Thursday, May 25, 2017

“News and Shoes” – NYWICI Panel at Time Inc. HQ

NYWICI's News and Shoes Panel

New York Women In Communications (NYWICI) held their annual meeting at Time Inc. on May 24th where incoming President Meredith Long, Sr VP/GM –News, Luxury and Style, moderated a panel called “News and Shoes.” The panel featured two Time Inc. executives; Laura Brown, the new Editor-in-Chief at InStyle and Nancy Gibbs, the first woman Editor-in-Chief at Time.

Gibbs, a 2016 Matrix Award recipient, told a fascinating story where she was recently invited to the White House to meet with President Trump.  She said that the President spent almost 20 minutes discussing the size of his inaugural crowds, insisting that the crowd was the largest ever, even bringing in photographic evidence to prove his point. By contrast, she has met with other Presidents in the past who spent the time discussing new policy or issues they were interested in.

Nancy Gibbs (right) discusses her meeting with Trump
Brown, a native Australian, had just returned from a trip to Sydney to cover her homeland’s fashion week.  She also divulged that her fellow Aussie and friend, Nicole Kidman, will be on July’s cover.  She gushed that Kidman is enjoying her career resurgence as she turns 50 with several prominent films and her hit HBO series, “Big Little Lies.”

Brown also discussed the editorial path InStyle has taken under her direction.  Whereas she referred to their previous philosophy as “Cashmere and Malibu,” the magazine is now tackling more serious issues with a political bent.  She points to a recent profile of ACLU members or discussing activism with their celebrity cover stars as examples.

Brown discussed the impact of social media and her Instagram, saying that it’s essentially “a magazine of your life." She and Gibbs also talked about how female journalists are more likely to be harassed on social media than male journalists.

Gibbs discussed the current political climate and the proliferation of “fake news.” She feels a strong responsibility to bring facts to light but also run stories that male editors may ignore such as the implications of subjects such as artificial intelligence, depression and anxiety in teenagers, and immunotherapy.

She also spoke about the despair that many Americans feel about the political system and how Trump won the election.  There is a desire of many to “blow up the system” and they see him as the person to do that.  This feeling is not going to disappear, no matter who is in the White House. 

The panel concluded with a picture of Trump’s recent visit to the Vatican and Gibbs said she would’ve loved to be a fly on the wall in that room.  Having met both Pope Francis and the President, she described them as their own distinct “weather systems.”

Tags: NYWICI, Nancy Gibbs, Laura Brown, Meredith Long, Time Inc. InStyle, Time, Trump

Wednesday, May 17, 2017

Red Carpet Style with Hal Rubenstein at the Museum at FIT – by Andrea Goldstein

Hal Rubenstein at FIT

Hal Rubenstein’s LinkedIn profile headline is Writer, Designer, Consultant, Critic, Speaker, Educator, and Brand Facilitator.  Perhaps most well known as InStyle’s Founding Editor for two decades, he was more than qualified to speak about Red Carpet Style at the Museum at FIT (Fashion Institute of Technology) on Tuesday, May 16th. Reading passages from his 2011 book 100 Unforgettable Dresses he engaged the audience with stories of fashion moments that made certain Hollywood women famous.

Think of Nicole Kidman in chartreuse John Galliano for Dior at the 1997 Oscars, Jennifer Lopez in the deep v Versace gown at the 2000 Grammys, and more recently Lupita Nyong’o at the 2014 Golden Globes in red Ralph Lauren.  These are all examples of what Rubenstein refers to as “the right dress on the right woman at the right time creates this memorable moment that influences how we see beauty, how we see femininity.”  These women, along with their stylists created iconic moments on the red carpet that established them as style stars.

Rubenstein talked about the evolution of the red carpet at the Oscars, which orginally didn’t exist as a fashion runway, but a simple entrance for stars to get into the building.  He started his lecture with a picture of Elizabeth Taylor at the 1976 Oscars in a red strapless Halston gown.  The only pictures or video of her in the dress was on stage. Only in the late 80s did the red carpet become a big deal when designers such as Giorgio Armani offered to “dress” stars for the Oscars, including Susan Sarandon, Jodie Foster and Michelle Pfeiffer.  

He went on to discuss other actresses who had their red carpet moments in the past two decades including Halle Berry, Tilda Swinton, Gwyneth Paltrow, Jennifer Lawrence and Lady Gaga. In 2017, the concept of a red carpet goes beyond award shows.  With social media everywhere and entertainers Instagramming their every move, any opportunity to be photographed is an opportunity to create a fashion moment.  Rubenstein said that stylists are now putting together 150-200 outfits per junket to choose from when their client is promoting a project.

Rubenstein also decried the obsession with young celebrities such as Selena Gomez, Emma Stone, Taylor Swift and Emma Watson.  While he says they rarely make fashion mistakes, they are not creating style moments.  He closed his lecture instead with a radiant Jane Fonda on a 2015 red carpet in a blue Versace gown, celebrating that she will be 80 on her next birthday.

Hal Rubenstein at FIT

A Q&A was held after the lecture, where Rubenstein talked about fashion (ephemeral) vs. style (permanent), his love for Uniqlo jeans, and the state of retail vs. ecommerce.  He said that ecommerce has its place but so does a well curated physical store where the staff know each item well and the element of surprise and discovery still exists. 

@nydigitalmarket @hal_rubenstein @InStyle @NYMag @NYTimes @NewYorker, #Fashion, #FIT, #NYC #RedCarpet #Instyle, #Designer, #BrandFacilitator

Sunday, May 14, 2017

Happy 103rd Mother's Day America! Enjoy this easy 1-2-3 cookie recipe

This Mother's Day blog post has been updated from previous Mother's Day blog posts. Enjoy!
Did you know  Twitter co-founder Jack Dorsey's favorite twitter account is his mom, Marcia Dorsey  @marciadorsey?  Marcia Dorsey 

"A printed card means nothing except that you are too lazy to write to the woman who has done more for you than anyone in the world. 

And candy!

You take a box to Mother—and then eat most of it yourself. A pretty sentiment."
 ~~ Anna Jarvis, Founder of the Mother's Day holiday in the United States, on the true meaning of mothers.

Photo left, photo collage of my mom to celebrate Mother's Day.

Photo right (courtesy of Wikipedia) of The International Mother's Day Shrine was designated a National Historic Landmark October 5, 1992. T

he Shrine, constructed in 1873 is located at Andrews Methodist Episcopal Church at 11 E. Main Street in Grafton West Virginia. Andrews Methodist Episcopal Church also called the "mother church" of Mother's Day, was incorporated as the International Mother's Day Shrine on May 15, 1962, as a tribute to all mothers.

Will update Google doodle for this year when ready. In the meantime, enjoy this lovely, bicycle-themed doodle (May 2014).
Happy 101st Mother's Day America

Below is MD blog post from 2015. Enjoy!

Happy 101st Mother's Day America
Mother's Day, this year is Sunday, May 10th and always a great day to celebrate love, friendship and moms.

Did you know that U.S. President Woodrow Wilson in his 1914 presidential proclamation, by the U.S. Congress proclaimed the very first Mother's Day celebration?

Mother's Day was originally created by Anna Marie Jarvis in 1907 when she had a memorial to celebrate her Mother, Ann Jarvis who passed away on May 12, 1905. Anna's mother Ann Jarvis had founded Mothers' Day Work Clubs in five cities to improve sanitary and health conditions. The Mothers' Day Work Clubs also treated wounds, fed, and clothed both Union and Confederate soldiers with neutrality. Anna Marie Jarvis never married and had no children. She and her sister Ellsinore became disappointed with the commercialization of Mother's Day. They spent their family inheritance campaigning against what the holiday had become. Both died in poverty.

Yellow roses are very popular on Mother's Day as they indicate joy, gladness, friendship and "I Care?" Our way of remembering and celebrating is sharing our photo of beautiful bouquet of 2 dozen yellow roses my husband and I presented to our mom in May 2011. And I like to share her special cookie recipe.

As a child my mother would often bake all sorts of foods, pies, desserts, cakes and cookies. One of my favorite, all time cookies is a famous Italian cookie called "Anginette" (aka Anginetti), in the USA popularly called "Lemon Drop Cookies." The great thing about this cookie is that it is popular all year round and with just a few ingredients, anyone can prepare and bake this great cookie in less than 30 minutes. {Photo left, mother and photo below right me and mom on our Wedding Day, March 2008)

I use to always enjoy rolling the dough into extra long cigar shapes and coiling the cookie into 2 and 3 tiers high with my mother. The sky is the limit in regards to creativity; although Anginetti are delightful plain they are lovely and appetizing garnished with frosting and sprinkles. The prep time including rolling the dough into cigar shapes was slightly less than 15 minutes and it baked in 8 minutes. I try to bake these as much as I can. I once baked Anginettes and decided to bring in a tray for an early meeting where I was leading a direct marketing presentation to a group of about 30 people. The cookies were a big hit as was my presentation. Besides adding a personal touch, they were a surprise breakfast treat especially while sipping coffee and tea.

► Eggs 6
► Baking Powder 4 - 6 teaspoons max
► Baking Soda 1/2 teaspoon
► Flour 6 cups
► Vanilla 1 - 2 teaspoons
► Sugar 1 - 2 cups (can substitute with alteratives, e.g., splenda, equal, etc.)
► Butter 4 sticks (can substitute with vegetable oil)

► Powdered Sugar (aka Confectioners Sugar) 3 tablespoons
► Milk, Lemon Juice or Water (just a dash, about 1/2 teaspoon)

► Lemon or Orange Skin (grated or peeled, optional with flour mix)
► Caraway seeds, almonds, walnuts, cream cheese, etc.
► Be Creative

Step 1 : Make Dough (5 min) 
► Prepare oven at 375°; In large bowl combine ingredients
► Eggs
► Baking Powder
► Flour (put about half and add the remaining flour while mixing in bowl)
► Vanilla
► Sugar (or alternative, e.g., splenda, equal, etc.)
► Butter 

Step 2 : Knead, Cut & Shape Dough (10 min) 
► Knead dough when ready divide into amounts enough to roll into long cigars (about 6" to 8 inches); Then create circular coil shapes. Place in baking tray. Makes about 36 cookies or so depending on shape and size of cookies. You can make many more if you use a simple flat, round conventional shape cookie, but then again, it won't have the look and feel as a true, anginette. 

Step 3 : Place tray in 375° oven (8 - 18 min) 
► Depending on your oven, bake anywhere from 10to 20 minutes, keep watching and when the cookies are golden brown color on the bottom it is done. If you want to have frosting, mix the powdered sugar and water and stir until paste like. Wait at least 10 minutes for baked cookies to cool and dip cookies into frosting mix, or simply pour a little on each. Should set within 15 minutes. Can serve plain or with the traditional sugar frosting. Be creative, try cutting a few plain ones and adding cream cheese in the middle.
► Don't forget to wait at least 10 minutes before adding the icing and sprinkles or serving without icing.

Total time - 23 - 33 Minutes 


These cookies are great plain or with icing. There are different textures and styles. The neutral-colored frosting was made using lemon instead of milk with powdered sugar.

“The sweetest sounds to mortals given. Are heard in Mother, Home, and Heaven” -- William Goldsmith Brown (1902-1982);
Survivor of the sinking of the RMS Titanic. Later he wrote a book about his experiences on the ship, and had his story featured in the documentary, Titanic: 

The Legend Lives On, as well as a children's book about the disaster, Inside the Titanic.
Below is our mother's Eulogy from her Funeral Mass. May our mom RIP knowing how much she is loved and remembered.

Thursday, May 11, 2017

The Handmaid’s Tale Panel at the 92nd St Y – by Andrea Goldstein

The Handmaid’s Tale Panel at the 92d St Y – by Andrea Goldstein

“The Handmaid’s Tale” has been creating a lot of buzz since its premiere in April.  The 11 part series has been bringing fans of Margaret Atwood’s 1985 dystopian novel to Hulu in droves to see each episode as it drops every Wednesday.  

The series is up to episode 5, which was screened at the 92nd Street Y with a follow up panel discussion with stars Elisabeth Moss (Offred), Alexis Bledel (Ofglen), and  the director of the first three episodes, Reed Morano.  Morano, who started her film career as a Director of Photography on several independent films is now getting recognized for her directing.  Tatiana Siegel of the Hollywood Reporter moderated the panel.

Following the screening of the thrilling 5th episode entitled “Faithful,” the panel spent nearly an hour discussing the origin of the series, and shared some behind the scenes insights on what it was like to work on groundbreaking television.

Morano told the story of how she had heard that Hulu was developing “The Handmaid’s Tale” and being a fan of the novel, she lobbied hard to get the directing job.  She sent a 75 page lookbook, along with a music playlist to the executives, to show her vision for the series.  She was up against several prominent male directors but eventually was chosen, possibly due a good word from Moss, who had worked with her previously.

Moss, known for her breakout role as Peggy on “Mad Men,” was very animated during the panel, often swearing and laughing.  She clearly enjoyed playing Offred and loved the challenging role, which required many close-ups.  She said that while working on the show, she would go home and try to get as much sleep b/c the days were long and exhausting.  All three ladies admitted to indulging in the occasional cocktail to relieve the stress.

Bledel, in contrast to Moss, was more reserved but very thoughtful in her answers to the questions. Primarily known for playing Rory on “Gilmore Girls,” Ofglen was a departure for her, but she said that she gravitates toward independent and rebellious characters, which is now in her wheelhouse.

When asked about the current political climate and the timeliness of the series, the panel said this could be relevant in any period, but especially now.  They also warned it was a “cautionary tale” and that people need to be aware that these changes don’t happen overnight but over time.

The panel also paid tribute to author Margaret Atwood, calling her a “genius” and said she acted as a consultant on the series, who rarely pushed back on scripts. Morano told a humorous story that Atwood didn’t understand the term “carpet muncher.”  Morano said that a script assistant needed to call her and explain the slang term for lesbian.

The series was recently renewed for another season, and the panel was asked about where the story could go, since the first season follows the novel.  Moss said there is much story left to tell between the end of the novel and the epilogue and they will be sure to be working with Atwood on what that could be.

The evening was interesting, entertaining and a thought provoking look at female driven stories created by this talented group of women.

Andrea Goldstein is a
digital marketing
professional with a passion
for all things '80s
@nydigitalmarket on Twitter

#92Y, #Blog, #handmaid'sTale, #HandMaidsTale, #MAIDZ, #O-TFagbenle, #thehandmaidstale, @nydigitalmarket, @OTFagbenle, @92Y 

Saturday, May 6, 2017

Sigmund Fraud would be 161 today, May 6, 2017

"The mind is like an iceberg, it floats with one-seventh of its bulk above water." ~ Sigmund Freud, 6 May 1856 – 23 September 1939, Austrian neurologist, father of psychoanalysis.

Google celebrated, Sigmund Freud's 160th  with an interesting doodle of the "iceberg theory."  If Google celebrates this year with a doodle, for sure I will update here.

Do you believe love is a "transient psychosis?" Well obviously Freud did.

One of Fraud's most interesting quotes (see image below) is so powerful and relevant today more than ever.  

Life is filled with challenge and hardship. Many things happen to people unexpectedly whether it be successful events or unfortunate circumstances in our lives. 

We live and react to things individually.  Be it happy, sad, challenging, hardships, family issues, etc., our whole self, our unique existentialism, is what helps us deal with difficulties and/or successes.

Friday, May 5, 2017

Worlds Largest Professional Network, turns 14 on 5/5 and tops 500 million users

This post is an update from a previous annual articles on the allthingsdigitalmarketing blog, enjoy!

According to statistics, LinkedIn is currently available in 24 languages, vs. 20 languages from 2015, including Arabic, Chinese, English, French, German, Italian, Portuguese, Spanish, Dutch, Swedish, Danish, Romanian, Russian, Turkish, Japanese, Czech, Polish, Korean, Indonesian, Malay, and Tagalog.

At just 14, Linkedin has reached half a billion users (500 million) spanning 200 countries, this according to a recent LinkedIn's NEWSROOM blog post.  This marks a 14% increase from last year. A 2016 post titled "By the Numbers: 125+ Amazing LinkedIn Stats," as of February 4, 2016, there were over 441 million global LI users. In March 2015, an article by About LinkedIn it was reported that LinkedIn  had over 111 million unique U.S. members.

Not surprising that in the 4th Quarter of 2014 more than 75% of new members came to LinkedIn from outside the United States -- currently there are 347 million registrants globally from almost 200 countries and territories. Additionally LinkedIn revenue reported  Q4 at $643 million (an average increase of 44% year-to-year).

LinkedIn Enhancements and Acquisitions Over the Years

April 2013, a new streamlined tool was featured to enable LinkedIn users to tag each other in posts and comments

In January 2011 LinkedIn traded its first shares on May 19, 2011 -- NYSE symbol "LNKD" with an IPO price of $45 per share. LinkedIN is currently valued at 261.52, nearly a 600% increase.

In 2010, LinkedIn began acquiring companies and to date has acquired 15 American companies (below is a chronological list).
• August 4, 2010, mspoke, an adaptive content personalization for $0.6 Million
• September 23, 2010, ChoiceVendor, Social B2B Reviews, $3.9 Million
• January 26, 2011, CardMunch, Social Contacts, $1.7 Million
• October 5, 2011, Connected Social CRM, price not available
• October 11, 2011, IndexTank Social search, price not available
• February 22, 2012, RapportiveSocial Contacts, $15 Million
• May 3, 2012 SlideShareSocial Content, $119 Million
• April 11, 2013, Pulse Web / Mobile newsreader, $90 Million
• February 6, 2014, Bright Job Matching, $120 Million
• July 14, 2014, Newsle Web applicat, $175 Million
• April 2, 2015, Web application, price not available-
• April 9, 2015,, eLearning, $1.5 Billion
• April 20, 2015, Hoaxbuster Club, Fact check and truth monitoring service, price not yet available
• August 28, 2015, Fliptop Predictive Sales and Marketing Firm, Using data science to help companies close more sales
• February 4, 2016, Connectifier, Web application, Helps companies with their recruiting

Latest resources:

• LinkedIn Joins the HoaxBuster Club, Buys Patent for Fact-Checking System, FACTUALLY, A Gizmodo Blog,
•8 Mistakes You Should Never Make on LinkedIn, Forbes

This post is an update from a previous annual articles on the allthingsdigitalmarketing blog, enjoy!

Monday, May 1, 2017

Dare to Be Different – A review by Andrea Goldstein

Having grown up on Long Island in the 80s, I was an avid fan of the now defunct radio station WLIR 92.7 FM (and its subsequent doppelganger WDRE). Back then there was no internet, so we relied on the radio as our discovery engine.

At the time, I took for granted that I had access to a commercial radio station that opened me to a new world of Duran Duran, Depeche Mode, The Cure, New Order, The Clash, The Smiths, U2, the B-52s, the Ramones, REM and too many others to mention.  

I can fondly recall attending my first “real” concert at Jones Beach Theater with headliner Howard Jones. (Where did I hear HoJo first?  WLIR, of course.  

Way before his ballad “No One is to Blame” became a Top 40 radio hit.)  I also devoured magazines like Star Hits and its UK sister magazine Smash Hits to read more about these new acts.

So, you can imagine how excited I was to hear that a documentary about WLIR was in the works (through a Facebook community I joined a few years ago for middle aged hipsters who longed for the days of WLIR/WDRE).  The film, after 7 years of production, was finally released last week at the Tribeca Film Festival.  

Dare to Be Different, gets its name from the marketing slogan for the station and for the most part does not disappoint.  First time director and WLIR superfan Ellen Goldfarb traces the story of the Hempstead, NY radio station and its visionary program director, Denis McNamara, who in 1982 decided to go for a “new music” format.  WLIR had nothing to lose, being a scrappy low wattage station trying to forge an identity among album oriented rock stations that flooded the NYC area airwaves with much higher reach.

The documentary features interviews with music industry types (Sire Records’ Seymour Stein), WLIR DJ’s (Larry the Duck, Malibu Sue, Donna Donna), interns (Gary from the Howard Stern Show!), listeners and the artists discussing the impact of WLIR, whether personally or professionally.

Among that list of artists, you may recognize Nick Rhodes of Duran Duran (who played their first US gig on Long Island thanks to WLIR), Howard Jones, Billy Idol, Live Aid co-founder Midge Ure, Tom Bailey of the Thompson Twins, Curt Smith of Tears for Fears, Jim Kerr of Simple Minds, Deborah Harry of Blondie, Fred Schneider of the B-52s, and Joan Jett, who wrote a theme song just for the movie called what else, “Dare to Be Different.”

Many themes are explored in the documentary (which could all be their own movies) including women in rock, art vs. commerce, political activism, crazy 80s style (the hairspray!), the legacy of 80s music, the spirit of discovery vs. corporate ownership and ultimately the legal and federal regulation issues that brought WLIR to an end in December 1987.  

However, one theme rings loud and clear, by “daring to be different” WLIR had a huge impact on the music industry, breaking great acts that may have otherwise never gotten a larger audience nor sold millions of records.

This fun, nostalgic trip has one small issue.  It omits any mention of WDRE, even in the post script.  WDRE, while under separate ownership, came on the air the following day and carried on the tradition of WLIR’s commitment to new music and even retained some of its popular DJs into the early aughts.  Yet, the film’s narrative claims that there was a void that could never be filled again.

As a loyal Dare card carrying listener, I was sad that WLIR as we knew it was no more, but WDRE filled the void even as New Wave went out of style and was replaced by the grunge of the Pacific NW.  However, WDRE never quite matched the golden years of 1982-1987, perhaps why Goldfarb chose to omit it from the story.

In a post screening Q&A, Goldfarb mentioned that there might be a soundtrack released as well as a companion book where she could include the 200 hours of footage and interviews that didn’t make it into the 90 minute film.  Clearly, 30 years on, there is still a hunger for the kind of organic discovery that WLIR gave many fans in the 80s.

Andrea Goldstein is a 
digital marketing 
professional with a passion 
for all things ‘80s. 

She can be reached at