "Into the Woods"
♦ "The Grand Budapest Hotel" – Milena Canonero Ninth Academy Award nomination; Previously nominated for: MARIE ANTOINETTE (2006) Winner, Costume Design; THE AFFAIR OF THE NECKLACE (2001)Nominee, Costume Design; TITUS (1999) Nominee, Costume Design; DICK TRACY (1990) Nominee, Costume Design; TUCKER THE MAN AND HIS DREAM (1988) Nominee, Costume Design; OUT OF AFRICA (1985) Nominee, Costume Design; CHARIOTS OF FIRE (1981) Winner, Costume Design; BARRY LYNDON (1975) Winner, Costume Design
♦ "Inherent Vice" - Mark Bridges Second Academy Award nomination; Previously nominated for: THE ARTIST (2011) Winner, Costume Design
♦ "Into the Woods" - Colleen Atwood Eleventh Academy Award nomination for Colleen Atwood. She was previously nominated for: SNOW WHITE AND THE HUNTSMAN (2012)Nominee, Costume Design; ALICE IN WONDERLAND (2010)Winner, Costume Design; NINE (2009) Nominee, Costume Design; SWEENEY TODD THE DEMON BARBER OF FLEET STREET (2007) Nominee, Costume Design; MEMOIRS OF A GEISHA (2005) Winner, Costume Design; LEMONY SNICKET'S A SERIES OF UNFORTUNATE EVENTS (2004) Nominee, Costume Design; CHICAGO (2002) Winner, Costume Design; SLEEPY HOLLOW (1999)Nominee, Costume Design; BELOVED (1998) Nominee, Costume Design; LITTLE WOMEN (1994) Nominee, Costume Design;
♦ "Maleficent" - Anna B. Sheppard and Jane Clive Third Academy Award nomination for Anna B. Sheppard; Previously nominated for: THE PIANIST (2002) Nominee, Costume Design; SCHINDLER'S LIST (1993) Nominee, Costume Design
♦ "Mr. Turner" - Jacqueline Durran Fourth Academy Award nomination; Previously nominated for: ANNA KARENINA (2012) Winner, Costume Design; ATONEMENT (2007) Nominee, Costume Design; PRIDE & PREJUDICE (2005) Nominee, Costume Design


Best Directing: (My pick: "Birdman or (The Unexpected Virtue of Ignorance)" or "The Grand Budapest Hotel")
♦ "Birdman or (The Unexpected Virtue of Ignorance)" – Alejandro G. Iñárritu Fifth Academy Award nomination which includes two nominations this year for Best Picture and Original Screenplay for BIRDMAN OR (THE UNEXPECTED OF IGNORANCE); Previously nominated for: BABEL (2006) Nominee, Directing; BABEL (2006) Nominee, Best Picture
♦ "Boyhood" - Richard Linklater Fifth Academy Award nomination which includes two nominations this year for Best Picture and Original Screenplay for BOYHOOD; Previously nominated for: BEFORE MIDNIGHT (2013) Nominee, Writing (Adapted); BEFORE SUNSET (2004) Nominee, Writing (Adapted)
♦ "Foxcatcher" - Bennett Miller Second Academy Award nomination; Previously nominated for: CAPOTE (2005) Nominee, Directing
♦ "The Grand Budapest Hotel" - Wes Anderson Sixth Academy Award nomination which includes this year for Best Picture and Original Screenplay for THE GRAND BUDAPEST HOTEL; Previously nominated for: MOONRISE KINGDOM (2012) Nominee, Writing (Original); FANTASTIC MR. FOX (2009) Nominee, Animated Feature Film; THE ROYAL TENENBAUMS (2001) Nominee, Writing (Original)
♦ "The Imitation Game" - Morten Tyldum


Best Documentary Feature:
♦ "Citizen Four" – Laura Poitras, Mathilde Bonnefoy and Dirk Wilutzky Second Academy Award nomination for Laura Poitras; Previously nominated for: MY COUNTRY, MY COUNTRY (2006) Nominee, Documentary (Feature)
♦ "Finding Vivian Maier" - John Maloof and Charlie Siskel
♦ "Last Days in Vietnam" - Rory Kennedy and Keven McAlester
♦ "The Salt of the Earth" - Wim Wenders, Juliano Ribeiro Salgado and David Rosier Third Academy Award nomination for Wim Wenders; Previously nominated for: PINA (2011) Nominee, Documentary (Feature); BUENA VISTA SOCIAL CLUB (1999) Nominee, Documentary (Feature)
♦ "Virunga" -Orlando von Einsiedel and Joanna Natasegara


Best Documentary Short Subject:
♦ "Crisis Hotline: Veterans Press 1" – Ellen Goosenberg Kent and Dana Perry
♦ "Joanna" - Aneta Kopacz
♦ "Our Curse" - Our Curse Tomasz Śliwiński and Maciej Ślesicki
♦ "The Reaper (La Parka)" - Gabriel Serra Arguello
♦ "White Earth" - J. Christian Jensen


Best Film Editing: (My pick: "American Sniper")
♦ "American Sniper" – Joel Cox and Gary D. Roach Third Academy Award nomination for Joel Cox; Previously nominated for: MILLION DOLLAR BABY (2004) Nominee, Film Editing; UNFORGIVEN (1992) Winner, Film Editing
♦ "Boyhood" - Sandra Adair
♦ "The Grand Budapest Hotel" - Barney Pilling
♦ "The Imitation Game" - William Goldenberg Fifth Academy Award nomination for William Goldenberg; Previously nominated for: ARGO (2012) Winner, Film Editing; ZERO DARK THIRTY (2012) Nominee, Film Editing; SEABISCUIT (2003) Nominee, Film Editing; THE INSIDER (1999) Nominee, Film Editing
♦ "Whiplash" – Tom Cross


Best Foreign Language Film:
♦ "The Broken Circle Breakdown" - Belgium
♦ "Ida" - Poland; Directed by Pawel Pawlikowski Tenth Academy Award nomination for Poland. Previous nominations: IN DARKNESS (2011) Nominee, Foreign Language Film; KATYN (2007) Nominee, Foreign Language Film; MAN OF IRON (1981) Nominee, Foreign Language Film; THE MAIDS OF WILKO (1979) Nominee, Foreign Language Film; NIGHTS AND DAYS (1976) Nominee, Foreign Language Film; LAND OF PROMISE (1975) Nominee, Foreign Language Film; THE DELUGE (1974) Nominee, Foreign Language Film; PHARAOH (1966) Nominee, Foreign Language Film; KNIFE IN THE WATER (1963) Nominee, Foreign Language Film
♦ "Leviathan" - Russia; Directed by Andrey Zvyagintsev sixth Academy Award nomination for Russia. Previous nominations: 12 (2007) Nominee, Foreign Language Film; THE THIEF (1997) Nominee, Foreign Language Film; PRISONER OF THE MOUNTAINS (1996) Nominee, Foreign Language Film; BURNT BY THE SUN (1994) Winner, Foreign Language Film; CLOSE TO EDEN (1992) Nominee, Foreign Language Film. Prior to 1992, the Union of Soviet Socialist Republics received a total of nine Academy Award nominations, including three wins: WARTIME ROMANCE (1984)Nominee, Foreign Language Film; PRIVATE LIFE (1982) Nominee, Foreign Language Film; MOSCOW DOES NOT BELIEVE IN TEARS (1980) Winner, Foreign Language Film; WHITE BIM BLACK EAR (1978) Nominee, Foreign Language Film; DERSU UZALA (1975) Winner, Foreign Language Film; THE DAWNS HERE ARE QUIET (1972) Nominee, Foreign Language Film; TCHAIKOVSKY (1971) Nominee, Foreign Language Film; THE BROTHERS KARAMAZOV (1969) Nominee, Foreign Language Film; WAR AND PEACE (1968) Winner, Foreign Language Film
♦ "Tangerines" - Estonia; Directed by Zaza Urushadze
♦ "Timbuktu" - Mauritania; Directed by Abderrahmane Sissako
♦ "Wild Tales" - Argentina; Directed by Damián Szifron Seventh Academy Award nomination for Argentina. Previous nominations: THE SECRET IN THEIR EYES (2009) Winner, Foreign Language Film; SON OF THE BRIDE (2001) Nominee, Foreign Language Film; TANGO (1998) Nominee, Foreign Language Film; THE OFFICIAL STORY (1985) Winner, Foreign Language Film; CAMILA (1984) Nominee, Foreign Language Film; THE TRUCE (1974) Nominee, Foreign Language Film


Best Makeup and Hairstyling: (My Pick: "The Grand Budapest Hotel" or "Guardians of the Galaxy")
♦ "Foxcatcher" – Bill Corso and Dennis Liddiard Third Academy Award nomination for Bill Corso; Previously nominated for: CLICK (2006) Nominee, Makeup; LEMONY SNICKET'S A SERIES OF UNFORTUNATE EVENTS (2004) Winner, Makeup
♦ "The Grand Budapest Hotel" - Frances Hannon and Mark Coulier Second Academy Award nomination for Mark Coulier; Previously nominated for: THE IRON LADY (2011) Winner, Makeup
♦ "Guardians of the Galaxy" - Elizabeth Yianni-Georgiou and David White


Best Music (Original Score)
♦ "The Grand Budapest Hotel" – Alexandre Desplat Eighth Academy Award nomination for Desplat; Previously nominated for: PHILOMENA (2013) Nominee, Music (Original Score); ARGO (2012) Nominee, Music (Original Score); THE KING'S SPEECH (2010) Nominee, Music (Original Score); FANTASTIC MR. FOX (2009) Nominee, Music (Original Score); THE CURIOUS CASE OF BENJAMIN BUTTON (2008) Nominee, Music (Original Score); THE QUEEN (2006) Nominee, Music (Original Score)
♦ "The Imitation Game" - Alexandre Desplat Eighth Academy Award nomination for Desplat; Previously nominated for: PHILOMENA (2013) Nominee, Music (Original Score); ARGO (2012) Nominee, Music (Original Score); THE KING'S SPEECH (2010) Nominee, Music (Original Score); FANTASTIC MR. FOX (2009) Nominee, Music (Original Score); THE CURIOUS CASE OF BENJAMIN BUTTON (2008) Nominee, Music (Original Score); THE QUEEN (2006) Nominee, Music (Original Score)
♦ "Interstellar" - Hans Zimmer
♦ "Mr. Turner" - Gary Yershon
♦ "The Theory of Everything" - Jóhann Jóhannsson


Best Music (Original Song):
♦ “"Everything Is Awesome" from THE LEGO MOVIE; Music and Lyric by Shawn Patterson Music and Lyric by Shawn Patterson
♦ "Glory" from SELMA; Music and Lyric by John Stephens and Lonnie Lynn
♦ "Grateful" from BEYOND THE LIGHTS; Music and Lyric by Diane Warren; Seventh Academy Award nomination for Diane Warren. Previously nominated for: PEARL HARBOR (2001) Nominee, Music (Original Song); MUSIC OF THE HEART (1999) Nominee, Music (Original Song); ARMAGEDDON (1998) Nominee, Music (Original Song); CON AIR (1997)Nominee, Music (Original Song); UP CLOSE AND PERSONAL (1996) Nominee, Music (Original Song); MANNEQUIN (1987) Nominee, Music (Original Song)
♦ "I'm Not Gonna Miss You" from GLEN CAMPBELL...I'LL BE ME; Music and Lyric by Glen Campbell and Julian Raymond
♦ "Lost Stars" from BEGIN AGAIN; Music and Lyric by Gregg Alexander and Danielle Brisebois


Best Production Design: (My pick "The Grand Budapest Hotel")
♦ "The Grand Budapest Hotel" Adam Stockhausen (Production Design); Anna Pinnock (Set Decoration); Second Academy Award nomination for Adam Stockhausen who was previously nominated for: 12 YEARS A SLAVE (2013)Nominee, Production Design. Fifth Academy Award nomination for Anna Pinnock - this count includes her nomination this year for Production Design for INTO THE WOODS. Pinnock was previously nominated for: LIFE OF PI (2012) Nominee, Production Design; THE GOLDEN COMPASS (2007)Nominee, Art Direction; GOSFORD PARK (2001)Nominee, Art Direction;
♦ "The Imitation Game" Maria Djurkovic (Production Design); Tatiana Macdonald (Set Decoration)
♦ "Interstellar" Nathan Crowley (Production Design); Gary Fettis (Set Decoration)Third Academy Award nomination for Nathan Crowley. Previously nominated for: THE DARK KNIGHT (2008)Nominee, Art Direction; THE PRESTIGE (2006)Nominee, Art Direction. Third Academy Award nomination for Gary Fettis; Previously nominated for: CHANGELING (2008)Nominee, Art Direction; THE GODFATHER, PART III (1990)Nominee, Art Direction
♦ "Into the Woods" Dennis Gassner (Production Design); Anna Pinnock (Set Decoration) Fifth Academy Award nomination for Dennis Gassner; Previously nominated for: THE GOLDEN COMPASS (2007)Nominee, Art Direction; ROAD TO PERDITION (2002)Nominee, Art Direction; BARTON FINK (1991)Nominee, Art Direction; BUGSY (1991)Winner, Art Direction. Fifth Academy Award nomination for Anna Pinnock - this count includs her nomination this year for Production Design for THE GRAND BUDAPEST HOTEL; Previously nominated for: LIFE OF PI (2012) Nominee, Production Design; THE GOLDEN COMPASS (2007)Nominee, Art Direction; GOSFORD PARK (2001)Nominee, Art Direction;
♦ "Mr. Turner" Suzie Davies (Production Design); Charlotte Watts (Set Decoration)


Best Short Film (Animated):
♦ "The Bigger Picture" Daisy Jacobs and Christopher Hees
♦ "The Dam Keeper" Robert Kondo and Dice Tsutsumi
♦ "Feast" Patrick Osborne and Kristina Reed
♦ "Me and My Moulton" Torill Kove Third Academy Award nomination for Torill Kove; Previously nominated for: THE DANISH POET (2006) Winner, Short Film (Animated); MY GRANDMOTHER IRONED THE KING'S SHIRTS (1999) Nominee, Short Film (Animated)
♦ "A Single Life" Joris Oprins


Best Short Film (Live Action):
♦ “Aya" Oded Binnun and Mihal Brezis
♦ “Boogaloo and Graham" Michael Lennox and Ronan Blaney
♦ “Butter Lamp (La Lampe au Beurre de Yak)" Hu Wei and Julien Féret
♦ “Parvaneh" Talkhon Hamzavi and Stefan Eichenberger
♦ “The Phone Call" Mat Kirkby and James Lucas


Best Sound Editing: (My pick: “American Sniper")
♦ “American Sniper" Alan Robert Murray and Bub Asman Seventh Academy Award nomination for Alan Robert Murray; Previously nominated for: FLAGS OF OUR FATHERS (2006) Nominee, Sound Editing; LETTERS FROM IWO JIMA (2006) Winner, Sound Editing; SPACE COWBOYS (2000)Nominee, Sound Editing; ERASER (1996)Nominee, Sound Effects Editing; LETHAL WEAPON 2 (1989)Nominee, Sound Effects Editing; LADYHAWKE (1985)Nominee, Sound Effects Editing. Fifth Academy Award nomination for Bub Asman.; Previously nominated for: FLAGS OF OUR FATHERS (2006)Nominee, Sound Editing; LETTERS FROM IWO JIMA (2006)Winner, Sound Editing; SPACE COWBOYS (2000)Nominee, Sound Editing; ERASER (1996)Nominee, Sound Effects Editing;
♦ “Birdman or (The Unexpected Virtue of Ignorance)" Martin Hernández and Aaron Glascock
♦ “The Hobbit: The Battle of the Five Armies" Brent Burge and Jason Canovas Second Academy Award nomination for Brent Burge; Previously nominated for: THE HOBBIT: THE DESOLATION OF SMAUG (2013)Nominee, Sound Editing
♦ “Interstellar" Richard King Fifth Academy Award nomination for Richard King; Previously nominated for: INCEPTION (2010)Winner, Sound Editing; THE DARK KNIGHT (2008) Winner, Sound Editing; WAR OF THE WORLDS (2005)Nominee, Sound Editing; MASTER AND COMMANDER: THE FAR SIDE OF THE WORLD (2003)Winner, Sound Editing
♦ “Unbroken" Becky Sullivan and Andrew DeCristofaro


Best Sound Mixing: (My pick: “Interstellar" or "American Sniper")
♦ “American Sniper" John Reitz, Gregg Rudloff and Walt Martin Sixth Academy Award nomination for John Reitz; Reitz was previously nominated for: ARGO (2012)Nominee, Sound Mixing; FLAGS OF OUR FATHERS (2006)Nominee, Sound Mixing; THE PERFECT STORM (2000)Nominee, Sound; THE MATRIX (1999)Winner, Sound; DAYS OF HEAVEN (1978)Nominee, Sound. Sixth Academy Award nomination for Gregg Rudloff; Previously nominated for: ARGO (2012)Nominee, Sound Mixing; FLAGS OF OUR FATHERS (2006)Nominee, Sound Mixing; THE PERFECT STORM (2000)Nominee, Sound; THE MATRIX (1999)Winner, Sound; GLORY (1989)Winner, Sound. Second Academy Award nomination for Walt Martin; Previously nominated for: FLAGS OF OUR FATHERS (2006)Nominee, Sound Mixing
♦ “Birdman or (The Unexpected Virtue of Ignorance)" Jon Taylor, Frank A. Montaño and Thomas Varga Second Academy Award nomination for Jon Taylor -- this count includes his nomination this year for Sound Mixing for UNBROKEN. Seventh Academy Award nomination Frank A. Montaño - this count includes his nomination this year for Sound Mixing for UNBROKEN; Montaño was previously nominated for: WANTED (2008)Nominee, Sound Mixing; BATMAN FOREVER (1995)Nominee, Sound; CLEAR AND PRESENT DANGER (1994)Nominee, Sound; THE FUGITIVE (1993)Nominee, Sound; UNDER SIEGE (1992)Nominee, Sound
♦ “Interstellar" Gary A. Rizzo, Gregg Landaker and Mark Weingarten Fourth Academy Award nomination for Gary A. Rizzo; Previously nominated for: INCEPTION (2010)Winner, Sound Mixing; THE DARK KNIGHT (2008)Nominee, Sound Mixing; THE INCREDIBLES (2004) Nominee, Sound Mixing. Eighth Academy Award nomination for Gregg Landaker; Previously nominated for: U-571 (2000)Nominee, Sound; TWISTER (1996)Nominee, Sound; WATERWORLD (1995)Nominee, Sound; SPEED (1994)Winner, Sound; JFK (1991)Nominee, Sound; RAIDERS OF THE LOST ARK (1981)Winner, Sound; THE EMPIRE STRIKES BACK (1980)Winner, Sound. Third Academy Award nomination for Mark Weingarten. He was previously nominated for: THE SOCIAL NETWORK (2010)Nominee, Sound Mixing; THE CURIOUS CASE OF BENJAMIN BUTTON (2008) Nominee, Sound Mixing
♦ “Unbroken" Jon Taylor, Frank A. Montaño and David Lee Second Academy Award nomination for Jon Taylor - count includes Taylor's nomination this year for Sound Mixing for BIRDMAN OR (THE UNEXPECTED VIRTUE OF IGNORANCE). Seventh Academy Award nomination for Frank A. Montaño - this count includes Montaño's nomination this year for Sound Mixing for BIRDMAN OR (THE UNEXPECTED VIRTUE OF IGNORANCE); Previously nominated for: WANTED (2008)Nominee, Sound Mixing; BATMAN FOREVER (1995)Nominee, Sound; CLEAR AND PRESENT DANGER (1994)Nominee, Sound; THE FUGITIVE (1993) Nominee, Sound; UNDER SIEGE (1992) Nominee, Sound. Second Academy Award nomination for David Lee; Previously nominated for: THE MATRIX (1999)Winner, Sound
♦ “Whiplash" Craig Mann, Ben Wilkins and Thomas Curley


Best Visual Effects: (My pick: “Captain America: The Winter Soldier")
♦ “Captain America: The Winter Soldier" Dan DeLeeuw, Russell Earl, Bryan Grill and Dan Sudick Third Academy Award nomination for Russell Earl; Previously nominated for: STAR TREK (2009)Nominee, Visual Effects; TRANSFORMERS (2007)Nominee, Visual Effects; Second Academy Award nomination for Bryan Grill; Previously nominated for: HEREAFTER (2010) Nominee, Visual Effects. Seventh Academy Award nomination for Dan Sudick; Previously nominated for: IRON MAN 3 (2013)Nominee, Visual Effects; MARVEL'S THE AVENGERS (2012)Nominee, Visual Effects; IRON MAN 2 (2010) Nominee, Visual Effects; IRON MAN (2008) Nominee, Visual Effects; WAR OF THE WORLDS (2005)Nominee, Visual Effects; MASTER AND COMMANDER: THE FAR SIDE OF THE WORLD (2003)Nominee, Visual Effects
♦ “Dawn of the Planet of the Apes" Joe Letteri, Dan Lemmon, Daniel Barrett and Erik Winquist Ninth Academy Award nomination for Joe Letteri; Peviously nominated for: THE HOBBIT: THE DESOLATION OF SMAUG (2013)Nominee, Visual Effects; THE HOBBIT: AN UNEXPECTED JOURNEY (2012)Nominee, Visual Effects; RISE OF THE PLANET OF THE APES (2011)Nominee, Visual Effects; AVATAR (2009)Winner, Visual Effects; KING KONG (2005)Winner, Visual Effects; I, ROBOT (2004)Nominee, Visual Effects; THE LORD OF THE RINGS: THE RETURN OF THE KING (2003)Winner, Visual Effects; THE LORD OF THE RINGS: THE TWO TOWERS (2002) Winner, Visual Effects; Letteri also received a Scientific and Technical Award (Technical Achievement) in 2003 with Christophe Hery and Ken McGaugh for groundbreaking implementations of practical methods for rendering skin and other translucent materials using subsurface scattering techniques. Second Academy Award nomination for Dan Lemmon; Previously nominated for: RISE OF THE PLANET OF THE APES (2011)Nominee, Visual Effects. Second Academy Award nomination for Daniel Barrett; Previously nominated for: RISE OF THE PLANET OF THE APES (2011)Nominee, Visual Effects
♦ “Guardians of the Galaxy" Stephane Ceretti, Nicolas Aithadi, Jonathan Fawkner and Paul Corbould Second Academy Award nomination for Nicolas Aithadi; Previously nominated for: HARRY POTTER AND THE DEATHLY HALLOWS PART 1 (2010)Nominee, Visual Effects
♦ “Interstellar" Paul Franklin, Andrew Lockley, Ian Hunter and Scott Fisher Third Academy Award nomination for Paul Franklin; Previously nominated for: INCEPTION (2010) Winner, Visual Effects; THE DARK KNIGHT (2008)Nominee, Visual Effects. Second Academy Award nomination for Andrew Lockley; Previously nominated for: INCEPTION (2010) Winner, Visual Effects
♦ “X-Men: Days of Future Past" Richard Stammers, Lou Pecora, Tim Crosbie and Cameron Waldbauer Second Academy Award nomination for Richard Stammers; Previously nominated for: PROMETHEUS (2012)Nominee, Visual Effects


Best Writing (Adapted Screenplay): (My pick: toss up between “The Theory of Everything" and "Whiplash")
♦ “American Sniper" Written by Jason Hall
♦ “The Imitation Game" Written by Graham Moore
♦ “Inherent Vice" Written for the screen by Paul Thomas Anderson Sixth Academy Award nomination for Paul Thomas Anderson; Previously nominated for: THERE WILL BE BLOOD (2007) Nominee, Directing; THERE WILL BE BLOOD (2007)Nominee, Best Picture; THERE WILL BE BLOOD (2007)Nominee, Writing (Adapted); MAGNOLIA (1999)Nominee, Writing (Original); BOOGIE NIGHTS (1997)Nominee, Writing (Original)
♦ “The Theory of Everything" Screenplay by Anthony McCarten Second Academy Award nomination for Anthony McCarten -- this count includes his nomination this year for Best Picture for THE THEORY OF EVERYTHING
♦ “Whiplash" Written by Damien Chazelle


Best Writing (Original Screenplay): (My pick: toss up between "Birdman or (The Unexpected Virtue of Ignorance" or "Boyhood")
♦ “Birdman or (The Unexpected Virtue of Ignorance)" Written by Alejandro G. Iñárritu, Nicolás Giacobone, Alexander Dinelaris, Jr. & Armando Bo Fifth Academy Award nomination for Alejandro G. Iñárritu - this count includes his nominations this year for Directing and Best Picture for BIRDMAN OR (THE UNEXPECTED VIRTUE OF IGNORANCE); Previously nominated for: BABEL (2006)Nominee, Directing; BABEL (2006)Nominee, Best Picture;
♦ “Boyhood" Written by Richard Linklater Fifth Academy Award nomination for Richard Linklater - this count includes his nominations this year for Directing and Best Picture for BOYHOOD; Previously nominated for: BEFORE MIDNIGHT (2013)Nominee, Writing (Adapted); BEFORE SUNSET (2004)Nominee, Writing (Adapted)
♦ “Foxcatcher" Written by E. Max Frye and Dan Futterman Second Academy Award nomination for Dan Futterman; Previously nominated for: CAPOTE (2005)Nominee, Writing (Adapted)
♦ “The Grand Budapest Hotel" Screenplay by Wes Anderson; Story by Wes Anderson & Hugo Guinness Sixth Academy Award nomination for Wes Anderson - this count includes his nominations this year for Directing and Best Picture for THE GRAND BUDAPEST HOTEL; Previously nominated for: MOONRISE KINGDOM (2012)Nominee, Writing (Original); FANTASTIC MR. FOX (2009)Nominee, Animated Feature Film; THE ROYAL TENENBAUMS (2001) Nominee, Writing (Original)
♦ “Nightcrawler" Written by Dan Gilroy




Any photos are courtesy of Wikimedia unless otherwise noted. All other photos will be credited as required.


Additional resources:
♦ 2015 Oscar nominations: Complete list; ‘Selma’ snubbed; ‘Birdman’ and ‘The Grand Budapest Hotel’ lead with nine http://www.washingtonpost.com/blogs/style-blog/wp/2015/01/15/2015-oscar-nominations-complete-coverage/
♦ Oscars 2015: 'Boyhood,' 'Birdman' Score Big Nominations http://www.rollingstone.com/movies/news/oscars-2015-boyhood-birdman-score-big-nominations-20150115
♦ Oscars 2015: Nominations preview and predictions http://www.cbsnews.com/news/oscar-2015-nomination-predictions-who-will-be-in-the-running/
♦ Oscars 2015: 'Birdman,' 'Budapest' top nominations http://www.chicagotribune.com/entertainment/movies/chi-oscars-nominations-20150115-story.html
♦ Academy Awards nominations 2015: our predictions http://www.theguardian.com/film/filmblog/2015/jan/15/oscar-nominations-2015-our-predictions

Oscar 2014 resources:
♦ 2014 Oscar nominations: ‘Gravity,’ and ‘Hustle’ lead with 10 nominations including best picture, Los Angeles Times, http://www.latimes.com/entertainment/envelope/moviesnow/la-et-mn-oscar-nominations-2014-main,0,500124.story#axzz2qZqycltO
♦ Oscar.com 2014 nominations, http://www.oscars.org/awards/academyawards/86/nomineesByPicture.html
♦ Who’s gonna get picked ? Predicting the 2014 Oscar nominations http://www.cnn.com/2014/01/15/showbiz/movies/2014-oscar-predictions-nominations/
♦ Meet the 2014 Oscar Nominees, RottenTomatoes http://www.cnn.com/2014/01/15/showbiz/movies/2014-oscar-predictions-nominations/


Please visit this blog frequently and share this with your social media. Thanks.

Wednesday, December 31, 2014

What's your New Year reSEOlution? Top pick reSEOlutions tips for 2015; 'Evergreen marketing insighter' ▲▲▲by Gloria Buono-Daly



“The success of a page should be measured by one criteria: Does the visitor do what you want them to do?”
~~Aaron Wall – SEObook.com


You’ve tried several years before but this time, come January 1, your New Year reSEOlution © is to be more SEOrganized © , pay more attention to the detail, save on SEM spending and track those milestones once and for all. (Although according to a recent report by Stronview, more than half business leaders surveyed stated their digital marketing budgets will increase for 2015.)


You’ve been ready since it became popular in 2007 but are so busy that you get off track and end up putting it back in the proverbial rainy-day pile for next quarter. Hundreds of rainy days later and you have no idea what your SEO program is let alone the basic concept of relevant keywording, linkbuilding and the latest, MOBILE tail end phrases.

There are probably hundreds to thousands of FREE SEO tips you can incorporate into your internet marketing program. Although previous years listed the top social as Facebook, LinkedIn, Google and Instagram a recent report by Inc.com indicates the top four as Twitter, Facebook, Instagram and Pinterest. Yet, according to another reliable source eBiz MBA Guide | December 2014, the top 5 of their top 15 most popular social are Facebook, Twitter, LinkedIn, Pinterest and Google -- which happen to be the 5 most popular social I use most ( Google it's mostly a combination of blogger, Youtube and Google+). Surprisingly Instagram came in at #7 behind Tumbler their 6th. More is at the eBiz MBA Guide site (see link below in the resources section.

A recent report by StronView titled "2015 Marketing Trends Survey" reveals that of the total 377 business leaders who participated in the survey 54% (204 out of 377) indicated that their digital marketing budgets particularly email and social media marketing will increase and their traditional marketing budgets will continue to decrease; While 40% indicated their budgets will remain the same. A wealth of information including detail is included on StronView's recent Press Release regarding findings from their Annual Market Trends Survey 2015.

I’ve listed below key tips to help jump-start your 2015 New Year reSEOlution. Along the way, I’ve included a few helpful URLs that will provide you with many more SEO tips to choose from.


1. As always (since my first reSEOlution blog December 31, 2009), review your SEO stats for the past 3 years; This is crucial in order to effectively analyze and incorporate SEO strategies and plans. Make sure your existing marketing program is enhanced with MOBILE and REAL-TIME campaigns and consider the mindset logic that mobile is much different than laptop/desktop, phablet, etc. Create a spreadsheet of your SEO program and include timelines, milestones, language, personas, and other relevant items unique to your product/brand. Make sure you update and review this spreadsheet on a daily to weekly basis and adjust your SEO strategy accordingly; Don’t forget to include ALL CAMPAIGNS and leave plenty of space to add on to as you move down this list

2. Real-time networking will also remain a key element for brands to grow, and Twitter will continue to be critical to the success of a marketing plan. Twitter helps marketers track their brand particularly in regards to product awareness, competitors and word of mouth. Also, according to Social Technology Review, since 2011, Twitter users are well educated ... "16%+ of their users hold advanced degrees and 30%+ hold 4-year degrees..." This means Twitterers live in higher income areas and have much higher purchasing power than the other social media.

In regards to branding stratgies, Social Technology Review also reported that Twitter users are +68% more likely to follow brands than the social media platform average (e.g.,Social Technology Review reported that 51% of Twitter users follow brands versus the 16% average from the social media spectrum). Also worth noting, Twitter users are more global than the other social networks, which optimizes international consumer potential at the lowest cost.

3. Optimize your web site for MOBILE webpages and get them ranked in SERP by cross linking to respective webpage – user agents for search and bots should go to the same webpage version. Create a map. Make sure web and mobile have consistent (vertically oriented) navigation especially since MOBILE devices have touchscreens. I’m amazed at how many web sites are not optimizing their site maps; Yes you’ve had a site map since the web site was first created but is it optimized to include relevant keyword descriptions, etc?

4. Incorporate keywords in your anchor text; this can take a very long time to determine and complete depending on how many links are on your web site. You may want to segment and delegate this to several on your team and schedule updates on a regular basis. Depending on your product or service, keywords may need to be revised regularly.

5. Create a schedule for frequency in updating meta tag descriptions regularly; Meta tag description is the snippet that is included with your organic search listing. The more creative and appealing your copy with relevant keywords that match your web site the better chances you have of being indexed more prominently. Review meta tag keywords and make sure a comma is after each keyword and that the max is no more than 250 characters (including spaces); This is a common error that is overlooked, however, this can make or break you organic positioning. Also, don't forget other platforms particular MOBILE. Make sure to incorporate end phrases in mobile campaigns.

6. MARKETING MEMES are integral to spreading word of mouth and increasing brand awareness. Make sure to incorporate hastags, at signs, etc. in every digital marketing platform particularly for Facebook, LinkedIn, Instagram, YouTube, etc. Also for websites, review title tags and use 3 to 4 relevant keywords -- repeating them each at least 2X but no more than 3X; Characters should not exceed 150 (including spaces). For example, a jewelry site might have the following title: "AnnHarringtonJewelry.com, discount diamond rings, diamond jewelry, diamond engagement rings, antique jewelry, modern jewelry" – note the web site URL address is 1st, then followed by the use of keywords "diamond" used 3X, "rings" used 2X, and "jewelry" used 3X, all relevant to this web site; All following the SEO industry standard as mentioned in this section (see 1st sentence).

7. Maximize the social networks, e.g., Facebook, Twitter, LinkedIn, etc. Equally important is to repeat your posts (e.g., Hoot Suite for repeating Tweets). For more ideas visit these resourceful sites that have plenty of suggestions - seobook.com, searchengineland.com and moz.org (formerly seomoz.org)

8. There is no room for "writer's block" when it comes to blogging. Good web content is more important now than ever before. Make sure to blog regularly and here is a great resource for helping new and experienced bloggers written by David Moth of econsultancy.com titled 14 places to look for blogging inspiration when writer's block strikes.

9. THE AGE OF VISUAL INFLUENCE: Forbes reports that 2015 will be the "age of visual influence." Video content is here to stay, and the importance of telling stories through videos continues to engage audiences. Of course, photos are still important when it comes to user experience so continue to post photos for everything. According to many social media periodicals and leading marketers in New York City, Pinterest and Instatram still remain top platforms for lead generation and visual integration. No surprise here that YouTube, Instagram, Pinterest, Tumblr, and Vine will play more prominent roles in digital marketing strategies for brands and products especially as video production and posting videos become more mainstream.

10. THE AGE OF SOCIAL VIDEO AFICI0NADOS: Are you a "social video aficionado?" If you're on FB you definitely are more "videofied" than previous years. Facebook's already doing it for you and the rest of the world for free, with "LookBack" and the latest out just in time for Christmas, Hanukkah, Kwanzaa and the New Year with "Your Year." Also worth mentioning, in October 2014 Forbes reported that although Facebook is winning with Social Videos -- "80 percent said they create videos to keep in touch with friends and family, 72 percent said they use videos as keepsakes ... " according to the Animoto research survey there is an even spread as to where video creators store their videos (who will the new dominant force be for personal video stoage?) -- i.e., 28% of consumers store their photos and videos on their PCs, 21% of consumers store their photos and videos on a USB or external hard drive, and 21% of consumers citing a cloud storage service as the primary place they store their photos and videos.

So be on the lookout for a video cloud at the speed of light in the near future (2015 - 2016).

11. Submit your site to reputable search engines such as Google, Yahoo, DMOZ, Aviva, Business.com, etc.

Remember your "New Year reSEOlution program" is a WIP (work in progress) and the more regularly you review, update and add to your existing SEO program, the more impact your SEO will have to your bottom line.

Wishing you and yours a healthy and prosperous New Year!



Resources (latest trends listed on top)


Digital Marketing Trends for 2015
The Importance of Twitter to your Social Media Marketing Strategy
Survey Says Facebook Is Winning Social Video, But A Bigger Trend Looms
eBiz|MBA Guide Top 15 Most Popular Social Networking Sites | December 2014
What Comes Next? 5 Social Media Trends for 2015
Inc. How to Master the 4 Big Social-Media Platforms
10 Digital Marketing Trends for 2015
♦10 interesting digital marketing statistics we've seen this week http://econsultancy.com/blog/64047-10-interesting-digital-marketing-statistics-we-ve-seen-this-week-16
♦10 Simple tips for Effective Mobile SEO, Search Engine Land http://searchengineland.com/10-simple-tips-for-effective-mobile-seo-129100
♦The 3 Worst Ways to use Social Media, Social Media Today http://socialmediatoday.com/fixcourse/793301/3-worst-ways-use-social-media-grow-your-business-and-what-you-should-do-instead#comment-68121
♦5 SEO Tips To Get Mobile Apps Ranked In SERPs, Search Engine Land http://searchengineland.com/5-seo-tips-to-get-mobile-apps-ranked-in-serps-104595




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The terms reSEOlution © and SEOrganized © were coined by Gloria Buono-Daly in 2005.

What's your New Year reSEOlution? Top ten reSEOlutions for 2015 is part of the evergreen marketing insighter ▲▲▲ series by Gloria Buono-Daly

Photo above is snapshot of New Year 2015 decorations in New York City with "reSEOlutions" layered over. All photos courtesy of Wikimedia unless otherwise indicated.

This blog has been updated annually to include the latest trends and findings since the original publication on December 31, 2009 on the AllThingsDigitalMarketing "Evergreen Marketing Insighter" blog post.

Please visit this blog frequently and share this with your social media. Thanks.

Thursday, December 11, 2014

Merry Christmas, Happy Hanukkah, Kwanzaa and Happy New Year America!


Click here to enjoy my Christmas, Hanukkah and New Year eCard and "Have a Merry Christmas, Hanukkah and a very Happy New Year America!"

Twelve more days until Christmas: Merry Christmas America ... Happy New Year too! The Gift of Silver Bells and Chocolate!


"...When we recall Christmas past, we usually find that the simplest things -- not the great occasions -- give off the greatest glow of happiness..."
~~ Bob Hope

(May 29, 1903 – July 27, 2003)English-born American comedian and actor on Broadway, in vaudeville, movies, television, and radio.

Back in Thanksgiving 2013 America was celebrating Thaksgivekkah. Now this year, for the 5th time in 109 years, come this Christmas Eve, December 24, 2014, the 8 lights of Hanukkah will be colliding with Christmas lights on Christmas trees, homes and retail stores.

The last time this happened was 55 years ago (in 1959), when many families and friends homes had two trees lit -- the traditional Christmas Tree and Traditional Hanukkah Bush.


"This is one of those years, not that rare in fact, when Christmas and Chanukah coincide on the calendar. Chanukah starts on the night of December 20 and ends during the day of December 28. So on December 25 Jews and Christians will be celebrating their respective holidays. Why and how this happens when it does is way too complicated and uninteresting for this forum. How we all deal with the reality is much more compelling." ~~ Rabbi Michael Mayersohn Since his ordination in 1979, Rabbi Michael has been helping people learn Torah, go through life cycle celebrations and serve the needs of Jewish and Christian people throughout his life's journey.More info at californiarabbi.com

Like many households during Christmas season, in the center of our table you will find all sorts of desserts --cookies, cakes, Italian pastries, etc.

During the 12 days before Christmas and the 8 lights days of Hanukkah have fun decorating, baking and partying with family and friends.

During the 12 days before Christmas and the 8 lights days of Hanukkah have fun decorating, baking and partying with family and friends.

There are so many other traditions and cultural customs during this festive season. Week-long holiday, Kwanzaa is celebrated from December 26th through January 1st and symbolizes "fruits of the harvest." Held in the United States since 1966, Kwanzaa honors African heritage in African American culture. Kwanza was created by Maulana Karenga in 1965 and has seven core principles (Nguzo Saba). Traditions include baskets full of fruit and gift-giving.

Every once in a while during Christmas Eve and Christmas Day, I would bring that favorite, rich treat to my family table -- dark, decadent chocolate mousse.



Every once in a while, I would bring that favorite, rich treat -- dark, decadent chocolate mousse.

What makes mousse so unique is the light and airy texture from air bubbles.


Depending on preparation and mix intensity mousse variations range from light and fluffy to creamy and thick and can be sweet, bitter or savory. The great thing about this dessert is the prep time is only six minutes and then all you need do is refrigerate it for an hour.

INGREDIENTS:
[Use numbers in parentheses for larger quantity servings
► 1 (4) teaspoon unflavored gelatin
► 1 (4) tablespoon cold water
► 2 (8) tablespoons boiling water
► 1/2 (4) cup sugar (can substitute with splenda, equal, etc.)
► 1/4 (1) cup cocoa (AT LEAST 60% cocoa concentration for best flavor)
► 1 (4) cup whipping cream (can substitute w yogurt but texture will change
► 1 (4) teaspoon vanilla extract
► chocolate curls

OPTIONAL:
► 2 tablespoons of instant espresso
► Be imaginative. Try something different and share it by commenting on this blog
► I've tried with the usual raspberries, strawberries, blueberries, but also tried cinnamon sticks, walnuts, cranberries, etc.

Step 1 : Gelatin mixture (3 min)
► In a small bowl sprinkle unflavored gelatin over the cold water; let stand 1 minute
►Add the boiling water, stirring, until gelatin is dissolved.


Step 2 : Mousse (3 min)
► In a separate bowl combine the sugar, cocoa, whipping cream, and vanilla; stir to blend
► Beat on medium speed of electric mixer, scraping the bottom of the bowl a few times, until the mixture is stiff
► Add the gelatin mixture and beat until well blended.

Step 3 : Spoon in dish and chill (60 min)
► Spoon the chocolate mousse into dessert dishes or glasses
► Sprinkle mousse with chocolate curls, if desired
►Chill for at least 1 hour before serving makes eight 6oz servings (parenthesis numbers make up to 32 6oz servings


Total time - 1 Hour and 6 Minutes


Click this link to view my eCard and "Have a Merry Christmas and a very Happy New Year!"

Tuesday, December 9, 2014

Happy 199th B-Day to world’s first known computer programmer, Ada Lovelace (b. December 10, 1815) ▲ ▲ ▲
'evergreen marketing insighter' by Gloria Buono-Daly

The analytical engine weaves algebraic equations just as the Jacquard loom weaves flowers and leaves.”
~~ Ada Lovelace

from notes on Menabrae’s Memoir on the Analytic Engine, 1843

Did you know that the world's first known computer programmer and the founder of computer science was a woman?

IT LEADERSHIP GAP IN POSITIONS FOR WOMEN

In memory of Ada Lovelace, let's celebrate women in math and science. To think even with all the progress women have made and in our world of digital, it's so hard to imagine the first geek was a female, way back in the mid 1800s yet men represent 91% of senior IT management positions.

According to Judith Warner, Senior Fellow at Center for American Progress women hold only 9 percent of IT management positions and account for only 14 percent of senior management positions at Silicon Valley startups (as of March 2014).


MORE ABOUT ADA LOVELACE
Happy 199th B-Day to Ada Lovelace (10 December 1815 – 27 November 1852). Ada was an English mathematician and writer chiefly known for her work on Charles Babbage's early mechanical general-purpose computer, the analytical engine. Her notes on the engine include what is recognized as the first algorithm intended to be processed by a machine; thanks to this, she is sometimes considered the world's first computer programmer, founder and prophet of scientific computing and enchantress of numbers.


ADA LOVELACE EXCERPTS FROM WIKIPEDIA
As a young adult, she took an interest in mathematics, and in particular Babbage's work on the analytical engine. Between 1842 and 1843, she translated an article by Italian mathematician Luigi Menabrea on the engine, which she supplemented with a set of notes of her own. These notes contain what is considered the first computer program — that is, an algorithm encoded for processing by a machine.

Born Augusta “Ada” Byron on December 10, 1815 to poet George Gordon Byron, 6th Baron Byron, and his wife, Anne Isabella "Annabella" Milbanke, Baroness Byron. Byron, and many of those who knew Byron, expected that the baby would be "the glorious boy", and there was some disappointment at the contrary news. As a child, Ada was often ill and when she was eight, she experienced headaches that obscured her vision. She became paralysed in n June 1829, from the measles. She was subjected to continuous bed rest and by 1831 she was able to walk with crutches.
At the age of 17 her remarkable mathematical abilities began to emerge, and her interest in mathematics dominated the majority of her adult life.


In a letter to Lady Byron, De Morgan suggested that her daughter's skill in mathematics could lead her to become "an original mathematical investigator, perhaps of first-rate eminence.

On 8 July 1835 she married William King, 8th Baron King, becoming Baroness King. They had three children; Byron born 12 May 1836, Anne Isabella (called Annabella, later Lady Anne Blunt) born 22 September 1837 and Ralph Gordon born 2 July 1839. Immediately after the birth of Annabella, Lady King experienced "a tedious and suffering illness, which took months to cure". In 1838, her husband was created Earl of Lovelace. Thus, she was styled "The Right Honorable the Countess of Lovelace" for most of her married life.

The computer language Ada, created on behalf of the United States Department of Defense, was named after Ada Lovelace. The reference manual for the language was approved on 10 December 1980, and the Department of Defense Military Standard for the language, "MIL-STD-1815", was given the number of the year of her birth. Since 1998, the British Computer Society has awarded a medal in her name and in 2008 initiated an annual competition for women students of computer science.



All photos courtesy of Wikimedia unless otherwise indicated.


Additional resources:
Women's Leadership Gap (PDF Report as of March 7, 2014), Center for American Progress
Google Doodle celebrates Ada Lovelace Washington Post
The Babbage Engine, Computer History
Ada Lovelace, World's First Computer Programmer, Celebrated With Google Doodle, Huffington Post
Ada Byron, Countess of Lovelace, SDSC


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