Saturday, December 29, 2012

What's your New Year reSEOlution? Top ten reSEOlutions for 2013

“The success of a page should be measured by one criteria: Does the visitor do what you want them to do?”
~~Aaron Wall –

You’ve tried several years before but this time, come January 1, 2013 your New Year reSEOlution © is to be more SEOrganized © , pay more attention to the detail, save on SEM spending and track those milestones once and for all.

You’ve been ready since January 2007 but are so busy that you get off track and end up putting it back in the rainy-day pile for next quarter. Hundreds of rainy days later and you have no idea what your SEO program is let alone the basic concept of relevant keywording and linkbuilding and now MOBILE tail end phrases.

There are probably hundreds to thousands of FREE SEO tips you can incorporate into your internet marketing program. I’ve listed below a top ten list to help jump-start your 2013 New Year reSEOlution. Along the way, I’ve included a few helpful URLs that will provide you with many more SEO tips to choose from.

1. Review your SEO stats for the past 3 years, if possible, and analyze and incorporate SEO strategies and plans accordingly; Make sure your existing marketing program is enhanced with MOBILE campaigns and consider the mindset logic for mobile is different than laptop/desktop

2. Create a spreadsheet of your SEO program and include timelines, milestones and all the other relevant items. Make sure you update and review this sheet on a daily to weekly basis and adjust your SEO strategy accordingly; Don’t forget to add MOBILE CAMPAIGNS and leave plenty of space to add on to as you move down this list

3. Optimize your web site for MOBILE webpages and get them ranked in SERP by cross linking to respective webpage – user agents for search and bots should go to the same webpage version. Create a map. Make sure web and mobile have consistent (vertically oriented) navigation especially since MOBILE devices have touchscreens. I’m amazed at how many web sites are not optimizing their site maps; Yes you’ve had a site map since the web site was first created but is it optimized to include relevant keyword descriptions, etc?

4. Incorporate keywords in your anchor text; this can take a very long time to complete depending on how many links are on your web site. You may want to segment and delegate this to several on your team and schedule updates on a regular basis

5. Update meta tag descriptions regularly, and make sure the characters do not exceed 200 (including spaces); Meta tag description is the snippet that is included with your organic search listing. The more creative and appealing your copy with relevant keywords that match your web site the better chances you have of being indexed more prominently

6. Review title tags and make sure you use 3 to 4 relevant keywords, repeating them each at least 2X but no more than 3X; Characters should not exceed 150 (including spaces) For example, a jewelry site might have the following title: ", discount diamond rings, diamond jewelry, diamond engagement rings, antique jewelry, modern jewelry" – note the web site URL address is 1st, then followed by the use of keywords "diamond" used 3X, "rings" used 2X, and "jewelry" used 3X, all relevant to this the web site; All following the SEO industry standard as mentioned in this section (see 1st sentence).

7. Maximize the social networks, e.g., Facebook, Twitter, LinkedIn, etc. For ideas on how, visit these 2 resourceful sites that have plenty of suggestions - and

8. If you have many images, make sure you are incorporating image tags into your code otherwise you risk spiders and crawlers ignoring your site

9. Review meta tag keywords and make sure a comma is after each keyword and that the max is no more than 250 characters (including spaces); This is a common error that is overlooked, however, this can make or break you organic positioning. Make sure you incorporate end phrases for your mobile campaigns

10. Submit your site to reputable search engines such as Yahoo, DMOZ, Aviva,, etc.

Remember your 2013 new year reSEOlution program is a WIP (work in progress) and the more regularly you review, update and add to your existing SEO program, the more impact your SEO will have to your bottom line.

Wishing you and yours a healthy and prosperous 2013!


♦10 Simple tips for Effective Mobile SEO, Search Engine Land
♦5 SEO Tips To Get Mobile Apps Ranked In SERPs, Search Engine Land

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The terms reSEOlution © and SEOrganized © were coined by Gloria Buono-Daly in 2005.

Photo above is snapshot of New Year 2013 decorations in New York City with "reSEOlutions" layered over. All photos courtesy of Wikimedia unless otherwise indicated.

This blog has been updated from the original publication in December 2009

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  1. Very interesting write up for marketing professionals. I like the way you incorporated the SEO, social media and mobile marketing aspects of market planning.

  2. Very interesting write up for marketing professionals. I like the way you incorporated the SEO, social media and mobile marketing aspects of market planning.