Wednesday, November 22, 2017

Happy 396th Thanksgiving America! November 23, 2017

This has been posted annually with minor revisions since the first 2012 Thanksgiving post! Enjoy 

"My cooking is so bad my kids thought Thanksgiving was to commemorate Pearl Harbor." 
~~ Phyllis Diller, American stand-up comedienne, actress, voice artist, and comedienne, best known for her eccentric stage persona and her wild hair and clothes.(b. July 17, 1917 – d. August 20, 2012)

Happy 396th Thanksgiving Day America!

Thanksgiving, referred to by many Americans as "First Thanksgiving" was originally celebrated by the Pilgrims and Colonists after their first harvest in the New World in the year 1621 when they invited the Wamponaog Indians to their autumn harvest feast. 
Photo above right of a food decoration for Erntedankfest, a Christian Thanksgiving harvest festival celebrated in Germany courtesy of

AllThingsDigitalMarketing blog would not stand to it's allthingsdigitalmarketing motif without a collage of "Thanksgiving Google Doodles" past and analysis of Google's basic design structure over the years. Besides the Google logo differentiating itself from the other search engines (e.g., Yahoo, Lycos, HotBot, etc.) it symbolizes uniqueness and mold-breaking vision. Below are Google's Thanksgiving doodles from the very first doodle in 1998 through present. (This collage will be updated with the most current Google doodle asap, so bookmark and visit frequently). Interesting to see what Google will do this year.

The very first Thanksgiving doodle was posted in 1998 (see collage above, lower right). Note how the clean, conservative signature Google logo design breaks all the conventional rules of branding and logo design. Ruth Kedar, graphic designer of Google's doodle, created one of the most recognizable logos (within a few years, Google's logo became as popular as NBC proud peacock and the CBS eye, also known as the "Tiffany Network"). Below are examples of standard branding rules Kedar obviously ignored:
        •   Don't incorporate more than 2 bold colors (Google uses 4 bold colors, playing with colors created a very child-like, playful yet bold design);
        •   Never over-kern letters (Google has excessive, uneven spacing in-between letters. Even though they have made a few changes (the latest in May 2014) the spacing is way off and obvious to the naked eye);
        •   Stay away from simple, elementary fonts (The original choice was the world's most popular typeface -- "Times Roman;" However Google's simple, chisel-style "Catull" typeface was selected for the subtle, sophisticated sans-serif design which incorporated old world writing style (e.g.,chisel and quill) with new age digital.

Google signature brand elements remained unchanged for the first Thanksgiving doodle (1998) with the exception of an exclamation mark and cartoon-like turkey, respectively at the very end of the word Google.

From a market branding perspective, Google doodles illustrate how breaking rules can be very effective -- violating traditional guidelines of logo brand management yet not minimizing Google brand equity. Interestingly, Google's Thanksgiving doodles gradually integrate design motifs within the Google letters (e.g., doodles from 1999 through 2002).

Beginning with 2003 to the present, Google doodle design integration spread to multiple letters with some doodles entirely replacing actual letters -- particularly with the 2008 cornucopia and in 2010 Google doodle's entire letters were replaced with food servings from the design by Food Network's Barefoot Contessa, Ina Garten.

Can you think of other brands who have broken the rules with their logos and still maintained their brand?

Do you think breaking the rules for logos would work for other brands.

The 2015 Thanksgiving Google doodle is not animated. Here's the 2014 animated Thanksgiving doodle. Isn't is adorable? Enjoy!

To view the 2013 animated Thanksgiving doodle, click here!

RESOURCES: Links to Thanksgiving doodles past

Thanksgiving is celebrated on the fourth Thursday of November in the United States and on the second Monday of October in Canada. Although Thanksgiving is celebrated by many in religion and cultural traditions, it is also a world-wide (non-religious) celebration. Photo right miniature pumpkins by Gloria Buono-Daly (taken at Stew Leonards, Yonkers, NY, October 2013). 

Our 16th President of the U.S.A., Abraham Lincoln, declared Thanksgiving Day a national holiday to be held annually in November during the Civil War (1863). Although New York became the first of several states to officially adopt an annual Thanksgiving holiday in 1817.

Not surprising, many Native Americans as well as other individuals disagree with the way Thanksgiving is mentioned historically particularly in text books, school classrooms and other periodicals. They believe millions of deaths resulted from the long and bloody war between Native Americans and European settlers and call Thanksgiving a "day of mourning." A posting, reports that since 1970, protesters have gathered on Thanksgiving Day at the top of Cole’s Hill, which overlooks Plymouth Rock, to commemorate a “National Day of Mourning.” Similar events are held in other parts of the country. 

Photo below left of Black Friday sale courtesy of FreeDigitalPhotos.

This Thanksgiving for sure many will eat, drink, and sleep while others will shop till they drop for many things especially electronics, smart phones and iPhones.
Samsung usually advertises their new products and for sure many will consider the latest Samsung Notebook 4 (released in mid October).

So be on the lookout for discounts if you are interested. Not surprising, iPhones will not have discounts.

Phone companies offer no-finance monthly plans with a slight discount if you lock yourself into a 2 year plan. Since many are not opting for cell phone lock-ins, you may find great deals for comparative, non-Apple products.
What will you be doing this Thanksgiving Day?

If you plan on being in New York City, there's always the Macy's Thanksgiving Day Parade, this is the 90

th year.

This year, there are many performers including Mariah Carey, Pat Benatar and Neil Giraldo, and Trey Songz. Click here to view the complete line-up for this year.

There are plenty of things to do on Thanksgiving -- see links below in the "Resources" section.

Thanksgiving Day (Jour de l'Action de grâce in Canadian French) is a national holiday celebrated primarily in the United States and Canada as a day of giving thanks for the blessing of the harvest and of the preceding year.

Several other places around the world observe similar celebrations.


Macy's Thanksgiving Day Parade 2014 R, TimeOut
 NEEDTOBREATHE to Play at 88th Macy’s Thanksgiving Day Parade , Urban Christian News
Ruth Kedar On Designing the Google Logo Google BlogoScoped
10 Reasons Not To Spend Thanksgiving with your Family, Babble by Disney
5 Tips for Viewing the Macy's Thanksgiving Day Parade , LuxeAdventureTraveler
How to do Thanksgiving without Family, Elephant 

Please remember to check out the links in the resource section above and share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks! 

Photos courtesy of unless otherwise indicated.

This Thanksgiving post is a reposting of previous AllThingsDigitalMarketing annual Thanksgiving blog posts.

Visiting this blog frequently and sharing this with your social media and professional network is much appreciated. Thanks.

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