Sunday, July 11, 2021

Nine years ago today ~ Marketing and the importance of purpose: First of a series of “evergreen marketing insights” by Gloria Buono-Daly

This is a reposting with a few edits. The first of a series of evergreen marketing insights initially posted on Examiner 9 years ago - July 12, 2012!

Do you have your purpose statement or personal brand statement?  Well, you should! Here's mine:

"I'm just an "unthinkable resilientist" simplifying the complex and obstructing the negative. 

Now it's your turn to tell me yours. You never know, you may end up inventing a new word organically, just like I did.

Purpose, it’s important, we all have it and use it in our everyday lives. Yet whenever one is asked to define his/her purpose, why is it so difficult to answer?  What are your apprehensions? 

The rust on the fence symbolizes aging, no longer resilient yet still cool and beautiful. The fence atop the railroad, a reminder sometimes we need to stop to enjoy the beauty, be cautious and stay on track. 

Photo credit: Gloria Buono-Daly, taken in NYC, Spring 2011

There are so many books/blog posts/articles, etc., both digitally and in print about personal branding and the importance of knowing your purpose. 

Photo credit: Gloria Buono-Daly, taken in NYC March 2012.

 One of the many things we don’t learn in school or on the job is the importance of personal brand.

How else can you create an innovative marketing plan and understand the purpose of your plan without initially understanding the real meaning of why you are here?

Marketing, like purpose, is having a clear perspective, confidence and drive, ultimately bringing substantial contributions and value in everything you do.
Just as no two fingerprints are alike, no two marketers are alike - we all have a special and unique story that is incorporated into our work whether we are aware of it or not. 

 There may be similar skill-sets, education, or a generic marketing plan/guideline, but it is the unique initiative, thinking, and creative execution in our work that motivates us to act and accomplish.

When tackling the question “what is your purpose?” one may perceive it as networking all the time or being on the Internet all day writing, but to say this would be deceiving. Gravitating towards networking in person or on the Internet, illustrates the enjoyment and appreciation of meeting and learning about others, e.g., marketers, writers, etc.

This also illustrates interest and enthusiasm to participate interactively by sharing comments, suggestions, and ideas. This can be mentally stimulating (like reading a good book or tablet). If this action touched one person or encouraged many to think, imagine, and improve, then this has made a difference and helped someone.

There are many reasons why purpose is a major element for marketers and personal brand. Think about it and share your thoughts, which will be incorporated into the next series article titled, "Marketing and the importance of being personal."

One of my favorite inspiring quotes to help you find and define your purpose:  

"Out of clutter, find simplicity. From discord, find harmony. In the middle of difficulty lies opportunity."   ~ Albert Einstein, German theoretical physicist, world renown as the father of Physics, (March 14, 1879 – April 18, 1955)

This article was first posted on on July 12, 2012). Marketing and the importance of purpose: First of a series of “evergreen marketing insights”

AllThingsDigitalMarketing Blog introducing article on Examiner at


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