Tuesday, February 3, 2015

Facebook reaches the big 011: Happy Birthday Facebook
▲ ▲ ▲ 'evergreen marketing insighter' by Gloria Buono-Daly

"I used to do Facebook but you get a little too wrapped up in that stuff. Its more distracting than anything so I don't any more. I left it behind. I detoxed!"
~~ Emily Stone

American actress and 2012 People’s Choice Award, Favorite Movie Actress

Happy Birthday Facebook! Any Google doodle this year?

Facebook that controversial social networking service with media, social, political and cultural implications launched February 4, 2004,(speculative as some say February 3) and turns 11 today.

According to The Statistics Portal, Facebook had 1.35 billion monthly active users as of the third quarter 2014 versus third quarter of 2012 whereFacebook users had surpassed 1 billion.

The latest Facebook, Inc., Fourth Quarter and Full Year 2014 results reports gross revenue for the full year 2014 at $12.47 billion, an increase of 58% year-over-year. Income from operations for the full year 2014 was $4.99 billion and net income for the full year 2014 was $2.94 billion.

Facebook at 11 years later is still the top social network site with nearly 1.350 billion users (3rd Q 2014) yet Facebook still has many issues as it pertains to user experience and engagement. According to a 2014 Pew Research Study, people posting too much about themselves and posting too much about other users tied for the highest "Facebook User Dislikes."

Interestingly, 2014 marked the highest amount of productivity, an increase of almost twice as many acquisitions, enhancements, product developments, announcements, etc. -- a total of 22 versus the 2nd highest year for productivity at only 13 the year earlier (2013). This is all in line with Facebook's goals of providing users with more value and encouraging users to post more content as well as advertisers to advertise more.

Not surprising, Facebook is not number 1 in the following 11 countries: Belarus - vk.com; China - qq.com/qzone.qq.com; Kazakhstan - vk.com / odnoklassniki.ru; Moldova - odnoklassniki.ru; Russia - vk.com / odnoklassniki.ru; Ukraine - vk.com; South Korea - qq.com/qzone.qq.com; Uzbekistan - odnoklassniki.ru; Iran - Cloob.com; Vietnam - Zing.vn; North Korea - not available.

Facebook’s major competing social media are as follows: QQ.com; vk.com, odnoklassniki.ru and Zing.vn. Other competitors are mixi in Japan and renren in China.

The 4th quarter of 2013 marked the milestone of more mobile Facebook active users than desktop. No surprise Facebook would emerge as a mobile company. According to an article by BusinessInsider.com Facebook's first ever $1 billion-plus mobile ad revenue came in the 4th quarter of 2013 where mobile ad sales rose to 53% of revenues from 49% in the previous quarter. Based on its 2012 income of US$5 billion, Facebook joined the Fortune 500 list for the first time on the list published in May 2013, being placed at position 462, BusinessInsider.com, Carlson, Nicholas (March 5, 2010) “At Last – A Full Story of How Facebook was Founded http://www.businessinsider.com/how-facebook-was-founded-2010-3#we-can-talk-about-that-after-i-get-all-the-basic-functionality-up-tomorrow-night-1

Below the resources section is a chronological timeline that reflects milestones, launches and product information beginning with October 2003 through January 2014.

Founded by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes, the website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University.

Mark Zuckerberg wrote Facemash, the predecessor to Facebook, on October 28, 2003, while attending Harvard as a sophomore. According to The Harvard Crimson, the site was comparable to Hot or Not, and "used photos compiled from the online facebooks of nine houses, placing two next to each other at a time and asking users to choose the 'hotter' person.

With success comes controversy particularly with Facebook. Zuckerberg hacked protected areas of Harvard's computer network and copied the houses' private dormitory ID images. Harvard at that time did not have a student "facebook" (a directory with photos and basic information), though individual houses had been issuing their own paper facebooks since the mid-1980s.

From it’s first 4 hours online, Facemash attracted
450 visitors and 22,000 photo-views.

According to an article from Rolling Stone in July 2008, the site was quickly forwarded to several campus group list-servers, but was shut down a few days later by the Harvard administration.

Zuckerberg was charged by the administration with breach of security, violating copyrights, and violating individual privacy, and faced expulsion.

Ultimately, the charges were dropped. For more information visit The Battle of Facebook, Rolling Stone, NY July 2008.

Zuckerberg expanded on this initial project that semester by creating a social study tool ahead of an art history final, by uploading 500 Augustan images to a website, with one image per page along with a comment section. He opened the site up to his classmates, and people started sharing their notes.

The following semester, Zuckerberg began writing code for a new website in January 2004. He was inspired, he said, by an editorial in The Harvard Crimson about the Facemash incident. On February 4, 2004, Zuckerberg launched "Thefacebook", originally located at thefacebook.com.

Six days after the site launched, three Harvard seniors, Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra, accused Zuckerberg of intentionally misleading them into believing he would help them build a social network called HarvardConnection.com, while he was instead using their ideas to build a competing product.

The three complained to the Harvard Crimson, and the newspaper began an investigation. The three later filed a lawsuit against Zuckerberg, subsequently settling. In June 2004, Facebook moved its base of operations to Palo Alto, California and received its first investment later that month from PayPal co-founder Peter Thiel. The company dropped “The” from its name after purchasing the domain name facebook.com in 2005 for $200,000.

Writers for The Wall Street Journal found in 2010 that Facebook apps were transmitting identifying information to "dozens of advertising and Internet tracking companies". The apps used an HTTP referrer which exposed the user's identity and sometimes their friends'.

Facebook said, "We have taken immediate action to disable all applications that violate our terms.” Facebook in Privacy Breach, The Wall Street Journal (New York).

In January 2013, the countries with the most Facebook users were:
FB stats by country, March 3, 2012)
United States with 168.8 million members
Brazil with 64.6 million members
India with 62.6 million members
Indonesia with 51.4 million members
Mexico with 40.2 million members This totals to 309 million members or about 38.6 percent of Facebook's 1 billion worldwide members.
43.1 Million Members of Facebook in Indonesia, Kompas, February 2, 2012.

In regards to Facebook's mobile usage, per an analyst report in early 2013, there are 192 million Android users, 147 million iPhone users, 48 million iPad users and 56 million messenger users

All photos courtesy of Wikimedia and screen shots taken from video and websites. All other photos will be credited as required.

Additional resources:
Facebook profile may expose mental illness Fox News
Facebook Banned: 9 Ways To Get Kicked Off The Social Network Huffington Post
Facebook Wikipedia
This is The Future of The Facebook ‘News Feed’ Business Insider

Facebook Timeline
♦ October 28, 2003: Mark Zuckerberg releases Facemash, the predecessor to Facebook. It was described as a Harvard University version of Hot or Not
♦ January 2004: Zuckerberg begins writing Facebook
♦ January 11, 2004: Zuckerberg registers thefacebook.com domain
♦ February 4, 2004: Zuckerberg launches Facebook
♦ March 2004: Facebook expands to MIT, Boston University, Boston College, Northeastern University, Stanford University, Dartmouth College, Columbia University, and Yale University
♦ April 13, 2004: Zuckerberg, Dustin Moskovitz, and Eduardo Saverin form Thefacebook.com LLC, a partnership
♦ June 2004: Facebook receives its first investment from Peter Thiel for US$500,000
♦ June 2004: Facebook incorporates into a new company, and Sean Parker (early employee of Napster) becomes its president
♦ June 2004: Facebook moves its base of operations to Palo Alto, California
♦ August 2004: To compete with growing campus-only service i2hub, Zuckerberg launches Wirehog. It is a precursor to Facebook Platform applications
♦ September 2004: ConnectU files a lawsuit against Zuckerberg and other Facebook founders
♦ December 30, 2004: Facebook achieves its one millionth registered user
♦ May 26, 2005: Accel Partners invests $13 million into Facebook
♦ July 19, 2005: News Corp acquires MySpace, spurring rumors about the possible sale of Facebook to a larger media company
♦ August 23, 2005: Facebook acquires Facebook.com domain for $200,000
♦ September 2005: Added high school networks[14]
♦ October 2005: Added international school networks and added photos
♦ 2006: A leaked cash flow statement shows that Facebook had a net loss of $3.63 million for the 2005 fiscal year
♦ March 28, 2006: A potential acquisition of Facebook is reportedly under negotiations, for $750 million first, then later $2 billion
♦ September 2006: Facebook discusses with Yahoo! about the latter possibly acquiring the former, for $1 billion
♦ September 2006: Facebook launches a high school version of the website
♦ September 26, 2006: Facebook is open to everyone aged 13 and over, and with a valid email address
♦ June 2008: Facebook settles both lawsuits, ConnectU vs Facebook, Mark Zuckerberg et al. and intellectual property theft, Wayne Chang et al. over The Winklevoss Chang Group's Social Butterfly project. The settlement effectively had Facebook acquiring ConnectU for $20 million in cash and over $1.2 million in shares, valued at $45 million based on $15 billion company valuation
♦ August 2008: Employees reportedly privately sell their shares to venture capital firms, at a company valuation of between $3.75 billion to $5 billion
♦ October 2008: Facebook sets up its international headquarters in Dublin, Ireland
♦ August 2009: Facebook acquires FriendFeed
♦ September 2009: Facebook claims that it has turned cash flow positive for the first time
♦ February 2010: Facebook acquires Malaysian contact-importing startup Octazen Solutions
♦ April 2, 2010: Facebook announces the acquisition of photo-sharing service called Divvy-shot for an undisclosed amount
♦ April 19, 2010: Facebook introduces Community Pages, which are Pages that are populated with articles from Wikipedia
♦ April 21, 2010: Facebook introduces Instant Personalization, starting with Microsoft Docs, Yelp, and Pandora
♦ June 2010: Facebook employees sell shares of the company on SecondMarket at a company valuation of $11.5 billion
♦ October 1, 2010: The Social Network, a film about the beginnings of Facebook directed by David Fincher is released. The film is met with widespread critical acclaim as well as commercial success; however, Mark Zuckerberg says that the film is a largely inaccurate account of what happened.
♦ January 2011: $500 million is invested into Facebook for 1% of the company, placing its worth at $50 billion
♦ February 2011: Facebook adds new "civil union" option for gay partnerships
♦ February 2011: Facebook application and content aggregator Pixable estimates that Facebook will host 100 billion photos by summer 2011
♦ June 2011: Facebook partners with Skype to add video chat
♦ September 2011: Facebook partners with Heroku for Facebook application development using the Facebook Platform
♦ September 22, 2011: Facebook launches new UI Timeline in F8 Convention
♦ October 10, 2011: Facebook launches iPad app
♦ December 21, 2011: Facebook log in page changes due to Facebook Timeline addition
♦ December 22, 2011: Facebook launches its new profile user interface, Facebook Timeline.
♦ April 2012: Facebook acquires picture sharing and social network, Instagram, for $1 billion, the largest acquisition to date
♦ May 2012: Facebook IPO, initial price set at $38 a share, and the stock closed at $38.23 on its first trading day
♦ July 2012: Facebook adds same-sex couples as icons for marriage
♦ August 2012: Facebook forces all remaining users of the old profile style to the new "Timeline" style
♦ October 2012: Total number of Facebook users reaches 1 billion
♦ January 15 :Product - Facebook announces and begins rolling out Facebook Graph Search.
♦ January 30, and April 9: Product - Facebook rolls out detailed and fine-grained emoticons to express different actions and emotional states in one's status updates (experimental launch January 30, official launch with universal availability April 9).
♦ March 7: Product - Facebook announces major planned changes to the News Feed. However, Facebook cancelled these changes after receiving negative feedback from users.
♦ March 8: Acquisitions - Facebook announces that they acquired the team from Storylane, but not the product itself.
♦ April 4 and then April 12 Product (mobile-only) - Facebook launches Facebook Home, a user interface layer for Android-compatible phones that provides a replacement home screen that makes it easier for users to browse and post.[62][63]
♦ April 15: Product - Facebook launches a new timeline.
♦ April-July: Product - Facebook launches Stickers, initially only for its iOS apps in April but later expanding to its web version in July.
♦ June 12, then June 27: Product - Facebook announces support for hashtags, initially only for the web (June 12). Later, more functionality is added and hashtags are extended to the mobile site and apps.
♦ June 30: Political activism - Zuckerberg joins 700 Facebook employees for the June 2013 Lesbian Gay Bisexual Transgender Pride Celebration march in San Francisco, U.S. The 2013 Pride celebration was especially significant, as it followed a Supreme Court of the United States ruling that deemed the Defense of Marriage Act (DOMA) unconstitutional.
♦ September 26: Product - Facebook begins letting people edit their posts and comments after publishing.
♦ September 29: Product - Facebook announces that it will begin rolling out Graph Search for posts and comments.
♦ November 13 : Acquisition talks - News outlets report that Facebook offered to buy Snapchat for $3 billion USD but was spurned.
♦ December 18 Financial/legal - Facebook, Zuckerberg, & banks face IPO lawsuit.
♦ January 13: Branch Media, acquired and FB announced that working on the startup that will join Facebook to work on conversations products for Facebook that builds on similar ideas as Branch Media's products, while Branch Media's existing products will continue to operate separately. Facebook confirms that the acquisition is a talent acquisition.
♦ January 16: Product - Facebook launches Trending Topics for its web version in the US, UK, Canada, India, and Australia. This is based on feedback to a pilot version tested both on the web and mobile starting August 2013.
♦ January 30: Product (mobile-only) Facebook announces Facebook Paper, a separate iOS app that provides a newspaper-like or magazine-like experience for reading on the phone, scheduled for launch on February 3. Facebook also announces Facebook Creative Labs, an intra-company effort to have separate teams working on separate mobile apps that specialize in different facets related to the Facebook experience, rather than trying to make changes to Facebook's main web version, mobile version, or its iOS and Android apps, and says that Facebook Paper is the first product of Facebook Creative Labs. Facebook Paper receives mixed reviews, and some commentators note its similarity with Flipboard.
♦ February 3: Facebook launches Paper. http://www.facebook.com/paper
♦ February 5: Facebook launches Lookback. http://www.facebook.com/lookback
♦ February 19:Facebook makes its biggest acquisition, 16 times more than what it paid for Instagram by acquiring WhatsApp, a free text messaging system for $16 billion (spent $4 billion in cash and $12 billion in Facebook stock plus another $3 billion of stock over the next four years).
♦ March 3: Facebook buys Titan Aerospace (drone maker) $60 million to help bolster Facebook's vision with Internet.org. Later, on April 14, 2014, the Wall Street Journal reports that Google is acquiring Titan Aerospace
♦ March 6: Announcement that Facebook will rollout modified news feed. The changes are along the same lines as those announced in the planned revamp announced March 7, 2013 (that was halted), but are more minor and focused.
♦ March 17: Facebook's "DeepFace" algorithm reaches near-human accuracy in identifying faces.
♦ March 25: Facebook purchases Oculus VR, Inc., a leading virtual reality companyfor $2 billion in cash and stock.
♦ March 27: Connectivity Lab as part of the Internet.org initiative, to bring Internet to everybody via drones, using "acqhires" from Ascenta.
♦ April 24: Announcement of FB Newswire which helps journalists find news news on Facebok.
♦ April 30: anonymous login is launched so that Facebook users can use apps without giving them their data.
♦ June 18: Facebook Slingshot, instant messaging application for sharing photos and videos with friends, for Android and iOS devices is launched.
♦ July 21: Facebook launches Save, a read-it-later feature that allows users to save links, places, and media pages for later perusl.
♦ September 15: Facebook cracks down on the Facebook profiles of drag queens in San Francisco (Userbase/controversy), asking them to switch to using their real names, and shutting down the accounts of those who refuse to comply. On October 1, Facebook clarifies to its real name policy and said that drag queens could continue operating their accounts. The company clarified that people should use their authentic real-world names but need not use their legal names.
♦ October 6: Acquisition of WhatsApp, and WhatsApp completed, CEO Jan Koum agrees to match Mark Zuckerberg's $1 salary
♦ October 23: Pseudonymous app Rooms, is launched, enables FB users to create and participate in forums on any topic and do not need to use their real names. The forthcoming launch of the app esd reported on October 7.
♦ October 30: Custom Tor link created to make it easier for users to access Facebook anonymously in locations where it is censored.
♦ November 7: Facebook makes it easy for people to unfollow friends and pages they've liked, both while viewing pages in the feed and while reviewing summaries of the most prolific contributors to their feed.
♦ December 8: Keyword search rollout for all posts, part of Facebook Graph Search, to all US English users on desktop and using iPhones; Cited as a potential competitor to Yelp and other product recommendation engines and also as a potential way to surface old, embarrassing posts by people.
♦ December 11: Facebook CEO Mark Zuckerberg holds his second Q&A, open to the public, about Facebook, where he discusses the dislike button and Facebook's role in promoting viewpoint diversity, helping people share more, and facilitating social and political transparency.
♦January 5: Facebook acquires Wit.ai, a Y Combinator startup founded 18 months ago to create an API for building voice-activated interfaces
♦ January 8: Facebook acquires QuickFire Networks, a company that built a custom hardware and software platform for reducing video file sizes and upload times. The Wall Street Journal got the news earlier today, with confirmation later arriving on QuickFire’s site.
♦ January 16: Facebook open sources the Torch library, containing some of its deep learning tools in machine learning, including new code that runs 23 times as fast for training convolutional neural networks as the fastest publicly available code until that time.
♦ January 20: Facebook announces that it will show fewer hoaxes in the news feed, and mark items it identifies as potential hoaxes so that readers can view them more critically.

Facebook reaches the big 011: Happy Birthday Facebook ▲ ▲ ▲ is part of the 'evergreen marketing insighter' series by Gloria Buono-Daly

All photos courtesy of Wikimedia and screen shots taken from video and websites. All other photos will be credited as required.

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