Friday, September 26, 2014

Happy Sweet 16th B-Day Google! 'Evergreen marketing insights' ▲▲▲
by Gloria Buono-Daly

Surprise to Google who turned 16 years old today (9/27 and not 9/4 as many of us once thought). Last year Google posted its very own Happy 15th B-Day doodle, a swaying piñata that when you hit with your keyboard space key you earn points! Will they have a cool animated doodle this year to celebrate? Not as cool as last year. Below is a snapshot of Google's 16th celebration doodle.
So let's all celebrate Google’s B-Day.

Ever since Google launched (September 27, 1998), there have been whirlwinds of internet momentum, controversy, and innovation.

Google doesn't appear to be slowing down any time soon. Google has created and acquired so much since it’s last B-Day.

Of the total 166 acquisitions Google has to date (through August 26, 2014), 38% (63) were made from 2011 to present. (Note, from 1998 through 2000 there were no acquisitions and therefore not counting those years in the average)

Interestingly, from February 12, 2001 through June 2013 (13 B-Day cycles) Google has on average, roughly 9.7 acquisitions per year (127 total divided by 13 years), through August 2014 (14 B-Day cycles, Google has on average roughly 11.9 acquisitions per year (166 divided by 14) which represents an increase of nearly 31% in 2014 vs 2013.

Below is a listing of acquisitions since it’s 13th B-Day, Sept. 7, 2011:

● Sept.   7, 2011 – Zave Networks, digital coupons for Google Offers program
● Sept.   8, 2011 – Zagat, restaurant reviews for Google Maps and Places programs
● Sept. 19, 2011 – DailyDeal, daily deals for Google Offers program in
● Oct.   11, 2011 – SocialGrapple, social media analytics for Google+ Plus
● Nov. 10, 2011 – Apture, instantaneous search for Google Search
● Nov. 14, 2011 – Katango, social circle organizer for Google+ Plus
● Dec.   9, 2011 – RightsFlow, music rights management for YouTube
● Dec. 13, 2011 – Clever Sense, mobile apps for Google Android
● Mar. 16, 2012 – Milk, Inc., social network Google+ Plus
● Apr.   2, 2012 – TxVia, online payment for Google Wallet
● Jun.   4, 2012 – Meebo, instant messaging for Google+ Plus
● Jun.   5, 2012 – Quickoffice, productivity suite for Google Docs
● Jul.  20, 2012 – Sparrow, mobile apps for Gmail Google
● Aug.  1, 2012 – Wildfire Interactive, social media marketing for Google, Google+ Plus
● Aug. 13, 2012 – Frommer’s, travel guides to enhance Zagat for Google Maps and Places programs
● Spt.  7, 2012 –,Security (SPAIN)
● Spt. 17, 2012 – Nik Software Inc., Photography (USA)
● Oct.  1, 2012 – Viewdle, Facial Recognition (Ukraine)
● Nov. 28, 2012 – Incentive Targeting Inc., Digital Coupons for Google offers (USA)
● Nov. 30, 2012 – BufferBox, Package Delivery for Google Shopping, Android(CANADA)
● Feb.  6, 2013 – Channel Intelligence, Product ecommerce for Google Shopping (USA)
● Mar. 12, 2013 – DNNresearch Inc., Deep Neutral Networks for Google and GoogleX (CANADA)
● Mar. 15, 2013 – Web Application Server Talaria, Cloud computing for Google Cloud (USA)
● Apr. 12, 2013 – Behavio, Social Prediction for Google Now (USA)
● Apr. 23, 2013 – Wavii, Natural Language Processing for Google Knowledge Graph (USA)
● May. 23, 2013 – Makani Power, Airborne Windturbines for GoogleX (USA)
● Spt. 16, 2013 – Bump, Mobile software (USA) Android
● Oct. 02, 2013 – Flutter Gesture recognition technology (USA)Google, Android, Google X
● Oct. 22, 2013 – FlexyCore DroidBooster App for Android (FRA)Android
● Dec. 02, 2013 – SCHAFT, Inc. Robotics, humanoid robots (JPN)GoogleX
● Dec. 03, 2013 – Industrial Perception Robotic arms, computer vision (USA)Google X
● Dec. 04, 2013 – Redwood Robotics Robotic arms, computer vision (USA)Google X
● Dec. 05, 2013 – Meka Robotics Robotics (USA)Google X
● Dec. 06, 2013 – Holomni Robotic wheels(USA)Google X
● Dec. 07, 2013 – Bot & Dolly Robotic cameras (USA)Google X
● Dec. 08, 2013 – Autofuss Ads and Design (USA)Google X
● Dec. 10, 2013 – Boston Dynamics Robotics (USA)Google X
● Jan. 04, 2014 – Bitspin Timely App for Android (CHE)Android
● Jan. 13, 2014 – Nest Labs, Inc Home automation (USA)Google
● Jan. 15, 2014 – Impermium Internet security (USA)Google
● Jan. 26, 2014 – DeepMind Technologies Artificial Intelligence (UK)Google X
● Feb. 16, 2014 – SlickLogin Internet Security(ISR)Google
● Feb. 21, 2014 – Anti ad-fraud (UK)DoubleClick Adsnse
● Mar. 12, 2014 – GreenThrottle Gadgets (USA)Android
● Apr. 14, 2014 – Titan Aerospace High-altitude UAVs (USA)Project Loon
● May. 02, 2014 – Rangespan E-commerce (UK)Google Shopping
● May. 06, 2014 – Adometry Online advertising attribution (USA)Google
● May. 07, 2014 – Appetas Restaurant website creation (USA)Google
● May. 07, 2014 – Stackdriver Cloud computing (USA)Google Cloud
● May. 07, 2014 – MyEnergy Online Utility Usage Monitor (USA)Nest Labs
● May. 16, 2014 – Quest Visual Augmented Reality (USA)Code Project, Google Translate
● May. 19, 2014 – Divide[disambiguation needed] Device Manager (USA)Android
● Jun. 10, 2014 – Skybox Imaging Satellite (USA)Google Maps, Project Loon
● Jun. 19, 2014 – Alpental Technologies Wireless Technology (USA)Google
● Jun. 20, 2014 – Dropcam Home Monitoring (USA)Nest Labs
● Jun. 25, 2014 – Appurify Mobile Device Cloud, Testing Services (USA)Google Cloud
● Jul. 01, 2014 – Songza Music streaming (USA)Google Play
● Jul. 23, 2014 – drawElements Graphics compatibility testing (FIN) Android
● Aug. 06, 2014 – EMU IM Client (USA) (USA)
● Aug. 06, 2014 – Director Mobile video (USA)
● Aug. 17, 2014 – Jetpac Artifcial intelligence, Image recognition (USA)
● Aug. 23, 2014 – Gecko Design Designs(USA)Google X
● Aug. 26, 2014 – Zync Render Visual Effects Rendering (USA)Google Cloud Platform

To think it took Larry Page and Sergey Brin less than 2 years to incorporate Google -- in 1996, both were PhD students at Stanford University, working on a research project when Yahoo! and AOL were the major search engines.

Sixteen years later Google has embarked on hundreds, if not thousands of innovations, ventures and acquisitions. Below is a brief timeline of my most notable Google milestones (note clicking on the table below, and then once again, will enlarge for viewing):

This chart (as of 9/4/2011) has not been updated with the latest additions listed above. One of these days, it will be updated so bookmark this blog and visit frequently. Thanks!

"Happy 16th B-Day Google!" is part of the evergreen marketing insights ▲▲▲ series by Gloria Buono-Daly

Wednesday, September 10, 2014

September 11th, 2001 – Thirteen Years Later ▓▌▄▒║ ▓║ ║▌

Thirteen years ago today our country was attacked, crumbling NYC's World Trade Center.
I turned this controversial photo upside-down 3 years ago to celebrate the 10th year and today marks 13 years of resilience; Also a symbol of rising peace. Flagship 1 WTC stands at the symbolic height of 1776, when we Americans declared our independence and "all men created equal," now once again, 1776 beautifying NYC's skyline. This photo is truly symbolic for our rising towers, faith and independence.
Photo below, "The Falling Man," by Richard Drew; which I call
"Flipped Falling Man."

two haikus

▐║ 911 ten
▐║ years later falling man is
▐║ still provocative

▓▌▄▒║ ▓║ ║▌

▐║ pin-straight
Falling Man

▐║ endless time still shows
the world

▐║ our
land, brave and free

Buono-Daly       (c) 2011

Emotionally charged, mixed feelings - 2001 to 2013. From Poet Laureate, Billy Collins' prose commemorating all of the 9/11 victims, "The Names," posted below, to one of the most provocative, unforgettable images by Associated Press photographer Richard Drew, of a man falling from the twin towers, positioned perfectly in the middle. The photo was taken at about 9:41 am on 9/11/01 -- 15 minutes before the 1st building, the South tower, collapsed. Videos would show that the falling man was actually a tumbling man in the air and this is one moment in his time that was captured.

Note how perfectly straight, positioned in the middle and parallel to the burning towers the falling man is. The above photo was branded distasteful and voyeuristic -- never to be shown again, yet the incredible "falling man" is still around.

There is much up side and only 13 years later. By the 11th anniversary (2012) the new multibillion-dollar World Trade Center, was back up in lower Manhattan's skyline.

One World Trade Center (formerly known as the Freedom Tower) which was completed on August 30, 2012 with the final component of its spire installed on May 10, 2013.

Additional complexes include 7 World Trade Center, three other high-rise office buildings, a museum and memorial, and a transportation hub similar in size to Grand Central Terminal. The Four World Trade Center is on track for completion and occupancy by 2014. The 9/11 memorial is complete, and the museum opened May 21, 2014. Three World Trade Center and the Transportation Hub are set to be finished by 2015. Two World Trade Center's full construction has been placed on hold until tenants are found, but it is still expected to be completed before 2020. WTC overview photo above by Joe Woolhead, Silverstein Properties

Budgeted at 3.9 billion upon completion, flagship, One World Trade Center, formerly known as the Freedom Tower, is expected to open sometime in 2014. At 104 stories (1368 feet high), the decorative architectural spire atop makes the building stand at the symbolic height of 1,776 feet. Observation decks will adorn the 100th, 101st and 102nd floors. Tenants so far include magazine publisher Conde Nast and the federal government's General Services Administration. Visit time lapse of 1 WTC video animation of rebuilding 1 WTC.

Rendering of 1 WTC photo left courtesy of Wikimedia.

At 72 stories (977ft high) Four World Trade Center, will be the first office building to open, scheduled next month (October 2013). First tenants will be Port Authority, the bistate agency that owns the trade center site and lost its headquarters when the twin towers were attacked. According to many articles and documentaries, there were about 200 people who jumped to their deaths, some were able to be identified only for the victim’s families and to provide closure for them. But there was no time to recover or identify those who were forced to jump prior to the collapse of the towers. We lost almost 3,000 lives that day.

Where were you on 9/11/2001?
I was working on Wall Street( on the corner of Wall and Water Streets). It was a beautiful, clear skied morning. I arrived early as I usually do and was at my desk on the computer when I heard a loud bang and felt rumbling underneath my desk at 8:46 a.m. I shouted "What was that?" Then 15 minutes later another bang, as some fellow employees arrived - initially we thought it was from a missile. Hard to imagine it would be the biggest single attack on American lives. I still keep asking myself "how could this be?" I was curious and ran outside to see what was happening.

As I was walking on Water St. and reached Liberty St., it was at about 10:00 am, I saw large billows of gray smoke, appearing to turn day to night, enveloping hundreds if not thousands of people running for their lives – apparently heading towards the river. I asked some folks what is happening and all were in shock. With all the commotion, all they could say while they were running was “it’s down, it’s down.” At that moment, I thought another plane came down. I ran back to the office and learned from colleagues that the South tower collapsed (incidentally, this was the 2nd building hit). The North tower (1st building hit) collapsed at about 30 minutes later. And the world would never be the same.

"The Names" poem by Billy Collins posted below:
Yesterday, I lay awake in the palm of the night.
A soft rain stole in, unhelped by any breeze,
And when I saw the silver glaze on the windows,
I started with A, with Ackerman, as it happened,
Then Baxter and Calabro,
Davis and Eberling, names falling into place
As droplets fell through the dark.
Names printed on the ceiling of the night.
Names slipping around a watery bend.
Twenty-six willows on the banks of a stream.
In the morning, I walked out barefoot
Among thousands of flowers
Heavy with dew like the eyes of tears,
And each had a name --
Fiori inscribed on a yellow petal
Then Gonzalez and Han, Ishikawa and Jenkins.
Names written in the air
And stitched into the cloth of the day.
A name under a photograph taped to a mailbox.
Monogram on a torn shirt,
I see you spelled out on storefront windows
And on the bright unfurled awnings of this city.
I say the syllables as I turn a corner --
Kelly and Lee,
Medina, Nardella, and O'Connor.
When I peer into the woods,
I see a thick tangle where letters are hidden
As in a puzzle concocted for children.
Parker and Quigley in the twigs of an ash,
Rizzo, Schubert, Torres, and Upton,
Secrets in the boughs of an ancient maple.
Names written in the pale sky.
Names rising in the updraft amid buildings.
Names silent in stone
Or cried out behind a door.
Names blown over the earth and out to sea.
In the evening -- weakening light, the last swallows.
A boy on a lake lifts his oars.
A woman by a window puts a match to a candle,
And the names are outlined on the rose clouds --
Vanacore and Wallace,
(let X stand, if it can, for the ones unfound)
Then Young and Ziminsky, the final jolt of Z.
Names etched on the head of a pin.
One name spanning a bridge, another undergoing a tunnel.
A blue name needled into the skin.
Names of citizens, workers, mothers and fathers,
The bright-eyed daughter, the quick son.
Alphabet of names in a green field.
Names in the small tracks of birds.
Names lifted from a hat
Or balanced on the tip of the tongue.
Names wheeled into the dim warehouse of memory.
So many names, there is barely room on the walls of the heart

Additional information at the following links:

║See CBS video, “The Passionate Eye,”

║Video “911 The Falling Man” Images of bodies hanging out of windows, holding on across the steel across windows, leaning out for air.

║Google Blog:

My two 911 haikus:
║ 911 ten ═ years later falling man is ═ still provocative

║ pin-straight Falling Man ═ endless time still shows the world ═ our land, brave and free

Search engine stats for the term 911 on Sept. 11, 2014
Match type    Broad         Exact
Google   44,900,000     44,400,000
Yahoo     54,200,000     54,100,000
Bing       54,200,000     54,200,000

Search engine stats for the term 911 on Sept. 11, 2011
Match type    Broad         Exact
Google   981,000,000     431,000,000
Yahoo     246,000,000     240,000,000
Bing       245,000,000     242,000,000

▓▌▄▒║ ▓║ ║▌ Soothe your soul by listening to music in memory of 911 like Unhappy Birthday, by The Bacon Brothers, Originally from the album "White Knuckles" reworked for the 10 year anniversary of 9/11 with updated lyrics, written by Michael and Kevin Bacon, Directed by Bill Keller
▓▌▄▒║ ▓║ ║▌ visit the NYC FireStore on Greenwich Street, NYC
▓▌▄▒║ ▓║ ║▌ World Trade Center Status Detailed By Developers 11 Years After September 11th Attacks , by the Associated Press, September 10, 2012
▓▌▄▒║ ▓║ ║▌ World Trade Center Timeline, by WTC organization

▓▌▄▒║ ▓║ ║▌ Downtown Manhattan Future Skyline animation, by Silverstein Properties

Please check out all the links in the resource section above and share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!

Visiting this blog frequently and sharing this with your social media and professional network is much appreciated. Thanks.

Tuesday, September 2, 2014

book review by Gloria Buono-Daly
GBDaly Smile Rating - 5 of 5 smiles Up )))))

“ . . . If you've got a big mouth and you're controversial, you're going to get attention . . . ~~ Simon Cowell , English reality television judge, A&R executive, entrepreneur, philanthropist, record and television producer on PR and getting attention   @SimonCowell (Photo above left, Simon Cowell courtesy

From 2nd century B.C. watermarks on hemp paper (origin China, later spreading to Middle East and Europe by A.D. 13th century) and centuries-old carvings on bricks, soaps, etc., to the latest mobile-multi-screen optimization and image-sharing viral marketing campaigns, the world of branding has been revolutionizing the way brands receive exposure and create that much-needed "bada-bada bing-bing-buzz."

With the increase in small-to-medium-sized brands continuing to gain leverage among the existing over-saturated big brands, now more than ever, the importance to stand out has become a necessity. "Brand Famous: How To Get Everyone Talking About Your Business" by entrepreneurial brand guru, Linzi Boyd, is an excellent resource for all brand strategists, particularly those small to medium sized business owners and marketers. From front to back covers and in-between pages, Boyd makes it loud and clear that standing out in the crowd involves a big, beautiful mouth and much, much, more.

In the ever-changing digital ecosystem, "Brand Famous" is a surprise eye-opener that compellingly conveys why “putting your brand where your mouth is” is integral for not only making your brand stand out above the competitive crowd but also for understanding the importance of transforming your business particularly in the revolving, multi-faceted world of digital and blogosphere.

If you are passionate about driving exposure and fame for your brand, and taking your brand to the most optimal level “Brand Famous: How To Get Everyone Talking About Your Business " by Linzi Boyd is what you will need to make your brand idea into a reality.

Intelligently crafted and written, “Brand Famous: How To Get Everyone Talking About Your Business " is organized into 8 sections:

        PART ONE – Standing Out From The Crowd
        PART TWO – The Five Steps To Stand-Out Brand Success

Boyd shares her deep thought processes and illustrates how passion, excitement and commitment are integral for brand fame and exposure. The book design sizzles with neon-orange markings throughout which compliment her deep insights and creativity.

“Brand Famous: How To Get Everyone Talking About Your Business " is highly recommended and comes with a GBDaly Smile Rating - 5 of 5 smiles Up ))))).
(Photo above left, Rogue Wave, courtesy FreeDigitalPhotos)

Boyd explains why and how the importance of getting your brand's momentum going is by creating energy, buzz and using all platforms -- traditional print, evolving digital, mobile and ever-changing social media.

Besides wonderful helpful tips and examples throughout the book, Boyd shows you how anyone can make a business a household name. (Photo right, courtesy FreeDigitalPhotos)

Boyd stresses the importance of knowing where your brand is at from the getgo, why you must become famous to achieve "brand fame" and how to "stand out from the crowd."

She does this by sharing her personal and professional experiences as well as helpful tips including her two diagnostics -- "BAROMETER OF FAME" and "STAND-OUT SURVEY."

Before you begin to PART ONE, you need to know how to apply these steps by knowing the level/mode your brand is in (e.g., 01. BUILD, 02. RENOVATE or 03. REFRESH). Boyd also provides an excellent how-to with more helpful questions which help you achieve your starting point. (Photo above left of BRAND image and below right of FORTUNE/FAME image courtesy FreeDigitalPhotos.)


Based on her 20 years experience in making brands famous, her 8-point barometer scale helps you understand where your brand is now and what you need to do to make your brand famous.

Boyd shares the many questions about your brand or business you need to answer in order for you to have clear grasp of what your brand currently is and how famous your brand is or is not.


According to Boyd, "STAND-OUT" success involves many forms of engagement in order to be successful, and there must be a solid strategic plan with well-thought out objectives and specific quantified results so as to obtain desired ROI.
"When you are a stand-out brand you will no longer have to fight for a place in the market, you will simply take ownership of the marketplace." ~~~ Linzi Boyd, (pg 34)
"Brand Famous: How To Get Everyone Talking About Your Business" also includes her step-by-step method for building, renovating and refreshing your brand. Boyd helps you dig deep every step of the way including dealing with any obstacles or setbacks you may have.


Boyd's "surgical operation" (aka THE METHOD) includes a 5-step sequence which is needed in order for your brand to "stand-out" from the crowd. Each of these steps can be used as a standalone.
        STEP 01 #DISCOVER (going beneath the passion)
        STEP 02 #CREATE (fit the brand use the right tools)
        STEP 03 #CONNECT (reach your target audience/s)
        STEP 04 #COMMUNICATE (360-degree PR strategy)
        STEP 02 #EVALUATE (track KPI and ROI)

"Brand Famous" helps readers understand why some brands are successful while others are lost in the over-saturated crowd. Largely due to not knowing what their brand stands for. (Photo left of success schematic and below right of brand strategy diagram courtesy FreeDigitalPhotos.)

“Brand Famous - How To Get Everyone Talking About Your Business," by Linzi Boyd is a must-have for all those marketers who need a solid brand strategy and want to know the best way to bring exposure and awareness to their brand all while simplifying the complex aspects. Gloria Buono-Daly smile rating, 5 smiles up ))))).
GBDaly Smile Rating -
5 Smiles Up ))))) (c) 2014
“Brand Famous: How To Get Everyone Talking About Your Business," by Linzi Boyd is on sale at bookstores everywhere.
(photo left snapshot of @Linzi_Boyd Twitter account)

    ▓ █
    ♦  Wiley Press Release ,
    ▓ █
    ♦  Brand Famous , Linzi Boyd web site
    ▓ █
    ♦  SurgeryPR , web site
    ▓ █
    ♦  Brand famous book review from Behind The Spin
    ▓ █
    ♦ Linzi Boyd on Wikipedia
    ▓ █
    ♦ Linzi Boyd's 'BRAND FAMOUS' Cover Shoot @ RANKIN STUDIOS video on Vimeo shot and edited by Helena Charlton-Jones
    ▓ █
    ♦  The Most Famous Brand From Every State, Jason English
    ▓ █
    ♦  Linzi Boyd on
    ▓ █
    ♦  Linzi Boyd on Twitter @Linzi_Boyd, @SurgeryPR, @Brand_Famous
    ▓ █
    ♦  See this article on

Brand Famous - How To Get Everyone Talking About Your Business
book review by Gloria Buono-Daly
GBDaly Smile Rating - 5 of 5 smiles Up )))))

Please check out all the links in the resource section above and share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!

Photos courtesy of "Brand Famous – How To Get Everyone Talking About Your Business," author Linzi Boyd and Wiley & Sons, Inc. unless otherwise mentioned.

Visiting this blog frequently and sharing this with your social media and professional network is much appreciated. Thanks.

GBDaly exclusive "Smile Rating" (c) 2013 created and conceptualized by Gloria Buono-Daly.


is CEO of Surgery Group, Board Member for Shirlaws Coaching, The School of Brand Fame and author Number One Brand Best-Seller ‘Brand Famous.’

Boyd has launched, developed and sold is a successful business woman and business management speaker who has successfully launched, developed and sold many businesses.

@Linzi_Boyd, @SurgeryPR, @Brand_Famous
Photo above left, snapshot of LinziBoyd Twitter account @Linzi_Boyd ;