Harris Interactive Customer Experience Impact Report conducted by Oracle, internet globalization has been providing unlimited choices for consumers who now run the show.
An estimated 86% of consumers quit doing business with a company due to bad customer experiences; This is an increase of 46% (or +27 percentage points) from 59% four years ago. (Photo above left, Opte Project visualization of Internet Globalization routing paths courtesy Wikimedia)
The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric by Larry Weber and Lisa Leslie Henderson share their expertise and decades of experiences to clarify and describe how modern communications technology is changing consumer behavior and creating shifts in marketing concepts, practice and careers. (Photo below right courtesy of FreeDigitalPhotos.)
The Digital Marketer includes the top latest trends and technologies that all marketers need to know so as to effectively plan, implement and succeed as well as various aspects pertaining to the preparedness and anticipation for constant disruption. I've already incorporated many of insightful tips throughout the book. You too can be inspired and motivated to do the same by reading The Digital Marketer by Larry Weber and Lisa Leslie Henderson.
THE FIRST OF TEN SKILLS: BUILD A SUCCESSFUL MARKETING CAREER
The first of ten skills-sets in The Digital Marketer explains the importance of you – what I refer to as reinventing the "reinventing yourself" concept. Weber and Henderson also discuss “Me.com” (being more than your brand and your presence for various social environments) and the importance of being your "own human resources manager," wearing your many hats, understanding your potential, skill-sets, and your drive for self-improvement.
Taking charge of your own career, being your own small business entity and resourcefulness are crucial before any marketing contribution you make can be successful and have impact. Sitting still and waiting for marketing things to happen in our new world of “customer-centric” marketing, is the riskiest thing a marketer can do. (Photo below left human head with #socialnetwork symbols, courtesy FreeDigitalPhotos.)
THE NEW CUSTOMER-CENTRIC REPLACES THE OLD MEDIA-CENTRIC
Consequently, an entirely new style of marketing has emerged. Big data, digital communications and many other marketing trends continue to dominate the new world of consumer-centric relevancy. The Digital Marketer delineates how marketing has evolved exponentially in only 5 years, and describes how it will continue to evolve as new technologies breed constant disruption.
SHARING INSIGHTS AND USING REAL CASE STUDIES
Digital marketing is a complex field and involves hundreds to thousands of technologies and tools that are constantly evolving to connect marketers with informed and vocal consumers. The latest digital marketing changes not only bring unprecedented challenges for creating experiences that are more personal and meaningful for customers but also bring constructive, exciting and fulfilling marketing careers like no other profession.
The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, by Larry Weber and Lisa Leslie Henderson is a must read for entry to senior level marketers as well as future generation marketers. The authors share their decades of experiences and use intriguing case studies that include pertinent thought processes that help marketers understand the intricacies of the many changing technologies as well as the complex marketing and customer engagement platforms.
“The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric,” by Larry Weber and Lisa Leslie Henderson would also be a great read for digital analysts, social media managers, and anyone interested in learning about the world of digital marketing. Gloria Buono-Daly smile rating, 5 smiles up ))))).
GBDaly Smile Rating -
5 Smiles Up ))))) (c) 2014 The Digital Marketer: Ten New Skills You Must Learn To Stay Relevant and Customer-Centric" by Larry Weber and Lisa Leslie Henderson. The book is on sale at bookstores everywhere.
(photo right courtesy of FreeDigitalPhotos)
♦ When It Comes To Data-Driven Insights, Marketers Flunk The Customer-Centricity Test, CMO by Adobe
♦ The Digital Marketer published by Wiley
♦ 6 customer experience statistics – and the performance implications for your business , Business Insider
♦ Customer Centricity , DSI (Decision Strategies International)
▓ █ 9 Must-Know Stats for the Customer-Centric Marketer , SalesForce Pardot Blog by Jenna Hanington
▓ █ The State of Social Marketers , socialbakers.com
▓ █ DreamFireInteractive Industry Insights
▓ █ 30 Stats Every Q&A and Training Professional Should Know, qatc.org,
Please check out all the links in the resource section above and share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!
Photos courtesy of The Digital Marketer authors and Wiley & Sons, Inc., unless otherwise mentioned.
Visiting this blog frequently and sharing this with your social media and professional network is much appreciated. Thanks.
GBDaly exclusive "Smile Rating" (c) 2013 created and conceptualized by Gloria Buono Daly. .
@TheLarryWeber (Boston, MA), is Chairman and CEO of Racepoint Global (@RacepointGlobal), an advanced marketing services agency.
He is the founder of Weber Shandwick and MITX, the world’s largest Internet marketing association, and the author of four previous books on marketing, technology, and leadership. www.racepointglobal.com
LISA LESLIE HENDERSON @ljlhendo (Boston, MA), writes, teaches, and consults on the changing face of marketing, creativity and innovation, and social entrepreneurship.
This is the second book upon which she has collaborated with Larry Weber. www.lisalesliehenderson.com