Purpose, it’s important, we all have it and use it in our everyday lives. Yet whenever one is asked to define his/her purpose, why is it so difficult to answer?
There are so many books/blog posts/articles, etc., both digitally and in print about personal branding and the importance of knowing your purpose. One of the many things we don’t learn in school or on the job is the importance of personal brand.
How else can you create an innovative marketing plan and understand the purpose of your plan without initially understanding the real meaning of why you are here?
Marketing, like purpose, is having a clear perspective, confidence and drive, ultimately bringing substantial contributions and value in everything you do.
When tackling the question “what is your purpose?” one may perceive it as networking all the time or being on the Internet all day writing, but to say this would be deceiving. Gravitating towards networking in person or on the Internet, illustrates the enjoyment and appreciation of meeting and learning about others, e.g., marketers, writers, etc.
This also illustrates an interest and enthusiasm to participate interactively by sharing comments, suggestions and ideas. This can be mentally stimulating (like reading a good book or tablet). If this action touched one person, or encouraged many to think, imagine, and improve, then this has made a difference and helped someone.
There are many reasons why purpose is a major element for marketers and personal brand. Think about it and share your thoughts, which will be incorporated into the next series article titled, "Marketing and the importance of being personal."
Here is an inspiring quote to help you find and define your purpose:
"Out of clutter, find simplicity. From discord, find harmony. In the middle of difficulty lies opportunity."
~~ Albert Einstein, German theoretical physicist, world renown as the father of Physics, (March 14, 1879 – April 18, 1955)
This article was first posted on Examiner.com last year (July 12, 2012). Marketing and the importance of purpose: First of a series of “evergreen marketing insights”
AllThingsDigitalMarketing Blog introducing article on Examiner at http://myblog.allthingsdigitalmarketing.com/2012/07/my-first-of-series-of-marketing.html