International Telecommunications Union ). (Photo above left, courtesy of FreeDigitalPhotos.)
WHY DO 97% (or so) OF VISITORS LEAVE A WEBSITE WITHOUT CONVERTING OR PURCHASING?
There are many reasons why visitors quickly navigate away from websites: Be it annoying sounds, distracting pop-ups and interstitial ads, to bad navigation, too many clicks, poor grammar, typos and overall horrific design quality. LiveAdmins.com reports that “94-97% of website visitors leave a website within two minutes and completely forget about it once they leave.”
All the more reason why digital marketers need retargeting and why retargeting has acquired phenomenal momentum in such a short time. However, I highly recommend any website issues be corrected before implementing a retargeting campaign. You wouldn't want to remind one-time visitors why they've left your site in the first place, would you?
WHAT IS RETARGETING?
Without getting too technical, retargeting works by tracking the 97% of website visitors who leave without converting and then redisplays tailored “retargeting ads” as they visit other online sites (anonymous cookie visitors with a tracking tag ring a bell?).
WHAT MAKES RETARGETING SO EFECTIVE?
The reason why retargeting is so effective is that it keeps your brand at the forefront of all those 97% or so that left your website during their initial visit. Retargeting ads bring about brand recognition even though they left your site. Retargeting does all the work and in best practice.
With the right skills and implementation, retargeting has the potential to increase impressions, sales and conversions for all digital marketing channels. There are various retargeting platforms to choose from.
Retargeting saves tremendous amounts of campaign dollars and provides digital marketers with unlimited autonomy. Retargeting also works with many leading ad networks including AdX, Facebook, Google Display Network, etc.
RETARGETING IS THE BIG NEW HYPE
Retargeting is the latest technology for strategizing and is growing at a phenomenal rate. Retargeting has quickly become the best platform for connecting lost website visitors as they visit other websites. According to a recent article by Convince & Convert, “20 percent of marketers now have a dedicated retargeting budget.” Retargeting has room for all size budgets and various options for controlling your budget spending and strategizing.
“The Retargeting Playbook" teaches the ins and outs of everything you will need to know from early preparation, research, as well as how to set up a campaign initially, monitor, budget, gage, analyze results, etc.
“The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers," by Adam Berke, Greg Fulton, and Lauren Vaccarello is a must-read for all media buyers, digital agencies, in-house marketing managers, ecommerce managers and comes highly recommended. Gloria Buono-Daly smile rating, 5 smiles up ))))).
GBDaly Smile Rating -
5 Smiles Up ))))) (c) 2014 The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers by Adam Berke, Greg Fulton, and Lauren Vaccarello. The book is on sale at bookstores everywhere.
(Photo above right courtesy of FreeDigitalPhotos.)
♦ ADRoll on Retargeting
♦ Adam Berke, Gretory Fulton, Lauren Vaccarello authors of The Retargeting Playbook:, Wiley.com
♦ New "Retargeting Playbook" Arms Marketers With Best Practices, ClickZ article
♦ The Retargeting Playbook published by Wiley
♦ Retargeting: 5 New Statistics That May Surprise You , Convince & Convert
▓ █ What is retargeting and why do you need it? , Econsultancy Blog by Chris Ratclif
Please check out all the links in the resource section above and share this on your LinkedIn, Facebook, Twitter, and other social media networks you enjoy! Thanks!
Photos courtesy of The Retargeting Playbook authors and Wiley & Sons, Inc., unless otherwise mentioned.
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GBDaly exclusive "Smile Rating" (c) 2013 created and conceptualized by Gloria Buono Daly. .