Interesting web crawling service at Web 2 Expo in NYC

On Wednesday, November 18th while at the Web 2.0 Conference at the Jacob Javits Center in New York City, I found an interesting web crawling service provider, 80legs. Their product is a service platform for web crawling which provides their customers (web site owners) the ability to design their own crawls and the power to crawl up to 2 billion pages per day. What this means is that web crawler technology is now affordable for smaller companies and individuals -- clients will pay for only what they use (e.g., $2.00 / million pages, $.03 per CPU hour, etc.). Although there is much controversy in regards to the future of Web becoming more real time centric vs. indexed searches, many industry experts, including 80legs CEO Shion Deysarkar, believe indexed crawlers will be around for a long time as there is so much data compiled vs. a smaller amount of relevant real time populations.

Deysarkar actually got into web crawling because he felt it was one of the best use cases for the grid computing platform provided by his sister company, Plura Processing. "We initially thought of building specific tools that took advantage of web crawling, but we ultimately felt that providing a platform for web crawling would be more powerful and interesting," says Deysarkar.

When asked where he thinks Web 3.0 will be going versus Web 2.0, Deysarkar believes that Web 3.0 is all about turning the unstructured content (e.g., information retrieval from keyword searches via google, yahoo, etc.) on the web into structured data (e.g., databases from query html forms, flickr, etc.) . “At 80legs we can really help with web 3.0 because we can throw a whole lot of bandwidth and compute-power towards those big barriers to solve the web 3.0 problems,” says Deysarkar.

To view Web 2.0 Facebook Album go to http://www.facebook.com/album.php?aid=122609&id=794796434&l=87f2b2fa43 

For more information  go to: http:80legs.com, http://80legs.wordpress.com/, or http://twitter.com/80legs

written by Gloria Buono Daly (c) 2009

Look at the social media tool I found at Web 2 Expo in New York City

On Wednesday, November 18th while at the Web 2.0 Conference at the Jacob Javits Center in New York City, I found a social media tool at exhibitor booth, The Social Collective. This company was involved with the hosted social networking and scheduling software that powered the SXSW and Oracle OpenWorld conferences. Their newest product, CrowdCampaign, is a social tool that aids businesses, non-profits and any person interested in building its brand and reaching its target demographic through the use of Twitter.

Clinton Bonner of The Social Collective, got involved in social media networking while working with a company called Topcoder, Inc. “They have a 200,000 person community of software developers and they host global competition. They use marketing proliferation and the know-how-of-the-crowd to get things done. And that’s how I ended up in social media marketing and crowdsourcing,” says Bonner.

When asked where he thinks Web 3.0 will be going versus Web 2.0, Bonner believes it is all about sensors integrated with social media networks. “They call it the Web of things, the sensors telling humans how to do things more efficiently and better and that’s what the next version will bring,” Bonner adds.

As an online marketer specializing in all things digital marketing and volunteer for many non-profit events where budgets are tight, I can envision “CrowdCampaign,” a valuable social tool for building a community while building brands and increasing activity 24/7. For more information call Clinton Bonner at 860-608-9074 or go to: http:crowdcampaign.com, http://twitter.com/crowdcampaign

written by Gloria Buono Daly (c) 2009

Social Networking Your Way to a Job

On November 16th, students and professionals gathered at Fordham University’s Lincoln Center Campus in New York City for a discussion on the social networking challenges and opportunities. The panelists addressed various aspects ranging from basic networking and promoting your personal brand to integrating Web 2.0 technology into career networking.

The panel was moderated by Eileen Sharaga, President, Career Resources. The speakers included Donna Sweidan, Founder, CareerFolk, LLC, Ronna Lichtenberg, CEO/Co-Founder,Videotrope, and Tonia Mattu, Career Coach and Consultant, Mercury Group.

INTEGRATE

While the internet is increasingly crucial for career networking, Sweidan believes that to be most effective, integrating social networking is the key to building your brand. “LinkedIn is like an online resume. The Professional Process is also valuable on Facebook,” says Sweidan. “Twitter is huge for professionals,” she added.

KNOW YOURSELF

While social networks are powerful, Lichtenberg recommends that you be very clear about why a hiring manager should hire you. “Know your differentiation and know what makes you stand out,” says Lichtenberg. “Like Seth Godin’s Purple Cow,” she added.


BEING OUT THERE

While it is important to spend time on your computer, social networking can be a distraction. “You can’t be in your pajamas all day on the computer,” says Mattu. “Get out of the house and your energy will come off differently,” added Mattu.

Q&A

On what it takes to become an advocate on social media, has a lot to do with knowing what you want and identifying the tools and knowledge. “I’m naturally curious and I like to read great blogs from all over the world. You can visit my Twitter account and see who I’m following to understand,” says Sweidan.

HELPFUL TIPS FOR CAREER NETWORKING:
• Make sure you are on LinkedIn, Facebook and Twitter
• Start and Comment on discussions
• Know your brand, what sets you apart
• Speak in Present Tense when describing yourself
• Be prudent in asking and providing endorsements

This seminar, produced by Center for Communication, is part of their 2009 Fall Seminar Series and appears as a weekly television series, Media City on NYC TV. This program is also video-streamed on the CenCom Website.


written by Gloria Buono Daly (c) 2009

The New Web 3.0 vs Web 2.0: The Impact of Web 3.0 on Digital Marketing

According to OpenInnovators.net, at the Seoul Digital Forum 2009 (this past May), Google’s CEO Eric Schmidt was asked to define the term Web 3.0 and here’s what he said: “Well, the Web 2.0 is a marketing term, and I think you’ve just invented Web 3.0″ - Eric Schmidt

His response went on to describe the various aspects of technology driving Web 3.0 from building to combining applications and multi-platform devices, to social networks, blogs, micro-blogs, emails, etc.

All of the technologies have been around in Web 2.0, so it’s not necessarily advancements in technologies but advancements in creativity, innovations, new engine launches and how the new Web 3.0 is going to be utilized. Digital marketers will be required to revise strategies, media and marketing plans accordingly and quickly. Major differences have to do with the way search engines will customize searches more intelligently, intuitively, relevantly and most importantly, in real-time (e.g., social networks merged with indexed searches, etc.) as well as how companies will need to manage information more efficiently.  The latest application to help businesses for the new Web 3.0 is Twitter’s launch of CoTweet; For more information go to Wall Street Journal’s November 9, 2009 article, "Twitter Start-Up CoTweet Launches Paid Service" by Andrew LaVallee, Reporter. When Web 3.0 becomes mainstream, the entire strategy, research and analytics will need to change. Existing marketing and media plans that are successful for Web 2.0 will not have any impact in Web 3.0. For more on the basics of understanding these differences, I highly recommend reading “Web 3.0 -- Intuitive World Live Web69” by Benjimester.

Below is a listing of three helpful tips for all digital marketing executives to consider incorporating into their media and marketing plan as Web 3.0 becomes mainstream:

1. When Web 3.0 becomes mainstream, the most important challenge will be that search engine algorithms will be relying more heavily on customized, relevant, real-time responses particularly with the wide array of applications, devices, multi-platforms, and how companies and digital marketers will need to react.  More applications e.g., Twitter’s CoTweet, will be offering their own pay per click programs, and indexed search results will no longer have impact as it did in Web 2.0. Therefore, the existing advertising and marketing strategies and campaign spending used today to leverage SEO in Web 2.0 will no longer apply in the new world of Web 3.0.
   
2. Anticipate implementing innovative new strategies and understand that most of the metrics you utilize today will most likely not be relevant with the new Web 3.0 search engine marketing and optimization algorithm.
   
3. Stay on top of new applications (e.g., CoTweet), optimization and marketing trends and learn all you can about how these changes in search engine algorithms will impact your internet marketing SERP (search engine results pages) and revise your marketing and media plans accordingly.

There's a lot more to come and that will have to go into the Web 3.0 digital marketing strategy. Stay tuned for more information and helpful tips by bookmarking this blog  and visiting more often.

Also I would love your opinion; please answer this poll   about Web 3.0 vs. Web 2.0  Thanks!

written by Gloria Buono Daly (c) 2009