Wednesday, December 31, 2014

What's your New Year reSEOlution? Top pick reSEOlutions tips for 2015; 'Evergreen marketing insighter' ▲▲▲by Gloria Buono-Daly

“The success of a page should be measured by one criteria: Does the visitor do what you want them to do?”
~~Aaron Wall –

You’ve tried several years before but this time, come January 1, your New Year reSEOlution © is to be more SEOrganized © , pay more attention to the detail, save on SEM spending and track those milestones once and for all. (Although according to a recent report by Stronview, more than half business leaders surveyed stated their digital marketing budgets will increase for 2015.)

You’ve been ready since it became popular in 2007 but are so busy that you get off track and end up putting it back in the proverbial rainy-day pile for next quarter. Hundreds of rainy days later and you have no idea what your SEO program is let alone the basic concept of relevant keywording, linkbuilding and the latest, MOBILE tail end phrases.

There are probably hundreds to thousands of FREE SEO tips you can incorporate into your internet marketing program. Although previous years listed the top social as Facebook, LinkedIn, Google and Instagram a recent report by indicates the top four as Twitter, Facebook, Instagram and Pinterest. Yet, according to another reliable source eBiz MBA Guide | December 2014, the top 5 of their top 15 most popular social are Facebook, Twitter, LinkedIn, Pinterest and Google -- which happen to be the 5 most popular social I use most ( Google it's mostly a combination of blogger, Youtube and Google+). Surprisingly Instagram came in at #7 behind Tumbler their 6th. More is at the eBiz MBA Guide site (see link below in the resources section.

A recent report by StronView titled "2015 Marketing Trends Survey" reveals that of the total 377 business leaders who participated in the survey 54% (204 out of 377) indicated that their digital marketing budgets particularly email and social media marketing will increase and their traditional marketing budgets will continue to decrease; While 40% indicated their budgets will remain the same. A wealth of information including detail is included on StronView's recent Press Release regarding findings from their Annual Market Trends Survey 2015.

I’ve listed below key tips to help jump-start your 2015 New Year reSEOlution. Along the way, I’ve included a few helpful URLs that will provide you with many more SEO tips to choose from.

1. As always (since my first reSEOlution blog December 31, 2009), review your SEO stats for the past 3 years; This is crucial in order to effectively analyze and incorporate SEO strategies and plans. Make sure your existing marketing program is enhanced with MOBILE and REAL-TIME campaigns and consider the mindset logic that mobile is much different than laptop/desktop, phablet, etc. Create a spreadsheet of your SEO program and include timelines, milestones, language, personas, and other relevant items unique to your product/brand. Make sure you update and review this spreadsheet on a daily to weekly basis and adjust your SEO strategy accordingly; Don’t forget to include ALL CAMPAIGNS and leave plenty of space to add on to as you move down this list

2. Real-time networking will also remain a key element for brands to grow, and Twitter will continue to be critical to the success of a marketing plan. Twitter helps marketers track their brand particularly in regards to product awareness, competitors and word of mouth. Also, according to Social Technology Review, since 2011, Twitter users are well educated ... "16%+ of their users hold advanced degrees and 30%+ hold 4-year degrees..." This means Twitterers live in higher income areas and have much higher purchasing power than the other social media.

In regards to branding stratgies, Social Technology Review also reported that Twitter users are +68% more likely to follow brands than the social media platform average (e.g.,Social Technology Review reported that 51% of Twitter users follow brands versus the 16% average from the social media spectrum). Also worth noting, Twitter users are more global than the other social networks, which optimizes international consumer potential at the lowest cost.

3. Optimize your web site for MOBILE webpages and get them ranked in SERP by cross linking to respective webpage – user agents for search and bots should go to the same webpage version. Create a map. Make sure web and mobile have consistent (vertically oriented) navigation especially since MOBILE devices have touchscreens. I’m amazed at how many web sites are not optimizing their site maps; Yes you’ve had a site map since the web site was first created but is it optimized to include relevant keyword descriptions, etc?

4. Incorporate keywords in your anchor text; this can take a very long time to determine and complete depending on how many links are on your web site. You may want to segment and delegate this to several on your team and schedule updates on a regular basis. Depending on your product or service, keywords may need to be revised regularly.

5. Create a schedule for frequency in updating meta tag descriptions regularly; Meta tag description is the snippet that is included with your organic search listing. The more creative and appealing your copy with relevant keywords that match your web site the better chances you have of being indexed more prominently. Review meta tag keywords and make sure a comma is after each keyword and that the max is no more than 250 characters (including spaces); This is a common error that is overlooked, however, this can make or break you organic positioning. Also, don't forget other platforms particular MOBILE. Make sure to incorporate end phrases in mobile campaigns.

6. MARKETING MEMES are integral to spreading word of mouth and increasing brand awareness. Make sure to incorporate hastags, at signs, etc. in every digital marketing platform particularly for Facebook, LinkedIn, Instagram, YouTube, etc. Also for websites, review title tags and use 3 to 4 relevant keywords -- repeating them each at least 2X but no more than 3X; Characters should not exceed 150 (including spaces). For example, a jewelry site might have the following title: ", discount diamond rings, diamond jewelry, diamond engagement rings, antique jewelry, modern jewelry" – note the web site URL address is 1st, then followed by the use of keywords "diamond" used 3X, "rings" used 2X, and "jewelry" used 3X, all relevant to this web site; All following the SEO industry standard as mentioned in this section (see 1st sentence).

7. Maximize the social networks, e.g., Facebook, Twitter, LinkedIn, etc. Equally important is to repeat your posts (e.g., Hoot Suite for repeating Tweets). For more ideas visit these resourceful sites that have plenty of suggestions -, and (formerly

8. There is no room for "writer's block" when it comes to blogging. Good web content is more important now than ever before. Make sure to blog regularly and here is a great resource for helping new and experienced bloggers written by David Moth of titled 14 places to look for blogging inspiration when writer's block strikes.

9. THE AGE OF VISUAL INFLUENCE: Forbes reports that 2015 will be the "age of visual influence." Video content is here to stay, and the importance of telling stories through videos continues to engage audiences. Of course, photos are still important when it comes to user experience so continue to post photos for everything. According to many social media periodicals and leading marketers in New York City, Pinterest and Instatram still remain top platforms for lead generation and visual integration. No surprise here that YouTube, Instagram, Pinterest, Tumblr, and Vine will play more prominent roles in digital marketing strategies for brands and products especially as video production and posting videos become more mainstream.

10. THE AGE OF SOCIAL VIDEO AFICI0NADOS: Are you a "social video aficionado?" If you're on FB you definitely are more "videofied" than previous years. Facebook's already doing it for you and the rest of the world for free, with "LookBack" and the latest out just in time for Christmas, Hanukkah, Kwanzaa and the New Year with "Your Year." Also worth mentioning, in October 2014 Forbes reported that although Facebook is winning with Social Videos -- "80 percent said they create videos to keep in touch with friends and family, 72 percent said they use videos as keepsakes ... " according to the Animoto research survey there is an even spread as to where video creators store their videos (who will the new dominant force be for personal video stoage?) -- i.e., 28% of consumers store their photos and videos on their PCs, 21% of consumers store their photos and videos on a USB or external hard drive, and 21% of consumers citing a cloud storage service as the primary place they store their photos and videos.

So be on the lookout for a video cloud at the speed of light in the near future (2015 - 2016).

11. Submit your site to reputable search engines such as Google, Yahoo, DMOZ, Aviva,, etc.

Remember your "New Year reSEOlution program" is a WIP (work in progress) and the more regularly you review, update and add to your existing SEO program, the more impact your SEO will have to your bottom line.

Wishing you and yours a healthy and prosperous New Year!

Resources (latest trends listed on top)

Digital Marketing Trends for 2015
The Importance of Twitter to your Social Media Marketing Strategy
Survey Says Facebook Is Winning Social Video, But A Bigger Trend Looms
eBiz|MBA Guide Top 15 Most Popular Social Networking Sites | December 2014
What Comes Next? 5 Social Media Trends for 2015
Inc. How to Master the 4 Big Social-Media Platforms
10 Digital Marketing Trends for 2015
♦10 interesting digital marketing statistics we've seen this week
♦10 Simple tips for Effective Mobile SEO, Search Engine Land
♦The 3 Worst Ways to use Social Media, Social Media Today
♦5 SEO Tips To Get Mobile Apps Ranked In SERPs, Search Engine Land

Please bookmark, subscribe and share with your social media and other professional networks. Thanks!

The terms reSEOlution © and SEOrganized © were coined by Gloria Buono-Daly in 2005.

What's your New Year reSEOlution? Top ten reSEOlutions for 2015 is part of the evergreen marketing insighter ▲▲▲ series by Gloria Buono-Daly

Photo above is snapshot of New Year 2015 decorations in New York City with "reSEOlutions" layered over. All photos courtesy of Wikimedia unless otherwise indicated.

This blog has been updated annually to include the latest trends and findings since the original publication on December 31, 2009 on the AllThingsDigitalMarketing "Evergreen Marketing Insighter" blog post.

Please visit this blog frequently and share this with your social media. Thanks.

Thursday, December 11, 2014

Merry Christmas, Happy Hanukkah, Kwanzaa and Happy New Year America!

Click here to enjoy my Christmas, Hanukkah and New Year eCard and "Have a Merry Christmas, Hanukkah and a very Happy New Year America!"

Twelve more days until Christmas: Merry Christmas America ... Happy New Year too! The Gift of Silver Bells and Chocolate!

"...When we recall Christmas past, we usually find that the simplest things -- not the great occasions -- give off the greatest glow of happiness..."
~~ Bob Hope

(May 29, 1903 – July 27, 2003)English-born American comedian and actor on Broadway, in vaudeville, movies, television, and radio.

Back in Thanksgiving 2013 America was celebrating Thaksgivekkah. Now this year, for the 5th time in 109 years, come this Christmas Eve, December 24, 2014, the 8 lights of Hanukkah will be colliding with Christmas lights on Christmas trees, homes and retail stores.

The last time this happened was 55 years ago (in 1959), when many families and friends homes had two trees lit -- the traditional Christmas Tree and Traditional Hanukkah Bush.

"This is one of those years, not that rare in fact, when Christmas and Chanukah coincide on the calendar. Chanukah starts on the night of December 20 and ends during the day of December 28. So on December 25 Jews and Christians will be celebrating their respective holidays. Why and how this happens when it does is way too complicated and uninteresting for this forum. How we all deal with the reality is much more compelling." ~~ Rabbi Michael Mayersohn Since his ordination in 1979, Rabbi Michael has been helping people learn Torah, go through life cycle celebrations and serve the needs of Jewish and Christian people throughout his life's journey.More info at

Like many households during Christmas season, in the center of our table you will find all sorts of desserts --cookies, cakes, Italian pastries, etc.

During the 12 days before Christmas and the 8 lights days of Hanukkah have fun decorating, baking and partying with family and friends.

During the 12 days before Christmas and the 8 lights days of Hanukkah have fun decorating, baking and partying with family and friends.

There are so many other traditions and cultural customs during this festive season. Week-long holiday, Kwanzaa is celebrated from December 26th through January 1st and symbolizes "fruits of the harvest." Held in the United States since 1966, Kwanzaa honors African heritage in African American culture. Kwanza was created by Maulana Karenga in 1965 and has seven core principles (Nguzo Saba). Traditions include baskets full of fruit and gift-giving.

Every once in a while during Christmas Eve and Christmas Day, I would bring that favorite, rich treat to my family table -- dark, decadent chocolate mousse.

Every once in a while, I would bring that favorite, rich treat -- dark, decadent chocolate mousse.

What makes mousse so unique is the light and airy texture from air bubbles.

Depending on preparation and mix intensity mousse variations range from light and fluffy to creamy and thick and can be sweet, bitter or savory. The great thing about this dessert is the prep time is only six minutes and then all you need do is refrigerate it for an hour.

[Use numbers in parentheses for larger quantity servings
► 1 (4) teaspoon unflavored gelatin
► 1 (4) tablespoon cold water
► 2 (8) tablespoons boiling water
► 1/2 (4) cup sugar (can substitute with splenda, equal, etc.)
► 1/4 (1) cup cocoa (AT LEAST 60% cocoa concentration for best flavor)
► 1 (4) cup whipping cream (can substitute w yogurt but texture will change
► 1 (4) teaspoon vanilla extract
► chocolate curls

► 2 tablespoons of instant espresso
► Be imaginative. Try something different and share it by commenting on this blog
► I've tried with the usual raspberries, strawberries, blueberries, but also tried cinnamon sticks, walnuts, cranberries, etc.

Step 1 : Gelatin mixture (3 min)
► In a small bowl sprinkle unflavored gelatin over the cold water; let stand 1 minute
►Add the boiling water, stirring, until gelatin is dissolved.

Step 2 : Mousse (3 min)
► In a separate bowl combine the sugar, cocoa, whipping cream, and vanilla; stir to blend
► Beat on medium speed of electric mixer, scraping the bottom of the bowl a few times, until the mixture is stiff
► Add the gelatin mixture and beat until well blended.

Step 3 : Spoon in dish and chill (60 min)
► Spoon the chocolate mousse into dessert dishes or glasses
► Sprinkle mousse with chocolate curls, if desired
►Chill for at least 1 hour before serving makes eight 6oz servings (parenthesis numbers make up to 32 6oz servings

Total time - 1 Hour and 6 Minutes

Click this link to view my eCard and "Have a Merry Christmas and a very Happy New Year!"

Tuesday, December 9, 2014

Happy 199th B-Day to world’s first known computer programmer, Ada Lovelace (b. December 10, 1815) ▲ ▲ ▲
'evergreen marketing insighter' by Gloria Buono-Daly

The analytical engine weaves algebraic equations just as the Jacquard loom weaves flowers and leaves.”
~~ Ada Lovelace

from notes on Menabrae’s Memoir on the Analytic Engine, 1843

Did you know that the world's first known computer programmer and the founder of computer science was a woman?


In memory of Ada Lovelace, let's celebrate women in math and science. To think even with all the progress women have made and in our world of digital, it's so hard to imagine the first geek was a female, way back in the mid 1800s yet men represent 91% of senior IT management positions.

According to Judith Warner, Senior Fellow at Center for American Progress women hold only 9 percent of IT management positions and account for only 14 percent of senior management positions at Silicon Valley startups (as of March 2014).

Happy 199th B-Day to Ada Lovelace (10 December 1815 – 27 November 1852). Ada was an English mathematician and writer chiefly known for her work on Charles Babbage's early mechanical general-purpose computer, the analytical engine. Her notes on the engine include what is recognized as the first algorithm intended to be processed by a machine; thanks to this, she is sometimes considered the world's first computer programmer, founder and prophet of scientific computing and enchantress of numbers.

As a young adult, she took an interest in mathematics, and in particular Babbage's work on the analytical engine. Between 1842 and 1843, she translated an article by Italian mathematician Luigi Menabrea on the engine, which she supplemented with a set of notes of her own. These notes contain what is considered the first computer program — that is, an algorithm encoded for processing by a machine.

Born Augusta “Ada” Byron on December 10, 1815 to poet George Gordon Byron, 6th Baron Byron, and his wife, Anne Isabella "Annabella" Milbanke, Baroness Byron. Byron, and many of those who knew Byron, expected that the baby would be "the glorious boy", and there was some disappointment at the contrary news. As a child, Ada was often ill and when she was eight, she experienced headaches that obscured her vision. She became paralysed in n June 1829, from the measles. She was subjected to continuous bed rest and by 1831 she was able to walk with crutches.
At the age of 17 her remarkable mathematical abilities began to emerge, and her interest in mathematics dominated the majority of her adult life.

In a letter to Lady Byron, De Morgan suggested that her daughter's skill in mathematics could lead her to become "an original mathematical investigator, perhaps of first-rate eminence.

On 8 July 1835 she married William King, 8th Baron King, becoming Baroness King. They had three children; Byron born 12 May 1836, Anne Isabella (called Annabella, later Lady Anne Blunt) born 22 September 1837 and Ralph Gordon born 2 July 1839. Immediately after the birth of Annabella, Lady King experienced "a tedious and suffering illness, which took months to cure". In 1838, her husband was created Earl of Lovelace. Thus, she was styled "The Right Honorable the Countess of Lovelace" for most of her married life.

The computer language Ada, created on behalf of the United States Department of Defense, was named after Ada Lovelace. The reference manual for the language was approved on 10 December 1980, and the Department of Defense Military Standard for the language, "MIL-STD-1815", was given the number of the year of her birth. Since 1998, the British Computer Society has awarded a medal in her name and in 2008 initiated an annual competition for women students of computer science.

All photos courtesy of Wikimedia unless otherwise indicated.

Additional resources:
Women's Leadership Gap (PDF Report as of March 7, 2014), Center for American Progress
Google Doodle celebrates Ada Lovelace Washington Post
The Babbage Engine, Computer History
Ada Lovelace, World's First Computer Programmer, Celebrated With Google Doodle, Huffington Post
Ada Byron, Countess of Lovelace, SDSC

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Monday, December 1, 2014

Is the world of digital making you stressed and lonely during Christmas and throughout the year? ▲ ▲ ▲
'evergreen marketing insighter' by Gloria Buono-Daly

“Christmas is doing a little something extra for someone.”
Charles M. Schulz
(November 26, 1922 – February 12, 2000), aka “Sparky,” American cartoonist, best known for the comic strip Peanuts featuring characters Snoopy and Charlie Brown, Lucy, etc.

Is the world of digital negatively impacting the way people interact with others, i.e., social media Facebook?

The saying every story has two sides also applies to research studies.

According to a study from University of Michigan’s psychologist Ethan Kross, Facebook and other social media are contributing to loneliness and reducing overall life satisfaction.

Research also concluded that technology continues having negative effects on the way people interact with others and the way they perceive others. More information at All the lonely Facebook friends: Study shows social media makes us MORE lonely and unhappy and LESS sociable

The other side of the story

While many believe that the dynamics of becoming excessively engaged on the internet, ipad, texting, gaming, iphones, etc. can create mixed feelings, stress and breed loneliness and depression, there is also research that concludes opposite.

Circle Adventist, a non profit organization, reported findings from a socio-psychological study of undergraduate students that the Internet does not seem to influence loneliness levels in undergraduate students.

The study concluded that newer users of the internet are at higher risks of experiencing loneliness and that loneliness is more prevalent among undergrad students who use the internet for more than 40 hours per week and choose this form of communication over personal face-to-face and telephone conversations.

More information at Circle Adventist article titled “A study of the relationship between loneliness and Internet use among university students.”

What do you think? Is technology and the world of digital negatively impacting your or your child's social life? How frequently do you use Facebook?

▲ Deepak Chopra On Loneliness, Huffington Post
▲ All the lonely Facebook friends: Study shows social media makes us MORE lonely and unhappy and LESS sociable, DailyMail,
▲Holiday Depression Can be a Surprising Gift, Barrie Davenport
▲Loneliness and Internet use, Science Direct
▲Lonely this Christmas? Discover the JOY of being on your own, Mail Online
▲ Does it have to be lonely this Christmas?, The Revelstoke Current
▲ Some Suggestions for Battling Loneliness, Gretchen Rubin, Happiness Project
▲ How Facebook Makes Us Unhappy, The New Yorker

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Charlie Brown Christmas Tree image collage is a snapshot taken from Google search results on December 18, 2013.
Is the world of digital making you stressed and lonely during Christmas and throughout the year? ▲ ▲ ▲
is part of the 'evergreen marketing insighter' series by Gloria Buono-Daly

Sunday, November 30, 2014

Mark Strand (April 11, 1934 – November 29, 2014) - re-blog from Poetry Reading with Nobel Pulitzer Prize winner Mark Strand sheds pure delight: You should have been there 10/10/2012

Mark Strand, amazing poet...saw him just a few years ago at a reading, one of the most eloquent for sure may he RIP (b April 11, 1934 d November 29, 2014). Poet, essayist, translator, and Poet Laureate Consultant in Poetry to the Library of Congress in 1990; That night I was so was fortunate to purchase his book "Almost Invisible" and have him autograph it ... a delightful, insightful, treasure :)

“There’s no confessions in my writing. I’m sure you know that already.”
~~ Mark Strand, October 10, 2012

Pulitzer Prize winner, Poet Laureate to the Library of Congress, American poet, essayist, and translator

On Wednesday, October 10th, a near full-house audience came to the Poetry Reading with Mark Strand event held at the Heimbold Visual Arts Center Donnelley Film Theatre of Sarah Lawrence College, Bronxville, NY. Strand read selections from his latest work, his second Pulitzer Prize winning book, Almost Invisible (2012).

As Strand read his works, there was an awe of silence around the theatre and there is something very special about Strand’s amazing presence and natural eloquence -- from tilting his head to his hands grasping the podium and even the way he moved his feet -- he is so genuine, kind and gorgeous.

The session was followed by an informative and inspirational Q&A where Strand answered about 2 dozen audience questions.

A wide range of questions were asked which lead to intriguing digressions ranging from the impact of the Surrealist movement and Fantastic art genre, and metaphoric and metonymic writing styles to sharing the one color he doesn't include on his palette and reading a quote from one of his favorite novels.

Below are worthy take-aways.

Q. How did you become a writer? What were the contributing factors?
A. I was never a reader. My parents were readers. One day we moved to South America and I was bored. My mother said “why don’t you write letters to your friends so they can write back to you.” I started doing that but I wanted it to be more than a letter.

Q. What attributes make you feel your poem is finished?
A. A poem that finally moves and I find it exhaustible. When you put it back on the psychic shelf and never go back to it.

Q. What’s your opinion of your individual art and how its worked into your other art?
A. My visual art cleanses my mind of verbal debris that seems to paralyze me at the end of the day. I could have claimed to be a visual artist or painter or collager. My friends who are do it all day long. My collages look like miniature abstract paints but I love doing it and it makes me happy and gives me a reason to wake up and get out of bed. One of my favorite novels is Dicken's David Copperfield. I urge you all to read David Copperfield. Strand then read an excerpt about Micawber, which is also included in the contents of his latest book Almost Invisible.
"Gentlemen," returned Mr. Micawber, "do with me as you will? I am a straw upon the surface of the deep, and am tossed in all directions by the elephants--I beg your pardon; I should have said the elements." --Charles Dickens.
Strand then added "that sort of thing intrigues me."

Q. How wide is your palette?
A. My collages don’t look like collages. I have a pretty wide palette. The only color I don’t use is blue because it’s associated with the sea and sky. What’s more important than the palette is the thickness of paper.

Q. How do you deal with place and the notion that the poet doesn’t know where the poem is going. When you write poetry what is the process?
A. I’m a writer of poetry and never show anyone until the work is done. Problem with workshops is that you have all this input. The words from all the decision making become muddy. You have to go it alone and trust your own idiosyncratic thoughts. Poetry is more important than that. Poetry is more about experiencing. It has to sound like something you are glad with, but be sure it’s not something that was written by someone else.

Q. In the 1998 Wallace Shawn interview ("Mark Strand, The Art of Poetry No. 77". The Paris Review). You mentioned people don’t read poetry on the internet. Even with the internet, why do you still write longhand?
A. With longhand, you’re slowing down the process. The internet is too close to print. People who compose on the screen respond visually and not auditory. Young poets can’t detect ear and natural cadence with visual contact. Writing becomes more physical aggressive and passive when writing longhand.

Q. Why did you give up writing?
A. I gave up writing because I ran out of gas. When I say it and it sounds familiar like I’ve already done that before. When you experience that you decide to do something new. The urge to write is not a conscious decision. There’s something else besides consciousness in mind. Something else is being satisfied – an unconscious motivation.

After the Q&A, Strand was available to autograph his books.
Born on Canada’s Prince Edward Island in 1934 and raised and educated in the United Sates and South America, Strand authored numerous books of poems including Man and Camel (Alfred A. Knopf, 2006), New Selected Poems (2007), Blizzard of One (Alfred A. Knopf, 2000), which also won the Pulitzer Prize; Dark Harbor (1993); The Continuous Life (1990); Selected Poems (1980); The Story of Our Lives (1973); and Reasons for Moving (1968). In addition to his poetry, Strand is also an editor, essayist, author of children’s books and translator. His honors include the Bolligen Prize, three grants from the National Endowment for the Arts, the Edgar Allen Poe Prize, and a Rockefeller Foundation Award, as well as fellowships from the Academy of American Poets, the MacArthur Foundation and the Ingram Merrill Foundation. He is currently professor of English and Comparative Literature at Columbia University (since 2005).

Strand’s academic career has taken him to numerous colleges and universities. Chronology below:

Teaching positions

► University of Iowa, Iowa City, instructor in English, 1962–1965
► University of Brazil, Rio de Janeiro, Fulbright lecturer, 1965–1966
► Mount Holyoke College, South Hadley, MA, assistant professor, 1967
► Columbia University, New York City, adjunct associate professor, 1969–1972
► Brooklyn College of the City University of New York, New York City, associate professor, 1970–1972
► Princeton University, Princeton, NJ, Bain-Swiggett Lecturer, 1973
► Brandeis University, Hurst professor of poetry, 1974–1975
► University of Utah, Salt Lake City, professor of English, 1981–1993
► Johns Hopkins University, Elliot Coleman Professor of Poetry, 1994–c. 1998
► University of Chicago, Committee on Social Thought, 1998-c. 2005
► Columbia University, New York City, professor of English and Comparative Literature, c. 2005 - present

Visiting professor

► University of Washington, 1968, 1970
► Columbia University, 1980
► Yale University, 1969–1970
► University of Virginia, 1976, 1978
► California State University at Fresno, 1977
► University of California at Irvine, 1979
► Wesleyan University, 1979
► Harvard University, 1980

• 1964: Sleeping with One Eye Open, Stone Wall Press • 1968: Reasons for Moving: Poems, Atheneum • 1970: Darker: Poems, including "The New Poetry Handbook", Atheneum • 1973: The Story of Our Lives, Atheneum • 1973: The Sargentville Notebook, Burning Deck • 1978: Elegy for My Father, Windhover • 1978: The Late Hour, Atheneum • 1980: Selected Poems, including "Keeping Things Whole", Atheneum • 1990: The Continuous Life, Knopf • 1990: New Poems • 1991: The Monument, Ecco Press (see also The Monument, 1978, prose) • 1993: Dark Harbor: A Poem, long poem divided into 55 sections, Knopf • 1998: Blizzard of One: Poems, Knopf winner of the 1999 Pulitzer Prize for poetry • 1999: Chicken, Shadow, Moon & More, with illustrations by the author • 1999: "89 Clouds" a single poem, monotypes by Wendy Mark and introduction by Thomas Hoving, ACA Galleries (New York) • 2006: Man and Camel, Knopf • 2007: New Selected Poems • 2012: Almost Invisible Prose • 1978: The Monument, Ecco (see also The Monument, 1991, poetry) • 1982: Contributor: Claims for Poetry, edited by Donald Hall, University of Michigan Press • 1982: The Planet of Lost Things, for children • 1983: The Art of the Real, art criticism, C. N. Potter • 1985: The Night Book, for children • 1985: Mr. and Mrs. Baby and Other Stories, short stories, Knopf • 1986: Rembrandt Takes a Walk, for children • 1987: William Bailey, art criticism, Abrams • 1993: Contributor: Within This Garden: Photographs by Ruth Thorne-Thomsen, Columbia College Chicago/Aperture Foundation • 1994: Hopper, art criticism, Ecco Press • 2000: The Weather of Words: Poetic Invention, Knopf • 2000: With Eavan Boland, The Making of a Poem: A Norton Anthology of Poetic Forms, Norton (New York) Poetry translations • 1971: 18 Poems from the Quechua, Halty Ferguson • 1973: The Owl's Insomnia, poems by Rafael Alberti, Atheneum • 1976: Souvenir of the Ancient World, poems by Carlos Drummond de Andrade, Antaeus Editions • 2002: Looking for Poetry: Poems by Carlos Drummond de Andrade and Rafael Alberti, with Songs from the Quechua • 1993: Contributor: "Canto IV", Dante's Inferno: Translations by Twenty Contemporary Poets edited by Daniel Halpern, Harper Perennial • 1986, according to one source, or 1987, according to another source: Traveling in the Family, poems by Carlos Drummond de Andrade, with Thomas Colchie; translator with Elizabeth Bishop, Colchie, and Gregory Rabassa) Random House Editor • 1968: The Contemporary American Poets, New American Library • 1970: New Poetry of Mexico, Dutton • 1976: Another Republic: Seventeen European and South American Writers, with Charles Simic, Ecco • 1991: The Best American Poetry 1991, Macmillan • 1994: Golden Ecco Anthology, Ecco Press • 1994: The Golden Ecco Anthology • 2005: 100 Great Poems of the Twentieth Century, W. W. Norton

► 1960–1961: Fulbright Fellowship
Source: (unless otherwise indicated). .

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Tuesday, November 25, 2014

Happy 393rd Thanksgiving America! November 27, 2014 - Collage of Google Thanksgiving Doodles Over the Years

"My cooking is so bad my kids thought Thanksgiving was to commemorate Pearl Harbor."
~~ Phyllis Diller, American stand-up comedienne, actress, voice artist, and comedienne, best known for her eccentric stage persona and her wild hair and clothes.(b. July 17, 1917 – d. August 20, 2012)

Happy 393rd Thanksgiving Day America! Thanksgiving, referred to by many Americans as "First Thanksgiving" was originally celebrated by the Pilgrims and Colonists after their first harvest in the New World in the year 1621 when they invited the Wamponaog Indians to their autumn harvest feast. Photo above right of a food decoration for Erntedankfest, a Christian Thanksgiving harvest festival celebrated in Germany courtesy of

AllThingsDigitalMarketing blog would not stand to it's allthingsdigitalmarketing motif without a collage of "Thanksgiving Google Doodles" past and analysis of Google's basic design structure over the years. Besides the Google logo differentiating itself from the other search engines (e.g., Yahoo, Lycos, HotBot, etc.) it symbolizes uniqueness and mold-breaking vision. Below are Google's Thanksgiving doodles from the very first doodle in 1998 through present.

The very first Thanksgiving doodle was posted in 1998 (see collage above, lower right). Note how the clean, conservative signature Google logo design breaks all the conventional rules of branding and logo design. Ruth Kedar, graphic designer of Google's doodle, created one of the most recognizable logos (within a few years, Google's logo became as popular as NBC proud peacock and the CBS eye, also known as the "Tiffany Network"). Below are examples of standard branding rules Kedar obviously ignored:
        •   Don't incorporate more than 2 bold colors (Google uses 4 bold colors, playing with colors created a very child-like, playful yet bold design);
        •   Never over-kern letters (Google has excessive, uneven spacing in-between letters. Even though they have made a few changes (the latest in May 2014) the spacing is way off and obvious to the naked eye);
        •   Stay away from simple, elementary fonts (The original choice was the world's most popular typeface -- "Times Roman;" However Google's simple, chisel-style "Catull" typeface was selected for the subtle, sophisticated sans-serif design which incorporated old world writing style (e.g.,chisel and quill) with new age digital.

Google signature brand elements remained unchanged for the first Thanksgiving doodle (1998) with the exception of an exclamation mark and cartoon-like turkey, respectively at the very end of the word Google.

From a market branding perspective, Google doodles illustrate how breaking rules can be very effective -- violating traditional guidelines of logo brand management yet not minimizing Google brand equity. Interestingly, Google's Thanksgiving doodles gradually integrate design motifs within the Google letters (e.g., doodles from 1999 through 2002).

Beginning with 2003 to the present, Google doodle design integration spread to multiple letters with some doodles entirely replacing actual letters -- particularly with the 2008 cornucopia and in 2010 Google doodle's entire letters were replaced with food servings from the design by Food Network's Barefoot Contessa, Ina Garten.

Can you think of other brands who have broken the rules with their logos and still maintained their brand?

Do you think breaking the rules for logos would work for other brands.

Here's the 2014 animated Thanksgiving doodle. Isn't is adorable? Enjoy!

To view the 2013 animated Thanksgiving doodle, click here!

Thanksgiving is celebrated on the fourth Thursday of November in the United States and on the second Monday of October in Canada. Although Thanksgiving is celebrated by many in religion and cultural traditions, it is also a world-wide (non-religious) celebration.
Photo right miniature pumpkins by Gloria Buono-Daly (taken at Stew Leonards, Yonkers, NY, October 2013).

Our 16th President of the U.S.A., Abraham Lincoln, declared Thanksgiving Day a national holiday to be held annually in November during the Civil War (1863). Although New York became the first of several states to officially adopt an annual Thanksgiving holiday in 1817.

Not surprising, many Native Americans as well as other individuals disagree with the way Thanksgiving is mentioned historically particularly in text books, school classrooms and other periodicals. They believe millions of deaths resulted from the long and bloody war between Native Americans and European settlers and call Thanksgiving a "day of mourning." A posting, reports that since 1970, protesters have gathered on Thanksgiving Day at the top of Cole’s Hill, which overlooks Plymouth Rock, to commemorate a “National Day of Mourning.” Similar events are held in other parts of the country.

Photo below left of Black Friday sale courtesy of FreeDigitalPhotos.
This Thanksgiving for sure many will eat, drink, and sleep while others will shop till they drop for many things especially electronics, smart phones and iPhones.
Samsung usually advertises their new products and for sure many will consider the latest Samsung Notebook 4 (released in mid October).

So be on the lookout for discounts if you are interested. Not surprising, iPhones will not have discounts.

Phone companies offer no-finance monthly plans with a slight discount if you lock yourself into a 2 year plan. Since many are not opting for cell phone lock-ins, you may find great deals for comparative, non-Apple products.

What will you be doing this Thanksgiving Day?

If you plan on being in New York City, there's always the Macy's Thanksgiving Day Parade, this is the 88th year. But brace up, according to a recent accuweather post, "East Coast Storm to Snarl Thanksgiving Travel," "... an increasing likelihood for a swath of heavy snow stretching from eastern Pennsylvania through New York's Hudson Valley and across much of New England before all is said and done. Some places across the Hudson Valley and New England could even have snow totals exceed a foot." The strength and how quick the storm departs will determine any impacts on the balloons in New York City's Macy's Thanksgiving Day Parade. While winds will be lessening during the day, winds that could prove to be too strong to allow the balloons to fly would howl on Thursday morning if the storm is slower to depart.

This year, the band, American Christian rock band from Seneca, South Carolina, NeedToBreathe, will be performing. The band is composed of Bear Rinehart (lead vocals, guitar, piano), Bo Rinehart (backing vocals, guitar), Seth Bolt (backing vocals, bass). To date, NEEDTOBREATHE has released five studio albums: Daylight (2006), The Heat (2007), The Outsiders (2009), The Reckoning (2011), and Rivers in the Wasteland (2014).
There are plenty of things to do on Thanksgiving -- see links below in the "Resources" section.
Thanksgiving Day (Jour de l'Action de grâce in Canadian French) is a national holiday celebrated primarily in the United States and Canada as a day of giving thanks for the blessing of the harvest and of the preceding year.

Several other places around the world observe similar celebrations.


Macy's Thanksgiving Day Parade 2014 R, TimeOut
NEEDTOBREATHE to Play at 88th Macy’s Thanksgiving Day Parade , Urban Christian News
Ruth Kedar On Designing the Google Logo Google BlogoScoped
10 Reasons Not To Spend Thanksgiving with your Family, Babble by Disney
5 Tips for Viewing the Macy's Thanksgiving Day Parade , LuxeAdventureTraveler
How to do Thanksgiving without Family, Elephant

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Photos courtesy of unless otherwise indicated.

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Monday, November 17, 2014

America's most popular cartoon character turns 86 on November 18th, 2014 - Happy Birthday Mickey Mouse

"I only hope that we never lose sight of one thing – that it was all started by a mouse."
~~ Walt Disney

(December 5, 1901 – December 15, 1966) as said at Disneyland, October 27, 1954

The world's most popular cartoon character, and lover who became for the famous "Why because we love you," Mickey Mouse, also Disney’s mascot, turns 86 years old today. Did you know that Mickey Mouse is a native New Yorker? Mickey was born in New York City with the release of “Steamboat Willie,” an animated short film directed by Walt Disney and Ub Iwerks.

Steamboat Willie premiered at Universal's Colony Theater in New York City on November 18, 1928. The original voice of Mickey was done by Walt Disney. The film was distributed by Celebrity Productions and its initial run lasted two weeks. Mickey’s girlfriend, Minnie, also debuted in the film.

Three days after it’s release, Variety magazine raved about the film, the review included “Not the first animated cartoon to be synchronized with sound effects, but the first to attract favorable attention. [Steamboat Willie] represents a high order of cartoon ingenuity, cleverly combined with sound effects. The union brought laughs galore. Giggles came so fast at the Colony [Theater] they were stumbling over each other."

Mickey has met with practically every U.S. President since Harry Truman through George W. Bush and even Barack Obama, with the exception of Lyndon B. Johnson. As the official Walt Disney mascot, Mickey has played a role in the Disney parks since the opening of Disneyland in 1955.

Besides many animated film features, Mickey was most famously featured on wrist watches and alarm clocks.The first Mickey Mouse watches were manufactured in 1933 by the Ingersoll Watch Company. The seconds were indicated by a turning disk below Mickey. The first Mickey watch sold at the Century of Progress in Chicago, 1933 for $3.75.

Mickey Mouse has received nine nominations for the Academy Award for Best Animated Short Film. These are Mickey's Orphans (1931), Building a Building (1933), Brave Little Tailor (1938), The Pointer (1939), Lend a Paw (1941), Squatter's Rights (1946), Mickey and the Seal (1948), Mickey's Christmas Carol (1983), and Runaway Brain (1995).

On November 18, 1978, in honor of Mickey’s 50th anniversary, Mickey became the first cartoon character to have a star on the Hollywood Walk of Fame. The star is located on 6925 Hollywood Blvd.

Among these, Lend a Paw was the only film to actually win the award. Additionally, in 1932 Walt Disney received an honorary Academy Award in recognition of Mickey's creation and popularity.

In 1994, four of Mickey's cartoons were included in the book The 50 Greatest Cartoons which listed the greatest cartoons of all time as voted by members of the animation field. The films were The Band Concert (#3), Steamboat Willie (#13), Brave Little Tailor (#26), and Clock Cleaners (#27).

All photos courtesy of and

►Steamboat Willie (1928)
►Plane Crazy (1929)
►The Karnival Kid (1929)
►Mickey's Orphans (1931)
►Building a Building (1933)
►The Mad Doctor (1933)
►The Band Concert (19350
►Thru the Mirror (1936)
►Clock Cleaners (1937)
►Lonesome Ghosts (1937)
►Brave Little Tailor (1938)
►The Pointer (1939)
►The Nifty Nineties (1941)
►Lend a Paw (1941)
►Symphony Hour (1942)
►Squatter's Rights (1946)
►Mickey and the Seal (1948)
►The Simple Things (1953)
►Mickey's Christmas Carol (1983)
►The Prince and the Pauper (1990)
►Runaway Brain (1995)

►Hollywood Party (cameo, 1934)
►Fantasia (1940)
►Fun and Fancy Free (1947)
►Who Framed Roger Rabbit (cameo, 1988)
►Mickey's Once Upon a Christmas (1999)
►Fantasia 2000 (1999)
►Mickey's House of Villains (2002)
►Mickey, Donald, Goofy: The Three Musketeers (2004)
►Mickey's Twice Upon a Christmas (2004)


Mickey Mouse on
Mickey Mouse Clubhouse
Mickey Mouse Discovers the Government Cartoon Conspiracy Against Glenn Beck Welcome!

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Monday, November 10, 2014

Happy Veterans Day America, November 11, 2014

Happy Veterans Day America!

Veterans Day honors those who have served in the U.S. Armed Forces and is a federal holiday that is observed on November 11th.

Veterans Day coincides with other holidays such as Armistice Day and Remembrance Day, which are celebrated in other parts of the world and also mark the anniversary of the end of World War I.

The United States originally observed Armistice Day and it was renamed to Veterans Day holiday in 1954.

U.S. President Woodrow Wilson first proclaimed Armistice Day as November 11, 1919.

Seven years later, the United States Congress passed a concurrent resolution (June 4, 1926), and requested that President Calvin Coolidge issue another proclamation to observe November 11th.
Photo right of soldier with folded American flag courtesy of wikimedia.

I was fortunate to receive this interesting article from one of my dearest cousins about my late father and his 3 brothers who served during World War II.

Coincidentally, major hostilities of World War I formally ended at the 11th hour of the 11th day of the 11th month of 1918 when the Armistice with Germany went into effect.

Do you plan on doing anything this Veterans Day?

Many celebrate with family and friends, and there are so many special ways to celebrate.

For example, sharing photos of loved ones who have served in the armed forces (I've just done that via the photo above), posting to your social media sites such as Facebook, Instagram, blogs, etc. Also the traditional VD Parades, especially in New York City.
Photo below right of bald eagle courtesy of wikimedia.

Parades are wonderful especially for children. Being creative with children is also an excellent way to help them learn about history and Veterans Day. Have them read various periodicals (e.g., books, newspapers, magazines, internet, photos of soldiers, etc.) and ask them to draw pictures of various images that remind them of Veterans Day such as our American flag, relatives in uniform, Veterans Day Memorials, and our national emblem, the bald eagle.

If you happen to be in New York City, there's always the Veterans Day Parade, this year, the theme is “Land of the Free, Home of the Brave.” Organized in New York since 1929 by the United War Veterans Council (UWVC) this parade is the largest Veterans Day event in the nation with over 25,000 parade participants, and this year marks the 85th year.

The wreath laying ceremony will begin at 10 a.m. at the Eternal Flame in Madison Square Park (located in the Flat Iron district of New York City) and the parade begins at 11:15 a.m.
Photo below left of Aviation High School at Madison Square Park during the NYC Veterans Day Parade courtesy of wikimedia.

The VD Parade begins on Fifth Avenue at 23rd Street, and continues north along Fifth Avenue to 56th Street.

Raymond Kelly,former NYPD commissioner and also a Marine lieutenant during Vietnam War era, will serve as grand marshal. His wife of 50 years, Veronica, will march with him. She is a 10-year veteran of the Coast Guard reserves -- rising to the rank of petty officer first class.

If you can't be there, you can still see the parade live stream at; More information about Veterans Day parade livestream at idigitaltimes.

▼   Veterans Day 2014: Deals on meals for military personnel, New York Daily News,
▼   Veterans Day Parade in New York City,About Travel,
▼   America's Parade in New York City,About Travel
▼   Veterans Day Parade information on Wikipedia

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Saturday, November 8, 2014

Happy 95th B-Day to America's first comic strip superstar, animated cartoon character and most wonderful, wonderful, Felix the Cat

"Cure for a red nose:   Keep on drinking, and it'll turn blue." ~~ Felix the Cat
From 1924 film release, “Felix Dopes It Out.” As Felix tries to help his hobo friend who is plagued with a red nose. By the end of the short, the cat finds the cure for the condition via this clever quote.

Today, Felix, the worlds first comic strip superstar and animated cartoon character to achieve popularity with full-house audiences at silent movie theatres, turns 95 years old. Happy B-Day to you! Only FIVE more years till our famous Felix cartoon character reaches 100.
On November 9, 1919, Master Tom, a prototype of Felix, debuted in a Paramount Pictures short entitled “Feline Follies.”

Felix is also world reknown as the hardest thinking, Chaplinesque-like pacing, and longest lasting cartoon character in history.

Produced by the New York City-based animation studio owned by 32-year-old Australian-born cartoonist, pioneer animator and film producer, Pat Sullivan, the cartoon was directed by cartoonist and animator Otto Messmer. It was a success, and the Sullivan studio quickly set to work on producing another film featuring Master Tom, the Felix the Cat prototype in "The Musical Mews" (released 16 November 1919). It too proved to be successful with audiences and brought Felix greater popularity.

Many Felix silent short referenced alcoholism and Prohibition as commonplace and included dark humor particularly in “Felix Finds Out” (1924), “Whys and Other Whys” (1927), “Felix Woos Whoopee” (1930) to mention a few. Also in “Felix Dopes It Out” (1924), Felix tries to help his hobo friend who is plagued with a red nose.

By the end of the short, the cat finds the cure for the condition with social humor --"Keep drinking, and it'll turn blue."

Interesting Felix the Cat facts:
  • The question of how and who created Felix remains unclear. Sullivan once told The Argus newspaper in 1925 in Australia that "The idea was given to me by the sight of a cat which my wife brought to the studio one day." On other occasions he claimed that Felix had been inspired by Rudyard Kipling's "The Cat that Walked by Himself" or by his wife's love for strays. Sullivan's claim is also supported by the Australian Cartoon Association confirmation that Sullivan's March 18, 1917, release of a cartoon short entitled "The Tail of Thomas Kat", more than two years prior to "Feline Follies" is authentic.
  • Felix is the oldest high school mascot in the state of Indiana, chosen in 1926 after a Logansport High School player brought his plush Felix to a basketball game. When the team came from behind and won that night, Felix became the mascot of all the Logansport High School sports teams.
  • Felix the Cat was the first balloon ever made for Macy's Thanksgiving Day Parade in 1927
  • In 1928 Felix was one of the first images ever broadcast by television when RCA chose a papier-mâché Felix doll for an experiment via W2XBS New York in Van Cortlandt Park in the Bronx
  • Most of the early Felix cartoons mirrored American attitudes of the "Roaring Twenties.”
  • In 2002, Felix was voted in TV Guide's 50 greatest cartoon characters of all time, ranking #28.
  • In 2004, Felix was voted among the 100 Greatest Cartoons in a poll conducted by the British television channel Channel 4, ranking at #89
  • In 2004 Felix was named #36 in Animal Planet's 50 Greatest Movie Animals
  • Felix is also a cat food in Europe

By 1923, the character was at the peak of his film career. Felix in Hollywood, a short released during this year, plays upon Felix's popularity, as he becomes acquainted with such fellow celebrities as Douglas Fairbanks, Cecil B. DeMille, Charlie Chaplin, Ben Turpin, and even censor Will H. Hays.

Felix's image could be seen on clocks, Christmas ornaments, and as the first giant balloon ever made for Macy's Thanksgiving Day Parade.

Felix also became the subject of several popular songs of the day, such as "Felix Kept Walking" by Paul Whiteman, the most popular song in London in 1923.

Sullivan made an estimated $100,000 a year from toy licensing alone.

With the character's success also emerged a handful of new costars.
These included Felix's master Willie Jones, a mouse named Skiddoo, Felix's nephews Inky, Dinky, and Winky, and his girlfriend Kitty.

Felix the Cat sheet music, with music by Pete Wendling and Max Kortlander, featuring lyrics by Alfred Bryan, was published in 1928 by Sam Fox Publishing Company. The cover art of Felix playing a banjo was done by Otto and was subtitled "Pat Sullivan's Famous Creation in Song."

Most of the early Felix cartoons mirrored social activism and American attitudes of the "Roaring Twenties". Ethnic stereotypes appeared in such shorts as Felix Goes Hungry (1924). Recent events such as the Russian Civil War were depicted in shorts like Felix All Puzzled (1924). Flappers were caricatured in Felix Strikes It Rich (1923). He also became involved in union organizing with Felix Revolts (also 1923). In some shorts, Felix even performed a rendition of the Charleston.

Felix is also the oldest high school mascot in the state of Indiana, chosen in 1926 after a Logansport High School player brought his plush Felix to a basketball game.

When the team came from behind and won that night, Felix became the mascot of all the Logansport High School sports teams.

Among these, Lend a Paw was the only film to actually win the award. Additionally, in 1932 Walt Disney received an honorary Academy Award in recognition of Mickey's creation and popularity.

Silent Short Filmography
Feline Follies (November 9, 1919)YouTube video
►The Musical Mews (November 16, 1919)
►The Adventures of Felix (December 14, 1919)
►Strikes It Rich (1923)
►Felix Revolts (1923)
►Felix Finds Out (1924)
►Felix Goes Hungry (1924
►Felix All Puzzled (1924)
Felix dopes It Out (1924)YouTube video
►Whys and Other Whys (1927)
Felix Woos Whoopee (1930)
April Maze (1930) YouTube video

Voice Actors for Sound Filmography
Felix was silent until 1936 when the sudden popularity of Mickey Mouse prompted the animators to put Felix cartoons in sound.
►Mae Questel (1936)
►Jack Mercer (1958–1961)
►Chris Phillips (1988)
►Thom Adcox-Hernandez/Charlie Adler (1995–1997)
►Fred Newman (2004)
►Dave Coulier (official)
►Carlos Alazraqui (current voice)

Felix's transition to sound was not smooth sailing. Sullivan was unprepared, and added sound effects into the sound cartoons as a post-animation process with disappointing results. Disney's mouse was drawing audiences away from Felix. Sullivan's plans to start a new studio in California never materialized. During this time, Sullivan's wife, Marjorie, was ill, and would die in March 1932 and Sullivan completely fell apart, slumping into an alcoholic depression, his health rapidly declining, and his memory fading. Sullivan passed away in 1933. Messmer recalled, "He left everything a mess, no books, no nothing. So when he died the place had to close down, at the height of popularity, when everybody, RKO and all of them, for years they tried to get hold of Felix ... I didn't have that permission [to continue the character] 'cause I didn't have legal ownership of it."

According to Don Oriolo's Felix the Cat blog, as of September 2008 there were plans in development for a new television series. Oriolo's biography page also mentions a 52-episode cartoon series then in the works, titled The Felix the Cat Show, which was slated to use CG graphics


Felix the Cat on
Felix the Cat on YouTube The Magic Bag

Other Resources
Don Oriolo's Felix the Cat Blog on WordPress
Offical homepage of Felix the Cat
Feline Follies

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All photos courtesy of unless otherwise specified.