Wednesday, December 31, 2014

What's your New Year reSEOlution? Top pick reSEOlutions tips for 2015; 'Evergreen marketing insighter' ▲▲▲by Gloria Buono-Daly

“The success of a page should be measured by one criteria: Does the visitor do what you want them to do?”
~~Aaron Wall –

You’ve tried several years before but this time, come January 1, your New Year reSEOlution © is to be more SEOrganized © , pay more attention to the detail, save on SEM spending and track those milestones once and for all. (Although according to a recent report by Stronview, more than half business leaders surveyed stated their digital marketing budgets will increase for 2015.)

You’ve been ready since it became popular in 2007 but are so busy that you get off track and end up putting it back in the proverbial rainy-day pile for next quarter. Hundreds of rainy days later and you have no idea what your SEO program is let alone the basic concept of relevant keywording, linkbuilding and the latest, MOBILE tail end phrases.

There are probably hundreds to thousands of FREE SEO tips you can incorporate into your internet marketing program. Although previous years listed the top social as Facebook, LinkedIn, Google and Instagram a recent report by indicates the top four as Twitter, Facebook, Instagram and Pinterest. Yet, according to another reliable source eBiz MBA Guide | December 2014, the top 5 of their top 15 most popular social are Facebook, Twitter, LinkedIn, Pinterest and Google -- which happen to be the 5 most popular social I use most ( Google it's mostly a combination of blogger, Youtube and Google+). Surprisingly Instagram came in at #7 behind Tumbler their 6th. More is at the eBiz MBA Guide site (see link below in the resources section.

A recent report by StronView titled "2015 Marketing Trends Survey" reveals that of the total 377 business leaders who participated in the survey 54% (204 out of 377) indicated that their digital marketing budgets particularly email and social media marketing will increase and their traditional marketing budgets will continue to decrease; While 40% indicated their budgets will remain the same. A wealth of information including detail is included on StronView's recent Press Release regarding findings from their Annual Market Trends Survey 2015.

I’ve listed below key tips to help jump-start your 2015 New Year reSEOlution. Along the way, I’ve included a few helpful URLs that will provide you with many more SEO tips to choose from.

1. As always (since my first reSEOlution blog December 31, 2009), review your SEO stats for the past 3 years; This is crucial in order to effectively analyze and incorporate SEO strategies and plans. Make sure your existing marketing program is enhanced with MOBILE and REAL-TIME campaigns and consider the mindset logic that mobile is much different than laptop/desktop, phablet, etc. Create a spreadsheet of your SEO program and include timelines, milestones, language, personas, and other relevant items unique to your product/brand. Make sure you update and review this spreadsheet on a daily to weekly basis and adjust your SEO strategy accordingly; Don’t forget to include ALL CAMPAIGNS and leave plenty of space to add on to as you move down this list

2. Real-time networking will also remain a key element for brands to grow, and Twitter will continue to be critical to the success of a marketing plan. Twitter helps marketers track their brand particularly in regards to product awareness, competitors and word of mouth. Also, according to Social Technology Review, since 2011, Twitter users are well educated ... "16%+ of their users hold advanced degrees and 30%+ hold 4-year degrees..." This means Twitterers live in higher income areas and have much higher purchasing power than the other social media.

In regards to branding stratgies, Social Technology Review also reported that Twitter users are +68% more likely to follow brands than the social media platform average (e.g.,Social Technology Review reported that 51% of Twitter users follow brands versus the 16% average from the social media spectrum). Also worth noting, Twitter users are more global than the other social networks, which optimizes international consumer potential at the lowest cost.

3. Optimize your web site for MOBILE webpages and get them ranked in SERP by cross linking to respective webpage – user agents for search and bots should go to the same webpage version. Create a map. Make sure web and mobile have consistent (vertically oriented) navigation especially since MOBILE devices have touchscreens. I’m amazed at how many web sites are not optimizing their site maps; Yes you’ve had a site map since the web site was first created but is it optimized to include relevant keyword descriptions, etc?

4. Incorporate keywords in your anchor text; this can take a very long time to determine and complete depending on how many links are on your web site. You may want to segment and delegate this to several on your team and schedule updates on a regular basis. Depending on your product or service, keywords may need to be revised regularly.

5. Create a schedule for frequency in updating meta tag descriptions regularly; Meta tag description is the snippet that is included with your organic search listing. The more creative and appealing your copy with relevant keywords that match your web site the better chances you have of being indexed more prominently. Review meta tag keywords and make sure a comma is after each keyword and that the max is no more than 250 characters (including spaces); This is a common error that is overlooked, however, this can make or break you organic positioning. Also, don't forget other platforms particular MOBILE. Make sure to incorporate end phrases in mobile campaigns.

6. MARKETING MEMES are integral to spreading word of mouth and increasing brand awareness. Make sure to incorporate hastags, at signs, etc. in every digital marketing platform particularly for Facebook, LinkedIn, Instagram, YouTube, etc. Also for websites, review title tags and use 3 to 4 relevant keywords -- repeating them each at least 2X but no more than 3X; Characters should not exceed 150 (including spaces). For example, a jewelry site might have the following title: ", discount diamond rings, diamond jewelry, diamond engagement rings, antique jewelry, modern jewelry" – note the web site URL address is 1st, then followed by the use of keywords "diamond" used 3X, "rings" used 2X, and "jewelry" used 3X, all relevant to this web site; All following the SEO industry standard as mentioned in this section (see 1st sentence).

7. Maximize the social networks, e.g., Facebook, Twitter, LinkedIn, etc. Equally important is to repeat your posts (e.g., Hoot Suite for repeating Tweets). For more ideas visit these resourceful sites that have plenty of suggestions -, and (formerly

8. There is no room for "writer's block" when it comes to blogging. Good web content is more important now than ever before. Make sure to blog regularly and here is a great resource for helping new and experienced bloggers written by David Moth of titled 14 places to look for blogging inspiration when writer's block strikes.

9. THE AGE OF VISUAL INFLUENCE: Forbes reports that 2015 will be the "age of visual influence." Video content is here to stay, and the importance of telling stories through videos continues to engage audiences. Of course, photos are still important when it comes to user experience so continue to post photos for everything. According to many social media periodicals and leading marketers in New York City, Pinterest and Instatram still remain top platforms for lead generation and visual integration. No surprise here that YouTube, Instagram, Pinterest, Tumblr, and Vine will play more prominent roles in digital marketing strategies for brands and products especially as video production and posting videos become more mainstream.

10. THE AGE OF SOCIAL VIDEO AFICI0NADOS: Are you a "social video aficionado?" If you're on FB you definitely are more "videofied" than previous years. Facebook's already doing it for you and the rest of the world for free, with "LookBack" and the latest out just in time for Christmas, Hanukkah, Kwanzaa and the New Year with "Your Year." Also worth mentioning, in October 2014 Forbes reported that although Facebook is winning with Social Videos -- "80 percent said they create videos to keep in touch with friends and family, 72 percent said they use videos as keepsakes ... " according to the Animoto research survey there is an even spread as to where video creators store their videos (who will the new dominant force be for personal video stoage?) -- i.e., 28% of consumers store their photos and videos on their PCs, 21% of consumers store their photos and videos on a USB or external hard drive, and 21% of consumers citing a cloud storage service as the primary place they store their photos and videos.

So be on the lookout for a video cloud at the speed of light in the near future (2015 - 2016).

11. Submit your site to reputable search engines such as Google, Yahoo, DMOZ, Aviva,, etc.

Remember your "New Year reSEOlution program" is a WIP (work in progress) and the more regularly you review, update and add to your existing SEO program, the more impact your SEO will have to your bottom line.

Wishing you and yours a healthy and prosperous New Year!

Resources (latest trends listed on top)

Digital Marketing Trends for 2015
The Importance of Twitter to your Social Media Marketing Strategy
Survey Says Facebook Is Winning Social Video, But A Bigger Trend Looms
eBiz|MBA Guide Top 15 Most Popular Social Networking Sites | December 2014
What Comes Next? 5 Social Media Trends for 2015
Inc. How to Master the 4 Big Social-Media Platforms
10 Digital Marketing Trends for 2015
♦10 interesting digital marketing statistics we've seen this week
♦10 Simple tips for Effective Mobile SEO, Search Engine Land
♦The 3 Worst Ways to use Social Media, Social Media Today
♦5 SEO Tips To Get Mobile Apps Ranked In SERPs, Search Engine Land

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The terms reSEOlution © and SEOrganized © were coined by Gloria Buono-Daly in 2005.

What's your New Year reSEOlution? Top ten reSEOlutions for 2015 is part of the evergreen marketing insighter ▲▲▲ series by Gloria Buono-Daly

Photo above is snapshot of New Year 2015 decorations in New York City with "reSEOlutions" layered over. All photos courtesy of Wikimedia unless otherwise indicated.

This blog has been updated annually to include the latest trends and findings since the original publication on December 31, 2009 on the AllThingsDigitalMarketing "Evergreen Marketing Insighter" blog post.

Please visit this blog frequently and share this with your social media. Thanks.

Thursday, December 11, 2014

Merry Christmas, Happy Hanukkah, Kwanzaa and Happy New Year America!

Click here to enjoy my Christmas, Hanukkah and New Year eCard and "Have a Merry Christmas, Hanukkah and a very Happy New Year America!"

Twelve more days until Christmas: Merry Christmas America ... Happy New Year too! The Gift of Silver Bells and Chocolate!

"...When we recall Christmas past, we usually find that the simplest things -- not the great occasions -- give off the greatest glow of happiness..."
~~ Bob Hope

(May 29, 1903 – July 27, 2003)English-born American comedian and actor on Broadway, in vaudeville, movies, television, and radio.

Back in Thanksgiving 2013 America was celebrating Thaksgivekkah. Now this year, for the 5th time in 109 years, come this Christmas Eve, December 24, 2014, the 8 lights of Hanukkah will be colliding with Christmas lights on Christmas trees, homes and retail stores.

The last time this happened was 55 years ago (in 1959), when many families and friends homes had two trees lit -- the traditional Christmas Tree and Traditional Hanukkah Bush.

"This is one of those years, not that rare in fact, when Christmas and Chanukah coincide on the calendar. Chanukah starts on the night of December 20 and ends during the day of December 28. So on December 25 Jews and Christians will be celebrating their respective holidays. Why and how this happens when it does is way too complicated and uninteresting for this forum. How we all deal with the reality is much more compelling." ~~ Rabbi Michael Mayersohn Since his ordination in 1979, Rabbi Michael has been helping people learn Torah, go through life cycle celebrations and serve the needs of Jewish and Christian people throughout his life's journey.More info at

Like many households during Christmas season, in the center of our table you will find all sorts of desserts --cookies, cakes, Italian pastries, etc.

During the 12 days before Christmas and the 8 lights days of Hanukkah have fun decorating, baking and partying with family and friends.

During the 12 days before Christmas and the 8 lights days of Hanukkah have fun decorating, baking and partying with family and friends.

There are so many other traditions and cultural customs during this festive season. Week-long holiday, Kwanzaa is celebrated from December 26th through January 1st and symbolizes "fruits of the harvest." Held in the United States since 1966, Kwanzaa honors African heritage in African American culture. Kwanza was created by Maulana Karenga in 1965 and has seven core principles (Nguzo Saba). Traditions include baskets full of fruit and gift-giving.

Every once in a while during Christmas Eve and Christmas Day, I would bring that favorite, rich treat to my family table -- dark, decadent chocolate mousse.

Every once in a while, I would bring that favorite, rich treat -- dark, decadent chocolate mousse.

What makes mousse so unique is the light and airy texture from air bubbles.

Depending on preparation and mix intensity mousse variations range from light and fluffy to creamy and thick and can be sweet, bitter or savory. The great thing about this dessert is the prep time is only six minutes and then all you need do is refrigerate it for an hour.

[Use numbers in parentheses for larger quantity servings
► 1 (4) teaspoon unflavored gelatin
► 1 (4) tablespoon cold water
► 2 (8) tablespoons boiling water
► 1/2 (4) cup sugar (can substitute with splenda, equal, etc.)
► 1/4 (1) cup cocoa (AT LEAST 60% cocoa concentration for best flavor)
► 1 (4) cup whipping cream (can substitute w yogurt but texture will change
► 1 (4) teaspoon vanilla extract
► chocolate curls

► 2 tablespoons of instant espresso
► Be imaginative. Try something different and share it by commenting on this blog
► I've tried with the usual raspberries, strawberries, blueberries, but also tried cinnamon sticks, walnuts, cranberries, etc.

Step 1 : Gelatin mixture (3 min)
► In a small bowl sprinkle unflavored gelatin over the cold water; let stand 1 minute
►Add the boiling water, stirring, until gelatin is dissolved.

Step 2 : Mousse (3 min)
► In a separate bowl combine the sugar, cocoa, whipping cream, and vanilla; stir to blend
► Beat on medium speed of electric mixer, scraping the bottom of the bowl a few times, until the mixture is stiff
► Add the gelatin mixture and beat until well blended.

Step 3 : Spoon in dish and chill (60 min)
► Spoon the chocolate mousse into dessert dishes or glasses
► Sprinkle mousse with chocolate curls, if desired
►Chill for at least 1 hour before serving makes eight 6oz servings (parenthesis numbers make up to 32 6oz servings

Total time - 1 Hour and 6 Minutes

Click this link to view my eCard and "Have a Merry Christmas and a very Happy New Year!"

Tuesday, December 9, 2014

Happy 199th B-Day to world’s first known computer programmer, Ada Lovelace (b. December 10, 1815) ▲ ▲ ▲
'evergreen marketing insighter' by Gloria Buono-Daly

The analytical engine weaves algebraic equations just as the Jacquard loom weaves flowers and leaves.”
~~ Ada Lovelace

from notes on Menabrae’s Memoir on the Analytic Engine, 1843

Did you know that the world's first known computer programmer and the founder of computer science was a woman?


In memory of Ada Lovelace, let's celebrate women in math and science. To think even with all the progress women have made and in our world of digital, it's so hard to imagine the first geek was a female, way back in the mid 1800s yet men represent 91% of senior IT management positions.

According to Judith Warner, Senior Fellow at Center for American Progress women hold only 9 percent of IT management positions and account for only 14 percent of senior management positions at Silicon Valley startups (as of March 2014).

Happy 199th B-Day to Ada Lovelace (10 December 1815 – 27 November 1852). Ada was an English mathematician and writer chiefly known for her work on Charles Babbage's early mechanical general-purpose computer, the analytical engine. Her notes on the engine include what is recognized as the first algorithm intended to be processed by a machine; thanks to this, she is sometimes considered the world's first computer programmer, founder and prophet of scientific computing and enchantress of numbers.

As a young adult, she took an interest in mathematics, and in particular Babbage's work on the analytical engine. Between 1842 and 1843, she translated an article by Italian mathematician Luigi Menabrea on the engine, which she supplemented with a set of notes of her own. These notes contain what is considered the first computer program — that is, an algorithm encoded for processing by a machine.

Born Augusta “Ada” Byron on December 10, 1815 to poet George Gordon Byron, 6th Baron Byron, and his wife, Anne Isabella "Annabella" Milbanke, Baroness Byron. Byron, and many of those who knew Byron, expected that the baby would be "the glorious boy", and there was some disappointment at the contrary news. As a child, Ada was often ill and when she was eight, she experienced headaches that obscured her vision. She became paralysed in n June 1829, from the measles. She was subjected to continuous bed rest and by 1831 she was able to walk with crutches.
At the age of 17 her remarkable mathematical abilities began to emerge, and her interest in mathematics dominated the majority of her adult life.

In a letter to Lady Byron, De Morgan suggested that her daughter's skill in mathematics could lead her to become "an original mathematical investigator, perhaps of first-rate eminence.

On 8 July 1835 she married William King, 8th Baron King, becoming Baroness King. They had three children; Byron born 12 May 1836, Anne Isabella (called Annabella, later Lady Anne Blunt) born 22 September 1837 and Ralph Gordon born 2 July 1839. Immediately after the birth of Annabella, Lady King experienced "a tedious and suffering illness, which took months to cure". In 1838, her husband was created Earl of Lovelace. Thus, she was styled "The Right Honorable the Countess of Lovelace" for most of her married life.

The computer language Ada, created on behalf of the United States Department of Defense, was named after Ada Lovelace. The reference manual for the language was approved on 10 December 1980, and the Department of Defense Military Standard for the language, "MIL-STD-1815", was given the number of the year of her birth. Since 1998, the British Computer Society has awarded a medal in her name and in 2008 initiated an annual competition for women students of computer science.

All photos courtesy of Wikimedia unless otherwise indicated.

Additional resources:
Women's Leadership Gap (PDF Report as of March 7, 2014), Center for American Progress
Google Doodle celebrates Ada Lovelace Washington Post
The Babbage Engine, Computer History
Ada Lovelace, World's First Computer Programmer, Celebrated With Google Doodle, Huffington Post
Ada Byron, Countess of Lovelace, SDSC

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Monday, December 1, 2014

Is the world of digital making you stressed and lonely during Christmas and throughout the year? ▲ ▲ ▲
'evergreen marketing insighter' by Gloria Buono-Daly

“Christmas is doing a little something extra for someone.”
Charles M. Schulz
(November 26, 1922 – February 12, 2000), aka “Sparky,” American cartoonist, best known for the comic strip Peanuts featuring characters Snoopy and Charlie Brown, Lucy, etc.

Is the world of digital negatively impacting the way people interact with others, i.e., social media Facebook?

The saying every story has two sides also applies to research studies.

According to a study from University of Michigan’s psychologist Ethan Kross, Facebook and other social media are contributing to loneliness and reducing overall life satisfaction.

Research also concluded that technology continues having negative effects on the way people interact with others and the way they perceive others. More information at All the lonely Facebook friends: Study shows social media makes us MORE lonely and unhappy and LESS sociable

The other side of the story

While many believe that the dynamics of becoming excessively engaged on the internet, ipad, texting, gaming, iphones, etc. can create mixed feelings, stress and breed loneliness and depression, there is also research that concludes opposite.

Circle Adventist, a non profit organization, reported findings from a socio-psychological study of undergraduate students that the Internet does not seem to influence loneliness levels in undergraduate students.

The study concluded that newer users of the internet are at higher risks of experiencing loneliness and that loneliness is more prevalent among undergrad students who use the internet for more than 40 hours per week and choose this form of communication over personal face-to-face and telephone conversations.

More information at Circle Adventist article titled “A study of the relationship between loneliness and Internet use among university students.”

What do you think? Is technology and the world of digital negatively impacting your or your child's social life? How frequently do you use Facebook?

▲ Deepak Chopra On Loneliness, Huffington Post
▲ All the lonely Facebook friends: Study shows social media makes us MORE lonely and unhappy and LESS sociable, DailyMail,
▲Holiday Depression Can be a Surprising Gift, Barrie Davenport
▲Loneliness and Internet use, Science Direct
▲Lonely this Christmas? Discover the JOY of being on your own, Mail Online
▲ Does it have to be lonely this Christmas?, The Revelstoke Current
▲ Some Suggestions for Battling Loneliness, Gretchen Rubin, Happiness Project
▲ How Facebook Makes Us Unhappy, The New Yorker

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Charlie Brown Christmas Tree image collage is a snapshot taken from Google search results on December 18, 2013.
Is the world of digital making you stressed and lonely during Christmas and throughout the year? ▲ ▲ ▲
is part of the 'evergreen marketing insighter' series by Gloria Buono-Daly