Thursday, November 19, 2009

Look at the social media tool I found at Web 2 Expo in New York City

On Wednesday, November 18th while at the Web 2.0 Conference at the Jacob Javits Center in New York City, I found a social media tool at exhibitor booth, The Social Collective. This company was involved with the hosted social networking and scheduling software that powered the SXSW and Oracle OpenWorld conferences. Their newest product, CrowdCampaign, is a social tool that aids businesses, non-profits and any person interested in building its brand and reaching its target demographic through the use of Twitter.

Clinton Bonner of The Social Collective, got involved in social media networking while working with a company called Topcoder, Inc. “They have a 200,000 person community of software developers and they host global competition. They use marketing proliferation and the know-how-of-the-crowd to get things done. And that’s how I ended up in social media marketing and crowdsourcing,” says Bonner.

When asked where he thinks Web 3.0 will be going versus Web 2.0, Bonner believes it is all about sensors integrated with social media networks. “They call it the Web of things, the sensors telling humans how to do things more efficiently and better and that’s what the next version will bring,” Bonner adds.

As an online marketer specializing in all things digital marketing and volunteer for many non-profit events where budgets are tight, I can envision “CrowdCampaign,” a valuable social tool for building a community while building brands and increasing activity 24/7. For more information call Clinton Bonner at 860-608-9074 or go to:,

written by Gloria Buono Daly (c) 2009

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