Friday, August 29, 2014

Happy 132nd Labor Day America

“Labor day is a great American holiday that people celebrate by going out & buying products made in China.” ~~ David Letterman,
American television host and comedian; Host of CBS Late Show with David Letterman, recently surpassing Johnny Carson for having the longest late-night hosting career in the USA, on the irony of Labor Day

Letterman photo above courtesy of

Today is Labor Day. Happy 132nd Labor Day America. Let’s admit it, this holiday has been amazingly ironic over the past several years:

Imagine American’s celebrating workers, particularly in light of our country’s high unemployment rates which are a lot higher than our government reports.

Stats and economy aside, all across America, this holiday which was once symbolic for back to school, the end of the summer and the archaic fashion trend Рwhere wearing white after Labor Day is a fashion faux pas Рhave all been pass̩ for years. Fashion trends rarely pay attention to this rule; Also back to school shopping is now done during the end of July and month of August.

Labor Day photo left courtesy of FreeDigitalPhotos

According to StyleChicago blog, Fashion & Style section, Fall 2014 colors will be unusual and reflect individuality inspired by the "increasing need for women everywhere" to be unique. Sangria and Aurora Reds, Mauve Mists and Raiant Orchids as well as Cypres Greens, Cobalts and Misted Yellows are all colors of the year that will "transcend time and place."

According to Leatrice Eiseman, executive director of the Pantone Color Institute® "Fall 2014 is a season of untypical colors, one more reflective of the imagination and ingenuity, and on that which inspired by the increasing need for women everywhere to create an individual imprint." Fashion Trends & Tips - Fall 2014 Color Trends

Labor Day also marks the beginning of bargain shopping and also when sports excitement begins as the NFL and college football seasons begin.

NFL photo left courtesy of

For the many attentive parents and their children, it's the end of summer reading programs and making sure all of their children's book reports and other assignments are in order.

In a world of digital, it is also a great idea to use the internet for exciting news and interesting ideas.,, and are very helpful sites.

So much happens over the summer and discussing a few books (or just 1)that your child has read, (a simple question will do) is a great refresher and memory exercise. This also best prepares your child for the first day of school.

What about vacation? Talk about a great memory or event during summer family visits and travels.

Back to School photo above courtesy of FreeDigitalPhotos.


One hundred and thirty one years ago (1882), Matthew Maguire, a machinist, first proposed the holiday while serving as secretary of the CLU (Central Labor Union) of New York. Others argue that it was first proposed by Peter J. McGuire of the American Federation of Labor in May 1882, after witnessing the annual labour festival held in Toronto, Canada. Oregon was the first state to make it a holiday on February 21, 1887. By the time it became a federal holiday in 1894, thirty states officially celebrated Labor Day.

In the United States, Labor Day, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of their country.

In many countries, the working classes sought to make May Day an official holiday, and their efforts largely succeeded. In the United States and Canada, however, the official holiday for workers is Labor Day in September. This day was promoted by the Central Labor Union and the Knights of Labor, who organized the first parade in New York City.

After the Haymarket Massacre, US President Grover Cleveland feared that commemorating Labor Day on May 1 could become an opportunity to commemorate the affair. Thus, in 1887, it was established as an official holiday in September to support the Labor Day that the Knights favored.

Labor Day weekend: what to do.

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Did you celebrate Labor Day? What did you do?

▐■  Labor Day weekend: what to do,
▐■  In Praise of the American Worker, Life Magazine
▐■  The History of Labor Day, United States Department of Labor
▐■  History of Labor Day, Knights of Labor,
▐■  Labor Day, Wikimedia
▐■  Wear White Immediately -- We'll Show You How (PHOTOS), Huffington Post
▐■  You Can’t Wear White After Labor Day? These 7 Fashion-Tech Founders Say Otherwise,

Please visit this blog frequently and share this with your social media and professional network. Thanks.

Friday, August 22, 2014

Happy 15th B-Day to Blogger
August 23
#BlogYourBrainsOut ▲ ▲ ▲

'evergreen marketing insighter' by Gloria Buono-Daly

"The bottom line is that blogging is like sex. You can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both blogger and their readers." ~Kevin Anderson, Journalist, Editor for the Guardian, multi-blogger and online expert.

Happy Birthday Blogger!

This year  Blogger  is celebrating it's 3rd year as a teen? Happy 15th to Blogger. Google doodle? Not this year.

Do you think that blogging is like sex? If so why?

Many who write blogs, do it for the love and the passion they have. Be it for sharing experiences, ideas, etc. True blogging (like true love) is something you simply cannot fake.

Another aspect that comes to mind is gender bias. Do men have different perspectives about blogging than women? Are men more likely to equate blogging to having sex? Are women more likely to equate it to passion or love?

Would you write a blog that would deceive your readers? Would you have sex and deceive your partner or fake an orgasm?

Obviously, it's better to refrain from writing blogs (having sex) if doing so out of desperation, which ultimately leads to shallow blogs (cheap, superficial, unfulfilled relationships).

On the positive note, the more one blogs the more one improves just as the more one loves the more meaningful relationships. So the next time you begin writing your blog post, think of all the love and passion you bring.

You might come up with quite a few surprises for yourself and your readers. Go ahead "blog your brains out." #BlogYourBrainsOut

Below is a listing of some interesting postings I've found so far on this topic (note practically all are written by men):

- Why blogging is like sex, Ted Vieira,
- Is blogging like sex, Spiralbount
- Why blogging is like sex, The Web Citizen
- Is blogging like sex, Ouriel Ohayon
- Blogging is like sex INFOGRAPHIC (see photo above right) by by GenY Medium on Pinterest
- Why Do 95% of Bloggers Give Up, by Mike A Chim,

Bloggers main objectives are to write blogs that engage readers. This is the most difficult as it takes creativity, passion, and uniqueness. Unfortunately, writing to become popular or rich and famous compromises a writer's potential. The best blogers are those who write and post to share stories, thoughts, opinions, passions, expertise and perspectives.

The number of bloggers in the U.S. has increased over the past 7 years (2007 to 2014), yet writers who have primary sources of income from blogs are still relatively few in relation to the overall U.S. blogging population. reported an increase of 31% more bloggers in the past three years.

According to "Rise of Blogger" "In the past 5 years, blogging has SKYROCKETED and created a living for millions and is an integral part of businesses today."

However, although bloggers with primary source of incomes from blogging increased nearly 450% in the past 5 years -- to 8% (2.48 million) from less than a quarter of 1% (.02% or 452,000 bloggers) in 2007 -- the representation is very insignificant compared to the remaining 28,520,000 bloggers who are unable to earn a minimal income from blogging.

International Telecommunications UnionTotal worldwide reports that global internet users have increased nearly 3% over the past 3 years -- from 6.9 billion in 2010 to 7.1 billion in 2013 with the largest worldwide subscriptions from Mobile broadband representing a 161% 3 year increase -- from 11.3% in 2010 to 29.5% in 2013. Not surprising, mobile is here to stay.

China still ranks 1st at 42.3% penetration (568,192,066 users vs 538 million users the prior year) of the 7.1 billion world internet users and India the same rank of 3rd at 12.6% penetration (151,598,994 vs 137 million users the prior year). USA has also remained 2nd with 254,295,536 users and 81% penetration.

Below please find a brief Web to Web 2.0 timeline of newsworthy milestones which purport to provide a basic historical and informational chronology from a marketing perspective:

• 1994 – In January, Jerry Yang and David Filo create "Jerry's Guide to the WWW" while studying at Stanford University and rename it Yahoo in April

• 1995 – Yahoo is incorporated in March

• 1995 – Amazon is launched

• 1995 – Search engines are launched

• 1999 – Although bookmarking was around earlier, bookmarking became popular in businesses and mainstream during this period

• 2000 – Sites are optimized for search engines that were being catalogued on the Web

• 1996 to 1999 – Search engines are launched with pay per click programs, Open Text in 1996 and in 1998

• 1997 – The first blog goes online, known as “weblog” originally used as a niche for geeks; Weblog was coined in December 1997 by Jorn Barger 

• 1997 – The phrase “search engine optimization” is mostly likely coined during this period, according to Danny Sullivan of  The New York Times

• 1998 – Google  is founded by Stanford University graduate students Larry Page and Sergey Brin and files for incorporation in California on September 7th

• 1999 – The first version of RSS feed is created in March by Romanathan V. Guha for use on the portal (RSS 0.9)

• 1999 – Blogger  is launched on August 23rd by Pyra Labs. Evan Williams and Megan Hourihan of Pyra Labs, originally created this software with the intention of being an in-house application to integrate project management, contact management and task lists. Blogger becomes available to the public in August but does not become mainstream until later on.

• 2000 – Google reaches the first billion-URL index and earns the reputation of being the largest search engine in the world; Adwords program is launched offering internet pay per click programs; Yahoo selects Google as it's default search results provider

• 2001 – changes their name to Overture (purchased by Yahoo later)

• 2001 – According to MediaPost on August 9, 2001, Jupiter research predicted spending on digital marketing US ad spending would reach $19 billion by 2006

• 2001 – Wikipedia is available but is not yet mainstream
• 2001 – Danny Sullivan of The New York Times coins the term “Search Engine Marketing”

• 2002 – Search Engine Marketing US advertising spending reaches approximately $1.3 billion

• 2002 – Blogger  is completely rewritten at Prya Labs for licensure for other countries, with Globo company of Brazil becoming the first licensee recipient

• 2002 – Blogs gain momentum

• 2002 – Consumer Reports WebWatch files a report about the controversy and issues on search engine paid advertising

• 2002 - Federal Trade Commission (FTC) issues communications about the importance of paid advertising on search engines in response to a complaint from Consumer Advocacy Group, affiliated with Ralph Nader

• 2003 – Google purchases Blogger from Pyra Labs in February, the terms were undisclosed.

• 2003 – Yahoo purchases the Overture pay per click (PPC) program and offers paid online advertising

• 2003 –,  initially known as a passive bookmark function launches; Later on becomes very popular with the launch of Friendster (2007); Users are able to let other users see what they are bookmarking; Social bookmarking gained popularity with the launch of

• 2003 – The second US 3G (3rd generation cellular wireless) Verizon Wireless network operation launches; The first US Monet Mobile Wireless launched and shut down shortly afterwards; Japan, May 2001 and Korea, May 2002, were the first 2 countries to launch 3G operation networks

• 2003 - The Can Spam Act is signed into law on December 16th by President George W. Bush to regulate commercial email and is enforced by the FTC

• 2004 - Yahoo launches its own web-crawling algorithm in February, using its own site index phasing out Google's search results system it has used since May 2000
• 2004 -Google launches Gmail; In April Amazon partnered with Google using it' search results system

• 2004 - The first Annual Advertising Week Conference begins in September in New York City

• 2004 -  Web 2.0 O’Reilly Conference is held on October 5 – 7, 2004 at the Hotel Nikko in San Francisco, CA. Although about16 years into Web 0.0 and 5 years into Web 2.0, we still do not know where it is going; Transformational elements are unknown as Web-Web2.0 are still new and the industry has no idea of what infrastructures will go away. Many innovations with no ads, no subscription feeds, free to the end user, are floating on venture capital. Big issue is these innovations lack business models and it is predicted that many of these web innovations probably will not survive unless purchased, merged, with a larger company, etc.
  • Wikipedia and Blogs become mainstream; Momentum is largely attributable to the announcement of Web 2.0
  • February 2004 Flickr (image tag base navigation becomes available)
  • February 2004 - it is estimated that Facebook has over 10 billion photos from over 125 million users by the end of 2004 (Facebook & Flickr become the biggest privacy disasters)

• 2005 – National Governments all over the world embrace Web 2.0 and create official blogs; Israel is the first country to have a government blog, IsraelPolitik

• 2005 - February 2005 – YouTube

• 2005 – August 2005 - Library Thing

• 2005 – opens to beta testers on August 8, 2005 and to the public on November 21, 2005.

• 2005 – Search Engine Marketing advertising spending is at approximately $5.8 billion (a 363% increase from 2002)

• 2005 – Google begins personalizing search results by users dependent upon user’s previous search history

• 2005 – In December, Microsoft and the Outlook team announce they are using the RSS feed icon which was first used in the Mozilla Firefox Browser 

• 2006 - $18.7 billion on internet ads was invested worldwide in 2006

• 2006 – Twitter is launched in October and evolves into a virtual water cooler experience having the power to hold social groups; Users can chat away about what they're doing and if anyone is interested in knowing, they can read, or watch what you’re doing and reply, follow, etc.; E.g., discuss iPhone feature,  communicate with people in different parts of the world separated in space and time; Although it is not the same as face to face it is similar enough to feel some kind of connection to people using twitter, Facebook or Youtube

• 2006 – Search Engine Marketing takes the lead in advertising and grows much faster than traditional advertising and other online marketing channels; US SEM advertising spending reaches approximately $9.4 billion, (a 62% increase over 2005 US spending); Worldwide, US 2006 ad spending had a 38% marketshare of total global internet ad spending calculated at $24.9 billion internet ads invested worldwide in 2006 (an increase of 33% from the previous year’s worldwide ad spending); Interesting to note that Jupiter’s estimate back in August 2001 was off by almost $10.0 billion less than actual of $9.4 billion

• 2006 – Google acquires YouTube, an internet video sharing service. Check out Gloria's latest YouTube videos here and subscribe as many more will follow.

• 2007 – October 2007 FriendFeed is created by former Google employees (known as the first lifestreaming service integrating all of your internet activity in your friendfeed nework, can have messages from twitter pulled into friendfeed which generates a lot of discussion in friendfeed and social networking feedback which can lead you to discover other sources of friends with similar interests; If you are traveling and you are in the same location as someone else in your friendfeed network, this can be a useful tool in knowing who in your network is nearby; all different internet activities are funneled into a single place and has a personal view; has the highest level of discussion, can get a huge amount of interaction in friendfeed more than from blogs; can create a room and pull entries from different sources that can create an RSS feed, audio podcasts, etc. used by science publishers, libarians, etc. create customized feeds that can come to you, the individual, on what type of information you want to have delivered to you)

• 2007 – pay-per-click programs become primary money-makers for search engines

• 2007 – Google announces a campaign against “paid links” that transfer page rank and many urls are suspended and banned from the Web

• 2007 – China's launch of 3G network is delayed in September 2007; A total of 190 3G networks are operating in 40 countries by December 2007

• 2008 – Google Chrome is released on September 4th and celebrates it's 10th year on September 7th

• 2008 – Sprint NOW 3G Network (3rd generation of cellular wireless) is launched in December

• 2008 – Web 2008 World of Social Networking:  private information becomes public

  • Blogs, wikis, RSS, bookmarking, image tagging, multimedia, search, etc. 

• 2008 – US internet ad spending reaches $27.5 billion

• 2008 – The Dow's biggest one-day drop on September 29, 2008 of 778 points (surpassing the first trading day loss after 9/11), after the rejection of the House bailout plan; According to CNN Money, this drop represents an approximate value loss of $1.2 trillion

• 2009 – Google takes measures to mitigate the effects of PageRank sculpting by use of nofollow attribute on links

• 2009 – The future of blogging is customization and life relevancy; After 16 years after inception, LifeStream  is all the buzz as the next generation of social media. Back in the mid 1990’s, the term LifeStream was originally coined by Eric Freeman and David Gelertner at Yale University to describe a cyber diary of one’s life, streaming all of internet activities in one cohesive lifestream. Now about 15 years later, LifeStreaming, an innovative cyber platform combines all of a individual’s internet activities and information onto a unified platform known as a stream. Addins and plugins are created to help the user to “stream his/her life” and are listed as follows:

• 2009 - Advertising Week celebrates it's fifth annual event September 21st - 25th at the Nokia Theatre in New York City

• 2009 - Blogger announced the celebration of its 10th anniversary will include the addition of new features that were requested by its users

October 2009 - Web 2.0 Summit, Co-produced by TechWeb and O’Reilly Media Inc. is being held on October 20 - 22, 2009 in San Francisco, CA at the Westin San Francisco Market Street

• 2010 - Blogger introduced their new templates and redesigned its website. According to the Experiment Garden blog "Critique and Criticism of the New Blogger Post Editor," the new post editor was criticized for being less reliable than its original version created in June 2008

• 2012 - Blogger updates signup process ensuring new users are immediately equipped with a Gmail and Google+ account as soon as their Google account has been registered in addition to all of Google activity streamlined -- Blogger now joins YouTube, Docs, Search, Gmail, and Google+ in getting the updated signup flow.

• 2014 - Latest google analytics blog posts

• 2014 - Other interesting resources
          --- "What Is Google Blogger (Blogspot) and "What Are Its Pros and Cons"
          --- Wolfgangjaegel, "Rise of the Bloggers - Blogging Statistics 2014"

• If you are interested in following please feel free to follow me on Twitter @gbdaly or  

If you have any comments about Blogger's Big 015, don't hesitate to post your comments. Thanks for visiting and again, "Happy Blog Day to you Blogger!" Note, this article is an update from previous annual posts.

Please share this blog with your social media and other professional networks. Thanks.

Web to Web 2.0 Timeline: Just in Time for Blogger's big 015 birthday is part of the "evergreen marketing insighter" series by Gloria Buono-Daly. This post has been updated from the original post published in August 2009. Copyright (C) 2009.

Monday, August 11, 2014

BELATED BDAY -The Wizard of Oz turns 75, August 12

“Toto, I've a feeling we're not in Kansas anymore. We must be over the rainbow!”
~~ Judy Garland, playing Dorothy Gale in The Wizard of Oz film, 1939, American actress, singer and vaudevillian (June 10, 1922 – June 22, 1969).

The Wizard of Oz turned 75 years old August 12th. Happy BELATED B-day to you. This 1939 American fantasy adventure film produced by Metro-Goldwyn-Mayer was first released on August 12, 1939.

To honor the 75th anniversary, a special 3D version was released Nationwide on September 20, 2013 for 1 week only to celebrate this milestone. (See The Wizard of Oz 3D Youtube Trailer.)

Based on the 1900 novel The Wonderful Wizard of Oz by L. Frank Baum the film starred Judy Garland, Ray Bolger, Jack Haley, Bert Lahr, and Frank Morgan, with Billie Burke, Margaret Hamilton, Charley Grapewin, Clara Blandick and the Singer Midgets as the Munchkins.

Surprisingly, the initial release of The Wizard of Oz was not a box office hit and barely broke even. According to, the film earned roughly 3,000,000 and had a huge budget for that time, estimated at $2,777,000.

What appeared to save this film was, of course, what else – technology – particularly with the use of Technicolor, along with the fantasy storytelling, musical score, and unusual characters. Gradually The Wizard of Oz has become one of the most well known films and part of American popular culture.

It also featured what may be the most elaborate use of character make ups and special effects in a film up to that time. With this gradual popularly, came huge earnings, adjusted in 2012 to $239,190, 498 (source:


According to a Forbes article in 2008, Inside the Search for Dorothy’s Slippers, the ruby slippers worn by Dorothy during The Wizard of OZ are now among the most treasured and valuable of film memorabilia.

Multiple pairs were made for the film, and of them five pairs are known to have survived; one pair was stolen in 2005 and has never been recovered. Interesting to note that in L. Frank Baum's original novel, The Wonderful Wizard of Oz, Dorothy actually wore Silver Shoes however it was changed for the film to ruby to take advantage of the new Technicolor film process.


Music in The Wizard of Oz was highly acclaimed for musical selections and soundtrack. Music & lyrics were by Harold Arlen and E.Y. "Yip" Harburg, who won the Academy Awards for Best Music Song for "Over the Rainbow."

Also, Herbert Stothart, who composed the instrumental underscore, won the Academy Award for Best Original Score.

Please share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!

Do you plan on seeing the 3-D version to be released on the 75th anniversary of The Wizard of Oz? What was your favorite part of the original film?

▲   The Wizard of Oz, Warner Brothers
▲   The Wizard of Oz on Wikimedia
▲   The Wizard of Oz on Facebook,
▲   The Wizard of Oz on YouTube
▲   The Wizard of Oz photo stream on Facebook, Warner Bros. studio screening of The Wizard of Oz 75th anniversary in 3-D!
▲   The Ruby Slippers: Inventing an American Icon, The Lemelson Center,

All photos courtesy of unless otherwise indicated.

Please visit this blog frequently and share this with your social media and professional network. Thanks.

Thursday, July 31, 2014

GAO report finds Obama administration to blame for millions of errors on

" Yesterday we learned that the price tag for is approaching $1 billion. We also learned that the administration’s poor management led to significant cost increases and an exchange that - now ten months after launch - is still not complete. We have held many hearings at this subcommittee and were told on numerous occasions by administration officials that implementation was on track, Americans could keep their health plans, premiums would not skyrocket, access to doctors would be secured, and employees would not suffer. These promises have fallen woefully short…" ~~ Frederick Stephen "Fred" Upton Chairman of the Committee on Energy and Commerce, U.S. Representative for Michigan's 6th congressional district , quote taken from the 1st paragraph from his opening statement Subcommittee on Oversight and Investigations Hearing on “PPACA Implementation: Updates from CMS and GAO” July 31, 2014. For Upton’s complete opening statement in pdf click here Energy and Commerce Committee web site post (photo above right screen capture of Energy & Commerce Committee web site

The Associated Press (AP) reported (July 30) that the official investigation into, the portal for millions of uninsured Americans, has determined the Obama administration's mis-management and inadequate planning were the main reasons for millions of errors, including major computer technology glitches and bad data for web site which was designed for Obama's health care law.

The non-partisan investigative agency of Congress, GAO (Government Accountability Office) began investigating this past fall and found that inordinate amounts of mis-communication and incessant changing of contractors' orders for the web site resulted in tens to hundreds of millions of dollars in added costs. Accordingly, a report is scheduled to release the details of the findings today (July 31) during congressional testimony. The Government Accountability Office has spent months investigating the rollout. GAO is the nonpartisan investigative agency of Congress.

According to an American Thinker blog posted July 31, GAO contracting expert, William Woods, testimony prepared for a hearing today by the House Energy and Commerce Committee stated that the government incurred "significant cost increases, schedule slips and delayed system functionality."

Consequently, Democratic and Republican Congressional aides informed the AP that the Centers for Medicare and Medicaid Services (CMS), part of the Department of Health and Human Services, were to blame for the ineffective oversight which included ineffective planning and overall mismanagement.

For instance, IT contractors were not provided with adequate logistics. Instead contractors were confronted by counter-productive requests from government administrators, which ultimately contributed to existing infrastructural issues and resulted in hundreds of millions of additional dollars in contract costs. (photo above left courtesy of

Although President Obama had regular meetings with HHS Secretary Katherine Sebelius and CMS officials, the administration claims the president was mis-informed. Apparently, there were major issues and inconsistencies prior to the launch, and the stall was most likely due to things of political nature. Unfortunately, spending for has reached $840 million as of March 2014 (source: Radnofsky, Wall Street Journal, 7/30, post Poorly Managed Construction Cost $840 Million, Watchdog Finds ).

Additionally, the computerized sign-up system for consumers, which launched October 1, 2013, was riddled with glitches on day 1 and dysfunctional through the end of November. As a result, costs skyrocketed a massive 273% (from $56 million to more than $209 million, Sept. 2011 to Feb. 2014) and electronic back-office for verifying applicants' information jumped 183% (from $30 million to nearly $85 million). On top of all this, there was a tertiary contract for website fixes with Accenture, which nearly doubled originally budgeted costs (from $91 million in January to $175 million) as of June 2014 with costs still climbing. (photo above right courtesy of

The House Energy and Commerce Committee is holding a hearing today (Thursday, July 31st) on GAO's investigation. This article will be updated with meeting results. UPDATE, JUST IN: The Subcommittee on Oversight and Investigations Hearing on “PPACA Implementation: Updates from CMS and GAO” began today (July 31) at 9:15am. Honorable Fred Upton’s opening statement mentions the cost for is near $1 billion.

Do you agree with the GAO Report that the site is dysfunctional and beyond repair?

Additional resources:
♦ Summary list of some of GAO conclusions visit -American Thinker blog , GAO report: Massive waste and incompetence in Obamacare rollout (July 31, 2014)
♦ GAO report
♦ Fox Business, Investigation faults Obama administration’s oversight of healthcare
♦ American Thinker blog, GAO report: Massive waste and incompetence in Obamacare rollout
♦ Wall Street Journal, 7/30, post Poorly Managed Construction Cost $840 Million, Watchdog Finds )

Thursday, July 3, 2014

Happy 238th Independence Day America! NYC Fireworks Return to East River.

“You have to love a nation that celebrates its independence every July 4, not with a parade of guns, tanks, and soldiers who file by the White House in a show of strength and muscle, but with family picnics where kids throw Frisbees, the potato salad gets iffy, and the flies die from happiness. You may think you have overeaten, but it is patriotism.” ~~ Erma Bombeck, American humorist, reknown suburban home life newapaper columnist chronicling the ordinary life of a midwestern suburban housewife(mid-1960s - late 1990s); Publisher of 15 books, most bestsellers; On patriotism and Independence Day.

Visit this link The Macys 38th fireworks is moving back to the East River and will light up NYC's Brooklyn Bridge (one of the oldest suspension bridges in the US)!

The last time Macy’s lit up the Brooklyn Bridge with fireworks was nearly two decades ago (July 4, 1995). And check out Google's wonderful interactive doodle.

Happy 238th Independence Day America! Wishing you and yours a happy, healthy and safe one.

However you spend it and whatever you do, please remember to not text while driving or while playing with fireworks.

Although President Adams's Independence Day prediction was July 2, the actual date the resolution of independence was approved in a closed session of Congress, from the getgo, Americans celebrated independence on July 4th, which is the date shown on the much-publicized Declaration of Independence. Independence Day, commonly known as the Fourth of July, is a federal holiday in the United States commemorating the adoption of the Declaration of Independence on July 4, 1776, declaring independence from the Kingdom of Great Britain. This year marks the 238th Anniversary.

Remarkable coincidence is that both John Adams and Thomas Jefferson, the only signers of the Declaration of Independence who later served as Presidents of the United States, died on the same day: July 4, 1826, which was the 50th anniversary of the Declaration.

Although not a signer of the Declaration of Independence, but another Founding Father who became a President, James Monroe, died on July 4, 1831, thus becoming the third president in a row who died on this memorable day. Calvin Coolidge, the 30th President, was born on July 4, 1872, and, so far, is the only President to have been born on Independence Day.

If you happen to be in New York City on July 4th, don't miss Macy's Fourth of July fireworks display on the East River which begins at 9:00pm. This year marks Macy's 38th year celebrating July 4th with fireworks in NYC. More information visit this link at Macys Fireworks return to East River at Brooklyn Bridge!

Visit this link Where to see Macy's 4th of July Fireworks ! by Stephanie.
Visit this link Best Places to Watch Fireworks in NYC

Photos courtesy of unless otherwise indicated.

Thank you for visiting this blog. Please share with your social media and professional networks. Thanks.

Monday, June 16, 2014

The Freaks Shall Inherit the Earth - Entrepreneurship for Weirdos, Misfits, and World Dominators
book review by Gloria Buono-Daly
GBDaly Smile Rating - 5 of 5 smiles Up )))))

“...The freaks already have inherited the earth, my friend. Weirdos and misfits are now the world dominators. It used to be that all the crazy fringe interests of the world were absolutely underground. Now, the underground has become the core of a thriving and somewhat hard-to-track new economy. Trends have a hard time covering this stuff, unless we start squinting…" ~~ Chris Brogan , American author, journalist, marketing consultant, Publisher of Owner Magazine, and speaker; quote taken from preface (pg ix) , The Freaks Shall Inherit the Earth   @ChrisBrogan (Photo above left, Chris Brogan from Owner Magazine Web site, courtesy Chris Brogan, Owner/Founder, Owner Magazine)

In a world of mediocre books about entrepreneurship, business and leadership, many researchers, writers, and authors are daunted with the task of digging deep beyond perception and strategy in pursuit of finding passion and purpose, an often absent yet complex element in the many business tomes out there today.

If you desire to be in business but feel like you don't fit in, have no fear, "The Freaks Shall Inherit the Earth - Entrepreneurship for Weirdos, Misfits, and World Dominatorss" by Chris Brogan is here!

Brogan's title, an unusual spin on one of the most famous Beatitudes from the Gospel of Matthew "blessed are the meek for they shall inherit the earth" is applied to business, entrepreneurship and leadership with a few tweaks, of course.

The book is blessed with "weird-o-dom" and comes with a GBDaly Smile Rating - 5 of 5 smiles Up ))))).
(Photo above left, Rogue Wave, courtesy FreeDigitalPhotos)

Brogan explains how that famous saying "old business meets new business" is new again thanks to the world of digital and social technologies.

Besides wonderful helpful tips and examples throughout the book, Brogan describes how the freaks, weirdos, and misfits, are not the powerless but truly the empowered. (Photo right, courtesy FreeDigitalPhotos)

“The Freaks Shall Inherit the Earth - Entrepreneurship for Weirdos, Misfits, and World Dominators,” author, business leader, and entrepreneur, Chris Brogan, shares his insights on why and how, in our world of digital, the latest innovative and successful business people are weirdoes and freaks -- the brave, special, unique ones who fear nothing and tend to ignore the proverbial status quo. (Photo below right of Joseph Merrick (5 August 1862 – 11 April 1890), severely deformed man from Proteus syndrome, aka "Elephant Man." Later a 1980 film about his life "The Elephant Man" became a critical and commercial success with eight Oscar nominations, including Best Picture, Best Director, Best Adapted Screenplay and Best Actor.)

Brogan stresses the importance of being your unique "freaky self" to realize and recognize success whether as entrepreneur or corporate business. He does this with insight, humor and by sharing his tips on letting go of your comfort zone, letting out your "inner freak," communicationing, word-relevancy, community-building and social networking.

Additionally, it is crucial to understand the latest technologies (e.g., Kickstarter, Square, etc.), what they mean to the future of business, and the how and why many successful freaks, weirdos and misfits use them constantly and with continued successes.

Among the many things "The Freaks Shall Inherit the Earth" includes are tips for the "inner freak" applicable to so many professionals from business managers and social entrepreneurs to industry leaders and celebrity brands.


"The Freaks Shall Inherit the Earth" helps readers understand that what makes some "freaks" successful and other freaks struggle is largely due to the inability to define the "how" of their business and what makes their business/product special thus differentiating it from other businesses. (Photo above left business model, courtesy FreeDigitalPhotos.)

Brogan includes a simple triangle business model -- with the top triangle point "content," the bottom left point "community," and the final third bottom right point "sponsors or advertisers." Brogan also includes a simple "how-to" for creating a successful business model. (Photo below left human head with #socialnetwork symbols, courtesy FreeDigitalPhotos.)

Consequently, the freaks method of building a media business is not as simple as it appears.

Freaks must have a strong drive to make money as well as a wild-creative mind and an understanding of how to create a product that consumers would be willing to buy.


According to Brogan, everything we know how to do begins with not knowing how to do it. And if you're a freak, you need to understand the intrigue of not knowing something so as to become very curious about a particular unknown and the importance of wanting to learn more.

Accomplishing this includes the art of asking good questions and really thinking things through. (Photo right courtesy of FreeDigitalPhotos.)


Technology and the world of digital has created various opportunities for everyone in the world and gone are the days of climbing every rung for that corner office or cubicle.

It's no surprise that the proverbial "corporate ladder" has become the least interesting objective in a person's (including freak's, weirdo's, misfit's, & world dominator's) life.

This shift is largely due to the fact that being bound to a single way to get there, (e.g., corporate ladder) and/or single organization hinders progress, creativity and momentum.

Brogan explains how this paradigm became realized during the dot-com boom when many top talent left his then employer to join dot-com start-ups. (photo left, corporate ladder, courtesy of FreeDigitalPhotos)

Those who returned to their employer about 1 year later were all promoted to directors and VPs, jumping over everyone who stayed in place during that same period. (photo right, dot-com 3D rendering, courtesy of FreeDigitalPhotos)

Consequently, progress is more about understanding obstacles, challenges, solving the maze puzzle, and making your own decisions for success. Significantly more important than having to wait around, being told what to do before climbing the next rung of the corporate ladder. (photo left, maze 3D render, courtesy of FreeDigitalPhotos)

“The Freaks Shall Inherit the Earth - Entrepreneurship for Weirdos, Misfits, and World Dominators" is the perfect business leadership guide for all those people who wouldn’t normally pick up a business book. (photo right courtesy of FreeDigitalPhotos)

DO YOU HAVE A FAVORITE FREAK? I sure do. Jim Carrey.
“...My father could have been a great comedian but he didn't believe that was possible for him. So he made a conservative choice. Instead he got a 'safe job' as an accountant, and when I was 12 years old he was let go from that 'safe job.' Our family had to do whatever we could to survive...I learned many great lessons from my father, not the least of which, was that you can fail at what you don’t want, so you might as well take a chance on doing what you love ..."   ~~ Jim Carrey , Award winning actor, comedian, children's book author, philanthropist, on how his late father inspired him to follow his dreams. Quote taken from his speech at a recent Maharshi University Management Class of 2014 in Fairfield, Iowa, where he received an honorary doctorate for his achievements as a comedian, artist, author, and philanthropist. (Photo,You Tube video screen capture; Full speech at

“The Freaks Shall Inherit The Earth - Entrepreneurship for Weirdos, Misfits, and World Dominators," by Chris Brogan would also be a great read for digital analysts, social media managers, and anyone interested in becoming an entrepreneur or "employeepreneur." Gloria Buono-Daly smile rating, 5 smiles up ))))).

GBDaly Smile Rating -
5 Smiles Up ))))) (c) 2014
If you want to want to learn and understand how freaks, weirdos and misfits become successful entrepreneurs, you need to read “The Freaks Shall Inherit the Earth - Entrepreneurship for Weirdos, Misfits, and World Dominators," by Chris Brogan. The book is on sale at bookstores everywhere.
(photo right courtesy of FreeDigitalPhotos)

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    ♦  Start Somewhere, Chris Brogan's Blog Post
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    ♦  Own Your Life , Chris Brogan's Blog Post
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    ♦  The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators , site
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    ♦  The Freaks Shall Inherit the Earth: Why Standing Out Might Be the New Fitting in , Goodreads
The Freaks Shall Inherit the Earth - Entrepreneurship for Weirdos, Misfits, and World Dominators
book review by Gloria Buono-Daly
GBDaly Smile Rating - 5 of 5 smiles Up )))))

Please check out all the links in the resource section above and share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!

Photos courtesy of "The Freaks Shall Inherit the Earth - Entrepreneurship for Weirdos, Misfits, and World Dominators," author Chris Brogan and Wiley & Sons, Inc. unless otherwise mentioned.

Visiting this blog frequently and sharing this with your social media and professional network is much appreciated. Thanks.

GBDaly exclusive "Smile Rating" (c) 2013 created and conceptualized by Gloria Buono-Daly.


is Publisher and CEO of Owner Magazine, a business magazine helping you improve your worth by growing your capabilities and connections. He is a sought-after keynote speaker who has addressed crowds of thousands, been on the Dr. Phil show, and once presented to a princess. Chris has consulted with companies you know like Disney, Microsoft, Coke, Titleist, Pepsico, Google, Motorola, and many more.

@ChrisBrogan,,@OwnerMagazine, Photo courtesy of Chris Brogan Human Business Works Web site.