Thursday, July 3, 2014

Happy 238th Independence Day America! NYC Fireworks Return to East River.


“You have to love a nation that celebrates its independence every July 4, not with a parade of guns, tanks, and soldiers who file by the White House in a show of strength and muscle, but with family picnics where kids throw Frisbees, the potato salad gets iffy, and the flies die from happiness. You may think you have overeaten, but it is patriotism.” ~~ Erma Bombeck, American humorist, reknown suburban home life newapaper columnist chronicling the ordinary life of a midwestern suburban housewife(mid-1960s - late 1990s); Publisher of 15 books, most bestsellers; On patriotism and Independence Day.

Visit this link The Macys 38th fireworks is moving back to the East River and will light up NYC's Brooklyn Bridge (one of the oldest suspension bridges in the US)!

The last time Macy’s lit up the Brooklyn Bridge with fireworks was nearly two decades ago (July 4, 1995). And check out Google's wonderful interactive doodle.

Happy 238th Independence Day America! Wishing you and yours a happy, healthy and safe one.

However you spend it and whatever you do, please remember to not text while driving or while playing with fireworks.


Although President Adams's Independence Day prediction was July 2, the actual date the resolution of independence was approved in a closed session of Congress, from the getgo, Americans celebrated independence on July 4th, which is the date shown on the much-publicized Declaration of Independence. Independence Day, commonly known as the Fourth of July, is a federal holiday in the United States commemorating the adoption of the Declaration of Independence on July 4, 1776, declaring independence from the Kingdom of Great Britain. This year marks the 238th Anniversary.


Remarkable coincidence is that both John Adams and Thomas Jefferson, the only signers of the Declaration of Independence who later served as Presidents of the United States, died on the same day: July 4, 1826, which was the 50th anniversary of the Declaration.




Although not a signer of the Declaration of Independence, but another Founding Father who became a President, James Monroe, died on July 4, 1831, thus becoming the third president in a row who died on this memorable day. Calvin Coolidge, the 30th President, was born on July 4, 1872, and, so far, is the only President to have been born on Independence Day.

If you happen to be in New York City on July 4th, don't miss Macy's Fourth of July fireworks display on the East River which begins at 9:00pm. This year marks Macy's 38th year celebrating July 4th with fireworks in NYC. More information visit this link at Macys Fireworks return to East River at Brooklyn Bridge!

Visit this link Where to see Macy's 4th of July Fireworks ! by Stephanie.
Visit this link Best Places to Watch Fireworks in NYC

Photos courtesy of Wikimedia.org unless otherwise indicated.

Thank you for visiting this blog. Please share with your social media and professional networks. Thanks.

Monday, June 16, 2014

The Freaks Shall Inherit the Earth - Entrepreneurship for Weirdos, Misfits, and World Dominators
book review by Gloria Buono-Daly
GBDaly Smile Rating - 5 of 5 smiles Up )))))


“...The freaks already have inherited the earth, my friend. Weirdos and misfits are now the world dominators. It used to be that all the crazy fringe interests of the world were absolutely underground. Now, the underground has become the core of a thriving and somewhat hard-to-track new economy. Trends have a hard time covering this stuff, unless we start squinting…" ~~ Chris Brogan , American author, journalist, marketing consultant, Publisher of Owner Magazine, and speaker; quote taken from preface (pg ix) , The Freaks Shall Inherit the Earth   @ChrisBrogan (Photo above left, Chris Brogan from Owner Magazine Web site, courtesy Chris Brogan, Owner/Founder, Owner Magazine)

In a world of mediocre books about entrepreneurship, business and leadership, many researchers, writers, and authors are daunted with the task of digging deep beyond perception and strategy in pursuit of finding passion and purpose, an often absent yet complex element in the many business tomes out there today.

If you desire to be in business but feel like you don't fit in, have no fear, "The Freaks Shall Inherit the Earth - Entrepreneurship for Weirdos, Misfits, and World Dominatorss" by Chris Brogan is here!

Brogan's title, an unusual spin on one of the most famous Beatitudes from the Gospel of Matthew "blessed are the meek for they shall inherit the earth" is applied to business, entrepreneurship and leadership with a few tweaks, of course.

The book is blessed with "weird-o-dom" and comes with a GBDaly Smile Rating - 5 of 5 smiles Up ))))).
(Photo above left, Rogue Wave, courtesy FreeDigitalPhotos)

Brogan explains how that famous saying "old business meets new business" is new again thanks to the world of digital and social technologies.

Besides wonderful helpful tips and examples throughout the book, Brogan describes how the freaks, weirdos, and misfits, are not the powerless but truly the empowered. (Photo right, courtesy FreeDigitalPhotos)

“The Freaks Shall Inherit the Earth - Entrepreneurship for Weirdos, Misfits, and World Dominators,” author, business leader, and entrepreneur, Chris Brogan, shares his insights on why and how, in our world of digital, the latest innovative and successful business people are weirdoes and freaks -- the brave, special, unique ones who fear nothing and tend to ignore the proverbial status quo. (Photo below right of Joseph Merrick (5 August 1862 – 11 April 1890), severely deformed man from Proteus syndrome, aka "Elephant Man." Later a 1980 film about his life "The Elephant Man" became a critical and commercial success with eight Oscar nominations, including Best Picture, Best Director, Best Adapted Screenplay and Best Actor.)


Brogan stresses the importance of being your unique "freaky self" to realize and recognize success whether as entrepreneur or corporate business. He does this with insight, humor and by sharing his tips on letting go of your comfort zone, letting out your "inner freak," communicationing, word-relevancy, community-building and social networking.

Additionally, it is crucial to understand the latest technologies (e.g., Kickstarter, Square, etc.), what they mean to the future of business, and the how and why many successful freaks, weirdos and misfits use them constantly and with continued successes.

Among the many things "The Freaks Shall Inherit the Earth" includes are tips for the "inner freak" applicable to so many professionals from business managers and social entrepreneurs to industry leaders and celebrity brands.


FREAKS, WEIRDOS & MISFITS NEED BUSINESS MODELS TOO. WHAT'S YOUR BM?

"The Freaks Shall Inherit the Earth" helps readers understand that what makes some "freaks" successful and other freaks struggle is largely due to the inability to define the "how" of their business and what makes their business/product special thus differentiating it from other businesses. (Photo above left business model, courtesy FreeDigitalPhotos.)

Brogan includes a simple triangle business model -- with the top triangle point "content," the bottom left point "community," and the final third bottom right point "sponsors or advertisers." Brogan also includes a simple "how-to" for creating a successful business model. (Photo below left human head with #socialnetwork symbols, courtesy FreeDigitalPhotos.)

Consequently, the freaks method of building a media business is not as simple as it appears.

Freaks must have a strong drive to make money as well as a wild-creative mind and an understanding of how to create a product that consumers would be willing to buy.



ARE YOU IN LOVE WITH NOT KNOWING?

According to Brogan, everything we know how to do begins with not knowing how to do it. And if you're a freak, you need to understand the intrigue of not knowing something so as to become very curious about a particular unknown and the importance of wanting to learn more.

Accomplishing this includes the art of asking good questions and really thinking things through. (Photo right courtesy of FreeDigitalPhotos.)



THE CORPORATE LADDER IS GONE

Technology and the world of digital has created various opportunities for everyone in the world and gone are the days of climbing every rung for that corner office or cubicle.

It's no surprise that the proverbial "corporate ladder" has become the least interesting objective in a person's (including freak's, weirdo's, misfit's, & world dominator's) life.

This shift is largely due to the fact that being bound to a single way to get there, (e.g., corporate ladder) and/or single organization hinders progress, creativity and momentum.

Brogan explains how this paradigm became realized during the dot-com boom when many top talent left his then employer to join dot-com start-ups. (photo left, corporate ladder, courtesy of FreeDigitalPhotos)


Those who returned to their employer about 1 year later were all promoted to directors and VPs, jumping over everyone who stayed in place during that same period. (photo right, dot-com 3D rendering, courtesy of FreeDigitalPhotos)

Consequently, progress is more about understanding obstacles, challenges, solving the maze puzzle, and making your own decisions for success. Significantly more important than having to wait around, being told what to do before climbing the next rung of the corporate ladder. (photo left, maze 3D render, courtesy of FreeDigitalPhotos)


“The Freaks Shall Inherit the Earth - Entrepreneurship for Weirdos, Misfits, and World Dominators" is the perfect business leadership guide for all those people who wouldn’t normally pick up a business book. (photo right courtesy of FreeDigitalPhotos)



DO YOU HAVE A FAVORITE FREAK? I sure do. Jim Carrey.
“...My father could have been a great comedian but he didn't believe that was possible for him. So he made a conservative choice. Instead he got a 'safe job' as an accountant, and when I was 12 years old he was let go from that 'safe job.' Our family had to do whatever we could to survive...I learned many great lessons from my father, not the least of which, was that you can fail at what you don’t want, so you might as well take a chance on doing what you love ..."   ~~ Jim Carrey , Award winning actor, comedian, children's book author, philanthropist, on how his late father inspired him to follow his dreams. Quote taken from his speech at a recent Maharshi University Management Class of 2014 in Fairfield, Iowa, where he received an honorary doctorate for his achievements as a comedian, artist, author, and philanthropist. (Photo,You Tube video screen capture; Full speech at http://youtu.be/ajMpfPYlHi4)



“The Freaks Shall Inherit The Earth - Entrepreneurship for Weirdos, Misfits, and World Dominators," by Chris Brogan would also be a great read for digital analysts, social media managers, and anyone interested in becoming an entrepreneur or "employeepreneur." Gloria Buono-Daly smile rating, 5 smiles up ))))).


GBDaly Smile Rating -
5 Smiles Up ))))) (c) 2014
If you want to want to learn and understand how freaks, weirdos and misfits become successful entrepreneurs, you need to read “The Freaks Shall Inherit the Earth - Entrepreneurship for Weirdos, Misfits, and World Dominators," by Chris Brogan. The book is on sale at bookstores everywhere.
(photo right courtesy of FreeDigitalPhotos)


RESOURCES:
    ▓ █
    ♦  Start Somewhere, Chris Brogan's Blog Post
    ▓ █
    ♦  Own Your Life , Chris Brogan's Blog Post
    ▓ █
    ♦  The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators , Wiley.com site
    ▓ █
    ♦  The Freaks Shall Inherit the Earth: Why Standing Out Might Be the New Fitting in , Goodreads
The Freaks Shall Inherit the Earth - Entrepreneurship for Weirdos, Misfits, and World Dominators
book review by Gloria Buono-Daly
GBDaly Smile Rating - 5 of 5 smiles Up )))))

Please check out all the links in the resource section above and share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!

Photos courtesy of "The Freaks Shall Inherit the Earth - Entrepreneurship for Weirdos, Misfits, and World Dominators," author Chris Brogan and Wiley & Sons, Inc. unless otherwise mentioned.


Visiting this blog frequently and sharing this with your social media and professional network is much appreciated. Thanks.

GBDaly exclusive "Smile Rating" (c) 2013 created and conceptualized by Gloria Buono-Daly.
.

AUTHOR INFORMATION:

CHRIS BROGAN
is Publisher and CEO of Owner Magazine, a business magazine helping you improve your worth by growing your capabilities and connections. He is a sought-after keynote speaker who has addressed crowds of thousands, been on the Dr. Phil show, and once presented to a princess. Chris has consulted with companies you know like Disney, Microsoft, Coke, Titleist, Pepsico, Google, Motorola, and many more.

@ChrisBrogan, chrisbrogan.com,@OwnerMagazine, Photo courtesy of Chris Brogan Human Business Works Web site.

Friday, June 13, 2014

Happy 105th Father’s Day America! Sunday, June 15, 2014


"It is easier for a father to have children than for children to have a real father."
~~ Pope John XXIII
(Latin: Ioannes XXIII), born Angelo Giuseppe Roncalli (Italian pronunciation: [ˈandʒelo dʒuˈzɛppe roŋˈkalli]; 25 November 1881 – 3 June 1963), reigned from 28 October 1958 to his death in 1963. (photo above right, boy with hand-made gift for his dad, courtesy of freedigitalphotos.com)

"My father could have been a great comedian but he didn't believe that was possible for him. So he made a conservative choice. Instead he got a 'safe job' as an accountant, and when I was 12 years old he was let go from that safe job. Our family had to do whatever we could to survive...I learned many great lessons from my father, not the least of which, was that you can fail at what you don’t want, so you might as well take a chance on doing what you love. "   ~~ Jim Carrey , Award winning actor, comedian, children's book author, philanthropist, on how his late father inspired him to follow his dreams. Quote taken from his speech at a recent Maharshi University Management Class of 2014 in Fairfield, Iowa, and received an honorary doctorate for his achievements as a comedian, artist, author, and philanthropist. (Photo,You Tube video screen capture; Full speech at http://youtu.be/ajMpfPYlHi4)

Happy 105th Father’s Day America! The first Father’s Day celebration was in the Spokane YMCA on June 19, 1910 (105 events ago and 104 years ago)?

Many countries celebrate it on the third Sunday of June, but it is also celebrated widely on other days.

Last year, Google celebrated Father's Day with an interactive doodle that shows dads in many different roles with simple clicks. This year, Google's doodle celebrates Father's Day and World Cup with an adorable doodle moustached dad with the letter O.

While I'm at it, I have to share a photo of my Grandfather (Angelo Buono) circa about 1908 with a similar moustache like Google doodle. Around 7 years later 1915 he would open a fruit and produce business on Arthur Avenue, the Bronx's Little Italy, which stayed in the family for over 80 years (1915 - late 1990's).

Did you know that "Father's Day" was created to complement Mother's Day, a celebration that honors mothers and motherhood. In addition to Father's Day, International Men's Day is celebrated in many countries on November 19 for men and boys who are not fathers.




For those of us whose dads are no longer with us, (an estimate of about 100 million folks in the U.S.A.) and for the many more who still have their dad, there are so many things to do to keep his memory in your heart. Do things that your dad loved and things that brought out the best as well as visiting your dad's friends and family.
(photo left courtesy of freedigitalphotos.com)

I have so many fond memories as a child with my dad and other family members at the Jersey Shore that I was inspired to write a short story in memory of my dad, “The Painting Ballerina".


The short story (published in 1999) was about a young girl by the sea who with the help of her animal friends, creates a new art form “ paint-dancing.”

WANT TO GIVE SOMETHING DIFFERENT THIS FATHER'S DAY?
Help an author reach his Kickstarter quota for his next book about his relationship with his father.

Bestselling author Scott Berkun has a 6th book coming out and has launched a Kickstarter project for the book titled, The Ghost of My Father.

Berkun is taking a big risk with this project as it's a departure from his other books.

More information at his kickstarter project at https://www.kickstarter.com/projects/1844947983/the-ghost-of-my-father.

Berkun's blog posting "Why Fathers And Children Don't Get Along is also an interesting post which provides an interesting perspective about Berkun's relationship with his father." Here are additional Berkun posts about The Ghost of My Father.

Berkun is such a brilliant speaker and writer and I felt that his latest work will be a tribute to all children and dads in our world and in spirit. A donation as little as $1.00 helps another great Berkun book get published. Visit at https://www.kickstarter.com/projects/1844947983/the-ghost-of-my-father

(P.S. I learned about Scott Berkun from his previous business books and previous speaking engagements, including the Web 2.0 convention back in 2009, photos are on my Facebook the very last few are of Berkun speaking; Incidentally, as a social media evangelist I do not get monetary gain for any of my book reviews, pre-release mentions or announcements that I make on any of my blog posts or Examiner.com)

What things does (or did) your dad enjoy? Are you planning anything special this Father's Day?

Lovingly and appropriately, I did things that my dad enjoyed this FD weekend -- dining out at fine restaurants with friends and having lots of laughs throughout the event. Here's a few photos posted on Facebook - Ladies Night Out to celebrate birthdays of Helen and Rosann.



Resources for Father’s Day:
http://www.fatherhood.gov/pledge Take the Fatherhood Pledge

http://parade.condenast.com/303824/leahingram/10-freebies-for-fathers-day-2014/ 10 Freebies for Father's Day
http://en.wikipedia.org/wiki/Father's_Day Father's Day on Wikipedia
http://www.neilchethik.com/writings-fatherloss-fathersday.htm
www.momanddadday.com
http://www.ccrny.com/blog/
http://www.usa.gov/Citizen/Topics/Fathers-Day.shtml
http://fathersday2013.net/
http://www.uncommongoods.com/occasions/fathers-day-gifts/fathers-day-gifts
http://www.huffingtonpost.com/2013/01/10/bill-clinton-father-of-the-year_n_2447453.html

Saturday, May 24, 2014

Happy 147th Memorial Day America, Monday, May 26, 2014

Happy 147th Memorial Day Weekend America!


“We cherish too, the Poppy red
That grows on fields where valor led,
It seems to signal to the skies
That blood of heroes never dies."
~~ Moina Michael (aka Poppy Lady)
U.S. professor and humanitarian who vowed to always wear a red poppy as a symbol of remembrance for those who served in the war. In 1915, inspired by the poem "In Flanders Fields," Moina Michael replied with her own poem, We Shall Keep the Faith, November 1918


In Flander's Field by John McCrae
In Flanders Fields the poppies blow,
Between the crosses, row on row,
That mark our place; and in the sky,
The larks, still bravely singing, fly,
Scarce heard amid the guns below.

We are the dead.
Short days ago,
We lived, felt dawn, saw sunset glow,
Loved and were loved and now we lie,
In Flanders Fields.

Take up our quarrel with the foe
To you, from failing hands, we throw,
The torch, be yours to hold it high.
If ye break faith with us, who die,
We shall not sleep, though poppies grow,
In Flanders Fields.




FASHION TRENDS ON MEMORIAL DAY

Memorial day marks the first day of the year for white-wear. The traditional fashion trend, “no white before Memorial Day or after Labor Day” gained popularity as the wealthy began wearing white in the summer. Light clothing was the symbol of leisure and black and navy were always the norm for the working class. This fad continued until years later as many began replacing white pants with the likes of bold solids and floral prints, pastel jungle prints, red jumpsuits, neon pink and cobalt sun dresses.


HISTORY OF MEMORIAL DAY

The first Memorial Day celebration traces back to May 30, 1868 and today marks the 147th Memorial Day celebration in America (146 years ago). Memorial Day honors men and women who fought for our country so that we can all be free.

Originally coined "Decoration Day," Memorial Day is a day of remembrance for those who have died in our nation's service. Memorial Day is less about barbecues and more about celebrating our nation’s veterans. Don't forget -- raise your flag half-staff -- honor more than one million Americans who gave their lives in service of this country for our freedom.

Memorial Day was officially proclaimed on May 5, 1868 by General John Logan, national commander of the Grand Army of the Republic, in his General Order No. 11, and was first observed on May 30, 1868, when flowers were placed on the graves of Union and Confederate soldiers at Arlington National Cemetery. The first state to officially recognize the holiday was New York in 1873. By 1890 it was recognized by all of the northern states.

The South refused to acknowledge the day, honoring their dead on separate days until after World War I (when the holiday changed from honoring just those who died fighting in the Civil War to honoring Americans who died fighting in any war). It is now celebrated in almost every State on the last Monday in May (passed by Congress with the National Holiday Act of 1971 (P.L. 90 - 363) to ensure a three day weekend for Federal holidays), though several southern states have an additional separate day for honoring the Confederate war dead: January 19 in Texas, April 26 in Alabama, Florida, Georgia, and Mississippi; May 10 in South Carolina; and June 3 (Jefferson Davis' birthday) in Louisiana and Tennessee.

Other Resources

► Enjoy the Long Weekend with These Memorial Day Fashion Finds http://www.fashiongonerogue.com/memorial-day-long-weekend-style/
► Who, What, Wear blog, Three Outfit Ideas for Memorial Day Weekend http://www.whowhatwear.com/memorial-day-outfit-ideas-shopping-2014
► Do You Have to Wait Until After Memorial Day to Wear White? | http://ksoo.com/do-you-have-to-wait-until-after-memorial-day-to-wear-white/?trackback=tsmclip
Moina Bell Michael: the Idea for the Flanders Fields Memorial Poppy
USmemorialday.org
Memorial Day Calendar
Memorial Day History
How to Observe Memorial Day
Buddy Poppy
The Story Behind the Poppy
InflandersFields-YouTube
InflandersFields-YouTube


Please share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks for visiting.

Wishing you and yours a wonderful Memorial Day weekend.

All photos courtesy of Wikimedia unless otherwise indicated.

Sunday, May 18, 2014

Google celebrates Rubik's Cube 40th bday with interactive doodle


“Our whole life is solving puzzles...We turn the cube and it twists us...A good puzzle, it's a fair thing. Nobody is lying. It's very clear, and the problem depends just on you…" ~~ Ernő Rubik, Hungarian inventor, architect and professor of architecture; Inventor of Rubik's Cube (1974), Rubik's Magic, Rubik's Magic: Master Edition, Rubik's Snake.

Four decades ago today, Rubik's Cube, the worlds top-selling toy in the world launched.

Happy 40th birthday to Rubik's Cube. Amazingly as of 2009 this colorful, 3-D game puzzle reached 350 million sales globally.


Rubik made the original prototypes of his cube by hand, making tiny holes in blocks of wood, threading rubber bands through them for holding the cubes together.

Rubik originally coined his puzzle "Magic Cube" in 1975 in Hungary. American company, Ideal Toys of New York obtained a license agreement in 1979.

Ideal's major branding strategy was to have a unique identity for the cube, and appropriately named it after its inventor, Rubik, in 1980 and "Rubik's Cube" began mass market production.

According to a recent Europa article, Rubik's influencers include Leonardo da Vinci who Rubik regards as the Renaissance man, Michelangelo who he respects as a polymath painter, sculptor, and architect, M.C. Escher, an artist who built impossible constructions and grappled with the explorations of infinity. Philosophers and writers Rubik admires are Voltaire, Stendhal, Thomas Mann, Jean-Paul Sartre, Hungarian poet Attila József, Jules Verne and Isaac Asimov. In the field of architecture, Rubik is an admirer of Frank Lloyd Wright and Le Corbusier.

A standard Rubik's Cube measures about 2¼ inches on each side and is comprised of twenty-six unique miniature cubes, known as "cubies" or "cubelets." Each of these tiny cubies includes a hidden cubie inside that interlocks with the other interlocking cubes.

This enables a user to move them around in different locations to create the ideal pattern -- all of the same colors on each of the total 6 external sides of the cube.

A single core piece consists of three intersecting axes holding the six center squares in place but letting them rotate, and twenty smaller plastic pieces which fit into it to form the assembled puzzle.



According to an article by Scott Vaughen, Professor of Mathematics, Miami Dade College titled "Counting the Permutations of the Rubik's Cube," there are 43 quintrillion ways to arrange the cubes - {8! \times 3^7 \times (12!/2) \times 2^{11}} = 43,252,003,274,489,856,000 or 43 quintillion.



 Official Rubik's Cube Web site Rubiks.com
 Rubik's Cube on Wikipedia.org http://en.wikipedia.org/wiki/Rubik's_cube
 The Little Cube that Changed the World, International Business News http://www.ibtimes.com/rubiks-cube-40th-anniversary-9-facts-behind-famous-3-d-toy-puzzle-1576562
 Europa Interview with Ernő Rubik, http://www.create2009.europa.eu/ambassadors/profiles/erno_rubik.html
 Photos courtesy of Wikimedia.org

@GBDaly    
Please visit this blog frequently and share with your social media. Thanks.

Monday, May 12, 2014

The Digital Marketer:
Ten New Skills You Must Learn To Stay Relevant And Customer-Centric

book review by Gloria Buono-Daly
GBDaly Smile Rating - 5 smiles Up )))))


“Customers will take power from institutions (especially companies) through their access to precise pricing, social voice and ability to buy anything, from anywhere, from anyone, at any time... In the future, all companies will be software companies. To stay relevant in the age of the customer, marketing leaders must be able to adapt to – and exploit – the four market imperatives that are driving the rise of the empowered customer…" ~~ George Forrester Colony, Chairman and CEO, Forrester Research, Inc., www.forrester.com, excerpt taken from Foreward, page xi, The Digital Marketer #TheDigitalMarketer

The world of digital marketing and communications technology has quickly altered the digital landscape and ecosystem particularly in the past 5 years.

According to many sources including a Harris Interactive Customer Experience Impact Report conducted by Oracle, internet globalization has been providing unlimited choices for consumers who now run the show.

An estimated 86% of consumers quit doing business with a company due to bad customer experiences; This is an increase of 46% (or +27 percentage points) from 59% four years ago.
(Photo above left, Opte Project visualization of Internet Globalization routing paths courtesy Wikimedia)

The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric by Larry Weber and Lisa Leslie Henderson share their expertise and decades of experiences to clarify and describe how modern communications technology is changing consumer behavior and creating shifts in marketing concepts, practice and careers. (Photo below right courtesy of FreeDigitalPhotos.)


Although marketing objectives have remained the same for decades –- i.e., increasing customer acquisitions and retention -- the methods and technologies of achieving consumer growth have changed phenomenally as big data coupled with evolving technologies and consumer platforms continue to enhance the experiences, participation and voices of consumers.

The Digital Marketer includes the top latest trends and technologies that all marketers need to know so as to effectively plan, implement and succeed as well as various aspects pertaining to the preparedness and anticipation for constant disruption. I've already incorporated many of insightful tips throughout the book. You too can be inspired and motivated to do the same by reading The Digital Marketer by Larry Weber and Lisa Leslie Henderson.


THE FIRST OF TEN SKILLS: BUILD A SUCCESSFUL MARKETING CAREER

The first of ten skills-sets in The Digital Marketer explains the importance of you – what I refer to as reinventing the "reinventing yourself" concept. Weber and Henderson also discuss “Me.com” (being more than your brand and your presence for various social environments) and the importance of being your "own human resources manager," wearing your many hats, understanding your potential, skill-sets, and your drive for self-improvement.

Taking charge of your own career, being your own small business entity and resourcefulness are crucial before any marketing contribution you make can be successful and have impact. Sitting still and waiting for marketing things to happen in our new world of “customer-centric” marketing, is the riskiest thing a marketer can do. (Photo below left human head with #socialnetwork symbols, courtesy FreeDigitalPhotos.)
The authors explain how “Know Thyself” is knowing your story, your self awareness and stressing the importance of social media with concrete examples such as posting an “About Me” board on #Pinterest, taking advantage of #LinkedIn, #Facebook, and many other relevant #digital #socialNetworking. Valuable tips include hashtags to explore -- #personalbranding, #career, #careeradvice, #startYOU.

THE NEW CUSTOMER-CENTRIC REPLACES THE OLD MEDIA-CENTRIC

The Digital Marketer helps marketers understand why and how the usual PR hype and brand loyalty paradigms are no longer enough to engage customers. The new customer-centric world is filled with opinionated, social and digitally savvy consumers. Along with the ever-changing marketing trends and evolving technologies, many factors impact customer experience from search, digital to instore retail, ecommerce and many other customer experiences. The more digital marketers understand and meet their customer's needs, the more relevant user experiences and potential participation. (Photo right courtesy of FreeDigitalPhotos.)

Consequently, an entirely new style of marketing has emerged. Big data, digital communications and many other marketing trends continue to dominate the new world of consumer-centric relevancy. The Digital Marketer delineates how marketing has evolved exponentially in only 5 years, and describes how it will continue to evolve as new technologies breed constant disruption.

SHARING INSIGHTS AND USING REAL CASE STUDIES

Digital marketing is a complex field and involves hundreds to thousands of technologies and tools that are constantly evolving to connect marketers with informed and vocal consumers. The latest digital marketing changes not only bring unprecedented challenges for creating experiences that are more personal and meaningful for customers but also bring constructive, exciting and fulfilling marketing careers like no other profession.

The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, by Larry Weber and Lisa Leslie Henderson is a must read for entry to senior level marketers as well as future generation marketers. The authors share their decades of experiences and use intriguing case studies that include pertinent thought processes that help marketers understand the intricacies of the many changing technologies as well as the complex marketing and customer engagement platforms.


“The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric,” by Larry Weber and Lisa Leslie Henderson explains the importance of the latest technologies and trends including big data, digital loyalty, predictive analytics, and many others that are used in today’s digital marketing arena. (photo right courtesy of FreeDigitalPhotos)



“The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric,” by Larry Weber and Lisa Leslie Henderson would also be a great read for digital analysts, social media managers, and anyone interested in learning about the world of digital marketing. Gloria Buono-Daly smile rating, 5 smiles up ))))).


GBDaly Smile Rating -
5 Smiles Up ))))) (c) 2014
If you want to want to learn the importance of relevancy, customer-focused marketing trends and skills needed to stay on top, as well as understand the reality of constant disruptions, you need to read The Digital Marketer: Ten New Skills You Must Learn To Stay Relevant and Customer-Centric" by Larry Weber and Lisa Leslie Henderson. The book is on sale at bookstores everywhere.
(photo right courtesy of FreeDigitalPhotos)


RESOURCES:
    ▓ █
    ♦  When It Comes To Data-Driven Insights, Marketers Flunk The Customer-Centricity Test, CMO by Adobe
    ▓ █
    ♦  The Digital Marketer published by Wiley
    ▓ █
    ♦  6 customer experience statistics – and the performance implications for your business , Business Insider
    ▓ █
    ♦  Customer Centricity , DSI (Decision Strategies International)
    ▓ █ 9 Must-Know Stats for the Customer-Centric Marketer , SalesForce Pardot Blog by Jenna Hanington
    ▓ █ The State of Social Marketers , socialbakers.com
    ▓ █ DreamFireInteractive Industry Insights
    ▓ █ 30 Stats Every Q&A and Training Professional Should Know, qatc.org,


Please check out all the links in the resource section above and share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!

Photos courtesy of The Digital Marketer authors and Wiley & Sons, Inc., unless otherwise mentioned.


Visiting this blog frequently and sharing this with your social media and professional network is much appreciated. Thanks.

GBDaly exclusive "Smile Rating" (c) 2013 created and conceptualized by Gloria Buono Daly.
.

AUTHOR INFORMATION:

LARRY WEBER
@TheLarryWeber (Boston, MA), is Chairman and CEO of Racepoint Global (@RacepointGlobal), an advanced marketing services agency.

He is the founder of Weber Shandwick and MITX, the world’s largest Internet marketing association, and the author of four previous books on marketing, technology, and leadership. www.racepointglobal.com


LISA LESLIE HENDERSON @ljlhendo (Boston, MA), writes, teaches, and consults on the changing face of marketing, creativity and innovation, and social entrepreneurship.
This is the second book upon which she has collaborated with Larry Weber. www.lisalesliehenderson.com