Thursday, March 20, 2014

Twitter reaches the BIG 008 today! Happy Tweet-Day to you!


Happy 8th B-Day Twitter.

Still no definitive business model or $ profit yet Twitter continues to spread wings, ripple effects and much intrigue! Wishing you many more twitterers, tweets and TweetDays!

According to Stan Schroeder, writer of Mashable, Twitter's B-Day is today -- last year I was wrong, I thought it was March 22nd, but it's indeed March 21st -- the first day co-founder Jack Dorsey tweeted his very first tweet. Here is Schroeder's article from Twitter's 6th, Happy 6th Birthday, Twitter!

Twitter hasn't changed much with the exception of it's phenomenal growth. According to many resources including Mashable and SocialMedia, Twitter has about 200 million accounts and averages 400M tweets per day. While this statistic may be debatable since others including Mashable indicate that Twitter has over 500 million, Twitter itself has reported that as of February 2013, they have 200 million users. Below is a blog I wrote back in 2009 all about Twitter:

Twitter, a micro-blog with a 140-character-limit blurb known as a “tweet” having potential to create a chain of social media networking events that can lead to exponentially larger alterations of social media networking instances. Twittering appears to have maximized the power of connecting. In less than 4 years, it is  estimated that there are over 250 million twitter accounts worldwide.

But if you think that Twitter and the bird’s far reaching effect is enough to make your media campaign a success, try spreading your wings and flying. You just might find yourself in a nose-dive!

Of course, everyone is twittering, with hopes of creating shifts in perspectives that will lead to greater connections, better businesses and stronger communities.

It’s been said that a sea gull’s simple flap of a wing can change weather, and so too a simple tweet can create ripple effects in the customers, employees, friends, colleagues and even those people and entities that you have never known and now suddenly have become your followers.

Why then are there still no analytics for measuring effectiveness, or tried and true processes and marketing solutions from this bird?

Although Twitter’s wide massive appeal has grown so quickly in such a brief time, it is still considered new. Twitter became available to the public in 2006 but really gained momentum in April 2007. According to Wikipedia “The tipping point for Twitter's popularity was the 2007 South by Southwest, SXSW, festival. During the event usage went from 20,000 tweets per day to 60,000.” This all occurring after the Web 2.0 buzz of 2006, which arose 2 years after the first Web 2.0 Oreilly Conference, October 5 – 7, 2004, at the Hotel Nikko in San Francisco, CA.

Today, there are many factors that contribute to the success of a social networking marketing campaign and Twitter is just one of the many digital integrated marketing tools. Besides having experience, skill and passion about what you are communicating, successful social media marketing requires a well thought out, detailed, marketing plan and timeline. Even with all this, there are still no guarantees; What works for one company or person  may not be as effective for another.

While there are no magic bullets that will guarantee the overall success of your campaign, below you will find a listing of some helpful tips to guide you through the process of integrating twittering into your corporate digital marketing programs:

1. Create momentum with effective communications and set up kick-off meetings well in advance of your deliverables

2. Optimal participation is key. Schedule regular (weekly or bi-weekly) meetings (virtual or in person) and involve as many employees/departments in your organization.

3. Ensure that your meeting handouts include guidelines for branding specs, e.g., having company logo included on all tweets, regardless of whether a company is using different blog/tweet names for different products,/themes, etc., appropriate tone, buzzwords, keywords, etc.

4. If your social marketing media campaign calls for multiple bloggers and twitterers, make sure your respective tweet names match respective tweet blogs; This information should all be mapped out (e.g., spreadsheet) and incorporated into your digital marketing plan alongside all of the other marketing tools you will be integrating

5. Use common sense and discuss best practice to ensure employee tweeters know their leaps and bounds when contributing to avoid compromising your blogs/tweets integrity and reputation

6. Tie in tweets with your company’s blogs – an example is how Martha Stewart’s tips, ideas, etc., from her blog into tweets – again, not necessarily coming from someone from her company, but created such a brand following that followers as well as employees include her ideas in their blogs

7. Understand and learn of the importance of following potential customers, existing customers, vendors, suppliers, etc.

8. Incorporate short and simple auto-respond tweets for new followers – assuring real-time reply in the event no one is able to respond immediately; Although the majority of folks recommend not using auto-responds, my suggestion is to test the waters but keep auto-responds short, thanking them for connecting and sharing relevant information.  If you feel auto-responding is working against you, simply remove it. At least you can say you gave it a try.

9. Understand the importance of hashtags and other application enhancements and use them carefully. E.g., including hashtags in your tweets, e.g., #followfriday; and applications, Tweet Meme, etc. There are pros and cons to hashtags - some folks feel the short 140-character blurbs get distorted from the #hashtag symbol while others are embracing it. So far, I haven't been incorporating hashtags into my tweets. I plan on giving #hashtags a try soon.

10. If you are interested in following please feel free to follow me on Twitter at www.twitter.com/gbdaly

"Twitter reaches the BIG 008 today! Happy Tweet-Day to you!" is part of the "evergreen marketing insighter" series by Gloria Buono-Daly written by Gloria Buono Daly (c) 2009

Tuesday, March 18, 2014

It's here! The "see what you missed" video of the "A Whole Lott More" film screening at ReelAbilities: NY Disabilities Film Festival


It's here! The "see what you missed" video of the "A Whole Lott More" film screening at ReelAbilities: NY Disabilities Film Festival

Below is the posting from last week. Film screening of the acclaimed new award winning documentary "A Whole Lott More" tonight at ReelAbilities: NY Disabilities Film Festival

PIX 11 News Anchor Tamsen Fadal will be moderating a Q & A following the special screening of the acclaimed new award winning documentary, "A Whole Lott More" at ReelAbilities: NY Disabilities Film Festival.

Stay tuned for more including photos posted to Facebook and video event coverage reporting.
More information at www.ReelAbilities.org Below is an earlier event coverage report from a private screening of "A Whole Lott More"

Sunday, March 16, 2014

Happy 278th Saint Patrick's Day America! Try My Irish Soda Bread Easy 1-2-3 Recipe


"A best friend is like a four leaf clover: hard to find and lucky to have!"           ~~ Anonymous Irish Quote

Slàinte
(pronounced: slawncha, like "lawn-chair" but with an "s" in front of it, is how one would say Cheers in Irish Gaelic)
My favorite Irish soda bread recipe, towards the end of this article. I post it every year. Enjoy!

Happy Saint 278th Pat's Day!
Happy 278th St. Patrick's Day America! The first recorded parade anywhere in America was in Boston in 1737. In Ireland, the Irish have been celebrating the feast of St. Patrick since the ninth century.

This year it's Monday, March 17th! With many being bit by the leprechaun earlier in time for the many parades through the country beginning today. The oldest and largest of the St. Paddy’s Day parades in the Western Hemisphere, dating back to 1762 -- New York City's St. Paddy's Day Parade -- steps off Fifth Avenue in New York City Saturday, March 16th fourteen years before the Declaration of Independence (NYC's oldest cultural and religious parade, 252 years ago but 253 St. Patrick's Day PARADE EVENTS AGO).

According to a PinkNews.com article, New York and Boston mayors plan to boycott St Patrick's Day parades in 2014 due to ban on gay marchers by the organizers. St. Patrick's Day is known traditionally as a religious holiday honoring the patron saint of Ireland, Saint Patrick as well as a celebration of the Irish culture.

Interestingly, the original color associated with Saint Patrick was blue. The color green and its association with Saint Patrick's Day began in the early 17th century with the use of green ribbons and shamrocks to celebrate St Patrick's Day. It is known that Saint Patrick used the symbolic shamrock, a three-leaved plant, to explain the Holy Trinity to the pagan Irish.

Although not a legal holiday in America, Saint Patrick's Day, is celebrated throughout the country. It is observed as a celebration of Irish and Irish American culture. Celebrations include prominent displays of the color green, eating and drinking, religious observances, and numerous parades. The holiday has been celebrated on the North American continent since the 1763.

One of the longest-running and largest Saint Patrick's Day parades in North America that occurs each year is in Montreal. The Canadian city flag includes a shamrock in its lower-right quadrant. The annual celebration has been organized by the United Irish Societies of Montreal since 1929. The parade has been held annually without interruption since 1824.

However, St. Patrick's Day itself has been celebrated in Montreal as far back as 1759 by Irish soldiers in the Montreal Garrison following the British conquest of New France.



Like many households on Saint Patrick's Day, in the center of our breakfast table you will find tasty, Irish, soda bread to celebrate the luck and charm of the Irish. I baked this easy Irish soda bread earlier today and just had to share my easy recipe by posting on my blogs. The great thing about this is the prep time was slightly less than 5 minutes and it baked in an hour.
INGREDIENTS:
► Flour 3 1/2 cups
► Sugar 3/4 to 1 cup (or try sugarfree alternatives; e.g., splenda or equal)
► Baking powder 1 tablespoon
► Eggs 2 medium size
► Milk 1 cup
► Melted butter - 1 stick
OPTIONAL:
► Raisins 1 cup
► Caraway seeds 2 tablespoons
► Be imaginative. I used Flax Seeds

Step 1 : Soda Bread Dough (3 min)
► Prepare oven at 375°; In large bowl combine dry ingredients
► Flour
► Sugar
► Baking Powder
► Optional ingredients - I added 1/2 teaspoon Flax seeds
► Add remaining ingredients - Milk, Eggs, Melted Butter


Step 2 : Knead Dough (2 min)
► Knead dough and divide the dough into 2 round loaves
► Sprinkle flour if dough is too moist and sticky
► Using a cake knife, mark the top of each dough loaf with an X

Step 3 : Place loaves in 375° oven (60 min)
► Wait at least 10 minutes before slicing

Total time - 1 Hour and 5 Minutes




“Every man desires to live long, but no man wishes to be old.”
--Jonathan Swift (1667-1745), Irish author and satirist.


Additional resources:
Colorful History of St. Patrick's Day Parade, Roots of the parade in Colonial America
The New York City Saint Patrick's Day Parade
New York City Saint Patrick's Day 2014 Parade"
♦ Saint Patricks Day 2014 http://st-patricks-day.com/
Find your nearest Saint Patrick's Day parade: Where and when
New York and Boston mayors plan to boycott St Patrick’s Day parades over ban on gay marchers
New York City Saint Patrick's Day Parade
Saint Patrick's Day Parade NYCgo.com
Saint Patrick's Day Parade New Orleans


All photos courtesy of Wikimedia unless otherwise mentioned. Photos of soda bread in recipe section, courtesy Gloria Buono-Daly.

Please visit this blog frequently and share with your social media and other networks.
Follow me @gbdaly

Thanks for visiting.

Gloria Buono-Daly

Monday, March 10, 2014

Film screening of the acclaimed new award winning documentary "A Whole Lott More" tonight at ReelAbilities: NY Disabilities Film Festival

Film screening of the acclaimed new award winning documentary "A Whole Lott More" tonight at ReelAbilities: NY Disabilities Film Festival

PIX 11 News Anchor Tamsen Fadal will be moderating a Q & A following the special screening of the acclaimed new award winning documentary, "A Whole Lott More" at ReelAbilities: NY Disabilities Film Festival.

Stay tuned for more including photos posted to Facebook and video event coverage reporting.
More information at www.ReelAbilities.org Below is an earlier event coverage report from a private screening of "A Whole Lott More"

See what you missed video montage of the acclaimed new documentary "A Whole Lott More" is here

See what you missed video montage for the special screening of the acclaimed new documentary "A Whole Lott More," hosted by Executive Producer, Loreen Arbus, is here! Watch, be inspired and see what you missed.

Event coverage report below originally posted November 4th, 2013.
"We made this film to bring more awareness to employment issues for people with disabilities. In a tough economy, everyone worries about their job, their home and their children’s futures.

With so much on our minds, is there even space to think about the 80% of Americans with developmental disabilities who remain unemployed?"


On Monday, November 4, 2013, there will be a special screening of the acclaimed new documentary, "A Whole Lott More".

SPECTACULAR "SEE WHAT YOU MISSED" FACEBOOK PHOTOS of the special screening "A Whole Lott More" ARE HERE! Yay!

The film follows three individuals - each has a different attitude towards work and a different disability. It is an important film about an often ignored issue and powerfully brings to light how, for the good of all Americans, more people with disabilities must be included in the working world. The film recently debuted at the HotDocs film festival in Toronto.

Loreen Arbus, Executive Producer of "A Whole Lott More," is hosting the screening.

Arbus is also the First woman to head up programming at a major U.S. Network and a Disability Rights Activist/Producer/Founder & Chair of “Women Who Care.”


Also in attendance will be Victor Buhler, Director of “A Whole Lott More” and Joan Browne, Former President of Lott Industries.

Victor Buhler, Loreen Arbus, and Joan Browne, who appears prominently in the film, will discuss the movie after the screening.


ABOUT “A WHOLE LOTT MORE”:

Around eight million people in America have a developmental disability. Those who work often find jobs in ‘workplaces’ - coalitions of businesses and social service agencies that traditionally provide manufacturing jobs. In Toledo, Ohio, there is Lott Industries. For decades Lott Industries competed successfully for auto industry contracts, employing 1200 workers with disabilities. With the collapse of the local auto industry in neighboring Detroit, Lott has struggled to keep its doors open.

The film looks at the impact of Lott’s struggles and examines the wider world of employment options for people with disabilities. Our documentary focuses on three unforgettable individuals – each with a different attitude towards work and each with a different disability. The film showcases their incredible resilience and makes the case for greater employment opportunities for all.


Below is the film trailer for the documentary “A Whole Lott More.”


JGPR – James Grant Public Relations provides marketing, publicity, press and Celebrity Outreach for clients who are serious about strategizing and targeting mainstream media. The company currently has clients around the world based in New York City, Washington D.C., Los Angeles, Berlin, Aix-en-Provence, Mexico and other cities. Whether it is a major non-profit organization, a corporation, a film studio or an A-List charity event, JGPR specializes in getting the message out effectively to television, online, social media, print and radio. We exclusively tailor a specific tactical blueprint for each client in order to achieve their marketing and media objectives.

We'll keep you informed so RSS feed this blog and visit frequently.


This article will also be updated regularly with photos and other related information. Please visit frequently and subscribe to our RSS feed. Thanks.


Stay tuned for the exciting “See What You Missed” video of the event which will include special interviews.

Additional resources: Photos courtesy James Grant PR and "A Whole Lott More."

Friday, March 7, 2014

Women around the world are celebrating the 103rd International Women's Day and Google celebrates with a doodle one day ahead


“If particular care and attention is not paid to the ladies, we are determined to forment a rebellion and will not hold ourselves bound by any laws in which we have no voice or representation.”
~~ Abigail Adams, Abigail Adams, U.S. First Lady, 1776 (née Smith; November 22 [O.S. November 11] 1744 – October 28, 1818) was the wife of John Adams, the first Vice President, and second President, of the United States, and the mother of John Quincy Adams, the sixth President.


Did you know that March 8, 2014 is the 103rd anniversary of International Woman's Day?

Google has done it again and celebrated with an inspiring, entertaining, interactive doodle one day ahead.

Here's a snapshot of it to the right:

Last year Google posted a very charming doodle to celebrate IWD 102nd (see below).
Happy 103rd Anniversary to International Women's Day! Also, did you know that March is Women's History Month?

International Women's Day (IWD), originally coined International Working Women’s Day, is marked on March 8th every year.

The UN theme for International Women’s Day 2014 is "Inspiring Change." Former United States Secretary of State, Hillary Clinton, attended the UN event "Equality for Women is Progress for All," earlier today in New York City. The event was part of the UN International Women's Day, which is celebrated tomorrow (March 8).

Women's equality has made positive gains but the world is still unequal.

International Women's Day celebrates the social, political and economic achievements of women while focusing world attention on areas requiring further action."

In many countries, International Women's Day is an occasion to honor and praise women for their accomplishments. Join International Women’s Day on Facebook at facebook/internationalwomensday and for breaking news follow #womensday.

International Women's Day is an annual day observed in many nations around the world on March 8 each year. (Jumping Woman photo above by kongsky / freedigitalphotos.net)


President Barack Obama proclaimed March 2011 to be "Women's History Month", calling Americans to mark IWD by reflecting on "the extraordinary accomplishments of women" in shaping the country's history.


Also, Secretary of State Hillary Clinton launched the "100 Women Initiative: Empowering Women and Girls through International Exchanges", on the eve of IWD.


Photo above left taken by U.S.Army Photographer: Spc Tobey White, is of U.S. Army Lt. Col. Pam Moody, 319th ADT, and resident of Indianapolis, Ind. Here she hands out pencils to Afghan women at the International Women's Day gathering held in Khowst City, Khowst Province, Afghanistan, March 8, 2011.

Every year events take place on March 8th to commemorate the anniversary of International Women's Day. In 2011, IWD's 100th anniversary, 100 countries participated in events.
Kudos to all women for all we do!

Do you have a theme of your own to celebrate 2014 International Women's Day? IF so, share it on the International Women's Day website.

There's plenty more for women to be inspired about. The Global International Women's Day Arts Initiative is filled with a spectacular gallery of women artists and writers for you to stay connected anywhere, anytime. Do you have creative to share? If so, you can visit The International Women's Day Creative Website page and share.

All the artworks and stories have been created by diverse women from around the world to inspire, challenge, entertain and provoke thought from a gender angle.

Resources for Women’s History Month:
http://womenshistorymonth.gov/
http://www.nwhp.org/whm/index.php
http://www.nwhp.org/
http://en.wikipedia.org/wiki/Women's_History_Month
http://www.infoplease.com/womens-history-month/
http://www.history.com/topics/womens-history-month
http://www.gale.cengage.com/free_resources/whm/