Purpose, it’s important, we all have it and use it in our everyday lives. Yet whenever one is asked to define his/her purpose, why is it so difficult to answer? What are your apprehensions?
How else can you create an innovative marketing plan and understand the purpose of your plan without initially understanding the real meaning of why you are here?
Marketing, like purpose, is having a clear perspective, confidence and drive, ultimately bringing substantial contributions and value in everything you do. Just as no two fingerprints are alike, no two marketers are alike - we all have a special and unique story that is incorporated into our work whether we are aware of it or not.
When tackling the question “what is your purpose?” one may perceive it as networking all the time or being on the Internet all day writing, but to say this would be deceiving. Gravitating towards networking in person or on the Internet, illustrates the enjoyment and appreciation of meeting and learning about others, e.g., marketers, writers, etc.
This also illustrates interest and enthusiasm to participate interactively by sharing comments, suggestions, and ideas. This can be mentally stimulating (like reading a good book or tablet). If this action touched one person or encouraged many to think, imagine, and improve, then this has made a difference and helped someone.
There are many reasons why purpose is a major element for marketers and personal brand. Think about it and share your thoughts, which will be incorporated into the next series article titled, "Marketing and the importance of being personal."
This article was first posted on Examiner.com last year (July 12, 2012). Marketing and the importance of purpose: First of a series of “evergreen marketing insights”
AllThingsDigitalMarketing Blog introducing article on Examiner at http://myblog.allthingsdigitalmarketing.com/2012/07/my-first-of-series-of-marketing.html