His response went on to describe the various aspects of technology driving Web 3.0 from building to combining applications and multi-platform devices, to social networks, blogs, micro-blogs, emails, etc.
Below is a listing of three helpful tips for all digital marketing executives to consider incorporating into their media and marketing plan as Web 3.0 becomes mainstream:
- When Web 3.0 becomes mainstream, the most important challenge will be that search engine algorithms will be relying more heavily on customized, relevant, real-time responses particularly with the wide array of applications, devices, multi-platforms, and how companies and digital marketers will need to react. More applications e.g., Twitter’s CoTweet, will be offering their own pay per click programs, and indexed search results will no longer have impact as it did in Web 2.0. Therefore, the existing advertising and marketing strategies and campaign spending used today to leverage SEO in Web 2.0 will no longer apply in the new world of Web 3.0.
- Anticipate implementing innovative new strategies and understand that most of the metrics you utilize today will most likely not be relevant with the new Web 3.0 search engine marketing and optimization algorithm.
- Stay on top of new applications (e.g., CoTweet), optimization and marketing trends and learn all you can about how these changes in search engine algorithms will impact your internet marketing SERP (search engine results pages) and revise your marketing and media plans accordingly.
Also I would love your opinion; please answer this poll about Web 3.0 vs. Web 2.0 Thanks!
written by Gloria Buono Daly (c) 2009