Monday, December 30, 2013

What's your New Year reSEOlution? Top pick reSEOlutions tips for 2014; 'Evergreen marketing insighter' ▲▲▲by Gloria Buono-Daly


“The success of a page should be measured by one criteria: Does the visitor do what you want them to do?”
~~Aaron Wall – SEObook.com


You’ve tried several years before but this time, come January 1, your New Year reSEOlution © is to be more SEOrganized © , pay more attention to the detail, save on SEM spending and track those milestones once and for all.


You’ve been ready since it became popular in 2007 but are so busy that you get off track and end up putting it back in the proverbial rainy-day pile for next quarter. Hundreds of rainy days later and you have no idea what your SEO program is let alone the basic concept of relevant keywording, linkbuilding and the latest, MOBILE tail end phrases.

There are probably hundreds to thousands of FREE SEO tips you can incorporate into your internet marketing program. I’ve listed below key tips to help jump-start your 2014 New Year reSEOlution. Along the way, I’ve included a few helpful URLs that will provide you with many more SEO tips to choose from.


1. Review your SEO stats for the past 3 years, if possible, and analyze and incorporate SEO strategies and plans accordingly; Make sure your existing marketing program is enhanced with MOBILE campaigns and consider the mindset logic for mobile is different than laptop/desktop

2. Create a spreadsheet of your SEO program and include timelines, milestones and all the other relevant items. Make sure you update and review this sheet on a daily to weekly basis and adjust your SEO strategy accordingly; Don’t forget to add MOBILE CAMPAIGNS and leave plenty of space to add on to as you move down this list

3. Optimize your web site for MOBILE webpages and get them ranked in SERP by cross linking to respective webpage – user agents for search and bots should go to the same webpage version. Create a map. Make sure web and mobile have consistent (vertically oriented) navigation especially since MOBILE devices have touchscreens. I’m amazed at how many web sites are not optimizing their site maps; Yes you’ve had a site map since the web site was first created but is it optimized to include relevant keyword descriptions, etc?

4. Incorporate keywords in your anchor text; this can take a very long time to determine and complete depending on how many links are on your web site. You may want to segment and delegate this to several on your team and schedule updates on a regular basis. Depending on your product or service, keywords may need to be revised regularly.

5. Update meta tag descriptions regularly, and make sure the characters do not exceed 200 (including spaces); Meta tag description is the snippet that is included with your organic search listing. The more creative and appealing your copy with relevant keywords that match your web site the better chances you have of being indexed more prominently

6. Review title tags and make sure you use 3 to 4 relevant keywords, repeating them each at least 2X but no more than 3X; Characters should not exceed 150 (including spaces) For example, a jewelry site might have the following title: "AnnHarringtonJewelry.com, discount diamond rings, diamond jewelry, diamond engagement rings, antique jewelry, modern jewelry" – note the web site URL address is 1st, then followed by the use of keywords "diamond" used 3X, "rings" used 2X, and "jewelry" used 3X, all relevant to this web site; All following the SEO industry standard as mentioned in this section (see 1st sentence).

7. Maximize the social networks, e.g., Facebook, Twitter, LinkedIn, etc. Equally important is to repeat your posts (e.g., Hoot Suite for repeating Tweets). For more ideas visit these resourceful sites that have plenty of suggestions - seobook.com, searchengineland.com and moz.org (formerly seomoz.org)

8. There is no room for "writer's block" when it comes to blogging. Good web content is more important now than ever before. Make sure to blog regularly and here is a great resource for helping new and experienced bloggers written by David Moth of econsultancy.com titled 14 places to look for blogging inspiration when writer's block strikes.

9. If you have many images, make sure you are incorporating image tags into your code otherwise you risk spiders and crawlers ignoring your site

10. Review meta tag keywords and make sure a comma is after each keyword and that the max is no more than 250 characters (including spaces); This is a common error that is overlooked, however, this can make or break you organic positioning. Make sure you incorporate end phrases for your mobile campaigns

11. Submit your site to reputable search engines such as Yahoo, DMOZ, Aviva, Business.com, etc.

Remember your 2014 new year reSEOlution program is a WIP (work in progress) and the more regularly you review, update and add to your existing SEO program, the more impact your SEO will have to your bottom line.

Wishing you and yours a healthy and prosperous 2014!



Resources



♦10 interesting digital marketing statistics we've seen this week http://econsultancy.com/blog/64047-10-interesting-digital-marketing-statistics-we-ve-seen-this-week-16
♦10 Simple tips for Effective Mobile SEO, Search Engine Land http://searchengineland.com/10-simple-tips-for-effective-mobile-seo-129100
♦The 3 Worst Ways to use Social Media, Social Media Today http://socialmediatoday.com/fixcourse/793301/3-worst-ways-use-social-media-grow-your-business-and-what-you-should-do-instead#comment-68121
♦5 SEO Tips To Get Mobile Apps Ranked In SERPs, Search Engine Land http://searchengineland.com/5-seo-tips-to-get-mobile-apps-ranked-in-serps-104595




Please bookmark, subscribe and share with your social media and other professional networks. Thanks!

The terms reSEOlution © and SEOrganized © were coined by Gloria Buono-Daly in 2005.

What's your New Year reSEOlution? Top ten reSEOlutions for 2014 is part of the evergreen marketing insighter ▲▲▲ series by Gloria Buono-Daly

Photo above is snapshot of New Year 2014 decorations in New York City with "reSEOlutions" layered over. All photos courtesy of Wikimedia unless otherwise indicated.

This blog has been updated from the original publication in December 2009 http://myblog.allthingsdigitalmarketing.com/2009/12/whats-your-new-year-reseolution-top-ten.html

Please visit this blog frequently and share this with your social media. Thanks.

Wednesday, December 18, 2013

Is the world of digital making you stressed and lonely during Christmas and throughout the year? ▲ ▲ ▲
'evergreen marketing insighter' by Gloria Buono-Daly

“Christmas is doing a little something extra for someone.”
~~
Charles M. Schulz
(November 26, 1922 – February 12, 2000), aka “Sparky,” American cartoonist, best known for the comic strip Peanuts featuring characters Snoopy and Charlie Brown, Lucy, etc.

Is the world of digital negatively impacting the way people interact with others, i.e., social media Facebook?

The saying every story has two sides also applies to research studies.

According to a study from University of Michigan’s psychologist Ethan Kross, Facebook and other social media are contributing to loneliness and reducing overall life satisfaction.

Research also concluded that technology continues having negative effects on the way people interact with others and the way they perceive others. More information at All the lonely Facebook friends: Study shows social media makes us MORE lonely and unhappy and LESS sociable

The other side of the story

While many believe that the dynamics of becoming excessively engaged on the internet, ipad, texting, gaming, iphones, etc. can create mixed feelings, stress and breed loneliness and depression, there is also research that concludes opposite.

Circle Adventist, a non profit organization, reported findings from a socio-psychological study of undergraduate students that the Internet does not seem to influence loneliness levels in undergraduate students.

The study concluded that newer users of the internet are at higher risks of experiencing loneliness and that loneliness is more prevalent among undergrad students who use the internet for more than 40 hours per week and choose this form of communication over personal face-to-face and telephone conversations.

More information at Circle Adventist article titled “A study of the relationship between loneliness and Internet use among university students.”


What do you think? Is technology and the world of digital negatively impacting your social life? How frequently do you use Facebook?

RESOURCES AND HELPFUL TIPS:
▲ Deepak Chopra On Loneliness, Huffington Post http://www.huffingtonpost.com/2012/12/25/deepak-chopra-on-loneliness-alone-lonely_n_2271639.html
▲ All the lonely Facebook friends: Study shows social media makes us MORE lonely and unhappy and LESS sociable, DailyMail, http://www.dailymail.co.uk/news/article-2419419/All-lonely-Facebook-friends-Study-shows-social-media-makes-MORE-lonely-unhappy-LESS-sociable.html
▲Holiday Depression Can be a Surprising Gift, Barrie Davenport http://www.huffingtonpost.com/barrie-davenport/depression_b_4433854.html
▲Loneliness and Internet use, Science Direct http://www.sciencedirect.com/science/article/pii/S0747563202000146
▲Lonely this Christmas? Discover the JOY of being on your own, Mail Online http://www.dailymail.co.uk/femail/article-2078508/Lonely-Christmas-Discover-JOY-own.html
▲ Does it have to be lonely this Christmas?, The Revelstoke Current http://www.revelstokecurrent.com/2013/12/07/does-it-have-to-be-lonely-this-christmas/
▲ Some Suggestions for Battling Loneliness, Gretchen Rubin, Happiness Project http://www.linkedin.com/today/post/article/20130909122952-6526187-some-suggestions-for-battling-loneliness
▲ How Facebook Makes Us Unhappy, The New Yorker http://www.newyorker.com/online/blogs/elements/2013/09/the-real-reason-facebook-makes-us-unhappy.html


Please share this blog with your social media and other professional networks. Thanks.


Charlie Brown Christmas Tree image collage is a snapshot taken from Google search results on December 18, 2013.
Is the world of digital making you stressed and lonely during Christmas and throughout the year? ▲ ▲ ▲
is part of the 'evergreen marketing insighter' series by Gloria Buono-Daly

Thursday, December 12, 2013

Twelve more days until Christmas: Merry Christmas America ... Happy New Year too! Enjoy my favorite chocolate mousse recipe



"...When we recall Christmas past, we usually find that the simplest things -- not the great occasions -- give off the greatest glow of happiness..."
~~ Bob Hope

(May 29, 1903 – July 27, 2003)English-born American comedian and actor on Broadway, in vaudeville, movies, television, and radio.




Like many households during Christmas season, in the center of our table you will find all sorts of desserts --cookies, cakes, Italian pastries, etc. During this 12 days before Christmas, have fun decorating, baking and partying with family and friends.




Every once in a while, I would bring that favorite, rich treat -- dark, decadent chocolate mousse. What makes mousse so unique is the light and airy texture from air bubbles.


Depending on preparation and mix intensity mousse variations range from light and fluffy to creamy and thick and can be sweet, bitter or savory. The great thing about this dessert is the prep time is only six minutes and then all you need do is refrigerate it for an hour.

INGREDIENTS:
[Use numbers in parentheses for larger quantity servings
► 1 (4) teaspoon unflavored gelatin
► 1 (4) tablespoon cold water
► 2 (8) tablespoons boiling water
► 1/2 (4) cup sugar (can substitute with splenda, equal, etc.)
► 1/4 (1) cup cocoa (AT LEAST 60% cocoa concentration for best flavor)
► 1 (4) cup whipping cream (can substitute w yogurt but texture will change
► 1 (4) teaspoon vanilla extract
► chocolate curls

OPTIONAL:
► 2 tablespoons of instant espresso
► Be imaginative. Try something different and share it by commenting on this blog
► I've tried with the usual raspberries, strawberries, blueberries, but also tried cinnamon sticks, walnuts, cranberries, etc.

Step 1 : Gelatin mixture (3 min)
► In a small bowl sprinkle unflavored gelatin over the cold water; let stand 1 minute
►Add the boiling water, stirring, until gelatin is dissolved.


Step 2 : Mousse (3 min)
► In a separate bowl combine the sugar, cocoa, whipping cream, and vanilla; stir to blend
► Beat on medium speed of electric mixer, scraping the bottom of the bowl a few times, until the mixture is stiff
► Add the gelatin mixture and beat until well blended.

Step 3 : Spoon in dish and chill (60 min)
► Spoon the chocolate mousse into dessert dishes or glasses
► Sprinkle mousse with chocolate curls, if desired
►Chill for at least 1 hour before serving makes eight 6oz servings (parenthesis numbers make up to 32 6oz servings


Total time - 1 Hour and 6 Minutes


Click this link to view my eCard and "Have a Merry Christmas and a very Happy New Year!"

Sunday, December 8, 2013

"See what you missed" video montage of The 4th Annual UCP of NYC Santa Project Party and Auction is here


Watch, be inspired, see what you missed and see why you should have been at The 4th Annual United Cerebral Palsy of New York City Santa Project Party and Auction. Did you know that 92 cents of every dollar goes directly to the UCP of NYC programs and services? To donate visit UCPNYC.org

Below is article posted December 3rd. Tamsen Fadal and Camilla Barungi host The 4th Annual UCP of NYC Santa Project Party & Auction benefiting United Cerebral Palsy of New York City
"I am delighted to co-host the Santa Project Party & Auction with Tamsen Fadal ... UCP of NYC reaches thousands of families and individuals with disabilities throughout New York City. I am continually impressed by the scope and magnitude of their programs and ability to positively impact people's lives." ~~ Camilla Barungi , Co-host of The 4th Annual UCP of NYC Santa Project Party & Auction benefiting United Cerebral Palsy of New York City , Entrepreneur/ activist/ model of “Project Runway."

"I am thrilled to co-host the 4th annual UCP of NYC Santa Project Party with its long time host Camilla Barungi ... I am a big supporter of UCP of NYC and their ongoing work to provide programs and services for children, families, and adults with disabilities." ~~ Tamsen Fadal , Co-host of The 4th Annual UCP of NYC Santa Project Party & Auction benefiting United Cerebral Palsy of New York City , Emmy-winning anchor of PIX 11 News.

Tis' the season to celebrate, give, and be merry as co-hosts Tamsen Fadal, Emmy-winning anchor of PIX 11 News and Camilla Barungi entrepreneur/activist/model of “Project Runway” join together to help children and families during the Holiday Season and welcome all at The 4th Annual UCP of NYC Santa Project Party & Auction.

The 4th Annual UCP of NYC Santa Project Party& Auction benefiting United Cerebral Palsy of New York City is being held at the hot new Bocca di Bacco in Chelsea on Tuesday, December 3rd. Facebook photos up and running on The 4th Annual UCP of NYC Santa Project Party and Auction Facebook photo album.

This marks the fourth consecutive year Ms. Barungi has Co-Hosted the Santa Project Party.

Co-Chairs of the Santa Project Party & Auction are Scott Stanford, Emmy Award Winning Co-Anchor PIX 11 News & Isiah Whitlock Jr., Star of “The Wire,” “Cedar Rapids” & the HBO Series “Veep” Whitlock had to fly to Toronto last minute to begin work on his new series and was unable to attend. :(


Every year, this spectacular benefit attracts over 200 professionals including VIP luminaries from fashion, film, television, and Broadway.

The event features a silent auction with a nice array of luxury goods and services for attendees to bid on.

Spectacular photos by photographer extraordinaire Andrew Paterini are up and running on Facebook. Check them out by following the link below this post.

UCP of NYC’s Santa Project began when committed supporters expressed a desire to do more during the holiday season. Beyond the core programs and services UCP of NYC delivers year round, proceeds from the Santa Project Party & Auction help fund special needs equipment requests and holiday gift cards for children with disabilities in UCP of NYC’s programs.


Did you know that 92 cents of every dollar donation is being spent on UCP of NYC programs and services? Please donate.

Special Guests include:
▲  Tamsen Fadal, Emmy winning Anchor, PIX 11 News & Co-Host of the Santa Project Party and Auction.
▲  Scott Stanford, Co-Anchor PIX 11 News & Emmy Winning Sportscaster. Co-Chair of The 4th Annual UCP of NYC Santa Project Party and Auction.
▲  Isiah Whitlock Jr., star of “The Wire” and “Cedar Rapids” who has now joined the cast of the hit HBO series “Veep.” Co-Chair of The 4th Annual UCP of NYC Santa Project Party.
▲  Mike Woods, Meteorologist & Reporter, Fox 5’s “Good Day New York.” Past Co-Host of The 4th Annual UCP of NYC Santa Project Party.
▲  Ryan Asselta, Sports Anchor and Reporter for Fox 5 television in New York.
▲  Javier Gomez, Internationally acclaimed fine art photographer and Santa Project Committee Member.
▲  Lauren LoGiudice, Actress/writer, Santa Project Committee Member.
▲  Sheila Lennon, Senior Vice President, Marketing & Development, United Cerebral Palsy of New York City
▲  Brice Mousset, Founder & Artistic Director Oui Danse
▲  Lakey Wolff , Agent CESD
▲  Lori Sokol, Contributing Writer, The Huffington Post, Publisher, Work Life Matters Magazine, Board Chair Women’s eNews.
▲  And other surprise VIPS


YAY, the Facebook photos are up and running on The 4th Annual UCP of NYC Santa Project Party and Auction Facebook photo album.

Enjoy these special, amazing photos from photographer extraordinaire Andrew Paterini on the special Facebook Santa Project Party and Auction photo collage album.

“See What You Missed” video and “One to One” interviews will be here soon so please bookmark this post and visit often. Enjoy and stay tuned for more.


About United Cerebral Palsy of New York City: United Cerebral Palsy of New York City (UCP of NYC) is one of America’s most established non-profits offering services, information, and support to children and adults with disabilities throughout New York City. UCP of NYC currently serves more than 14,000 individuals and family members through more than 75 comprehensive programs including health care, education, technology, residential, recreation, and rehabilitative services. The Mission of United Cerebral Palsy of New York City is to create opportunities for people with disabilities to lead independent and fulfilling lives.

Tuesday, December 3, 2013

Tamsen Fadal and Camilla Barungi host The 4th Annual UCP of NYC Santa Project Party & Auction benefiting United Cerebral Palsy of New York City


"I am delighted to co-host the Santa Project Party & Auction with Tamsen Fadal ... UCP of NYC reaches thousands of families and individuals with disabilities throughout New York City. I am continually impressed by the scope and magnitude of their programs and ability to positively impact people's lives." ~~ Camilla Barungi , Co-host of The 4th Annual UCP of NYC Santa Project Party & Auction benefiting United Cerebral Palsy of New York City , Entrepreneur/ activist/ model of “Project Runway."

"I am thrilled to co-host the 4th annual UCP of NYC Santa Project Party with its long time host Camilla Barungi ... I am a big supporter of UCP of NYC and their ongoing work to provide programs and services for children, families, and adults with disabilities." ~~ Tamsen Fadal , Co-host of The 4th Annual UCP of NYC Santa Project Party & Auction benefiting United Cerebral Palsy of New York City , Emmy-winning anchor of PIX 11 News.

Tis' the season to celebrate, give, and be merry as co-hosts Tamsen Fadal, Emmy-winning anchor of PIX 11 News and Camilla Barungi entrepreneur/activist/model of “Project Runway” join together to help children and families during the Holiday Season and welcome all at The 4th Annual UCP of NYC Santa Project Party & Auction.

The 4th Annual UCP of NYC Santa Project Party& Auction benefiting United Cerebral Palsy of New York City is being held at the hot new Bocca di Bacco in Chelsea on Tuesday, December 3rd. Facebook photos up and running on The 4th Annual UCP of NYC Santa Project Party and Auction Facebook photo album.

This marks the fourth consecutive year Ms. Barungi has Co-Hosted the Santa Project Party.

Co-Chairs of the Santa Project Party & Auction are Scott Stanford, Emmy Award Winning Co-Anchor PIX 11 News & Isiah Whitlock Jr., Star of “The Wire,” “Cedar Rapids” & the HBO Series “Veep” Whitlock had to fly to Toronto last minute to begin work on his new series and was unable to attend. :(


Every year, this spectacular benefit attracts over 200 professionals including VIP luminaries from fashion, film, television, and Broadway.

The event features a silent auction with a nice array of luxury goods and services for attendees to bid on.

Spectacular photos by photographer extraordinaire Andrew Paterini are up and running on Facebook. Check them out by following the link below this post.

UCP of NYC’s Santa Project began when committed supporters expressed a desire to do more during the holiday season. Beyond the core programs and services UCP of NYC delivers year round, proceeds from the Santa Project Party & Auction help fund special needs equipment requests and holiday gift cards for children with disabilities in UCP of NYC’s programs.


Did you know that 92 cents of every dollar donation is being spent on UCP of NYC programs and services? Please donate.

Special Guests include:
▲  Tamsen Fadal, Emmy winning Anchor, PIX 11 News & Co-Host of the Santa Project Party and Auction.
▲  Scott Stanford, Co-Anchor PIX 11 News & Emmy Winning Sportscaster. Co-Chair of The 4th Annual UCP of NYC Santa Project Party and Auction.
▲  Isiah Whitlock Jr., star of “The Wire” and “Cedar Rapids” who has now joined the cast of the hit HBO series “Veep.” Co-Chair of The 4th Annual UCP of NYC Santa Project Party.
▲  Mike Woods, Meteorologist & Reporter, Fox 5’s “Good Day New York.” Past Co-Host of The 4th Annual UCP of NYC Santa Project Party.
▲  Ryan Asselta, Sports Anchor and Reporter for Fox 5 television in New York.
▲  Javier Gomez, Internationally acclaimed fine art photographer and Santa Project Committee Member.
▲  Lauren LoGiudice, Actress/writer, Santa Project Committee Member.
▲  Sheila Lennon, Senior Vice President, Marketing & Development, United Cerebral Palsy of New York City
▲  Brice Mousset, Founder & Artistic Director Oui Danse
▲  Lakey Wolff , Agent CESD
▲  Lori Sokol, Contributing Writer, The Huffington Post, Publisher, Work Life Matters Magazine, Board Chair Women’s eNews.
▲  And other surprise VIPS


YAY, the Facebook photos are up and running on The 4th Annual UCP of NYC Santa Project Party and Auction Facebook photo album.

Enjoy these special, amazing photos from photographer extraordinaire Andrew Paterini on the special Facebook Santa Project Party and Auction photo collage album.

“See What You Missed” video and “One to One” interviews will be here soon so please bookmark this post and visit often. Enjoy and stay tuned for more.


About United Cerebral Palsy of New York City: United Cerebral Palsy of New York City (UCP of NYC) is one of America’s most established non-profits offering services, information, and support to children and adults with disabilities throughout New York City. UCP of NYC currently serves more than 14,000 individuals and family members through more than 75 comprehensive programs including health care, education, technology, residential, recreation, and rehabilitative services. The Mission of United Cerebral Palsy of New York City is to create opportunities for people with disabilities to lead independent and fulfilling lives.