Monday, January 15, 2018

Happy 32nd Martin Luther King Jr. Day America! (Jan 15th) ♦ ♦ ♦ What's Google's Doodle this year?

“Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that." ~~ Martin Luther King, Jr. American clergyman, activist, and leader in the African-American Civil Rights Movement
This post has been updated from previous MLK day blogs from AllThingsDigitalMarketing.com blog. Sometimes, the Google doodle will be from the previous yer.

Happy MLK Jr. Day America! There are so many activities and volunteers throughout the U.S.A. are embracing the spirit by giving their time to all sorts of activities. Also, happy birthday to our former First Lady, Michelle Obama who will turn 54 on Tuesday, January 17th.
Google is also celebrating Martin Luther King Day with a Google Doodle (see photo left).

Image below, screen capture of Google doodle to celebrate MLK Jr. Day's 30th in 2016.
Martin Luther King, Jr. (January 15, 1929 – April 4, 1968) was an American clergyman, activist, and leader in the African-American Civil Rights Movement. He is best known for his role in the advancement of civil rights using nonviolent civil disobedience. King has become a national icon in the history of American progressivism.



Martin Luther King, Jr. Day is observed on the third Monday of January each year, around the time of Dr. King's birthday on January 15th. It's always extra special when the actual holiday (Monday) is his birthday.

It is a federal holiday and all public schools, post offices, and government buildings will be closed.

MLK Jr. Day was first officially observed nationwide in 1986.



There are many things to do to celebrate Martin Luther King Jr. day.

Below are some interesting things to read and also helpful resources to celebrate MLK day in NYC and the Tristate area:


How to celebrate MLK , Family Education
The Dos and Donts of Celebrating MLK Day, tolerance.org
Martin Luther King Jr. "I have a dream" speech http://www.americanrhetoric.com/speeches/mlkihaveadream.htm
Martin Luther King Day with NYC Kids: Celebrations & Volunteer Opportunities for Families http://mommypoppins.com/newyorkcitykids/things-to-do-on-martin-luther-king-jr-day-with-kids-in-new-york-city
Martin Luther King Day events: How to mark MLK’s legacy - Make the most of your time off. Mark the civil-rights leader's achievements at performances, programming and Martin Luther King Day celebrations in New York. http://www.timeout.com/newyork/martin-luther-king-day
Martin Luther King Jr. Day of Service - A Day On, Not a Day Off, NationalService.gov http://www.nationalservice.gov/special-initiatives/days-service/martin-luther-king-jr-day-service
19 Kid-Friendly Martin Luther King Day Celebrations http://www.newyorkfamily.com/nyc-mlk-day-things-to-do-kids-children-family-celebrations-activities/
Martin Luther King Jr. Day Events - Here are nine ways to honor Dr. King's legacy this holiday weekend. http://nymag.com/nightlife/barbuzz/78862/
Martin Luther King Day of Service, http://www.volunteer-center.org/mlk
♦ Martin Luther King, Jr. in New York , About.com http://manhattan.about.com/od/famousnewyorkers/a/mlknewyork.htm
♦ Martin Luther King Day events: How to mark MLK’s legacy Time Out New York http://www.timeout.com/newyork/things-to-do/martin-luther-king-day-events-how-to-mark-mlks-legacy


Please visit this blog frequently and share this with your social media. Thanks.


All photos courtesy of Wikimedia and screen shots taken from video and websites. All other photos will be credited as required.

Saturday, January 13, 2018

US Nationals Recap, Part 2 – Men, Pairs and Dance


In my previous blog post on the Ladies, I mentioned that the body of work criteria played a larger role in the Olympic Men’s team selection.  In this case the silver medalist, Ross Miner, 26, was left off the Olympic team, and to add insult to injury, was named second alternate for the Olympics (Sixth place finisher Jason Brown was named first alternate).  

Miner was left off the team because he had not medaled in a major international competition since 2015 and placed fifth the previous two seasons at Nationals.  Compared with the international results of the three other men chosen for the team, I can understand US Figure Skating committee’s reasons but neither Miner, nor his coach Mark Mitchell were happy with the decision. 

Mitchell was especially bitter because he was also left off the Olympic team in 1992 when he won a bronze medal at Nationals in favor of another skater.  Still, nobody can take away the amazing free skate that Miner had in San Jose, where the entire audience was on its feet following his Queen medley.



As for the Olympic team that was selected, gold medalist Nathan Chen was the class of the field here, ahead of Miner by over 45 points.  Although Chen was getting over being ill, he still managed to land seven quadruple jumps overall and wow the audience with his technical prowess.  

I prefer Chen’s short program to Benjamin Clementine’s “Nemesis,” due to its amazing choreography over his “Mao’s Last Dancer” free program which is more of a jumping contest than a cohesive performance.  Chen also sported some new costumes here designed by Vera Wang (who was in San Jose) to mixed reviews.  As I mentioned in my Skate America recap, Chen is in the mix for a medal at the Olympics and could even grab the gold if top skaters like reigning Olympic champ, Yuzuru Hanyu of Japan don’t perform at their peak.  With his multiple quads and ever improving artistry, he’s bound to make waves.



2017 Junior World champion Vincent Zhou, 17, grabbed the bronze medal here and was selected for the team.  Zhou, who was last year’s silver medalist, had been struggling with consistency this season and was something of a wildcard coming into Nationals.  Like Chen, Zhou also has multiple quads in his programs but he is prone to under rotations, which lower his score. 

For example, in his free skate to “Moulin Rouge” he under rotated three quads and another was downgraded.  However, he also received over 20 points for a quad lutz- triple toe combination, one of the hardest jumps in men’s figure skating.  You can see why the USFS decided to send him since he’s a star on the rise with difficult technical content.


The final member of the Olympic team is Adam Rippon, who at 28, is attending his first Olympics after many years of heartbreak.  Rippon placed fourth here and there was some nail biting among his fans whether he would be selected.  His placement here was shocking to many after a very strong season where he received two silver medals in the Grand Prix series and made it to the final in December, where he placed fifth out of six.

Rippon had an amazing short program to “Let Me Think About It” where he received over 96 points and was predicted by many to win the silver medal behind his training mate, Nathan Chen.  However, a fall on his quad lutz attempt and two uncharacteristic popped triple jumps in his “Birds” Free Skate, left Rippon disappointed.  I had to wonder if his best friend Ashley Wagner’s fourth place finish was weighing on his mind.



Still, the committee voted overwhelmingly to put Rippon on the team due to his body of work the past couple of seasons.  Rippon is also the first openly gay wintergames athlete and gives good quotes, so he will certainly make a splash in Pyeongchang. As a fan of Rippon’s, I’m glad he’s going at this stage in his career.

Finally, an honorable mention to Jimmy Ma, 22, who placed 11th here.  Ma's short program to Lil Jon's "Turn Down for What" is getting lots of viral notice.  I got to talk to Ma, who hails from Great Neck, NY and now trains in Texas who told me that as a kid he trained at Iceland, which is the neighborhood skating rink near where I grew up.  Small world!



Pairs Podium
As I predicted, married pairs team Alexa Scimeca-Knierim, 26 and Chris Knierim, 30, were chosen for the Olympic team, despite some mistakes in their free program to “Ghost.”  The Knierims were very emotional with their win at Nationals after going through a lot of challenges the past two years.  After getting married in 2016, Alexa became very ill with a gastrointestinal disease that required surgery and months of recuperation.  Chris also lost his dad and uncle recently, so I really feel for the two of them and that they manage to keep training and performing is quite amazing.


The remaining podium here was silver medalists Tarah Kayne and Danny O’Shea, bronze medalists Deanna Stellato and Nate Bartholomay and pewter medalists Ashley Cain and Tim LeDuc.  Kayne and O’Shea will be competing at the World Championships in Milan, Italy alongside the Kneirims.

Ice Dance Podium
Although the Olympic Ice Dance team was pretty much set before the competition, it still wound up to be one of the more dramatic competitions in San Jose, due to a shake-up of the top 3.  For the past two seasons the sibling pair of Maia and Alex Shibutani (aka the Shibsibs) have been the top dance team in the US. In 2016, they won a silver medal at Worlds with their “Fix You” free dance and have been trying to build on that momentum ever since.

This year, they went back into the Coldplay playlist and chose “Paradise” as their free dance music.  The Shibsibs were leading after the short dance by about three points, the gold was in their reach.  However, during the free dance, Maia made an uncharacteristic stumble and they also lost a few levels on a few elements.



This left the door open for Madison Hubbell and Zach Donohue, whose sensual and committed performances have been getting noticed internationally this season.  They managed to move in front of the Shibutanis by .19 points to grab the gold, even though they placed second in both of their programs.


Strangely enough, the winners of the free dance, Madison Chock and Evan Bates wound up in third place over all after their “Imagine” program.  Chock and Bates were visibly disappointed to find themselves with the bronze medal having been silver medalists the past two seasons and National champs in 2015.  Admittedly, I’m not a fan of their programs this season and feel that Chock’s skating skills have regressed a bit. 

It will be very interesting to watch these three teams battle it out for the bronze medal at the Olympics, behind the Canadians Virtue/Moir and the French team of Papadakis/Cizeron.


Honorable mention goes to Kaitlin Hawayek and Jean-Luc Baker, who were repeat pewter (fourth place) medalists, but had one their best free dances to “Liebestraum” after some unfortunate mistakes at last year’s Nationals.  


Hawayek and Baker also have one of the most entertaining gala programs to “Austin Powers.” 



So that's my take on US Nationals!  If you're a figure skating fan or just a casual, once in four years viewer, I'd love to know your thoughts below or reach out to me on Twitter @nydigitalmarket.


Andrea Goldstein is a digital marketing
professional with a passion for pop culture.
@nydigitalmarket on Twitter


#men #pairs #icedance #figureskating, #ladiesfigureskating #2018Olympics, #Blog, #Sports, #Athlete, #review #AndreaGoldstein, #nydigitalmarket, #USFS, #WinterOlympics


Thursday, January 11, 2018

US Nationals Recap – Senior Ladies Olympics Preview


Last week, I made a trip to see the US Figure Skating Championships at the SAP Center in San Jose, California (escaping the deep freeze in NY).  Also known as Nationals or #USChamps18, this annual skating competition is very exciting as the results determine a skater’s fate as to what competitions they will be assigned to finish out the skating season.

Being an Olympic year made Nationals especially dramatic, with the team being announced following the competition. The criteria for choosing the team is based on a body of international competitive work of the skaters for the past couple of seasons, which means that sometimes the top 3 finishers aren’t automatically sent, as with other sports. This came into play during the selection of the men’s team, which I will go into in my next blog post.  But first up, the Ladies!

In my Skate America recap, I wrote about Bradie Tennell, 19, who medaled with two clean programs and set expectations that she would make the Nationals podium.  Last week, Tennell lived up to her promise by skating clean and landing herself on top of the podium with an overall score of 219 points (scores over 200 are considered excellent).  While Tennell isn’t the most charismatic, her consistency in landing her jumps has made her US Figure Skating’s newest sweetheart and was easily selected for the Olympic team.



Behind Tennell with an overall score of 213 points was silver medalist Mirai Nagasu.  Skating fans will remember that Nagasu finished fourth at the 2010 Olympics but struggled with consistency over the past eight years and was left off the Olympic team in 2014 when she placed third at Nationals.  Now a veteran at age 24, she is going to her second Olympic games thanks to her dedicated work ethic the past couple of seasons and her near mastery of the triple axel (3A), the hardest jump in the Ladies’ discipline.

Nagasu had one of the big moments of the week, in my opinion, following her free skate to “Miss Saigon” which had a couple of mistakes, including a messy landing on her 3A and an under rotated triple lutz, but was otherwise clean and expressive.  Nagasu burst into tears of relief following her skate and the crowd was on their feet for a good minute while she took her bows.  Being her fan, this was an amazing moment to witness!



The bronze medalist at Nationals, Karen Chen, 18, was also selected for the Olympic team.  She was the 2017 Senior Ladies champ and placed fourth at last year’s World Championships.  However, she has been struggling all season in competition and was a wildcard going into Nationals.  On top of this, Chen also got sick the day in between her competitions, so expectations for her free skate were low.  Although Chen had a few underrotated jumps in her free skate, her short program score was enough to pull her ahead of Ashley Wagner, who finished fourth.


Wagner, a three-time US champion and a World silver medalist in 2016 was the headlining story in San Jose due to her failure to be selected for the Olympic team.  Wagner, 26, is partnered with Olympic sponsors such as Bridgestone Tires, and heavily featured in NBC’s promotional spots for the Games.  Many remember she was selected in 2014 to go to the Sochi Olympics over Mirai Nagasu, even though she placed fourth.  This time her body of work could not save her since she has also struggled with consistency the past two seasons.

Following her free skate, Wagner spoke out that she felt the judges had undermarked her in program components.  In previous seasons, judges had always scored Wagner high in her program components and here it appeared they dumped her in favor of Bradie Tennell, whose artistic expression is no match for Ashley’s on ice charisma and performance quality.


But Wagner also has herself to blame for not making the team.  She decided to debut her “La La Land” free skate for Nationals after dumping it early in the season for her old stand-by “Moulin Rouge” which she had performed in two prior seasons.  She also withdrew from Skate America with a topical ankle infection which caused her pain.  Many felt she should’ve fought through, but Ashley rightly put her health first.  Still, it did not win her any favors with skating officials.

Most importantly, Wagner botched her triple-triple combination jump in her short program and in her free skate, missed some spin levels and popped an important jump on her second triple- triple combination, costing her valuable points.

As a fan of Wagner’s, I feel her frustration but don’t think she should’ve made the team based on her performance here.  But it was unfortunate that the judges lowered her components without warning. After all, it was only about 2 points between her and Chen.

I wanted to give honorable mention to Starr Andrews, a 16 year old African American skater who placed sixth here.  She got a huge standing ovation for her clean skate to Whitney Houston's "One Moment in Time" which featured Andrews partly on vocals (skating karaoke, anyone?)  Andrews is a young talent on the rise and it's also refreshing to see more diversity in skating.



I will be cheering on our US ladies in PyeongChang starting Feb 11th in the team event.  Tennell was selected to skate her short program and Nagasu, armed with her triple axel, will perform her free skate.  The US team is favored for a bronze medal, behind Russia and Canada.

My next blog post will cover the remaining disciplines – Senior Men, Senior Pairs and Senior Dance.



Andrea Goldstein is a digital marketing
professional with a passion for pop culture.
@nydigitalmarket on Twitter


#ladies #figureskating, #ladiesfigureskating #2018Olympics, #Blog, #Sports, #Athlete, #review #AndreaGoldstein, #nydigitalmarket, #USFS, #WinterOlympics

Sunday, December 31, 2017

Happy New Years America! Wishing everyone a Peaceful and Prosperous 2018!


Happy New Years America! Wishing everyone a Peaceful and Prosperous 2018!



“Cheers to the New Year and to everyone making resolutions, improving on it and becoming better people!" ~ Gloria Buono-Daly, blogger, inventor, former marketing executive.

Quote taken from C.S. Lewis (Clive Staples Lewis), (11/29/1898 - 11/22/1963) British novelist, poet, academic, medievalist, literary critic, essayist, lay theologian, broadcaster, lecturer, and Christian apologist. He held academic positions at both Oxford University and Cambridge University. Most popular books include "Mere Christianity," "The Four Loves," "The Screwtape Letters," and "The Chronicles of Narnia."

Saturday, December 30, 2017

Top pick reSEOlutions tips for 2018; 'Evergreen marketing insighter' ▲▲▲by Gloria Buono-Daly - FREE Topic Cluster Keyword Template and FREE Digital Marketing Budget Calculator from WebStrategies

This blog has been updated annually to include the latest trends and findings since the original publication, December 31, 2009 on the AllThingsDigitalMarketing "Evergreen Marketing Insighter" blog post.

However, the trends for 2018 will most likely be the same; for example, predictions of growth in mobile, video, etc. continue for 2018 but keep in mind, eventually there will be a saturation points for mobile, video, wearables, etc. Therefore, this repost from 2017 has a few modifications to account for some enhanced buzz trends.

Video - video - video
      music . ly is looking to be huge.
      House Party is looking to be big as well. Instagram has integrated extensive video capabilities and extending the time from 15 - 60s.
      Snapshat is basically a video platform and is huge. Learn the differences between each.”
 ~~ Saif Khan, CEO / Founder at Leg Up Social, answering my Quora Q, "What are the latest social media marketing trends for 2017?"  (see Quora screenshot below)

You’ve tried several years before but this time, come January 1, your New Year reSEOlution © is to be more SEOrganized © , pay more attention to the detail, save on SEM spending and track those milestones once and for all. 

As amateur live videos continue to create buzz, hype and engagement, learning about the various new social media platforms is key, this according to Saif Khan, CEO / Founder at Leg Up Social.


Que sera sera whatever 2018 will prove to be in 12 months from now for sure the marriage of Artificial Intelligence with Behavioral Marketing, Privacy, and Live and Mobile Video appear to be the top three trends as well as "Topic Clusters" (FREE "Topic Cluster Keyword Research Template") to watch out for in 2018. Interesting YouTube "Info-Video" titled Topic Clusters: The Next Evolution of Content Strategy below:

Native advertising was king in 2017 while 2016 was the year MEMEs became a main ingredient in social media culture. According to the "Stumbleupon Time Machine,"
"2016 was the greatest year for meme culture. "

There is plenty to learn and this year there's an abundance of powerful links with a wealth of information about the latest trends in social media for 2017 (note "My Favorite Resources" section below ). Video and wearable technologies coupled with the convergence of online and realtime are at the forefront  when it comes to the latest social media trends.

According to a report  by WebStrategies, in 2016, the average firm will allocate 30% of their marketing budget to online, this rate is expected to grow to 35% by 2019 and search engine marketing (SEO & SEM) will capture the largest share of online spend with online display (banner ads, online video, etc.) taking the second largest share. Additionally, social media investments will continue to grow as an overall share of online spend, but will only represent about 15% of the total online spend while mobile marketing has grown to a point that it’s no longer tracked in the forecast and it’s presumed to be considered across all channels.  

WebStrategies has a great app on their site which enables marketers to calculate what a company's digital marketing budget should be. Simply plug in a few numbers and voilà, you get your overall plus all the breakdowns as to how you should allocate your spending. Click here to get your "Calc Away your Digital Marketing Budget with FREE Digital Marketing Calculator from WebStrategies!"

According to ShoutMeLoud, a blog for bloggers, video ads will continue to dominate the webosphere and therefore Digital Marketing spending. Also, 2017 will be the year of wearable technology marrying "real" and "online" marketing into one.
You’ve been ready since digital marketing became popular in 2007 but are so busy that you get off track and end up putting it back in the proverbial rainy-day pile for next quarter. Hundreds of rainy days later and you have no idea what your SEO program is let alone the basic concept of relevant keywording, linkbuilding and the latest, MOBILE tail end phrases.

There are probably hundreds to thousands of FREE SEO tips you can incorporate into your internet marketing program. Although previous years listed the top social as Facebook, LinkedIn, Google and Instagram a recent report by Inc.com indicates the top four as Twitter, Facebook, Instagram and Pinterest. Yet, according to another reliable source eBiz MBA Guide | December 2014, the top 5 of their top 15 most popular social are Facebook, Twitter, LinkedIn, Pinterest and Google -- which happen to be the 5 most popular social I use most ( Google it's mostly a combination of blogger, Youtube and Google+). Surprisingly Instagram came in at #7 behind Tumbler their 6th. More is at the eBiz MBA Guide site (see link below in the resources section.


I’ve listed below key tips to help jump-start your 2017 New Year reSEOlution. Along the way, I’ve included a few helpful URLs that will provide you with many more SEO tips to choose from.


1. As always (since my first reSEOlution blog December 31, 2009), review your SEO stats for the past 3 years; This is crucial in order to effectively analyze and incorporate SEO strategies and plans. Make sure your existing marketing program is enhanced with MOBILE and REAL-TIME campaigns and consider the mindset logic that mobile is much different than laptop/desktop, phablet, etc. Create a spreadsheet of your SEO program and include timelines, milestones, language, personas, and other relevant items unique to your product/brand. Make sure you update and review this spreadsheet on a daily to weekly basis and adjust your SEO strategy accordingly; Don’t forget to include ALL CAMPAIGNS and leave plenty of space to add on to as you move down this list

2. Wearable technologies and online marketing have been converging ~ newlyweds Real-Time and Online marketing will become bigger than mobile.  A Forbes post last year, Real-Time Marketing Analytics will converge Online and Offline Behavior for Richer Lead Scoring and Nurturing in 2016, and this prediction indeed came true. And  Twitter will continue to be the key mix in helping marketers track their brand particularly in regards to product awareness, competitors and word of mouth. Also, according to Social Technology Review, since 2011, Twitter users are well educated ... "16%+ of their users hold advanced degrees and 30%+ hold 4-year degrees..." This means Twitterers live in higher income areas and have much higher purchasing power than the other social media. Free downloadable applications are also big and enable companies to increase reader engagement. Web Strategies has a great app and it's free - a Digital Marketing Budget Calculator.  MOre on this

Branding strategies are crucial and Social Technology Review also reported that Twitter users are +68% more likely to follow brands than the social media platform average (e.g.,Social Technology Review reported that 51% of Twitter users follow brands versus the 16% average from the social media spectrum). Also worth noting, Twitter users are more global than the other social networks, which optimizes international consumer potential at the lowest cost.

3. Mobile HAS WON and Worldwide Digital Marketing has replaced the traditional Digital Marketing arena. According to a 2016  eMarketer post, Mobile Ad Spend Topped $100 Billion Worldwide in 2016, and will reach a milestone of having more than half (at least 51%) being spent on all digital ad expenditures for the first time. eMarketer also predicts that between 2016 and 2019, the last year mobile ad spending will nearly double, hitting $195.55 billion to account for 70.1% of digital ad spend as well as over one-quarter of total media ad spending globally. Besides optimizing web sites for MOBILE webpages and rankings in SERP – user agents for search and bots should go to the same webpage version. Traffic is important but not if drops in conversion rates continue. Relevant messaging and mobile layouts need to be tailored to customers to create engagement and minimize the risk of higher bounce rates. It is also still important to create a map. Make sure web and mobile have consistent (vertically oriented) navigation especially since MOBILE devices have touchscreens. I’m amazed at how many web sites are not optimizing their site maps; Yes you’ve had a site map since the web site was first created but is it optimized to include relevant keyword descriptions, etc?

4.Although the old marketing rule "incorporate keywords in your anchor text" still applies, besides focusing on algorithms by Google, digital marketing program also needs to incorporate Facebook and Bing algorithms.  Depending on your product or service, keywords may need to be revised regularly.

5. Create a schedule for frequency in updating meta tag descriptions consistently; A Meta tag description is the snippet that is included with your organic search listing. The more creative and appealing your copy with relevant keywords that match your web site the better chances you have of being indexed more prominently. So frequently review meta tag keywords and make sure a comma is after each keyword and that the max is no more than 250 characters (including spaces). This is a common error that is mosty overlooked; However, this can make or break you organic positioning in search engine rankings and listings. Also, don't forget other platforms particularly MOBILE. Make sure to incorporate end phrases in mobile campaigns as well.

6. MARKETING MEMES are integral to spreading word of mouth and increasing brand awareness. Make sure to incorporate hastags, at signs, etc. in every digital marketing platform particularly for Facebook, LinkedIn, Instagram, YouTube, etc. Also for websites, review title tags and use 3 to 4 relevant keywords -- repeating them each at least 2X but no more than 3X; Characters should not exceed 150 (including spaces). For example, a jewelry site might have the following title: "AnnHarringtonJewelry.com, discount diamond rings, diamond jewelry, diamond engagement rings, antique jewelry, modern jewelry" – note the web site URL address is 1st, then followed by the use of keywords "diamond" used 3X, "rings" used 2X, and "jewelry" used 3X, all relevant to this web site; All following the SEO industry standard as mentioned in this section (see 1st sentence).

7. Maximize the social networks, e.g., Facebook, Twitter, LinkedIn, etc. Equally important is to repeat your posts (e.g., Hoot Suite for repeating Tweets). For more ideas visit these resourceful sites that have plenty of suggestions - seobook.com, searchengineland.com and moz.org (formerly seomoz.org)

8. There is no room for "writer's block" when it comes to blogging. Good web content is more important now than ever before. Make sure to blog regularly and here is a great resource for helping new and experienced bloggers written by David Moth of econsultancy.com titled 14 places to look for blogging inspiration when writer's block strikes.

9. THE AGE OF IN-STORE MARKETING AND LIVE VIDEO ARE STILL KEY FOR THIS NEW YEAR:  According to Digital Marketing Institute, online video now accounts for over 50% of web traffic and 80% of millennials use their phone in-store and 74% claim to be willing to receive location-based mobile alerts

“In order for retailers to compete with the 800lb gorilla that is Amazon, they must provide shoppers with a unique in-store experience with tailored-made engagement. Leveraging location-based marketing through a retailer’s branded mobile app allows retailers to drive traffic through relevant, contextual mobile marketing” - Eric Newman, VP of Products & Marketing at Digby

According to many social media periodicals and leading marketers in New York City, Pinterest and Instagram still remain top platforms for lead generation and visual integration. No surprise here that YouTube, Instagram, Pinterest, Tumblr, and Vine will play more prominent roles in digital marketing strategies for brands and products especially as video production and posting videos become more mainstream. However, one of Forbes 2016 predictions is that wearable technology and the Internet of Things (IoT) will pave new ground. This is leading way for virtual and augmented reality including self-driving cars, Facebook's acquisition of Oculus, the Oculus Rift augmented-reality product soon to be launched along with Microsoft's HoloLens and next-generation Google Glass.

10. VIDEO CLOUD and THE AGE OF SOCIAL VIDEO AFICI0NADOS ARE HERE TO STAY: Are you a "social video aficionado?" If you're on FB you definitely are more "videofied" than previous years. Facebook's already doing it for you and the rest of the world for free, with "LookBack" and the latest out just in time for Christmas, Hanukkah, Kwanzaa and the New Year with "Your Year." A recent Forbes report titled The Top 7 Online Marketing Trends That Will Dominate 2016 indicates that videos will continue to dominate and apps will gradually replace optimized mobile sites. Although Facebook is winning with Social Videos -- "80 percent said they create videos to keep in touch with friends and family, 72 percent said they use videos as keepsakes ... " according to the Animoto research survey there is an even spread as to where video creators store their videos (who will the new dominant force be for personal video stoage?) -- i.e., 28% of consumers store their photos and videos on their PCs, 21% of consumers store their photos and videos on a USB or external hard drive, and 21% of consumers citing a cloud storage service as the primary place they store their photos and videos.

Brightcove continues to lead the way for powering the Next Generation of Online Video by incorporating HTML5 user interface. Platforms like Video Cloud are key and will enable marketers to expand audience reach, propagate their brand, and engage audiences across devices and platforms.

11. Submit your site to reputable search engines such as Google, Yahoo, DMOZ, Aviva, Business.com, etc.

Remember your "New Year reSEOlution program" is a WIP (work in progress) and the more regularly you review, update and add to your existing SEO program, the more impact your SEO will have to your bottom line.

Wishing you and yours a healthy and prosperous New Year!


Please bookmark, subscribe and share with your social media and other professional networks. Thanks!

The terms reSEOlution © and SEOrganized © were coined by Gloria Buono-Daly in 2005.

What's your New Year reSEOlution? Top ten reSEOlutions for 2015 is part of the evergreen marketing insighter ▲▲▲ series by Gloria Buono-Daly

Photo above is snapshot of New Year 2017 decorations in New York City with "reSEOlutions" layered over. All photos courtesy of Wikimedia unless otherwise indicated.

This blog has been updated annually to include the latest trends and findings since the original publication on December 31, 2009 on the AllThingsDigitalMarketing "Evergreen Marketing Insighter" blog post.

Please visit this blog frequently and share this with your social media. Thanks.



My Favorite 2018 Resources on top of list below which includes my favorite resources since 2009 :

♦  Use Topic Clusters to Boost your SERPs
♦  How Topic Clusters Boost Rankings
♦  12 Digital Marketing Trends to Watch out for in 2018
♦  10 Marketing Trends to act on in 2018 includes an interesting "mind-tool" and other graphics.
♦ How Digital Marketing Will Change In 2018: 15 Top Trends
♦  5 Digital Marketing Trends for 2018
♦ The 15 Most Popular Social Networking Sites , eBizMBA (December 2016), http://www.ebizmba.com/articles/social-networking-websites
♦ 7 Social Media Marketing Trends That Will Dominate 2017, Forbes.com, http://www.forbes.com/sites/jaysondemers/2016/11/10/7-social-media-marketing-trends-that-will-dominate-2017
♦ Big 2017 Social Media Marketing Trends You Need to Know, Search Engine Journal https://www.searchenginejournal.com/social-media-trends-2017/181768/
♦ 2017 Social Media Trends, SmartInsights.com http://www.smartinsights.com/social-media-marketing/2017-social-media-trends/
♦   Marketing: top 8 Social Media Trends to Watch in 2017, BrandWatch.com https://www.brandwatch.com/blog/social-media-trends-2017/
♦ Where Social Media Is Headed in 2017: The Biggest Trends to Watch For, Social Media Marketing https://blog.bufferapp.com/state-of-social-media
♦  THE TOP 17 SOCIAL MEDIA TRENDS IN 2017, ACCORDING TO THE EXPERTS, bitly https://bitly.com/blog/social-media-trends-2017/
♦ A MASSIVE LIST OF 2017 SOCIAL MEDIA TRENDS, FusedLogic.com http://www.fusedlogic.com/social-media/social-media-social-media/a-massive-list-of-2017-social-media-trends/
♦ VR, education and customer service: The social media trends to watch in 2017, CNBC http://www.cnbc.com/2016/12/29/vr-education-and-customer-service-the-social-media-trends-to-watch-in-2017.html
♦ 5 B2B Social Media Marketing Trends to Expect in 2017, oktopost http://www.oktopost.com/blog/b2b-social-media-marketing-trends-2017/
♦ 4 Trends to Watch on Social Media in 2017 http://www.business2community.com/social-media/4-trends-watch-social-media-2017-01715094
♦   How Much Should You Budget for Marketing in 2017? , WebStrategiesInc.com (updated October 2016) http://www.webstrategiesinc.com/blog/how-much-budget-for-online-marketing-in-2014
♦  Quickly Calculate Your Digital Marketing Budget, Web Strategies Inc. http://www.webstrategiesinc.com/calculator
My Favorite Previous Years Resources (latest listed on top):
♦ 2016 US Digital Marketing Budgets: Statistics and Trends by Robert Allen, http://www.smartinsights.com/internet-marketing-statistics/2016-us-digital-ad-spend-statistics-trends
♦ Mark Zuckerberg Confirms Facebook Has Plans For Augmented Reality, UberGizmo, http://www.ubergizmo.com/2015/10/facebook-has-plans-for-augmented-reality
♦ The Top 7 Online Marketing Trends That Will Dominate 2016, Forbes, http://www.forbes.com/sites/jaysondemers/2015/09/29/the-top-7-online-marketing-trends-that-will-dominate-2016
♦ MarketWatch 2016 predictions: The six tech trends that will rule, MarketWatch, http://www.marketwatch.com/story/the-six-tech-trends-that-will-dominate-2016-2015-12-29
♦ 15 Digital Marketing Trends for 2016 That Could Destroy Your Business, Jeff Bullas, http://www.jeffbullas.com/2015/11/22/15-digital-marketing-trends-for-2016-that-could-destroy-your-business
♦ My Best Posts of 2015|Scott Berkun, ScottBerkun.com, http://scottberkun.com/2015/my-best-posts-of-2015
♦  Digital Marketing Trends for 2015, Social Media Today, http://www.socialmediatoday.com/content/digital-marketing-trends-2015
♦ How to Determine the Perfect Marketing Budget for your Company, Entrepreneur.com, https://www.entrepreneur.com/article/243790
♦ The Importance of Twitter to your Social Media Marketing Strategy, Social Technology Review, http://www.socialtechnologyreview.com/articles/importance-twitter-your-social-media-marketing-strategy
♦ Survey Says Facebook Is Winning Social Video, But A Bigger Trend Looms, Forbes.com, http://www.forbes.com/sites/michaelhumphrey/2014/10/02/survey-says-facebook-is-winning-social-video-but-a-bigger-trend-looms
♦ eBiz|MBA Guide Top 15 Most Popular Social Networking Sites | December 2014
♦ What Comes Next? 5 Social Media Trends for 2015, LinkedIn, Ryan Holmes, https://www.linkedin.com/pulse/what-comes-next-5-social-media-trends-2015-ryan-holmes
♦  How to Master the 4 Big Social-Media Platforms, Inc.,  http://www.inc.com/magazine/201311/gary-vaynerchuk/how-to-master-the-four-major-social-media-platforms.html
♦ 10 Digital Marketing Trends for 2015, ClickZ, https://www.clickz.com/10-digital-marketing-trends-for-2015/28006/
♦ 10 interesting digital marketing statistics we've seen this week, eConsultancy, http://econsultancy.com/blog/64047-10-interesting-digital-marketing-statistics-we-ve-seen-this-week-16
♦ 10 Simple tips for Effective Mobile SEO, Search Engine Land, http://searchengineland.com/10-simple-tips-for-effective-mobile-seo-129100
♦ The 3 Worst Ways to use Social Media, Social Media Today, http://socialmediatoday.com/fixcourse/793301/3-worst-ways-use-social-media-grow-your-business-and-what-you-should-do-instead
♦ 5 SEO Tips To Get Mobile Apps Ranked In SERPs, Search Engine Land, http://searchengineland.com/5-seo-tips-to-get-mobile-apps-ranked-in-serps-104595

Friday, December 22, 2017

Merry Christmas, Happy Hanukkah, Kwanzaa and Happy New Year 2018 America!

A Charlie Brown Christmas by atsau  About 25 minutes. Enjoy one of my favorites
Twelve more days until Christmas: Merry Christmas America! Happy New Year too!

Wishing you a very "Charlie Brown Christmas," and The Gift of Silver Bells and Chocolate!



"...When we recall Christmas past, we usually find that the simplest things -- not the great occasions -- give off the greatest glow of happiness..."
~~ Bob Hope

(May 29, 1903 – July 27, 2003)English-born American comedian and actor on Broadway, in vaudeville, movies, television, and radio. 

This year, Hanukkah began on Tuesday, December 12, 2017 and ended Wednesday, December 20, 2017.

Kwanza will begin on Tuesday, December 26 and will end on New Years Day, Monday, January 1, 2018.  



Like many households during Christmas season, in the center of our table you will find all sorts of desserts --cookies, cakes, Italian pastries, etc.

During the 12 days before Christmas and the 8 lights days of Hanukkah have fun decorating, baking and partying with family and friends.

During the 12 days before Christmas and the 8 lights days of Hanukkah have fun decorating, baking and partying with family and friends.

There are so many other traditions and cultural customs during this festive season. Week-long holiday, Kwanzaa is celebrated from December 26th through January 1st and symbolizes "fruits of the harvest." Held in the United States since 1966, Kwanzaa honors African heritage in African American culture. Kwanza was created by Maulana Karenga in 1965 and has seven core principles (Nguzo Saba). Traditions include baskets full of fruit and gift-giving.

Every once in a while during Christmas Eve and Christmas Day, I would bring that favorite, rich treat to my family table -- dark, decadent chocolate mousse.


Every once in a while, I would bring that favorite, rich treat -- dark, decadent chocolate mousse. 

What makes mousse so unique is the light and airy texture from air bubbles.

Depending on preparation and mix intensity mousse variations range from light and fluffy to creamy and thick and can be sweet, bitter or savory. The great thing about this dessert is the prep time is only six minutes and then all you need do is refrigerate it for an hour.

INGREDIENTS:
[Use numbers in parentheses for larger quantity servings
► 1 (4) teaspoon unflavored gelatin
► 1 (4) tablespoon cold water
► 2 (8) tablespoons boiling water
► 1/2 (4) cup sugar (can substitute with splenda, equal, etc.)
► 1/4 (1) cup cocoa (AT LEAST 60% cocoa concentration for best flavor)
► 1 (4) cup whipping cream (can substitute w yogurt but texture will change
► 1 (4) teaspoon vanilla extract
► chocolate curls

OPTIONAL:
► 2 tablespoons of instant espresso
► Be imaginative. Try something different and share it by commenting on this blog
► I've tried with the usual raspberries, strawberries, blueberries, but also tried cinnamon sticks, walnuts, cranberries, etc. 

Step 1 : Gelatin mixture (3 min) 
► In a small bowl sprinkle unflavored gelatin over the cold water; let stand 1 minute
►Add the boiling water, stirring, until gelatin is dissolved.


Step 2 : Mousse (3 min) 
► In a separate bowl combine the sugar, cocoa, whipping cream, and vanilla; stir to blend
► Beat on medium speed of electric mixer, scraping the bottom of the bowl a few times, until the mixture is stiff
► Add the gelatin mixture and beat until well blended.

Step 3 : Spoon in dish and chill (60 min) 
► Spoon the chocolate mousse into dessert dishes or glasses
► Sprinkle mousse with chocolate curls, if desired
►Chill for at least 1 hour before serving makes eight 6oz servings (parenthesis numbers make up to 32 6oz servings

Total time - 1 Hour and 6 Minutes 


Click this link to view my eCard and "Have a Merry Christmas and a very Happy New Year!"

Tuesday, November 28, 2017

Skate America – An Olympics Preview 



Those who follow this blog know that I am an avid figure skating fan and try to attend as many live events that I can (budget and time permitting).  I try to see at least one live competition a year ever since I went to Boston in 2016 to see the World Championships.

Seeing skating live is much different than on TV, not only are the costumes more sparkly in person but I get a different appreciation for the skaters’ speed and ice coverage.  The energy is much different at a live event, too that you can’t get by watching on TV or Youtube.  There are also opportunities to meet the skaters and other fans, which is fun!

This year, I made the 250 plus mile trek (and I do mean trek) to snowy Lake Placid to attend Skate America, which is part of the six event Grand Prix series that occurs every fall.  Top tier skaters from around the globe compete twice for a place in the Final, which takes place in Nagoya, Japan December 7-10.  Only six are selected from each discipline (Ladies, Men, Dance and Pairs) to compete based on their results from the six events.

Skate America is usually held in mid-October but it was changed this year to Thanksgiving weekend presumably for NBC sports to promote the Olympics, where figure skating is a usually a top audience draw.  With the Olympics happening in less than two months’ time, I will give my impressions how this event may impact who gets selected for Team USA.  The team announcements will be made the first week of January, following US Nationals in San Jose, CA.

Ladies:  The US has three ladies’ spots for the Olympic team.  At this event were two of the top contenders, current US Champion Karen Chen and veteran Ashley Wagner who won a silver medal at Worlds in 2016 and has three US titles.  Both Chen and Wagner had a challenging competition here with Chen suffering a hard fall during her “On Golden Pond” short program and Wagner withdrawing from the competition mid-skate during her “Moulin Rouge” program due to an ankle injury. 

The big story at Skate America was Bradie Tennell, who was not on the radar as a serious contender for the team until this event.  Tennell had two clean programs and scored over 200 points overall, securing a bronze medal behind the gold and silver medalists from Japan, Satoko Miyahara and Kaori Sakamoto.   Tennell is one of the few American women with a stellar jump technique and has been consistently landing them in smaller competitions.  Many had not heard of her before this event, but now she is a one to watch to contend for the US title.  Other contenders to make the team are Mirai Nagasu, who was 4th in the 2010 Olympics and now has a triple axel in her arsenal of jumps and Mariah Bell, last year's bronze medalist at Nationals.



Men:  Another headlining story at Skate America were the gold and silver medalists: current US Champion Nathan Chen (no relation to Karen) and Adam Rippon, who had the title in 2016.  Chen is the one you will be seeing all over the Olympic commercials (he has endorsements with Coke and Bridgestone Tires, among others) and has made a name for himself the past couple of seasons as one of the few US men to consistently land difficult quadruple jumps to compete internationally.  Some are predicting he could win gold at the Olympics!

Rippon is a veteran who is not known for landing quads but his consistent quality of performance and artistry.  His program to "Arrival of the Birds/Exodus/O (Fly On)" choreographed by Dancing With the Stars' Benji Schwimmer has been a crowd pleaser the past two seasons.  During his free program, Rippon fell on his quad lutz jump and dislocated his shoulder.  To the crowd’s amazement, he got up and popped it in and continued to land all of his jumps and mesmerize the audience.  He even won that segment of the competition over his teammate Chen!  (Not to mention cleaning up bugs off the ice before his skate - see video below)



Chen (who had a stellar short program to the song “Nemesis” by Benjamin Clementine, scoring over 100 points) faltered in the free skate by popping a few jumps due to issues he was having with his skates.  He still had enough of a lead from his short program to win by about 10 points.   Another American skater, Ross Miner, competed here and placed a respectable sixth out of ten skaters who completed the competition.  (There were two withdrawals here due to injury; Russia’s Maxim Kovtun and Israel’s Daniel Samohin, who also dislocated his shoulder during his freeskate.  Figure skating is no joke!)



I expect to see Chen and Rippon (who also share the same coach, Rafael Aryutunyan) on the Olympic team.  The third spot is up in the air now, but my bet is on fan favorite Jason Brown, who did not compete at this event.  Chen and Rippon also qualified for the Grand Prix Final here, which can help solidify their campaigns to represent USA in PyeongChang.  (By the way, I was lucky enough to meet Rippon after the men’s free at a local restaurant and congratulate him on his performance).

ETA 12.1.17: Jason Brown will also be going to the final, with the withdrawal of China's Boyang Jin.  This is the first time there have been three US men in a Grand Prix Final since 2009!

Maia and Alex Shibutani take their bows following their free dance
Dance: Two time and current US Champions, siblings Maia and Alex Shibutani won the gold here, surprising nobody.  They got well deserved personal best scores for their Latin themed short dance and their free dance to Coldplay’s “Paradise.”  The Shibutanis will be named to the US team, along with Madison Chock and Evan Bates and Madison Hubbell and Zach Donohue, who did not compete here.  All three of these teams will be in the Grand Prix Final.

Two up and coming US dance teams, Kaitlyn Hawayek and Jean-Luc Baker and the Parsons siblings (Rachel and Michael) placed 5th and 9th here, respectively.



Pairs:   The US only has one spot on the Olympic team for pairs, which will most likely go to married pair team Alexa and Chris Knierim.  They were US champions in 2015 but were out for most of last season due to a serious illness that sidelined Alexa for months.   They have great elements such as their triple twist and throw jumps but struggle on side by side jumps, which left them in 5th place here, among stiff competition from the top teams from Germany, China, Canada and Russia.

Still, they are the most polished of the US pairs and will be selected over teammates Haven Denney and Brandon Frazier (who won the 2017 title in the Knierim’s absence) and Deanna Stellato and Nate Bartholomay, who placed 7th and 8th here, respectively.


If you’re still reading this (lol), I hope you enjoyed my analysis of the US skaters at this event and watch them compete in PyeongChang in February.  I also plan to travel to San Jose for the senior level events and will be sure to blog my impressions!



Andrea Goldstein is a digital marketing
professional with a passion for pop culture.
@nydigitalmarket on Twitter




#olympics #skateamerica #nathanchen #adamrippon #bradietennell #alexaandchrisknierim #figureskating #shibutanis #shibsibs